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JURNAL VISIONIDA
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JURNAL VISIONIDA
Published by Universitas Djuanda Bogor
ISSN : 2442417X     EISSN : 25500694     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 135 Documents
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PENGARUH CITRA MEREK DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG BERBASIS ANDROID DI KOTA BOGOR Junaedi, Junaedi; Andari, Titiek Tjahja
JURNAL VISIONIDA Vol 1, No 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (801.109 KB) | DOI: 10.30997/jvs.v1i2.577

Abstract

This study aims to determine the effect of brand image and product attributes on purchasing decisions based Samsung android smartphone in Bogor. The sample in this study are based Samsung android smartphone users in Bogor with a sample of 100 respondents. The technique of multiple regression analysis, multiple correlation analysis, analysis of determination coefficient and hypothesis test using simultaneous F test and t test partially. Results showed that simultaneous brand image and product attributes affect the purchasing decisions in the city of Bogor. Partially, brand image and product attributes affect the purchasing decisions in the city of Bogor. The predictive capacity of these variables to-two on purchasing decisions by 53.5%. As it is shown the amount of R square of 53.5%, while the remaining 46.5% is influenced by other factors not included in this study.Keywords: Brand image, product attributes and Purchase Decision
PENGARUH KESELAMATAN DAN KESEHATAN KERJA (K3) TERHADAP JUMLAH PENYAKIT KERJA DAN JUMLAH KECELAKAAN KERJA KARYAWAN PADA PT. HANEI INDONESIA Putera, Reza Inderadi; Harini, Sri
JURNAL VISIONIDA Vol 3, No 1 (2017): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.705 KB) | DOI: 10.30997/jvs.v3i1.951

Abstract

The purpose of this study aims to influence health and safety (K3) to the number of occupational diseases and accidents the number of employees at PT. Hanei Indonesia. The data used for the study is a document of the company. Analysis of the data is processed using simple regression methods to determine the effect of health and safety on the number of occupational diseases and the number of work accidents, the correlation coefficient to determine the relationship, the coefficient of determination to find out the percentage and hypothesis analysis (t-test) to determine the significance of the cost of K3 to the number of disease employment and the number of work accidents. The results showed that the cost of K3 affect the number of ccupational diseases as well as the cost of K3 on the number of workplace accidents.Keywords: Cost K3, Work Diseases and Accidents
PENGARUH BAURAN ECERAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MINIMARKET DI KOTA BOGOR Anshori, Faisal Luthfi; Andari, Titiek Tjahja
JURNAL VISIONIDA Vol 2, No 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.67 KB) | DOI: 10.30997/jvs.v2i2.626

Abstract

The aims of this research is to determine the effect Retailing Mix consist of product, price, promotion, service, ambience of the store, the location of consumer buying decisions in Bogor city’s minimarket both simultantly and partially. Samples are taken from 100 respondents using the random sampling method. Data are collected by questionnaires. Instrument tests are using validity, reliability, and classical assumption method while the data analysis is using multiple regression analysis, correllation analysis, coefition of determination analysis and statistical test (F test and t test). The results show that the X variable of retailing mix consist of product (X1), price (X2), promotion (X3), services (X4), the ambience of the store (X5), location (X6) are valid and reliable. It has significant effect on the consumer’s buying in the minimarket at Bogor city’s minimarket (Y). X1, X2, X4, X5, X6 influence partially to the consumer’s buying decisions in Bogor city’s mnimaarket (Y). While X3 has no effect on consumer’s buying decisions in Bogor city’s minimarket (Y). Ambience store become the dominant variables that influence consumer buying decisions in the minimarket at Bogor city.Keywords: Retailing Mix, Buying Decision, Minimarket
PENGARUH PROMOSI JABATAN DAN KOMPENSASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. PERWITA MARGASAKTI JAKARTA harini, sri; Damayanti, Silviana
JURNAL VISIONIDA Vol 4, No 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v4i1.1316

