cover
Contact Name
Andi Faisal Bahari
Contact Email
faisal.bahari@umi.ac.id
Phone
-
Journal Mail Official
manajemen.bisnis@umi.ac.id
Editorial Address
-
Location
Kota makassar,
Sulawesi selatan
INDONESIA
JURNAL MANAJEMEN BISNIS
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 212 Documents
Penta helix Element Synergy as an Effort to Develop Tourism Villages in Indonesia Chamidah, Nurul; Putra, Aditya Halim Perdana Kusuma; Mansur, Daduk Merdika; Guntoro, Budi
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.625

Abstract

Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.
Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach Latief, Fitriani; Asniwati, Asniwati; Akram, Yafi Nur
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.631

Abstract

The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was ​​3.29 and EFAS matrix was ​​3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength
The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions Rombe, Yusuf
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.632

Abstract

Objectively this study addresses the research formulations, including Does the promotion mix consisting of advertising, personal selling, sales promotion, and public relations have a positive and significant effect on customer decisions at PT. Bank Rakyat Indonesia (Persero), Jakarta branch? From several promotional mix variables, which variable has the most dominant influence on customer decisions to save at PT. Bank Rakyat Indonesia (Persero), Jakarta branch. The data collection method uses a questionnaire, which is distributed to 100 respondents who are customers. Measurement of data using a questionnaire. Based on the research results, the conclusions of this study are advertising, personal selling, and sales promotion have a positive and partially significant effect on customer decisions. In contrast, public relations has no significant impact, and the sales promotion variable is the dominant variable.
Difference Analysis of Digital Marketing Implementation in Enterprises Performance: Balanced Scorecard Perspective Slamet, Slamet; Adhim, Muhammad Maslukil; Azmala, Ilya
JURNAL MANAJEMEN BISNIS Vol 8 No 2 (2021): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i2.642

Abstract

This study aims to measure the differences Micro, Small, and Medium Enterprises (MSMEs) performance before and after implementation digital marketing. The research paradigm is a quantitative with primary data sources. The research instrument was a questionnaire designed to measure MSMEs' performance in the balanced scorecard perspective on customer and internal business processes. The number of samples was 107 respondents. Data were collected directly from MSMEs in Malang City. Determination of respondents using judgment sampling approach. Data analysis used descriptive analysis (categorization index) and hypothesis testing (sample paired t-test). The study results show that before and after implementing digital marketing, there are differences in the performance of MSMEs. This difference is evidenced by the results of data analysis, both descriptively and hypothesis testing.
Implications of Internal Company Factors and Intrinsic Motivation on Employee Performance Nurlina, N.
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.646

Abstract

Leadership and work environment has a large part in motivating each member organization toward the company's goals. A leader should implement a leadership style to manage his subordinates because a leader will significantly affect the Organization's success in achieving its goals. No less important will be this is the role of the work environment itself which woke up, the work environment is one of the essential components within the employees finish his work. Here is the working environment: the immediate vicinity of the workers that can affect him in the exercise of duties charged. This research was conducted at PT. Pegadaian Regional VI of Makassar city with 30 research sample of respondents are the employees of PT. Pegadaian Regional VI. This Research is variable work environments (X1.1), the leadership style (X1.2), intrinsic motivation (X ), and the performance of the employees (Y). research using the method of multiple linear regression analysis with data collection using questioners. This research shows that the work environment does not affect employees' performance, leadership style, and intrinsic motivation the employee's account. Leadership styles and the variable is the variable that the dominant influence on the dependent variable.
Cost Analysis of Promotion Mix to Increase Sales Nurlina, Nurlina; Semmaila, Baharuddin; Murfat, Moh Zulkifli
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.665

