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Contact Name
Andriya Risdwiyanto
Contact Email
andriyarisdwiyanto@gmail.com
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Journal Mail Official
andriyarisdwiyanto@gmail.com
Editorial Address
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Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
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Articles 10 Documents
Search results for , issue "Vol 5, No 1 (2015)" : 10 Documents clear
JMP Volume V Nomor 1 Edisi Desember 2015 Redaksi JMP
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3581.364 KB)

Abstract

The Journal of Maksipreneur (JMP) is a periodical scientific journal published by the Faculty of Economics, Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year. This journal is intended to collect any summary of research results, scientific development writings, book reviews, as well as original ideas are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The editors invite academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best work.
Strategi Pemasaran Perguruan Tinggi Swasta di Kabupaten Sleman Yogyakarta Berbasis Rangsangan Pemasaran Andriya Risdwiyanto; Yuli Kurniyati
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.262 KB) | DOI: 10.30588/jmp.v5i1.142

Abstract

This study is a replication of research conducted Risdwiyanto and Dharmmesta (2001), which seeks to develop a concept of higher education services based on the wishes of potential customers. This study examined the effect of marketing mix models to the selection of private universities (PTS) in Sleman, Yogyakarta. Sleman Regency is one of the areas in the Province of Yogyakarta Special Region which has a lot of colleges. The model in this study based on marketing mix consisting of seven marketing stimuli, namely product, price, place, promotion, people, physical evidence, and process. This study aimed to analyze the influence of factors of marketing stimuli to the selection of private universities in Sleman Yogyakarta by prospective students and know the significance rank of the influence of each marketing stimuli factor. This study uses the Focus Group Discussion (FGD) to collect preliminary data and surveys to obtain primary data. By using the 142 students of XII class of High School (SMA) in Sleman as samples, this study proves that the replication model used may indicate a significant influence of marketing stimuli on the election of PTS. The important contribution of this research is the development model of the influence of marketing stimuli factors on the selection of PTS that can be used as a basis for decision making PTS marketing strategy.
Pengaruh Kualitas Layanan terhadap Loyalitas Wisatawan Nusantara dengan Kepuasan Wisatawan Nusantara sebagai Variabel Intervening Eny Sulistyowati; Sobirin Maliyan
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.792 KB) | DOI: 10.30588/jmp.v5i1.143

Abstract

In the business world, customer satisfaction is an absolute must be the goal to achieve success. Due to the achieved satisfaction of the consumers or customers will bring many benefits to manufacturers or institutions, among others, will make consumers become loyal. From the results of research conducted shows that Quality of services provided to tourists have a strong influence on the loyalty of tourists to visit the tourism objects in the area of Yogyakarta. This is evidenced by the results of the r2 of the influence of service quality to local tourists loyalty is about 22.2%. This shows if the service quality provided by the tourism industry in Yogyakarta enhanced within the region will make the travelers loyal to the tourism industry in Yogyakarta. In addition to the quality of services provided to tourist there are other factors that also have a strong influence on the tourist loyalty that tourist satisfaction factor, as evidenced by the r2 value of 15.2%. This suggests that if the tourism industry pay attention to things that could improve the satisfaction of tourists visiting the attractions in Yogyakarta, then the tourists will be eager to visit again or loyal. Meanwhile, indirectly influence the quality of service to tourists loyalty through the satisfaction of tourists who visit tourist attraction in the DIY region have only r2 values of 0.015 or 1.5%. This implies that the satisfaction of tourists is less strong loyalty of tourists who visit tourist attraction in the area of DIY.
Dampak Wisata Kuliner Oleh-oleh Khas Yogyakarta terhadap Perekonomian Masyarakat Edy Rismiyanto; Totok Danangdjojo
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2647.54 KB) | DOI: 10.30588/jmp.v5i1.144

