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Journal of Entrepreneurship, Management and Industry (JEMI)
Published by Universitas Bakrie
ISSN : -     EISSN : 2620777X     DOI : https://doi.org/10.36782/JEMI
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, journey, best practice, resensi/review books; iklan dan produk kemitraan lainnya. Journal of Entrepreneurship, Management and Industry (JEMI) dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB)
Arjuna Subject : -
Articles 115 Documents
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Analisis Pengaruh Kualitas Pelayanan Publik terhadap Kepuasan Penumpang. Studi Kasus: Pelayanan Jasa Penumpang di Bandara Wiriadinata Tasikmalaya Purwita, Wiwit; Bintoro, BP.Kusumo
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 3 (2019): Juli - September 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i3.1936

Abstract

Tasikmalaya is one of the advanced cities in terms of the economy, especially in terms of handicraft production, so that many people do business as craftsmen where their products are distributed to many cities or countries. To facilitate the shipment of goods, the development of air transportation is the most effective solution. However, it needs to be examined in terms of service satisfaction on passenger satisfaction so that it can be seen the effect of service quality and its variables on passenger satisfaction at Wiriadinata Airport, Tasikmalaya. The approach taken is the method of interview and quantitative research. A total of 100 respondents were involved in this study. The results of this study indicate that in this study is in accordance with the theory that service quality will be very dominant influence on passenger satisfaction and positive impact. The results of this study are also consistent with previous studies stating that service quality has an effect on passenger satisfaction. Because with good service in the form of Tangible, reliability, responsiveness, assurance and empathy will have a positive impact on passenger satisfaction at the airport Wiriadinata Tasikmalaya. In addition, it was revealed that overall service quality at Wiriadinata airport was quite good for passenger satisfaction.
RENCANA BISNIS SUPPLIER STOCKLOT PAKAIAN BRANDED (Stocklot Supplies Business Plan Of Brande Clothes) Saputra, Rahmat Bagus; Suwandi, Suwandi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 3 (2019): Juli - September 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i3.1937

Abstract

This business plan is made to explain: 1) how Mottoup Store can be developed from the situation that has been running since December 2018, 2) Market strategy so that the products sold are better known to the public so as to increase sales. 3) Human resources who will run this business, 4) Funding requirements, rate of return and risk. Several analytical tools are used, namely: STP (Segmenting, Targeting, Positioning), Five Forces Porters, SWOT analysis, Business Model Canvas (BMC) and risk analysis. From the analysis it was concluded that this business plan is prospective and feasible to run.
KOMUNIKASI ORGANISASI PURNA PASKIBRAKA INDONESIA JAKARTA TIMUR (PPIJT) PADA PERILAKU PURNA PASKIBRAKA Putri, Dianingtyas M
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1919

Abstract

The organization is defined as an arrangement of people who deliberately to achieve a certain goal. The main character in an organization is human because one of the important dimensions of an organization is one of the factors and supporters of the organization. In other words, organizations also play a role in the process of forming human self-identity. This study uses organizational communication with behavioral theory and symbolic interactionism theory. Objects analyzed by members of Paskibraka in Purna Paskibraka Indonesia, East Jakarta. This research method uses a case study with a qualitative approach. Observation data analysis techniques and in-depth interviews using purposive sampling on informants. Then, the results of this study indicate that with the direction of the flow of communication from superiors to subordinates (downward communication) to the implementation of objectives and strategies can be successful, procedures and practices are carried out, instructions given by senior coaches are carried out, the basis of work provided can be done so that performance feedback can say to be appropriate, then indoctrination occurs. However, this only happens between them and is not comprehensive on all fronts. The openness of internal communication between them does not occur, such as wanting to express opinions following the object and perceptions can not be conveyed. Members-only focus on the best flag-raising exercise, because if it is not done it will cause social pressure on individuals and groups. Through organizational culture that is formed into control, the mechanism provides guidance and shapes the attitudes and behaviors of Capaska (candidate for Paskibraka). This behavior is formed from the organizational environmental process at PPIJT so that it can have implications for the ethical behavior it has, namely personality, values, moral principles. Ethical behavior also influences how individuals behave in problem solving, thought processes, communication, observation, and action. So the findings of this study are that PPIJT only focuses on the application of its output, but does not provide an in-depth understanding of Pancasila values ​​related to social interaction with others.
UPAYA MEMBANGUN CUSTOMER ENGAGEMENT MELALUI MEDIA SOSIAL INSTAGRAM Rohadian, Safitri; Amir, Muhammad Taufiq
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1925

Abstract

Using Instagram as a marketing tool requires online shop owners to build Customer engagement with followers so that their business can be sustainable. High engagement on Instagram can help online shops increase their sales and dig up more information about consumers' desires by doing various interactions using features found on Instagram. This study describes several efforts in building Customer engagement through social media called Instagram which is carried out by four online shop owners who sell their own products. The results showed by maximizing the use of Instagram features and applied the Customer engagement concept which are Content engagement  (context and communication) Media engagement, and Engagement marketing activities (collaboration and connection) are the effort to build customer engagement which turned out to sales’s increase.
MEMBANGUN POSITIVE E-WOM MELALUI E-SERVICE QUALITY, KEPERCAYAAN DAN KEPUASAN Kartika, Yani; Shihab, Muchsin Saggaff
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1942

