cover
Contact Name
Ali Daud Hasibuan
Contact Email
alidaudhasibuan@uinsu.ac.id
Phone
+6281370870259
Journal Mail Official
al-irsyadjpbk@uinsu.ac.id
Editorial Address
Jl. Williem Iskandar Pasar V Medan Estate, Kab. Deli Serdang, SUmatera Utara, Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Al-Irsyad: Jurnal Pendidikan dan Konseling
ISSN : 20888341     EISSN : 26862859     DOI : -
Al-Irsyad: The Counseling and Education Journal is scientific journal in education and counseling guidance that managed by The Bimbingan Konseling Islam Majors of Ilmu Tarbiyah dan Keguruan Faculty of UIN Sumatera Utara Medan. Al-Irsyad presents topics about development of counseling guidance profession as a teacher based on the four competence of a teacher. They are pedagogic, personal, social, and professional. Besides that, Al-Irsyad is also emphasize to the integration of islamic values. Al-Irsyad is published two times in a year. There are January-June edition and July-December edition. The first edition of Al-Irsyad was Vol.1, No.1, January-June Edition on 2012, but was not yet have p-ISSN and e-ISSN. Then, in Vol.5, No. 1, January-June Edition on 2015 was published in print with p-ISSN: 2088-8341. Further, Vol. 10, No.1, January-June 2020 Edition on 2020 edition publish OJS with e-ISSN: 2686-2859.
Articles 7 Documents
Search results for , issue "Vol 5, No 2 (2015): Edisi Juli-Desember 2015" : 7 Documents clear
ANALISIS PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN PELANGGAN PADA ASURANSI AIG INSURANCE CABANG MEDAN Pelliyezer Karo Karo
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 5, No 2 (2015): Edisi Juli-Desember 2015
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v5i2.5773

Abstract

AbstrakPenelitian ini untuk mengetahui pengaruh pemasaran relasional terhadap kepuasan pelanggan dalam kaitannya dengan penurunan jumlah nasabah dan penerimaan premi asuransi kenderaan AIG Insurance Cabang Medan. Pemasaran relasional yang diteliti mencakup variabel komitmen, empati, timbal balik dan kepercayaan. Teknik pengumpulan data yang digunakan adalah wawancara, kuesioner, dan observasi. Model analisis data yang digunakan adalah analisis regresi linier berganda dengan pengujian hipotesis dilakukan secara simultan dan parsial dengan bantuan software IBM SPSS Statistics 22. Populasi penelitian adalah seluruh nasabah asuransi kenderaan AIG Insurance Cabang Medan yang berjumlah 252 orang dengan jumlah sampel penelitian sebanyak 155 responden. Hasil penelitian menunjukkan bahwa variabel bebas yang terdiri dari komitmen, empati, timbal balik dan kepercayaan secara serempak berpengaruh signifikan terhadap variabel terikat kepuasan pelanggan sebesar 31,3 persen dan sisanya 68,7 persen dipengaruhi oleh variabel lain diluar objek penelitian ini. Secara parsial, penelitian menghasilkan bahwa variabel empati dan timbal balik berpengaruh signifikan terhadap kepuasan pelanggan AIG Insurance Cabang Medan. Pendekatan afektif dan kognitif dapat menjadi alternatif perbaikan variabel empati dan konsep determinisme dapat menjadi alternatif perbaikan variabel timbal balik dalam kaitannya terhadap peningkatan jumlah nasabah dan penerimaan premi asuransi kenderaan AIG Insurance Cabang Medan kedepannya.Kata kunci: pemasaran relasional, komitmen, empati, timbal balik, kepercayaan
ANALISIS DAN EVALUASI STRATEGI BERSAING DALAM UPAYA PENINGKATAN VOLUME PENJUALAN SEPEDA MOTOR HONDA DI WILAYAHSUMATERA UTARA (STUDI KASUS: MAIN DEALER SEPEDA MOTOR HONDAWILAYAH SUMATERA UTARA CV. INDAKO TRADING CO. JL. PEMUDA NO. 18 DEFGH, MEDAN) JefrY Sudono Halim; Rismayani .; Sutarman .
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 5, No 2 (2015): Edisi Juli-Desember 2015
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v5i2.6544

