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Henny Medyawati
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INDONESIA
Ekonomi Bisnis
Published by Universitas Gunadarma
ISSN : 0853862X     EISSN : 20898002     DOI : http://dx.doi.org/10.35760/eb
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 388 Documents
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ANALISIS HUBUNGAN ANTARA SENTIMEN INVESTOR DAN IMBAL HASIL PASAR SAHAM DENGAN PENDEKATAN ALIRAN DANA REKSA DANA DAN ANALISIS VECTOR AUTOREGRESSIVE (VAR) Anggia Paramita Puti Kencana
Jurnal Ilmiah Ekonomi Bisnis Vol 24, No 3 (2019)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1094.16 KB) | DOI: 10.35760/eb.2019.v24i3.2021

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis hubungan kausalitas dan dinamis antara sentimen investor dan imbal hasil pasar dengan melibatkan faktor inflasi. Alat ukur pendekatannya adalah aliran dana reksa dana. Metode yang digunakan berbasis kuantitatif dengan analisa deskriptif, dengan menggunakan model Vector Autoregressive, analisa Fungsi Respons Impuls dan Variance Decomposition serta analisa Kausalitas Granger. Hasil analisis menunjukkan adanya hubungan antara sentimen investor dengan imbal hasil pasar, namun dampaknya tidak signifikan. Kejutan pada variabel dijelaskan paling dominan oleh dirinya sendiri.
PENGARUH KUALITAS LAYANAN DAN WORD OF MOUTH MELALUI MINAT TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN E-BANKING PADA BANK BNI Eka Dyah Setyaningsih
Jurnal Ilmiah Ekonomi Bisnis Vol 22, No 1 (2017)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.633 KB)

Abstract

Electronic banking is a prayer One means of Banking to review financial transactions facilitate kita hearts. The Purpose Of The study is to review Test how influence Of SERVICE QUALITY And word of mouth through the use of Decision Against Interests e-banking of Bank BNI. Sample Research Singer WITH using 330 respondents and is the object of research Namely Bank e-banking users BNI. The sampling technique used snowball sampling. Research models using Structural Equation Modelling (SEM) WITH QUALITY OF SERVICE (X1) And the word of mouth communication (X2) as well as the free variable interest (Y1) and Decree (Y2) as a variable prepaid NOT free. Processing of the findings of statistical tools AMOS. The results of his research is QUALITY SERVICE WITH positive effect Decision Against Customers using e-banking hearts Correlation Values for 0,206  and the communication of positive word of mouth influence the Customer Decision Against WITH Correlation Value for 0,208 Keywords: quality of service, word of mouth, customer interest, customer's decision
EXPLORING THE SUCCESS FACTORS OF E-CRM IMPLEMENTATION ON B2C E-COMMERCE: SATISFACTION AND LOYALTY A CONCEPTUAL FRAMEWORK Malicha Aulia Zatalini; Trisna Nugraha Pamungkas
Jurnal Ilmiah Ekonomi Bisnis Vol 22, No 2 (2017)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.641 KB)

Abstract

E-CRM has an important role in addressing the challenges that exist in the e-commerce industry and certainly affect the success of e-commerce. One measure of the success of e-commerce is the customer satisfaction. The purpose of this study was to determine the factors that influence the achievement of satisfaction of existing customers in the industry e-commerce, Business to Consumer (B2C) in particular, so customer will be loyal. The researchers used meta-analysis to integrate the findings of previous studies. The meta-analysis method used is sourced from 25 journals previous studies from 2006 to 2016. Based on the literature review, authors create a research model on these factors. The factors namely access to information, service, security and trust that significantly affect the achievement of customer satisfaction. The achievement of customer satisfaction will be improved the customer loyalty then will be impact on increased sales and profits of the company. The researches then discuss the findings of the integrated framework leading to theoretical and practical with implications for implementation in Indonesia and reviews directions for future research. In addition, researchers also suggested the e-commerce industry in Indonesia to implement the E-CRM strategy. Keywords: E-CRM, B2C E-commerce, Customer Behavior, Customer Satisfaction, Loyalty.
PENGARUH STRATEGI INTERNET MARKETING TERHADAP PERILAKU KONSUMEN LAZADA.CO.ID DALAM BERBELANJA ONLINE MELALUI VARIABEL ELECTRONIC WORD OF MOUTH (EWOM) Iqbal Al Khazim
Jurnal Ilmiah Ekonomi Bisnis Vol 21, No 2 (2016)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.788 KB)

