Petra International journal of Business Studies (IJBS)
Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and practitioners, which publish their scholarly works twice a year (June and December).
Articles
151 Documents
<![CDATA[The Influence of Perceived Security and Perceived Enjoyment on Intention To Use with Attitude Towards Use as Intervening Variable on Mobile Payment Customer in Surabaya ]]>
<![CDATA[Sudono, Fabrianne Setiawati]]>;
<![CDATA[Adiwijaya, Michael]]>;
<![CDATA[Siagian, Hotlan]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.1.37-46
<![CDATA[This study aims to determine the effect of perceived security and perceived enjoyment as moderated variable on intention to use mobile payment, either directly or through mediation of attitude towards use. The method used in this study is quantitative by spreading the questionnaires to 211 respondents of mobile payment application users both online and offline in Surabaya. The selection of this research sample used a judgment sampling technique with criteria determined by the researcher. The data was analyzed with Structural Equation Modeling (SEM), SmartPLS tools. The questionnaire collected was 192 questionnaires. The results show that perceived security and perceived enjoyment have a significant directly influence on intention to use and indirectly through mediating attitudes to use mobile payment. In addition, it was found that perceived enjoyment variable moderated the relationship between perceived security and attitudes to use but did not moderate the relationship between perceived security and intention to use.]]>
<![CDATA[Socialization as Integrated Marketing Communication Strategy in Increasing Brand Awareness (Case study "Solo Destination" Application of Solo City Government) ]]>
<![CDATA[Wijaya, Lina Sinatra]]>;
<![CDATA[Vanel, Zon]]>;
<![CDATA[Huwae, George Nicholas]]>;
<![CDATA[Kristanto, Budhi]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.1.54-63
<![CDATA[The rapid development of technology makes a city government communicate with the community while building or improving its image. This condition provides its advantages for cities that have a good image, such as increasing the investors, revenue in the tourism sector and cities, and also the development of the cities. The purpose of this study is to socialize the Solo Destination Application to increase brand awareness of the society toward this application. This is descriptive qualitative research and the sample of the population is represented by 131 students from one junior high school, one senior high school and also 100 PKK (Family Welfare Organization) members in two sub-districts in Solo city. The result shows that to increase the awareness of the society in using the application, socialization should be done by the Solo city government to disseminate evenly to strategic targets such as to most of the junior/senior high schools, all the sub-districts citizens and also to other government offices in Solo as a whole. Besides, the use of word of mouth campaigns to ensure that the marketing strategy through social media such as Facebook and Instagram should also be put to the highest and best use.]]>
<![CDATA[The Influence of Inflation Rate, Exchange Rate, Corruption Control, and Political Stability to Indonesian Goverment Bond Yield ]]>
<![CDATA[Tjandrasa, Benny Budiawan]]>;
<![CDATA[Ariwibowo, Agus]]>;
<![CDATA[Jewarut, Rofinus]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.1.18-22
<![CDATA[As a developing country that still has to develop in all fields and to maintain its economic development, the Indonesian government requires significant funds for development. To fulfill the lack of funds obtained from the tax, the Indonesian government sells bonds. Indonesia's 10-year government bonds are known as Surat Utang Negara (or abbreviated as SUN). This study aims to confirm whether the inflation rate, exchange rate, political stability, and corruption control affect the yield of SUN. The research uses descriptive methods and explanatory studies with secondary data based on systematic sampling of periods chosen from January 2013 to December 2019. Multivariate regression equation models were used with a significance level of 5% for the t-test. The conclusions are: partially and simultaneously inflation rate, exchange rate, control corruption, and political stability have a significant effect on the Indonesian Government Bond. This research found that deteriorating political stability and control corruption would cause government bond yields to increase]]>
<![CDATA[Perceptions of Visitors towards the Implementation of Sustainable Tourism at Kawasan Ekowisata Mangrove Wonorejo, Surabaya ]]>
<![CDATA[Widiawan, Arvin]]>;
<![CDATA[Santoso, Thomas]]>;
<![CDATA[Thio, Sienny]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.1.9-17
<![CDATA[The purpose of this study is to determine visitors’ perceptions towards the implementation of sustainable tourism at Kawasan Ekowisata Mangrove Wonorejo (KEMW) as seen from the perspectives of the environmental, economic, as well as social dimensions. The research method used is descriptive quantitative by distributing questionnaires to 101 respondents as KEMW visitors. The study result shows that the implementation of sustainable tourism from the environmental dimension still prioritizes goals that lead to conservation. Sustainable tourism from the economic dimension is directed to provide benefit to the local economy. Whereas from the social dimension, KEMW has given visitors a sense of comfort and security. KEMW management is expected to be able to create more proactive programs, to educate visitors about conservation, and to involve the community to clean up waste in deeper forest areas. Moreover, the management should promote the variety of processed local mangrove products, as well as add facilities that provide easier access for visitors with special needs. Further research can be done by either measuring the level of visitor satisfaction towards the services of KEMW’s employees or identifying the impact of the presence of KEMW on the economic and social characteristics of the local population.]]>
<![CDATA[The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use ]]>
<![CDATA[Soetanto, Tessa Vanina]]>;
<![CDATA[Proboyo, Adelina]]>;
<![CDATA[Putri, Prilya Angel]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 2 (2020): DECEMBER 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.2.75-85
<![CDATA[E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.]]>
<![CDATA[The Impact of Team Building Intervention on Internal Communication in Lia S Associates Branding & Design Organizations ]]>
<![CDATA[Setyawan, Andy]]>;
<![CDATA[Dharmayanti, Diah]]>;
<![CDATA[Foedjiawati, Foedjiawati]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 2 (2020): DECEMBER 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.2.85-93
<![CDATA[This study aims to determine the impact of team building interventions on the internal communication of Lia S Associates Branding & Design. Based on the diagnose results, the organization has a lack of internal organizational communication which results in important information not being conveyed properly and makes employee unable to make decision properly. Therefore researchers conducted team building interventions to improve internal communication. Researcher used the action research method, with three stages namely Pre ODI, ODI and Post ODI. To see the changes after the intervention researchers compared the Pre Test & Post Test results, it was found that there were insignificant changes after the intervention, This is due to the lack of organizational commitment to the intervention process so that the intervention has not been able to bring about changes]]>
<![CDATA[The Effect of Promotion on Financial Literacy in Increasing Buying Interest in Government Bonds ]]>
<![CDATA[Aribowo, Agus]]>;
<![CDATA[Tjandrasa, Benny Budiawan]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 2 (2020): DECEMBER 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.2.94-97
<![CDATA[The economic development of a country as a whole can be seen from the equitable distribution of national development. To support development activities, funds are needed. The kind of funds needed is sustainable development funds to maintaineconomic development. Government Bonds (Surat UtangNegara/ SUN) are seen by the government as an alternative instrument for financing the State Budget, covering short-term cash shortages and managing the country's debt portfolio. This study aims to examine the Effect of Promotion and Financial Literacy on Buying Interest in Government Bonds (SUN). It used a descriptive survey and explanatory survey methods. The primary data collection method was obtained directly from thesource with a sample size of 100 students of Maranatha Christian University and Parahyangan University who have known about promotion and financial literacy. The distribution of the questionnaire was carried out using a non-probability sampling technique, namely purposive sampling. For data analysis, multiple linear regression statistical tool was used with a significance level of 5% for t-test and F-test. The results of this study indicate that both the partial and simultaneous tests show that promotion and financial literacy variables affect interest in the Buying Interest.]]>
<![CDATA[The Effect of Financial Health Level on Increasing Profitability of Insurance Companies Listed on IDX Period of 2014-2018 ]]>
<![CDATA[Anshori, Mohamad Yusak]]>;
<![CDATA[Fasila, Ira]]>;
<![CDATA[Muttaqiin, Ninnasi]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 2 (2020): DECEMBER 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.2.120-125
<![CDATA[This study was conducted to examine the effect of financial health level of insurance companies on their increasing profitability. It uses profitability as the dependent variable measured by Return on Assets (ROA) and the independent variable is financial health level measured by Non-Performing Loans (NPL), Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), and Operational Efficiency Ratio (BOPO). It is quantitative research in which the sample was taken using a purposive sampling method. It uses secondary data collected from the annual financial reports of insurance companies during the 2014-2018 period. There were 10 companies selected and the data were analyzed using multiple linear regression analysis techniques with the Statistical Product and Service Solution (SPSS) program version 23. The results show that three variables— such as Loan to Deposit Ratio (LDR), Capital Adequacy Ratio (CAR), and Net Interest Margin (NIM)— have a positive effect on Return On Assets (ROA). On the contrary, the two variables such as Non-Performing Loans (NPL) and Operational Efficiency Ratio (BOPO) have no effect on Return on Assets (ROA).]]>
<![CDATA[The Influence of Celebrity Endorsement and The Advertisement Message Towards Telkomsel's Product Awareness and Its Impact on The Purchase Intention ]]>
<![CDATA[Ayuni, Dinda Mutiara]]>;
<![CDATA[Prasetyawati, Yuliana Riana]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 2 (2020): DECEMBER 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.2.110-119
<![CDATA[The phenomenon of increasing number of data services usage in Indonesia has triggered each operator (telecommunication companies) to have an actual tariff war related to the demands. Contradicted to those phenomena, Telkomsel, resisted to compete in the lower prices. Instead, using Raffi Ahmad as the endorser for their latest internet package, which is expected to fit the role to influencing the upper-class prospective customers. This study aims to determine the influence of Celebrity Endorsement and Advertisement Message to Purchase Intention through Telkomsel’s Product Awareness. This study is using non-probability sampling techniques with purposive sampling approach, with the sample of 205 respondents that have seen Telkomsel’s OMG product advertising on digital media. The methodology of this research is quantitative approach and the data obtained are tested using path analysis model. Both Celebrity Endorsement and Advertisement Message have a significance influence towards Product Awareness and Purchase Intention partially. The result also shows that there is a higher indirect influence among Celebrity Endorsement to Purchase Intention and Advertising Message to Purchase Intention by 0.3759 and 0.4716 respectively.]]>
<![CDATA[The Effect of Information Technology on Retailer Satisfaction Through Supply Chain Management Practices and Retailer-Distributor Relationship in Modern Retailer Surabaya ]]>
<![CDATA[Jiputra, Juan Alexander]]>;
<![CDATA[Tarigan, Zeplin Jiwa Husada]]>;
<![CDATA[Siagian, Hotlan]]>
<![CDATA[ Petra International Journal of Business Studies Vol 3 No 2 (2020): DECEMBER 2020 ]]>
Publisher : <![CDATA[Master of Management Study Program, Faculty of Business and Economics - Petra Christian University ]]>
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DOI: 10.9744/ijbs.3.2.126-134
<![CDATA[Supply chain management is vital for manufacturing companies in connecting suppliers, manufacturers, distributors, and corporate customers. The company's products will enter the company's distribution system through distributors, retailers, and end customers. This study examines how to enhance retailer satisfaction by taking into account the application of information technology, supply chain management practices, and retailer-distributor relationships. This study surveyed 86 modern retailers using a five-point Likert scale questionnaire. Data processing used PLS. The results showed that the information technology significantly improves the retailer-distributor relationships with a coefficient of 0.303. Also, information technology affects supply chain management practices with a coefficient of 0.527. Information technology has an effect of 0.281 on retailer satisfaction. The company implementing supply chain management practice improves the retailer-distributor relationship by 0.518, and supply chain management practice affects retailer satisfaction by 0.291. The results also showed that the retailer-distributor relationship affects retailer satisfaction by 0.358. This research provides an insight for the practitioner on how to improve the retailer satisfaction. This paper also contributes to the ongoing research in the field of supply chain management.]]>