Abstract

Strategies are being made to increase the volume of sales of Honda motorcyclesin 2013 of raising consumer awardness to Honda through an ad campaign. Viewed fromthe strategy that has been implemented in 2013, the sales unit has not reached thepredetermined targets, but seen from the market share has increased (seize the marketshare of competitors). Realized sales from the year 2009-2011 increased volume salesof Honda motorcycles, while from 2011- 2013 year decline in sales volume Hondamotorcycles. The purpose of this study was to determine the effect of variable brands,design, features, quality, price, sale, resale value, and after-sales service to variableinterest of consumers simultaneously and partially and competitive strategy that iseffective to increase the volume of sales of the Honda Motorcycle in North Sumatra.Keywords: Minat Konsumen, Strategi Bersaing, Volume Penjualan.
STRATEGI DALAM MENINGKATKAN PERTUMBUHAN DEBITU SMALL MEDIUM ENTERPRISE BANK CIMB NIAGA CABANG MEDAN BUKIT BARISAN Afrizal .; Iskandarini .; Sutarman .
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 5, No 2 (2015): Edisi Juli-Desember 2015
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v5i2.6545

Abstract

The strategy set by Bank CIMB Niaga in promoting growth Debtor Small MediumEnterprise Branch Medan Bukit Barisan up to date has focused on the application ofexcellent service to attract customers and prospective debtor as a partner in apartnership. However it is felt not to be able to make the maximum contribution inincreasing the number of Debtors Branch Medan Bukit Barisan so diada-kan need aresearch study to find additional strategies in doubt-sanaannya signifikant able to giveeffect to this increase SME Debtor Bank CIMB Niaga. In the Division of Small MediumEnterprise [SME] Bank CIMB Niaga Medan Bukit Barisan, loan products as one of themajor and mainstay products decreased Debtor growth in 2010 and 2011.Keywords: Strategi, Debitu Small Medium Enterprise, Bank Cimb Niaga.
PENGARUH BEBAN KERJA, KEMAMPUAN KOMUNIKASI DAN KETERAMPILAN KERJA TERHADAP KINERJA PENYULUH PERTANIAN KAB. SERDANG BEDAGAI Ayuna Niken Pratiwi; Suwito .; Sugi Arto Pujungkoro
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 5, No 2 (2015): Edisi Juli-Desember 2015
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v5i2.6546

Abstract

The implementing body extension and food security (BP2KP) Serdang Bedagairegencies a unit supporting the implementation of agricultural extension. Thedevelopment of farmer groups showed no growth both in quantity and quality. Thedecline in the performance of technicians are also seen in some instances the duties andobligations of extension itself as administrative duties. Anailisis of the results showed that44.5% of agricultural extension performance is affected by the workload, communicationskills and work skills, while 55.5% is influenced by other variables outside variablesused in this paper. Variable workload, communication skills, and skills to work togethersignificant effect terahadap peyuluhan performance of agriculture (BP2KP) SerdangBedagai regencies.Keywords: Beban Kerja, Kemampuan Komunikasi, Keterampilan Kerja, KinerjaPenyuluh Pertanian.
PENGARUH INTELLECTUAL CAPITAL TERHADAP KINERJA MANAJERIAL PT. BANK SUMUT Hadi Pramono; Isfenti Sadalia Lubis; Arlina Nurbaity Lubis
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 5, No 2 (2015): Edisi Juli-Desember 2015
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v5i2.6547

Abstract

The objective of the research is to find out and to analyze the influence of intellectual capitalwhich consists of customer capital, human capital, and structural capital simultaneously on themanagerial performance of PT. Bank SUMUT, the influence of the variables of customer capital,human capital, and structural capital partially on the managerial performance of PT. Bank SUMUT,and to find out the intellectual capital which consists of customer capital, human capital, andstructural capital from the financial-ratio perspective of PT. Bank SUMUT. The research method usedis a survey approach. The research type is a quantitative descriptive and the characteristic is anexplanatory descriptive. Data collecting method is done by providing a list of written questions anddocumentation study. Data analyzing method used is the multiple- linear regression and SPSS software.The result of descriptive-statistical analysis shows that intellectual capital which consists of customercapital, human capital, and structural capital and the managerial performance of PT. Bank SUMUT iscategorized very agreeable and each variable tested is normally distributed. The simultaneous-researchresult shows the intellectual capital which consists of customer capital, human capital, and structuralcapital influence positively and significantly the managerial performance of PT. Bank SUMUT. Thepartial- research result shows the variables of customer capital, human capital, and structural capitalinfluence positively and significantly the managerial performance of PT. Bank SUMUT. The financialratioperspective shows it is in line with the managerial performance of PT. Bank SUMUT. Thedeterminant coefficient value (adjusted R square) is 82.2% which means that the ability of customercapital, human capital, and structural capital can describe the variation of managerial performance ofPT. Bank SUMUT, and the remaining 17.8% is influenced by other variables excluded from theanalysis.Keywords: Intellectual Capital, Customer Capital, Human Capital, Structural Capital, ManagerialPerformance
ANALISIS CHURN PADA JASA BROAD BAND TELEKOMUNIKASI SELULAR DI SUMBAGUT Radius Poniman; Opim Salim; Sri Mulyani
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 5, No 2 (2015): Edisi Juli-Desember 2015
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v5i2.6548

