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Contact Name
Andriya Risdwiyanto
Contact Email
andriyarisdwiyanto@gmail.com
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Daerah istimewa yogyakarta
INDONESIA
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 3 Documents
Search results for , issue "Vol 12, No 1 (2022)" : 3 Documents clear
Mediating Role of Customer Engagement: Brand Image Enhancement from Social-Media Marketing Roymon Panjaitan
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.971

Abstract

To be more competitive, the growth of the creative economy requires customer interaction. This necessitates the use of social media marketing as an efficient marketing platform for products or services based on the existing brand image. The purpose of this study was to examine the role of customer engagement in mediating brand image from relational social media marketing, as well as the role of brand image in mediating consumer engagement from relational social media marketing. The sampling approach is probability sampling, and the method is quantitative. With the sampling approach used, simple random sampling through the distribution of questionnaires, data was collected from 100 respondents. The results of the data analysis were then processed using SPSS 25 software. According to the findings of this investigation, the mediation function is important.
Pengaruh Risiko Kredit dan Risiko Likuiditas terhadap Kinerja Keuangan pada Bank BUMN Periode 2015-2020 Ragil Noviantika Silitonga; Gusganda Suria Manda
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.948

Abstract

This review intends to look at and investigate credit hazard (NPL) and liquidity hazard (LDR) on monetary execution (ROA) at state-claimed banks for the 2015-2020 period. The sample in this research was four state-owned corporations, namely Bank BRI, Bank BNI, Bank BTN, and Bank Mandiri. This exploration utilizes numerous direct relapse investigation strategies utilizing SPSS 20 program. The free factors in this review are credit hazard which is proxied by Non-Performing Advances (NPL) and liquidity hazard which is proxied by Advance to Stores Proportion (LDR), and the reliant variable in this review is the bank's monetary execution as estimated by Return on Resources (ROA). The results showed that the partial effect credit hazard factors (NPL) have a negative and huge impact on monetary execution (ROA) at state-possessed banks for the 2015-2020 period, and somewhat the liquidity hazard variable (LDR) has a positive and unimportant impact on monetary execution (ROA) at banks. BUMN for the 2015-2020 period. At the same time, the credit hazard (NPL) and liquidity hazard (LDR) factors significantly affect the monetary exhibition (ROA) of state-claimed banks for the 2015-2020 period.
Consumer Satisfaction, Consumer-Brand Identification, and Repurchase Intention Auliya Nurmalasari; Nikodemus Hans Setiadi Wijaya
Jurnal Maksipreneur Vol 12, No 1 (2022)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i1.931

Abstract

This study proposes whether consumers will be loyal to a product with a brand that they have just bought and tried by knowing their repurchase intention. This study unfolds consumer satisfaction and consumer brand identification as the factors which can influence repurchase intention. A total of 177 samples were used. Path analysis in WarpPLS was used to examine the proposed hypotheses. The results showed a positive relationship influence of consumer satisfaction on repurchase intention. The results also showed a positive consumer-brand identification on repurchase intention. However, consumer-brand identification failed to moderate the relationship between customer satisfaction and repurchase intention.

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