Abstract

Sumber Daya Manusia (SDM) ialah aset yang sangat penting, terutama bagi organisasi maupun perusahaan. Mengingat besarnya peran dari Sumber Daya Manusia (SDM) dalam suatu organisasi maupun perusahaan, sudah sepantasnya apabila suatu organisasi atau perusahaan memperhatikan semua aspek-aspek mengenai Sumber Daya Manusia (SDM). Dalam meningkatkan kepuasan kerja berbagai cara dapat dilakukan misalnya, dengan pemberian kompensasi dan promosi jabatan. Tujuan penelitian ini yaitu untuk mengetahui pengaruh promosi jabatan dan kompensasi terhadap kepuasan kerja karyawan pada PT. Perwita Margasakti. Metode yang digunakan adalah analisis regresi linier berganda. Populasi yang digunakan adalah  karyawan perusahaan yang secara keseluruhan berjumlah 79 orang karyawan. Hasil penelitian menunjukkan promosi jabatan dan kompensasi secara simultan berpengaruh positif dan signifikan terhadap kepuasan kerja. Secara parsial promosi jabatan berpengaruh positif dan signifikan terhadap kepuasan kerja, dan kompensasi juga berpengaruh secara positif dan signifikan terhadap kepuasan kerja.Kata Kunci : Promosi Jabatan, Kompensasi, Kepuasan Kerja Karyawan
ANALISIS IKLIM ORGANISASI, KEPEMIMPINAN DAN PENGARUHNYA TERHADAP KINERJA PEGAWAI PADA PT. PLN (Persero) JASA SERTIFIKASI Hotifatruwosa, Desty; Yuningsih, Erni
JURNAL VISIONIDA Vol 1, No 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.107 KB) | DOI: 10.30997/jvs.v1i2.589

Abstract

The research objectives are: 1) knowing organizational climate, leadership and employee performance; 2) the effect of organizational climate and leadership partially on employee performance; 3) the effect of organizational climate and leadership simultaneously on organizational performance. The population in this study were all employees amounted to 75 people with a sampling method using Non-Profitability Sampling (random sampling). Data collection techniques with questionnaires, interviews and observations while data analysis techniques using multiple linear regression analysis, correlation analysis, coefficient of determination analysis and statistical test (F test and T test). Results of the research is that there is a strong relationship between organizational climate and leadership with employee performance. The coefficient of determination shows that the organizational climate and leadership contributed 62.6%, while 37.4% are influenced by other factors such as the system of compensation, organizational structure, job design and reward systems. Based on statistical test concluded that organizational climate and leadership simultaneously and partially real effect on employee performance.Keywords: organizational climate, leadership, performance
ANALISIS PEMASARAN CALON GUBERNUR AHOK DI PILKADA DKI 2017 Gunawan, Rachmat
JURNAL VISIONIDA Vol 3, No 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (33.352 KB) | DOI: 10.30997/jvs.v3i2.971

Abstract

Makalah ini menjelaskan tentang bagaimana caranya menerapkan ilmu pemasaran dalam bidang politik khususnya ilmu pemasaran jasa yang berdimensi TERRA untuk memasarkan seorang kandidat Kepala Daerah di DKI Jakarta. Pembentukan tim pemasaran atau tim kampanyenya serta penekanan program pemasaran seorang Cagub DKI yang seharusnya dilakukan dan bagaimana menanggapi respon masyarakat sebagai calon pemilih di Pilkada. Selain itu pembahasannya juga menyinggung tentang suasana persaingan dan tema program apa yang harus disampaikan pada pasar calon pemilih ini. Hal lain yang dibicarakan yaitu berkaitan dengan survey tentang keinginan pasar tentang produk jasa apa yang diharapkan dari seorang Cagub yang jika sesuai dengan harapan mereka tentu akan menjadi pilihan di Pemungutan Suara Pilkada DKI 2017. Kata Kunci: Pemasaran, Dimensi TERRA, Bauran Pemasaran Jasa
PENGARUH KARAKTERISTIK INDIVIDU, GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KOMITMEN ORGANISASI PADA SEKRETARIAT DPRD KABUPATEN BOGOR Rukmana, Yusuf Maulana; Harini, Sri
JURNAL VISIONIDA Vol 3, No 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.064 KB) | DOI: 10.30997/jvs.v3i2.969