Abstract

The purpose of this study is to analyse antecedents of positive electronic word-of-mouth (e-WOM). Data were collected using a set of questionnaire distributed to the target respondents of Lazada Indonesia, an e-commerce company in the country. The online questionnaire is of screening questions, the socio-demographic items and the items of constructs. Using a purposive sampling technique, a total of 200 respondents were obtained. Findings show that e-service quality, customer satisfaction and trust are the boosters of positive e-WOM. This examination is hoped to give empiric understanding to the marketers to create positive e-WOM.
BRANDERPRENEURSHIP: KEWIRAUSAHAAN BERBASIS PENGEMBANGAN MEREK Wijaya, Bambang Sukma
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1943

Abstract

This article elaborates on a strategic concept for entrepreneurs that allows their business to grow faster by synergizing the entrepreneurial spirit and the branding mindset. Indeed, many entrepreneurs still consider brand development or branding as a 'luxurious strategy' that is wasting money. However, by using the concepts and strategies that are smarter and focused, branding activities can be executed more effectively and efficiently to produce the optimum effect on business performance. Branderpreneurship concept refers to the stages as set out in the ‘circle of values development’: starting from Identifying values, Creating values, Delivering values, Communicating values, Maintaining values, Evaluating values to Updating values. Branderpreneurship concept is beneficial for novice entrepreneurs, start-up businesses, and SMEs that are developing their business. Thus, the public can more quickly recognize their business brand, grows strategically, which would have an impact on increasing business profits. 
PENGARUH IKLAN “INTRODUCTION: JO & JEK” DI YOUTUBE TERHADAP BRAND AWARENESS (Studi Kasus Perusahaan GO-JEK) Priana, Jordy Revindra; Suwandi, Suwandi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1961

Abstract

This study aims to analyze the effect of the advertisement “Introduction: Jo & Jek” on YouTube towards brand awareness of GO-JEK as the case study. The independent variable in this study is YouTube advertisement and the dependent variable is brand awareness. The sample used in this study was Universitas Bakrie students who had watched the video advertisement “Introduction: Jo & Jek” from GO-JEK channel on YouTube. The number of sample was 100 people and was collected by non-probability sampling methods and also purposive sampling technique. The analysis method used is simple regression analysis. The result of this study indicated that YouTube advertisement has a positive and significant effect towards brand awareness of GO-JEK customers
Pengaruh Efektivitas Iklan Online Terhadap Minat Beli Pelanggan Bukalapak Hatta, Holila; Khairunnisa, Siti
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 3, No 1 (2020): Januari - Maret 2020
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v3i1.1993

Abstract

This purposed of the study to analyze the effect of the effectiveness of online advertising on buying interest of Bukalapak customers. The data of this study came from distributing questionnaires to 100 respondents who already knew Bukalapak and who knew the Bukalapak Dian Sastro advertisement through social media (youtube). The analysis used in this study is to conduct hypothesis testing using validity, reliability and regression tests. From a series of statistical tests it was concluded that there was a significant effect of the effectiveness of online advertising on customer buying interest for online shopping at Bukalapak. The findings of this study indicate that overall effective advertising has a stronger influence on the desire to shop online.
Rencana Bisnis Pengembangan Produk "Catering Healty Food" Kristiani, Elly; Salsabila, Tiara Valerin; Suwandi, Suwandi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 3, No 2 (2020): April - Juni 2020
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v3i2.1970

Abstract

Rencana bisnis ini  ( Catering Healty Food ) merupakan usaha kami yang bergerak di bidang app / bisa di sebut dengan online shop yang menjual berbagai macam menu – menu makanan yang sehat maupun minuman yang sehat yang sangat di butuhkan masyarakat sekarang yang mulai memperhatikan cara pola makan mereka, dan tujuan dari bisnis kami ini adalah untuk membantu kepada masyarakat yang sangat membutuhkan pola makan yang sehat atau orang – orang yang sedang dalam pemulihan kesehatan mereka. Kelebihan dari Catering Healty Food kami adalah menjual makanan yang sangat sehat dan sangat segar yang di cari-cari oleh masyarakat yang terjangkau dan tentu saja menyehatkan. Metode dari dari bisnis Catering Healty Food ini adalah “ konsultasi dengan ahli Gizi “ untuk menentukan apa yang di butuhkan si konsumen dari gizi, nutrisi, dan masalah apa yang sedang di alami semisal berat badan berlebih, diabetes, kurang nutrisi dan sebagainya. Maka dari itu di harapkan rencana dari bisnis kami ini bisa menjadi bisnis yang mempunyai peluang yang besar, memiliki target pasar yang luas juga memiliki / menghasilkan keuntungan yang sangat besar.
Rencana Bisnis Pengembangan Usaha Aplikasi "OKEDOC" Aplikasi Penyedia Jasa Kesehatan Wakhidah, Nurul; Benny, Amalia Ferawati; Aryani, Fitri Mutia
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 3, No 1 (2020): Januari - Maret 2020
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v3i1.1985

Abstract

Abstract : The topic in the writing of this article is the business plan of an application-based business called Okedoc that function as a liaison between doctor and also people who need to use health services. This application was created with the mission of facilitating health care to related to services. This article serves to identify, analyze and also plan business along with predictions of Okedoc’s financial viability. This method of analyzing business use a SWOT analysis, Business Model Canvas and also a marketing mix.

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