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INDONESIA
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
ISSN : -     EISSN : 25489909     DOI : -
Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality articles based on empirical research, theoretical and practical articles. The JABA is issued 2 times a year in electronic form. The electronic pdf version is accessible on the internet free of charge. We encourage all interested contributors to submit their work for consideration.
Arjuna Subject : -
Articles 183 Documents
Analisis Faktor Pendorong Keputusan Pembelian melalui Aplikasi Gofood pada Masyarakat Kota Batam Ayu Puspitasari; Putri Else Tiara
Journal of Applied Business Administration Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5227

Abstract

The purpose of this study is to analyze the factors driving purchasing decisions through the GoFood application in the people of Batam City. The population in this study are people from several sub-districts in Batam City. This type of research is quantitative research with data collection techniques using questionnaires. The method in analyzing the data used is factor analysis. The results of this study indicate that there are factors that encourage purchasing decisions through the GoFood application in the people of Batam City.
Analisis SWOT dan Desain Business Model Canvas (BMC) at PT Nordic Solusi Indonesia Batam Intan Sari Manaping; Maryani Septiana
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5228

Abstract

This research aims to determine how the SWOT Analysis and Business Model Canvas results at PT Nordic Solusi Indonesia are designed to design the right strategy. The research approach uses qualitative descriptive methods. The informants from the study used the snowball sampling technique by conducting interviews with three informants. The results of this study are that from the SWOT analysis results, PT Nordic Solusi Indonesia has an advantage in the Value Proposition and Key Partnership elements. Meanwhile, the weakness lies in Customer Segments, Channels, Key Resources, and Key Activities. Opportunities owned by PT Nordic Solusi Indonesia are in the Revenue Streams element. At the same time, the threats are in the Cost structure element. The applied strategy concept broadens the scope of the Customer Segment. Adding new value to the Value Proposition, such as a member system for customers, expanding sales on PT Nordic Solusi Indonesia channels by opening or creating a particular website separate from the headquarter website, developing existing value in Customer Relationship by providing discounts on certain purchases, holding gatherings or seminars and free training, add website creation services, design, and other traffic to increase Revenue Stream, maximize all existing values in Key Activities and Key Resources, add new partners to Key Partnerships and add to the current Cost Structure with additional capital from existing capital and carry out more explicit and more detailed planning regarding the use of funds at PT Nordic Solusi Indonesia to avoid uncontrolled use of funds.
Pengaruh Promosi dan Shopping Emotion Serta Pembelian Impulsif Terhadap Keputusan Pembelian Merchandise NCT Khanaya Putri; Finnah Fourqoniah
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5238

Abstract

Penelitian ini bertujuan untuk mengkaji strategi pemasaran dalam keputusan pembelian merchandise dari boygroup NCT (Neo Culture Technology) yang dipengaruhi oleh variabel promosi dan pembelian impulsif. Permasalahan yang dikaji meliputi faktor apa saja yang ditelaah dalam penggemar dari boygroup tersebut dalam melakukan keputusan pembelian. Populasi dalam penelitian ini merupakan seluruh member dari group order (GO) “Noona Stuff” melalui aplikasi LINE. Responden pada penelitian ini sebanyak 160 melalui penyebaran kuesioner yang dipilih menggunakan teknik nonprobability sampling. Metode yang digunakan adalah kuantitatif. Teknik pengolahan data dilakukan dengan menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dalam mengkaji hipotesis. Hasil penelitian ini menunjukkan bahwa promosi berpengaruh negatif terhadap keputusan pembelian, shopping emotion berpengaruh positif signifikan terhadap keputusan pembelian, dan pembelian impulsif berpengaruh positif signifikan terhadap keputusan pembelian.
Analisis Kemampuan Pengelolaan Asset Terhadap Kinerja Usaha Pada Pelaku UMKM di Kota Batam Ketika Pandemi COVID-19 Hardi Bahar; Emi Lestari
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.5346