Abstract

The aims of this research is to identify the individual’s characteristics, the leadership style and the culture of organization effect on organization commitment at Secretariat DPRD regency Bogor. There are 69 respondents as the sample that were taken. The methods that used in this research are survey method, the form of description and quantitative. Observation, interview and questionnaire are used to collect the data of this research. The test of this research that used are the validity test, reliability test and assumption classic test with likert scale for the double linear regressio and the hypotheses test. The result of this research is all the indicators had valid and reliable as well as fulfill rules and regulations on the assumption classic is simultaneously the individual’s characteristic (X1), the leadership style (X2), and the culture of organization (X3) influential in positive and significant toward organization commitment (Y). In the partial the individual’s characteristic (X1), the leadership style (X2) and the culture of organization (X3) influential in positive and significant toward organization commitment (Y), while leadership style (X3) has not influential in positive and significant toward organization commitment (Y).Keywords: : the individual’s Characteristic, the leadership style, the culture of organization, organization commitment
PENGARUH MUTASI DAN PROMOSI JABATAN TERHADAP KINERJA PEGAWAI DI PUSAT PELATIHAN MANAJEMEN DAN KEPEMIMPINAN PERTANIAN (PPMKP) CIAWI - BOGOR Suyati, Suyati; Yuningsih, Erni
JURNAL VISIONIDA Vol 2, No 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.473 KB) | DOI: 10.30997/jvs.v2i1.570

Abstract

This study aims to determine: 1) the perception of employees against transfer and promotion 2) simultaneously and partially the effect of mutations and promotions on employee performance. The research method used descriptive and verification method. Test instrument data using product moment to test the validity and reliability with Cronbach alpha. Methods of data analysis used multiple regression analysis, correlation analysis and analysis of determination and hypothesis test F-test and t test. The results showed that the variables of personnel transfers and promotions of powerful positions simultaneously (together) on employee performance. Partially personnel transfers influence on employee performance and promotion effect on employee performance.Keywords: Mutation, Promotion, Performance
PENGARUH BAURAN PEMASARAN JASA TERHADAP STRATEGI KEPUASAN PELANGGAN PADA NIKI SAE BUILDING BOGOR gemina, dwi; Rosadi, Ade
JURNAL VISIONIDA Vol 4, No 1 (2018): June
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v4i1.1307

Abstract

 Tujuan penelitian untuk mengetahui tanggapan pelanggan dan pengaruh bauran pemasaran jasa terhadap kepuasan pelanggan serta faktor pendukung dan penghambat pada Niki Sae Building Bogor, dan objek pada penelitian ini adalah pelanggan sebanyak 100 sampel. Bentuk penelitian verifikatif, dilakukan uji validitas, uji reliabilitas dan asumsi klasik. Analisis regresi linier berganda.  Hasil penelitian rata-rata tanggapan pelanggan terhadap bauran pemasaran jasa: produk (baik); harga (terjangkau); lokasi (nyaman); promosi (menarik); orang (baik); proses (mudah); bukti fisik (nyaman). Tanggapan rata-rata pelanggan terhadap kepuasan pelanggan (memuaskan). Secara simultan bauran pemasaran berpengaruh positif dan signifikan  terhadap kepuasan pelanggan.  Secara parsial menunjukkan bahwa produk, harga, orang, proses, dan bukti fisik berpengaruh positif dan signifikan terhadap kepuasan pelanggan sekaligus yang menjadi faktor pendukung, sedangkan lokasi, promosi tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan sebagai faktor penghambat.Kata kunci: Bauran Pemasaran Jasa, Kepuasan Pelanggan, Niki Sae Building dan Bogor
PENGARUH FAKTOR KEPRIBADIAN INDIVIDUAL, SELFF-EFFICACY SERTA LOCUS OF CONTROL TERHADAP KINERJA USAHA MIKRO KECIL DAN MENENGAH DI KECAMATAN CARINGIN KABUPATEN BOGOR Sumantri, Ujang; Gemina, Dwi
JURNAL VISIONIDA Vol 1, No 2 (2015): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.793 KB) | DOI: 10.30997/jvs.v1i2.582

Abstract

Sector of micro, small and medium-sized enterprises (UMKM) substance in the Indonesian economy contribute fairly important, not only in terms of profitability and constructive in improving the welfare of society, but also in terms of its role in employment (human resources). The research objectives: 1) to analyze the influence of individual personality factors, self-efficacy and locus of control simultaneously on the performance UMKM; 2) analyze the influence of individual personality, self-efficacy, and locus of control partially on the performance of UMKM; 3) what factors inhibiting and driving on the performance SME. The object of this research is 30 UMKM flagship product of questionnaires as much as 60 questioner with descriptive research methods and verification. Tests conducted are validity, reliability and classical assumptions as well as the size of the Likert scale for multiple linear regression. Results of research simultaneously and partially individual personality factors, self-efficacy and locus of control influence on the performance of SME. Supporting factors for superior product performance of UMKM Caringin District of Bogor Regency is the individual personality factors, self-efficacy and locus of control.Keywords: Individual Personality Factors, Self-Efficacy, Locus of Control and Performance UMKM

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