Abstract

Tourism industry that has recently experienced rapid development is culinary field. It is a tourism activity concerning the provision of food and beverage. The present tourists’ trend is to visit a tourism area to find or hunt local foods. Besides, they are not reluctant to pay in high price to enjoy a meal. Culinary tourism of Yogyakarta special souvenirs become DIY tourism power which is able to create great benefit to the society economy. Business of Yogyakarta special souvenirs such as bakpia, geplak, yangko, gudeg, jadah tempe, kipo, etchave potential to develop local society. The objective of this research is to find out the effect of Yogyakarta special souvenirs culinary tourism towards society economy. The data collection technique utilizes convenience sampling method. The research stages consist of: 1) research instrument preparation stage, including literature review, research design arrangement and initial observation; 2) Field data collection stageis performed with observation, survey/questionnaire, interview and other secondary data collections; 3) Data processing and analysis stage consist of :a) data component processing, such as data reduction and presentation and triangulation, b) data verification, such as data validation using triangulation, c) data analysis using quantitative and qualitative descriptive analysis methods 4) report writing stage is the last research stage, in which all research results that have been analyzed are in form of structured writing. The review strategy of problem analysis uses Logical framework analysis and statistical analysis of two mean different hypothesis test. Based on the previous analysis, it has been proven that the promotion of culinary tourism of Yogyakarta special souvenirs has positive effect on society economy in this sector.
Peningkatan Pemasaran bagi Pengusaha Mikro Alat Permainan Edukatif (APE) di Daerah Istimewa Yogyakarta Flourensia Septy Rahayu; Susi Widjajani; Wilfridus Bambang Triadi
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2648.939 KB) | DOI: 10.30588/jmp.v5i1.145

Abstract

Community service activity aims to increase knowledge for partners in terms of better product quality, and developing marketing strategies. Partners are selected on service activities are perpetrators unit small and medium businesses that have an interest in particular on the pattern of development of the child, by creating APE making industry, namely Dolanan Puzzles and Boneka Tangan Kang Bedjo. Approaches will be used to implement solutions to the problems that arises is the Virtual Store System development activities, counseling, training and mentoring. From the aspect of business management trying addressed is the problem of product marketing. The solution implemented is in the form of extension of the marketing strategy, the use of the Internet for marketing activities, and training in the use of Internet technology to marketing activities by utilizing tokopedia.com and Instagram. This addition was built 2 pieces online site for the 2nd partners as a means to market their respective products. After completion of development, partners can be trained to operate the site. Assistance activities carried out as a means of monitoring the results of education and training that have been obtained previously.
Analisis Faktor-faktor yang Mempengaruhi Perilaku Konsumen Warung Lesehan di Kota Yogyakarta Jemadi Jemadi; Bambang Sugeng Dwiyanto
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2650.517 KB) | DOI: 10.30588/jmp.v5i1.146

Abstract

Research with the title: "Analysis of Factors Affecting Consumer Behavior Warung Lesehan in Yogyakarta", aims to investigate the characteristics of consumers shop Lesbian and to determine the factors that influence consumer behavior lesehan food, when seen from the income factor, location, service , hygiene, recreation, price and location or a shop selling lesehan, as well as to determine the most dominant influence on consumer behavior lesehan food. In this study the factors thought to influence consumer behavior is limited in six factors: income, service, hygiene, recreation, price and location / place to sell. Analyzers in this study consisted of two kinds: First analysis of descriptive is to kengetahui consumer characteristics seen from the gender (male, female), national origin (DIY, outdoor DIY), age (less than 20 years old, 20-30 years, 30-40 years, 40-50 years above 50 years), education (junior high, high school, PT), employment (Private employees, civil servants, Self Employed, Military / Police, Student), obtained the following results: a) Based on the sex of the respondents , 90 respondents or 60 % are female, and male gender, the number of 60 respondents or 40%. b) Based on the age of respondents, mostly aged 20-30 years is 66 respondents (44 %), second younger than 20 years as many as 30 respondents (20%), were the least respondents aged greater than 50 years is 14 or 9,3%. c) By level of education, most high school education is 72 respondents or 48% then higher education as much as 38 or 25.3%, while the least no school/SD by 10 or 6.7%. d) The work is based on a student/students as many as 68 respondents, or 45.3%, followed by the order to two civil servants as much as 34 or 22.7% and the smallest farmers as much as 6 respondents or only 4%. e) By region of origin, from the outside DIY as many as 104 or 69.3% while the DIY as much as 46 or 30.7%. Medium to find out if there is a significant relationship between the factors that influence consumer behavior (itensitas purchases) using Chi Square. From 150 responden as samples, taken from 10 stalls lesehan with acidental sampling method, the results are as follows: a) X2 is based on the analysis of all factors (revenue, location, taste, hygiene, recreation/entertainment and price) of all effect/no relationship to consumer behavior Lesbian stalls in the city of Yogyakarta. b) Factors most powerful influence on consumer behavior is a recreation/entertainment, shows that the stall lesehan seen not merely a place to eat but has become an arena/place amuse yourself/recreation for consumers, while the population is all consumers shop cross-legged in the city of Yogyakarta. This research is expected to generate outputs in the form of Scientific Publication in the Journal of Air ISSN and local seminars.
Pengaruh Audit Internal dan Akuntabilitas Suber Daya Manusia terhadap Perwujudan Good Governance pada Lembaga SKK Migas Latifah Latifah; A. Rinto Pudyantoro
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2651.187 KB) | DOI: 10.30588/jmp.v5i1.147

Abstract

Special Unit for Upstream Oil and Gas Business Activities (SKK Migas) is an institution established by the Government of the Republic of Indonesia through Presidential Regulation (Perpres) No. 9 of 2013 on the Management of Upstream Oil and Gas Business Activities. The task of SKK Migas is to manage the upstream oil and gas business activities based on cooperation contracts. The purpose of the establishment of this institution so that retrieval of natural resources of oil and gas owned by the State can provide maximum benefit and acceptance for the state to the greatest prosperity of the people. Based on these tasks and objectives, SKK Migas is responsible to the state and all Indonesian people to work properly, honestly, fairly, cleanly, transparently and competently in order to achieve good governance of state institutions. Therefore, internal monitoring (internal audit) and accountability of its human resources are required. This research has a purpose to test the influence of internal audit and human resource accountability to the achievement of good governance at SKK Migas institution. This research uses survey method with population of all staffs of SKK Migas. Sampling method used is sampling with purposive sampling technique. In this study, 145 samples were taken. Methods of data collection was done by using questionnaires containing several questions with the method of data analysis using multiple regression. The result of this research is to accept both hypothesis which is internal audit have positive effect toward the achievement of good governance in SKK Migas. And the accountability of human resources positively affect the achievement of good governance in SKK Migas.
Analisis Kualitas Pelayanan E-KTP Menggunakan Metode Customer Satisfaction Index, Metode Service Quality, dan Importance Performance Analysis Siti Noor Hidayati; Aris Puji Prasetyo
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.76 KB) | DOI: 10.30588/jmp.v5i1.149

Abstract

This study attempts to analyzed levels of customer satisfaction on the quality of service and anything in the dimensions attributes the quality of services have to be prioritized to repairing in order to increase customer satisfaction. This study uses a Customer Satisfaction Index to measure the overall level of customer satisfaction.To sort the attributes do not satisfy the customer satisfaction levels by measuring the difference in performance levels using Service Quality. Then proceed with the measure by using Importance Performance Analysis to determine the attributes that have not been satisfying the customers.  Results of this study showed that the majority of customers are satisfied with the services provided but not maximum yet. It can be seen from the results of customer satisfaction level testing using Customer Satisfaction Index (CSI) which is equal to 53,7%. Based on testing using the Service Quality attributes improvements sequence starting from the attribute assurance because it has the greatest negative value.On testing using the Importance Performance Analysist (IPA), there are 8 service attributes that go into quadrant I, which means that there are 8 attributes that unsatisfactory customers and the service is not maximum yet.
Evaluasi Kinerja Pengelolaan Obyek Wisata Pantai di DIY Teguh Budi Prasetya; Endang Susilowati; Bambang Sugeng Dwiyanto
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (845.372 KB) | DOI: 10.30588/jmp.v5i1.150

Abstract

With the potential is so great, Beach-Tourism can be regarded as a new future for the industrial tourism in  DIY. Character exotic beaches and not much exploited accompanied the opening of the South Cross Road Line (JJLS: Jalur Jalan Lintas Selatan) resulted Beach Tourism in this province has a very bright future. Development of beach tourism, especially in the karst area of Gunung Kidul will be a key growth area in the region's economy. The problem is, the management of existing beach-tourism destination is still so bad. Shore excursions still tend to be chaotic, expensive, dirty and aggravated expansion “asong-traders” to coastal areas that tend to interfere with the comfort of tourists. Finally, the beach resort far from friendly for tourists. This condition is believed, not to be separated from the failure of the management model in controlling the perpetrators of beach-tourism. This research generally want to formulate a model of partisipative management of beach-tourism on DIY and able to put into a beach- tourist travel featured DIY sector. In the first year (part I), research will evaluating against existing beach-tourist management model with the aim of getting information: Existing forms of institutional model and regulatory management of DIY beach tourism,strengths, weaknesses, opportunities and challenges faced, strategic issues of institutional development model of DIY beach tourism, At this stage of the research will be conducted evaluative and utilizing SWOT analysis to formulate a raw material for the development of the model.
Pengembangan Keswadayaan Kelompok PEW sebagai Strategi Pemberdayaan Ekonomi Berbasis Kewilayahan di Kota Yogyakarta Yuli Kurniyati; Bening Hadilinatih
Jurnal Maksipreneur Vol 5, No 1 (2015)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.879 KB) | DOI: 10.30588/jmp.v5i1.151

Abstract

Areas Based Economic Empowerment Program (Program Ekonomi Berbasis Kewilayahan/PEW) is a program designed to focus on the learning process and empowercommunities through local economic institutions to shore up the economy of thecommunity itself. This study aims to: 1). Knowing the PEW Group self-reliance inorganizing services to members in order to regionally based economic empowerment.2). Identifying the factors management, member participation and partnership thathinder or support the PEW Group self-reliance and self-reliance opportunities for effortsto develop a support group for regionally based economic empowerment, 3). Formula tepolicy recommendations for the city authorities to develop and implement a model ofselfreliance development PEW group as a regionally based economic empowerment strategy in the city of Yogyakarta. This research is qualitative research, the research took place in the townYogyakarta. The collecting data techniques used were: study documentation, participant, observation, in-depth interviews, and focus group discussion (FGD). In the first studywere: 1). Evaluating Performance PEW Group 2). Identify factors inhibiting andsupporting self-sufficiency Group 3). Self-Supporting analyze PEW Group 4). Early formulation compile policy recommendations group. The research development model of self-reliance. Year II study is 1). Self-Supporting Group to develop a model based onthe results of Phase I study 2). Validation conduct joint FGD Stakeholder Model through3). Develop Model Self-Supporting Implementation Handbook. Results showed that the level of self-reliance menilitian PEW group is still low. This isreflected in the level of independence that is still low, both in terms of independence inthe administration, self-reliance and independence in the management of the assets. PEW group of selfsufficiency level is still low, due to several factors, namely: (1) Capacity Board PEW Group is still low (2) The lack of participation of members of the Group, and (3) lack of stakeholder support. Another factor that still require serious treatment that can increase self-reliance PEW Group is a factor Assistance Group Implementation and Monitoring and Evaluation during implementation is still lacking.

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