Abstract

Mobile telecommunications have a significant influence in the lives ofmany people around the world. One of the services that are projected will determinethe survival of the organization of the providers of cellular telecommunicationsservices are broadband services. On the other hand, tough competitionin the mobile telecommunications industry in Indonesia has resulted inhigh customer churn rate. Churn is a representation of the consumer switchingbehavior. The switching behavior is partly due to three factors namely consumerdissatisfaction, situational conditions, and Switching Cost. ParametersSimultaneously Attached Users Sumbagut customers Telkomsel data showed adecline in the first quarter of 2014, this parameter as one of the indicators ofchurn. This study aims to determine the significance of these three factorsinfluence the behavior of consumers switching broadband mobile telecommunicationsservices in Sumbagut. The results showed that the overall contributionof the influence of the independent variables of consumer dissatisfaction,situational conditions, and Switching Cost jointly to switch on the consumerbehavior in Sumbagut broadband services amounted to 74.1%. Remaining acontribution of 25.9% is determined by other factors besides predictor containedin this research model. The study then showed that consumer dissatisfactionvariable (β = 1,126) and situational conditions (β = 0948) significantly affectscustomer switching behavior broadband services. Variable Switching Cost nosignificant effect on the behavior of the switch, which is caused by the characteristicsof broadband services that have a low level because of the relationalnature of its services in the form of a 'one-way interaction'. Value Odds Ratioconsumer dissatisfaction is 1,126 and situational conditions of 1012.Keywords: Jasa Broadband, Simultaneously Attached Users, Churn
ANALISIS PENGARUH PEMASARAN RELASIONAL TERHADAP KEPUASAN PELANGGAN PADA ASURANSI AIG INSURANCE CABANG MEDAN Pelliyezer Karo-karo
Al-Irsyad: Jurnal Pendidikan dan Konseling Vol 5, No 2 (2015): Edisi Juli-Desember 2015
Publisher : Universitas Islam Negeri Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/al-irsyad.v5i2.6549

Abstract

Penelitian ini untuk mengetahui pengaruh pemasaran relasional terhadapkepuasan pelanggan dalam kaitannya dengan penurunan jumlah nasabah dan penerimaanpremi asuransi kenderaan AIG Insurance Cabang Medan. Pemasaran relasional yangditeliti mencakup variabel komitmen, empati, timbal balik dan kepercayaan. Teknikpengumpulan data yang digunakan adalah wawancara, kuesioner, dan observasi. Modelanalisis data yang digunakan adalah analisis regresi linier berganda dengan pengujianhipotesis dilakukan secara simultan dan parsial dengan bantuan software IBM SPSSStatistics 22. Populasi penelitian adalah seluruh nasabah asuransi kenderaan AIGInsurance Cabang Medan yang berjumlah 252 orang dengan jumlah sampel penelitiansebanyak 155 responden. Hasil penelitian menunjukkan bahwa variabel bebas yang terdiridari komitmen, empati, timbal balik dan kepercayaan secara serempak berpengaruhsignifikan terhadap variabel terikat kepuasan pelanggan sebesar 31,3 persen dan sisanya68,7 persen dipengaruhi oleh variabel lain diluar objek penelitian ini. Secara parsial,penelitian menghasilkan bahwa variabel empati dan timbal balik berpengaruh signifikanterhadap kepuasan pelanggan AIG Insurance Cabang Medan. Pendekatan afektif dankognitif dapat menjadi alternatif perbaikan variabel empati dan konsep determinismedapat menjadi alternatif perbaikan variabel timbal balik dalam kaitannya terhadappeningkatan jumlah nasabah dan penerimaan premi asuransi kenderaan AIG InsuranceCabang Medan kedepannya.Kata kunci: pemasaran relasional, komitmen, empati, timbal balik, kepercayaan

Page 1 of 1 | Total Record : 7