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Jurnal Manajemen Strategi dan Aplikasi Bisnis

JMSAB
Website

Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium

ISSN : 2655237X EISSN : 2655237X DOI : -

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.

Arjuna Subject : -

Articles 158 Documents

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Pengaruh kompetensi auditor independen dan tekanan anggaran waktu terhadap pendeteksian fraud Presti Rosiana; Indra Mahardika Putra; Yopie Aprianto Setiawan
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to examine the effect of independent auditor competencies and time budget pressures on fraud detection. The population of this study is the auditors in the Jakarta area. Data collection in this study uses the survey method. Statistical testing uses multiple linear regression analysis with a significance level of 5%. The type of research used is quantitative by using a population of auditors working at the Public Accounting Firm (KAP) in DKI Jakarta. Data is obtained by distributing questionnaires to auditors who meet the criteria. The results of this study, it can be concluded that Auditor Competency has an effect on Fraud Detection, but Time Budget Pressure has no effect on Fraud Detection.

Peranan cash internal controlling dalam menunjang cash management effectivity Herlina Herlina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to determine the adequacy of the internal control of cash in Perusahaan SMG. The method of observation and data collection techniques was used questionnaires, and interviews. The descriptive method was used in this study. Based on the results of internal control conducted by Perusahaan SMG has been adequate, it is supported by elements of the control environment, risk assessment, control activities, information and communication, and monitoring. The cash management applied by Perusahaan SMG has been effective this is reflected in their procedures for cash receipts, petty cash receipts, cash disbursements, and a small cash outlay. Finally, it can be concluded that the internal control of cash has been instrumental in supporting the effectiveness of cash management.

Analisis pengaruh citra perusahaan dan kualitas layanan terhadap loyalitas pelanggan melalui kepuasan pelanggan Bambang Bambang; Triyono Arief Wahyudi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to find out the effect of corporate image and its service quality to consumer loyalty and its impact on customer satisfaction. This research uses quantitative data with 100 respondents in JaBoDeTaBek. The method used in this research is regression and the colleration of each variable with 2 sub model using SPSS. The result from this study shows that there is a significant effect between corporate image to costumer satisfactory, a significant effect between quality of service to costumer satisfactory, and also a significant effect between costumer satisfactory to costumer loyalty. Therefore, Team Wound, PT XYZ Jakarta and Bekasi needs to perform effective activities and to always up to date periodically so that the costumers are more loyal to use its products.

Dampak pemantauan sejawat terhadap biaya kafalah: pendekatan eksperimen Agus Munandar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to examines impact of peer monitoring on cost of kafalah financing. Based on mixed results on severals recents studies and the significance of this issue to islamic banking costing, it is important to recognize the condition under context to reduce cost kafalah financing. This study employes experimental method for confirming hypothesis. This study provides evidence that peer monitoring reduces cost of non-repayment in kafalah financing. This findings give implication for banks management when provides kafalah financing.

Pengaruh promosi penjualan dan brand knowledge terhadap minat beli sepeda motor Yamaha Machmed Tun Ganyang
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v2i1.62

This research aim to determine the effect of sales promotion and brand knowledge on purchase intention of Yamaha motorcycles. This research used quantitative approach and use survey to collect data from 100 respondents who rided Yamaha motorcycles. The sample technique used is purposive sampling. Questionnaire was used for measuring respondent’s response, which was distributed through Google Form to respondents. Analysis of the data use hypothesis testt ( t-test). The result of this research indicates that sales promotion has an effect significantly on purchase intention and brand knowledge has an effect significanly on purchase intention.