Abstract

The aim of this research is to find out how much costs are incurred in the promotion mix PT Sungai Budi Group increases sales; examines the promotion mix, the most dominant increase in sales. The method of observation, library research, interview, are the research methods used in this study. The multiple linear regression method is the analytical method employed. The study was carried out at PT Sungai Budi Group in Makassar. Multiple linear regression with SPSS 20 was used to analyze the data. The result shows that mixed advertising, promotion and advertising have a positive influence on sales growth
Factors that influence buying houses for consumers Beddu, Hartina; Abdul, Hayun; Semmaila, Baharuddin; Nasir, Munawir; Hajar, Sitti
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v1i1.666

Abstract

This study aims to examine the influence of family, economic and lifestyle factors on consumer decisions. This research was conducted at the Royal Spring Housing, located in Gowa Regency. The population chosen is all home consumers at the Royal Spring Housing PT. Buana Sentosa Asri in Makassar. The number of samples is calculated using the Slovin formula, and the number of samples to be studied is 82 household samples and is determined by simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The analysis tool uses multiple linear regression. The results of the study found that family factors, economic factors, and lifestyle have a positive and significant effect on consumer decisions
Skills and Human Resources Development in Improving Employee Performance Zaeni, Nurhaeda; Bahasoan, Shandra; Haeranah, Haeranah
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.669

Abstract

This study aims to test the influence of Skill and human resource development on the performance of Civil Servants at the Cultural Heritage Preservation Center of South Sulawesi. The data used questionnaires that were distributed to respondents. The data collected using the list of questions (indicators) submitted as a measuring instrument using modification of the likert scale. The sample of this study was a group of employees at the South Sulawesi Cultural Heritage Preservation Center of 100 respondents. Where all employees have different charateristics from high school education level to magister (S2) and based on work experience. Data analysis was conducted qualitatively and quantitatively using multiple linear regression methods. This method is used when conducting analysis on the influence of Skill and Human Resource Development on the Performance of Civil Servants at the Cultural Heritage Preservation Center of South Sulawesi. The result show that skill and development of human resources have a positive and significant effect on employee performance and, should routinely provide that Skill to its employees and has more attention to the performance of its employees. Employees who are considered to be under-performing, it is best to develop the employee.
Engagement or Sustainability: Managerial Performance Jumady, Edy
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.670

Abstract

This study is motivated by the importance of enhancing management performance by using budget participation and total quality management as influencing factors. This research was conducted by three building companies in the city of Makassar. 68 respondents understand quite broadly the use of primary and perceptual data. The findings showed that, when the dominant variable was budgetary participation, the two independent variables had a positive relationship and a significant impact on management performance. Although several earlier studies have supported the results of the study, one of the next questions to be answered is the principle of significance of each element in the company, as management performance does not mean that firm value is directly responded to in a positive way
Financial performance analysis of Regional Government Rachma, Nur; Nianty, Dara Ayu; Imran, Un Dini
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.673

Abstract

This study uses secondary figures, i.e. reports from the Directorate General of Fiscal balance and the Supreme Audit Agency on the implementation of the District Government and the Government of the Majene Regency in 2018 and 2019. The results of this study show that (1) the financial performance of the Regional Government of Majene Regency, as shown in the Regional Budget for 2019 by the analysis of variances, is well established. (2) the 2019 ABPD level of efficiency and efficiency is less efficient in the Majene Regency. It can be said that Majene Regency's level of financial achievement is less efficient. On efficiency, the level of achievement of Majene Regency's regional financial performance is beneficial. (3) the independence story remains shallow in 2018 and 2019.This study uses secondary figures, i.e. reports from the Directorate General of Fiscal balance and the Supreme Audit Agency on the implementation of the District Government and the Government of the Majene Regency in 2018 and 2019. The results of this study show that (1) the financial performance of the Regional Government of Majene Regency, as shown in the Regional Budget for 2019 by the analysis of variances, is well established. (2) the 2019 ABPD level of efficiency and efficiency is less efficient in the Majene Regency. It can be said that Majene Regency's level of financial achievement is less efficient. On efficiency, the level of achievement of Majene Regency's regional financial performance is beneficial. (3) the independence story remains shallow in 2018 and 2019.

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