Abstract

Small and Medium Enterprises (MSMEs) around the world are receiving a considerable impact due to Covid-19. The impact of covid-19 on MSMEs certainly has a problem that inhibits the business in the form of the community still lacking in improving the performance of its business. In this case if the ability to manage assets in running a business then can encourage the success of his business to cover the weaknesses he faces. Of course, this research has the aim to find out how asset management capabilities affect the performance of MSMEs in MSMEs in Batam city which has a population and a sample of 122 respondents. The data processing used using Smart PlS 3 Software Application by testing descriptive statistic analysis and inference statistic in the form of Inner and Outer Model using first and second order in the research model. The results of the research include asset management capabilities in weak or low performance while asset management capabilities have a significant effect on MSME Performance.
Project-Based Learning: Analysis of the Otto Robot Commercialization in Terms of Business Aspect, Costing, and Operating Budget Rossa Sharonica; Sugeng Riadi
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5364

Abstract

This research discusses the commercialization analysis of the Otto Robot in terms of business, costing, and operating budget aspects. The purpose of this research is to find out the cost of sales of Robot Otto and to make Standard Cost Sheets and Operating Budgets as a basis for evaluating performance at Barelang Roboschool BRAIL Batam State Polytechnic. This research used a qualitative method with a project-based learning approach based on primary and secondary data. Data collection was carried out using documentation techniques, interviews, and direct observation at the research site. The results of indicating that the calculation of the Operating Budget can be used as a tool to analyze the operational income and expenses of Roboschool BRAIL Batam State Polytechnic in a 5-month period, the creation of a Standard Costing Sheet as a determinant of the cost of the product Otto Robot produced as well as the results of Porter's Five Forces analysis and SWOT analysis are used to know the business conditions and be able to implement strategies that suit the conditions.
Analysis of the Influence of Product Knowledge, Attitude, and Halal Certification on Purchase Intention in Halal Food Products Yulinda Tarigan; Vivian Aldama Z
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5381

Abstract

This research aims to determine the effect of product knowledge, attitude and halal certification on purchase intention in halal food products at five universities in Batam City. This research uses a quantitative approach, descriptive statistical data analysis techniques and multiple linear regression analysis. The sample in this research amounted to 370 respondents. Data collection techniques in this research using a questionnaire through google form. The population in this research were business management students from five universities in Batam city with a sample of 370 respondents. The results of this research indicate that product knowledge has a positive and significant effect on purchase intention which can be proven by the value of t count > t table that is 3.779 > 1.99647, attitude has a positive and significant effect on purchase intention with t count 3,527 > t table 1.99647, and halal certification has a positive and significant influence on purchase intention where t count > t table is 3,220 > 1.99647. In addition, the three independent variables of product knowledge, attitude and halal certification have a positive and significant influence simultaneously on purchase intention where the value of Fcount 46.109 > Ftable 2,63.
IMPULSIVE BUYING DIAGNOSIS AND TRIGGER FACTORS FOR ONLINE SHOPPING IN THE NEW NORMAL ERA Edra Teaser Lukito; Pristiyono Pristiyono; Mulya Rafika; Yanto Zelibu
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.5382

Abstract

Changes in consumer behavior after Covid-19 and the new normal era in shopping are increasingly interesting to be discussed in depth by various academic researchers. The increase in impulsive buying that occurs in one period, especially online shopping is very good economically because it shows the high demand and supply will have an impact on the economy of a country. This study applies quantitative research to finding knowledge that uses data in the form of numbers as a tool to analyze information about what you want to know. The primary data collection technique was assisted by an online Google form with a simple random sampling technique with a sample size of 150 respondents. Statistical analysis used to test the hypothesis significantly uses the SmartPLS for students' application which includes testing the quality of the measurement model and testing hypotheses. It can be concluded that this study meets the requirements of construct reliability and validity, this is because all variables have Cronbach's alpha values and composite reliability values above 0.70 so they are declared reliable. The findings of this study indicate that website quality, flash sales, and shopping enjoyment are significant for impulsive buying online, and social influence is not significant for impulsive buying online. Meanwhile, the factors that trigger online shopping experienced by respondents of online shopping research have become a lifestyle, and have become a necessity of today's life.
The Role of SIMS and Information Quality in Supporting Decision Making and Employee Performance BPN Labuhanbatu District Novi Ardaningsi; Pristiyono Pristiyono; Elvina Elvina
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5349