Penggunaan metode decision tree pada PT. HIS Tour & Travel untuk pembukaan cabang baru Sofiyatun Sofiyatun; Haryadi Sarjono
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

The purpose of this research is to find out the forecasting of flight ticket sales at PT. HIS Tour & Travel Branch MM 2100 Cibitung. This research method uses forecasting with 7 methods namely Exponential Smoothing, Moving Average, Trend Projection, Addictive Decomposition Average All, Addictive Decomposition Centered Moving Average, Multiplicative Average All and Multiplicative Decomposition Centered Moving Average. This research is supported bya QM For Windows application. The results of this study indicate that the Addictive Decomposition Centered Moving Average method is the best method because it has the smallest MAD and MSE value of 104.76 and 22.897,57 with the results of sales forecasting in the next period which is 1371. This study also uses the Decision Tree method for opening decision new branch, the results obtained are the opening of new branches in the city of Bekasi with an expected value of Rp 280,560,000. Keywords: sales promotion, Forecasting, MAD, MSE, QM For Windows, Decision Tree

Penawaran terbatas waktu Mcdonald’s ‘ini rasa kita’ pada perilaku konsumen di tiga generasi Grace Putlia
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

The rapid development of technology has led to the habit of taking part in changes in various generations, including Indonesia which has the interest in consuming fast food. Many foreign famous brands become favorites, for them to compete. The right marketing strategy. One of the fast-food McDonald's restaurants from America that wants to continue to exist by issuing the program 'Ini Rasa Kita' which released two cultures. Western-style menus in the form of burgers, have now been made by lifting Indonesian specialties into buger rendang and balado burgers. This program uses the LTO (Limited Time Offer) system in hopes of increasing sales figures. Using qualitative research methods with case study designs, this study interviewed 15 informants from three different generations. The final results state that dominant informants are more likely to be able to receive limited time offers. In line with this, limited time offers stated that they did have anti-competitive features, however, all informants stated that limited time offer proposals could not oppose them.

Model hubungan informasi non keuangan dengan initial return dan return saham 7 hari Basuki Toto Rahmanto; Febriansyah Febriansyah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This study aims to determine the factors that influence the initial return and return of shares after 7 days after the initial public offering of companies that went public on the Indonesia Stock Exchange in the period 2011-2015. This research is causal design research. The data source of this research is a list of listed companies that made an initial public offering in 2011-2015 on the Indonesia Stock Exchange and a list of initial stock prices, stock prices on the first day and stock prices 7 working days after the IPO on the secondary market. As well as auditor reputation data, ownership retention, and company age. The results of the simultaneous regression analysis show that all the independent variables together affect the initial return.

Pengaruh citra merek, persepsi kualitas produk dan persepsi harga pada kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan Agustinus Dwi Kristianto; Triyono Arief Wahyudi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

The purpose of this study is to build a model that explains various interactions between brand image, perceived quality, perceive price, customer satisfaction, and customer loyalty as well as empirical proof of the model that has been developed. This study through a survey of 120 male and female respondents aged 17-50 years and has been consuming the product in the last 3 months. This study model will be analyzed using SEM and data from the survey is processed using SPSS 20. The result of the hypothesis test shows that there is significant influence between brand image, perceive of quality product and perceive price on customer satisfaction. Also, there is a significant influence on customer satisfaction on customer loyalty.

Dampak investasi sektor pertambangan hulu migas terhadap nilai tambah bruto penyerapan tenaga kerja dan import content di Indonesia Nazorry Effendy
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

This paper aims to provide an important point of view on the impact of investment in the upstream oil and gas mining sector on gross added value (business surplus, wages, depreciation, and indirect taxes), transportation of labor, and imports. Research data were collected through external sources and synthesized with critical analysis to explain the linkages of the Indonesian mining investment sector. In general, the results of the study show that investment in the upstream oil and gas mining sector has a positive impact on the gross added value of its components (business surplus, wages, and revenues, depreciation, indirect taxes), employment search, and content import. Implications and suggestions are explained in this paper.

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Home Page

OAI Link

Editorial Team

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Reviewer

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Contact Name Hendryadi

Contact Email editor.jmsab@gmail.com

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Journal Mail Official editor.jmsab@gmail.com

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Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

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Abstract

Contact Name
Hendryadi

Contact Email
editor.jmsab@gmail.com

Phone
-

Journal Mail Official
editor.jmsab@gmail.com

Editorial Address
-

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA