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Journal of Secretary and Business Administration

jsab
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Published by Akademi Sekretari dan Manajemen Taruna Bakti

ISSN : - EISSN : 25808095 DOI : -

Core Subject : Economy, Humanities, Science, Education, Art, Social,

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

The history of the Journal Journal of Secretary and Business Administration (Henceforth JSAB) is established in June 2017. It is created as a medium for practitioners, lecturers, and researchers interested in studying the disciplines of secretary and business administration, both in theory and practice. It is published twice a year that is in February and August. Due to the technical issues, the first publication was in October 2017. Yet, for the upcoming publication, it will follow the regular schedule.

Arjuna Subject : -

Articles 97 Documents

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Secretarial Students’ Preferences of Learning Materials Wawan Hendrawan
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Successful learning outcomes are determined by the best learning materials forging the students’ profiles after graduation. To this end, it is imperative for lecturers or teachers conducting a study in accordance to the issue of learning materials. This research is not the exception. It tries to investigate the students’ preferences of the learning materials used. This study is performed inside the language laboratory in one academy of secretary located in the heart of Bandung City, West Java, Indonesia. There are thirty seven students, all of them are women, from two different classes participating in this study. They are fourth semester students taking the English listening skill course which followed by them for sixteen sessions. This study uses a mix method as its approach with case study as its design. The instrument of data collection is questionnaire. The data taken from this study is analysed quantitatively and qualitatively. The results demonstrate that first audio-video becomes the most preferred form of learning material. By this, it brings its own implication like learning is more real, motivating and enjoyable. Second, the use of different forms of learning material would harvest various end goals. Third, for secretaries, the goal of learning English is the proficiency of using the four language skills. Finally, this research opens the way to the understanding of the preferences of students while learning English listening skill course in an academy of secretary. Keywords: secretary, learning materials, learning goals

Analisis Model Bisnis pada Eighteen Nineteen Laundry dengan Pendekatan Business Model Canvas Retno Setyorini; Randy Oktavianry Rey
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

The business model is the primary factor that has a major role in influencing the performance of the business in improving the competitiveness and achieve its goals. One effective tool used in assessing a business model is the business model canvas because it can contribute to the use of business models. Business model canvas focuses on business ideas to create value in the business. This study analyzes the business model on Eighteen Nineteen Laundry. The purpose of this research is to create a new strategy for the business model used by Eighteen Nineteen Laundry. The method used in this research is descriptive and qualitative analysis method by using the in-depth interview in collecting primary data needed during the research process. The result of this research is evaluation and recommendation of business model from Eighteen Nineteen Laundry obtained based on SWOT analysis on each element of business model canvas to improve service quality, marketing activity, infrastructure, financial ability Eighteen Nineteen Laundry. It is hoped that this research can be useful to improve the income stream and can develop the business and be able to compete in the future. Keywords: Business Model, Business Model Canvas Entrepreneurship

Pengaruh Informasi Produk, Risiko Investasi, Kepuasaan Investor dan Minat Mahasiswa Berinvestasi Arlin Ferlina Mochamad Trenggana; Riswan Kuswardhana
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Students become the target of Indonesia Stock Exchange (BEI) and the Financial Services Authority (OJK) because of the age of 17-20 years is still low in investing in stock markets, where one of the programs that is done is by having a gallery of Investment Securities (GIBEI). The purpose of the research was to analyze and review the effect of product information, risk investment and investor satisfaction to interest in investing among the students of the GIBEI members at the Telkom University. This type of research is descriptive and verificative, with 31 students of the GIBEI members at the Telkom University serve as total sampling. Results of the study showed that only informed of products and satisfaction of investor partially significant effect to interest in investing, while simultaneously effect the whole variable (product information, investment risk and the satisfaction investors) to interest in invest is equal to 70.6%. Keywords: Product Information, Investment Risk, Investor Satisfaction, Interest in Investing

Analisis Persaingan Tarif antara Telkomsel dan Indosat di Industri Telekomunikasi Devi Melisa Damiri
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Established Law No. 5 of 1999 on the prohibition of monopolistic practices and unfair business competition can not be separated from IMF pressure on the Indonesian government on the government to combat monopolistic practices and unfair business competition that occurred in Indonesia by immediately enacting the legislation. The purpose of this study is analyzing the telecommunications industry price war that occurs between the Telkomsel operator and Indosat Ooredoo against unfair competition. The method used in this research is descriptive method of analysis. Data used are secondary data. Results of analysis showed that Indosat Ooredoo trying to overthrow the corporate image Telkomsel in their campaign fare Rp. 1,0 and Telkomsel operator also negotiate interconnection prices unfair to Indosat Ooredoo. Keywords: Unfair Competition, Monopolistic, Telecommunications Industry

Pengaruh Implementasi Kebijakan Pendidikan dan Transformasi Budaya Organisasi terhadap Manajemen Sekolah untuk Mewujudkan Efektivitas Penggunaan Budaya Sharing di Lingkungan Pendidikan Mulyaningsih Mulyaningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

The quality of an education cannot be separated from the various factors that support the achievement of a good education including the existence of biased policy of government regulation that can be applied in the educational environment as a public institution. The problem of education in Indonesian society today is the high level of inefficiency. The purpose of this study is to examine the phenomenon of the problem of implementation of organizational culture transformation of the school management to realize the effectiveness of the use of sharing culture in the education environment. The object of this study is the Head of Administration at State Junior High School in West Java, with a sample of 135 people using descriptive research methods and verification through path analysis techniques (Path). The result of the research on the influence the policy planning on school management is higher than the effect of organizational culture transformation on school management, and the effect of organizational culture transformation on school management to realize the effectiveness of the use of culture sharing is simultaneously significant. Thus, in this research, the transformation of organizational culture planning must be the main priority to realizing the effectiveness of the use of sharing culture, it is necessary that the value of noble for education in Indonesia effectiveness in the use of funds issued by the Government, should be the transformation of culture sharing the same noble values - with mutual assistance in planning activities and school budgets that have been prepared that refer to the vision and mission, are equally in harmony to account for the expenditure of education funds in the form of reports in a transparent manner, equally faithful to carry out planned activities and report any funds issued transparently. Keywords: Transformation, Sharing, Policy, Education, Effectiveness

Analisis Pembentukan Portofolio Saham Menggunakan Model Indeks Tunggal pada Saham Indeks LQ-45 Periode Januari 2013 sampai dengan Juli 2016 di Bursa Efek Indonesia Fithriya Zahra
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

The purpose of this study is to determine the shares of Stock Index LQ 45 members that form the optimal portfolio when used Single Indeks Model. The method used in this research is descriptive method of analysis. Data used are secondary data. Sampling in this research is purposive sampling, Sample is determined by criteria that these stocks are in a row included within Index LQ-45 for the period of observations. Results of analysis showed that using Single Indeks Model are selected to form the optimal portfolio the period January 2013 – July 2016 is there is a combination of four stocks is a leading and shaping the portfolio. Fourth shares were PT. Gudang Garam Tbk (GGRM), Cenral Bank Asia, Tbk (BBCA), Bank Negara Indonesia Tbk (BBNI), and Perusahaan Gas Negara (Persero) Tbk (PGN). Keywords: Portofolio, Single Indeks Model, LQ-45

Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan Penggunaan terhadap Sikap Penggunaan Teknologi pada Pengguna Instagram di Indonesia (Studi pada Followers Akun Kementerian Pariwisata @Indtravel) Arry Widodo; Ayunabillah Syahvitrie Azdy Putri
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Global technological advances makes the internet as a necessity for the modern society. The development of mobile technology offers users the ease to access the desired content in social media. Social media has content that contains information, created by people who use publishing technology which very accessible in order to facilitate communication, influence and interact with others and with the general public. It is utilized by the Ministry of Tourism of the Republic of Indonesia to create an Instagram account named @indtravel as a provider of Indonesian tourism information. In this study, the attitude of the use of technology will be measured through the perception of usability and perception of ease of use. Data analysis techniques used are quantitative descriptive analysis techniques and multiple linear regression analysis. The population in this study is 327,000 with a sample of 100 people. The results showed that perceived usefulness is on the good category, perceived ease of use is on the good category, and attitude toward using is on the good category as well. Partially, perceived usefulnesss (X1) and perceived ease of use (X2) has a significant influence on the attitude toward using (Y). Simultaneously, perceived usefulness (X1) and perceived ease of use (X2) has a significant influence on the attitude toward using (Y). Keywords: Social Media, Technology Acceptance Model (TAM)

Basis Data Semu Menggunakan Lembar Kerja Elektronik pada Sistem Otomatisasi Perkantoran Feri Sulianta
Jurnal Sekretaris dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

The development of information technology nowadays encourages users to use the software appropriately so that commercial software can be maximally empowered that contribute to the efficiency and effectiveness of the job. To support its work, users use Microsoft's Microsof Excel Office Automation System worksheet commonly used by end users for clerical, repetitive and independent work. Microsoft Excel applications are generally used for office worker, clerical computation and users generally use only a portion of the features of some features owned by the application. In this case, the user can maximize the ability of Excel by creating an interactive pseudo database using only Microsoft Excel, so users can organize data with automated database schema. It is intended for time efficiency and also improves the data security factor of human error in handling data. Keywords: Office Automation System, Pseudo Database, Electronic Worksheet, Automatic

Pengaruh Gaya Kepimpinan Direktur terhadap Kinerja Dosen dan Karyawan ASMTB Periode 2015-2016 Sofiatiningsih Sofiatiningsih
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Lecturers and employees of ASMTB at this time show less optimal performance. The lack of optimum utilization of existing human resources, lack of motivation lecturers and employees to show their best performance, work climate created in conditions of less creativity, visible lack of supervision. The problem is allegedly influenced by the leadership style of the ASMTB director. To the authors want to reveal the influence of Leadership Style Effects on Lecturer and Employee Performance ASMTB Period 2015-2016. The method used in this research is analytical descriptive, which is solving the problem in actual way by collecting data, compiling, classifying it further analyze and interpret. The population in this study is all lecturers and employees of ASMTB 2016, totaling 29 people, consisting of 24 lecturers and 5 employees. The design of the research conducted through the survey method that comes from primary data, in the form of answers to the list of questions asked to lecturers and employees with Likert scale. The results showed that the leadership style ASMTB director 2015-2016 period is a motivational style with a total scor of 128. This leadership style significant effect on the performance of lecturers and employees ASMTB can be seen at the correlation value of 0.673, then the value of determination coefficient. The director's style in leading this institution is poorly utilized so that the performance of lecturers and employees is not optimal, according to the calculation result through the coefficient of determination by using SPSS for windows software shows the result of 45.29% leadership style 2015-2016 period influence on the performance of lecturers ASMTB, the rest of 54.71% influenced by other factors not examined by the author, is a study material for further research. Keywords: Employee Performance, Leadership Style, Lecturer.

The Role of Consumer’s Self-Congruence in the Formation of Brand Attitude Ali Mohamad Rezza
Jurnal Sekretaris dan Administrasi Bisnis Vol 2 No 1 (2018): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

This study examines the brand attitudes of smartphone user. In particular, it examines how users self-image congruence can affect their brand attitudes towards smartphone products. Previous research indicates that self-congruence can facilitate positive behavior and attitude towards products. This research used cross-sectional survey explanatory method and structural equation modelling approach to test the hypothesis. A questionnaire was sent to 200 smartphone users in Bandung. Results indicate that self–congruence was a good predictor of user's brand attitude. Keywords: Brand Attitude, Self-image Congruence, Smartphone Market, Consumer Study

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