Abstract

The purpose of this study was to determine the effect of the role of management information systems and information quality on the decision-making process tested partially and management information systems and information quality on employee performance at the National Land Agency (BPN) of Labuhanbatu Regency. This research started from November 2022 to March 2023 which was carried out on employees at the National Land Agency (BPN) of Labuhanbatu Regency with a population consisting of 83 State Civil Apparatus (ASN). The sampling technique uses a census technique with data collection techniques in the form of secondary data and primary data with Likert scale techniques. The data analysis technique in this study used Partial Least Square (PLS). Based on the results of research and discussion in this study, the research can be concluded as follows: 1) management information system variables have a positive and significant effect on management decision making, 2) information quality variables have a positive and significant effect on management decision making, 3) information quality system variables have a positive and significant effect on employee performance, 4) information quality variables have no positive and insignificant effect on employee performance and 5) management decision making variables have a positive and significant effect on employee performance.
Factor Analysis Of Working Environment Factors, Worker Awareness, Top Management, Worker Communication, Regulations and Procedures(K3), And Availability of Signs (K3) to The Occupational Health And Safety (K3) Implementation At PT. Primary Mirasindo Dian Mulyaningtyas; Nadiya Pranela; Mia Syafrina
Journal of Applied Business Administration Vol 7 No 1 (2023): Journal of Applied Business Administration - Maret 2023
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i1.5366

Abstract

This study aims to determine the analysis of work environment factors, worker awareness, work motivation, top management, worker communication, K3 rules and procedures, and the availability of K3 signs that significantly affect Occupational Health and Safety at PT. Mirasindo Perdana partially and simultaneously. The sample in this study used random sampling, so that the results obtained were 134 respondents from employees of PT. Mirasindo Perdana, the data collection technique used is through a questionnaire. This study uses factor analysis and multiple linear regression analysis with the help of computer software for SPSS version 20 statistics. work (X3), top management (X4), worker communication (X5), K3 rules and procedures (X6), and the availability of K3 signs (X7) have a positive and significant simultaneous effect on Occupational Health and Safety. while those that partially represent independent variables or other factors are top management (X4), K3 rules and procedures (X6), and the availability of K3 signs (X7). It can be seen that top management (X4), K3 regulations and procedures (X6), and the availability of K3 signs (X7) have a positive and significant impact on Occupational Health and Safety at PT. Mirasindo Perdana.
Effect of Women’s Existence in Corporate Governance and Educational Background on Company Performance Nanik Lestari; Triana Pipit Sugianti
Journal of Applied Business Administration Vol 7 No 2 (2023): (Article in Press) Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.5617

Abstract

This study aims to determine the influence of women in corporate governance and educational background on company performance. The data of this study include women (female commissioners, female directors, female audit committees), educational backgrounds (commissioners, directors, audit committees) to be independent variables, while the dependent variable is the performance of companies that use ROA. This study also uses control variables namely company size and leverage. This research data is in the form of secondary data obtained from the Indonesia Stock Exchange. Determination of the sample using the purpose sampling method and obtained as many as 2137 samples. The hypothesis in this study was multiple regression analysis. The results of this study include the first, female commissioners have negative value on the company's performance. Second, positive career women towards company performance. Third, the women's audit committee is experienced in the company's performance. Fourth, educational background Positive commitment to company performance. Fifth, the educational background is called negative towards company performance. Sixth, the background of the audit committee education does not affect the company's performance