Abstract

Belanja online melalui internet memungkinkan konsumen untuk mencari informasi mengenai produk atau layanan dan melakukan pembelian melalui interaksi langsung dengan pengecer secara online. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh internet marketing, dan electronic word of mouth (ewom) terhadap perilaku konsumen dalam berbelanja online. Penelitian ini dilakukan terhadap 97 responden yang berbelanja online pada periode Oktober 2015 sampai Februari 2016 dan dianalisis dengan menggunakan SPSS 22 untuk melihat profil responden, ukuran kecenderungan data dan variasi masing-masing variabel indikator penelitian. Peneliti menggunakan SmartPLS 2.0 untuk menguji hubungan pengaruh variable dalam model melalui SEM. Hasil penelitian yang diperoleh, strategi pemasaran internet berpengaruh langsung terhadap ewom dan perilaku konsumen, sedangkan ewom juga langsung mempengaruhi perilaku konsumen. Ewom sebagai variable intervening antara strategi internet marketing terhadap perilaku konsumen, sehingga secara total memperkuat pengaruhnya. Jalur yang menyatakan hubungan pengaruh terkuat adalah strategi internet marketing dan pengaruh positif langsung terhadap perilaku konsumen. Kata Kunci : Berbelanja online, Perilaku konsumen, Startegi internet marketing, Ewom
ANALISIS KINERJA NON PERFORMING LOAN (NPL) PERBANKAN DI INDONESIA DAN FAKTOR-FAKTOR YANG MEMPENGARUHI NPL Deasy Dwihandayani
Jurnal Ilmiah Ekonomi Bisnis Vol 22, No 3 (2017)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.238 KB)

Abstract

Industri perbankan nasional telah mengalami pasang surut sejak beberapa dekade beberapa tahun ini. Menurunnya kegiatan ekonomi, inflasi dan perubahan suku bunga menyebabkan bank selektif untuk mengantisipasi lonjakan non performing loan (NPL). NPL yang tinggi adalah indikator gagalnya bank dalam mengelola bisnis. Pada penelitian ini bertujuan untuk menganalisis kinerja NPL perbankan di Indonesia serta faktor-faktor yang mempengaruhinya (LDR, LAR, Inflasi, BI rate, Kredit yang diberikan). Pada penelitian ini, NPL sebagai variabel terikat dan LDR, LAR, inflasi, BI_rate, dan kredit yang diberikan sebagai variabel bebas. Pada penelitian ini dilakukan pengujian asumsi-asumsi klasik yaitu heterokedastisitas, multikolinearitas, dan autokorelasi untuk mengetahui keterkaitan antara variabel. Hasil penelitian menyimpulkan bahwa kinerja NPL perbankan di Indonesia tahun 2012 sampai 2016 rata-rata masih baik yaitu dibawah 5%. Namun pada tahun 2016, kinerja NPL Bank Permata buruk yaitu sebesar 6.56%. Secara keseluruhan, tahun 2016 NPL bank hampir mengalami peningkatan kecuali Bank BRI. Besarnya pengaruh variabel bebas terhadap NPL secara terurut adalah kredit yang diberikan, inflasi, LDR, LAR dan BI rate. Hasil uji klasik juga menyimpulkan bahwa NPL dengan LDR, LAR, inflasi, BI rate, dan kredit yang diberikan mempunyai korelasi cukup kuat.  Kata Kunci: BI Rate, Inflasi, Kredit yang diberikan, LAR, LDR, NPL. 
THE EFFECT OF FINANCIAL STABILITY, EXTERNAL PRESSURE, PERSONAL FINANCIAL NEED, FINANCIAL TARGETS, INEFFECTIVE MONITORING AND AUDIT QUALITY ON DETECTING FRAUD FINANCIAL STATEMENT IN PERSPECTIVE OF FRAUD TRIANGLE Sidik Nur Fajri
Jurnal Ilmiah Ekonomi Bisnis Vol 23, No 2 (2018)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.379 KB) | DOI: 10.35760/eb.2018.v23i2.1828

Abstract

The purpose of this study was to determine whether financial stability, external pressure, personal financial need, financial targets, ineffective monitoring, and audit quality affect the financial statement fraud by collecting empirical evidence. The object of research is the companies from sector property and real estate which listing on the Indonesia Stock Exchange, with research period in 2010-2012. The samples in this study were selected based on purposive sampling method with a total sample of 14 companies. The analysis technique used in this research is multiple regression analysis using SPSS. These results indicate that the variable external pressure, personal financial need and audit quality effect on the financial statements fraud, meanwhile variables financial stability, financial targets, ineffective monitoring had no effect on the financial statements fraud. Variables financial stability, external pressure, personal financial need, financial targets, ineffective monitoring and audit quality simultaneously effect on the financial statements fraud.
THE EFFECT OF MENTAL ACCOUNTING ON STUDENT’S INVESTMENT DECISIONS: A STUDY AT INVESTMENT GALLERY (GI) FEB UNIVERSITY OF BENGKULU AND SYARIAH INVESTMENT GALLERY (GIS) FEB IAIN BENGKULU Fitri Santi; Nelsi Valetta Sahara; Kamaludin Kamaludin
Jurnal Ilmiah Ekonomi Bisnis Vol 24, No 2 (2019)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (479.727 KB) | DOI: 10.35760/eb.2019.v24i2.1907

Abstract

Our study tries to explore the existence of mental accounting (MA) phenomenon among the investors at Investment Gallery FEB University of Bengkulu and the investors at Sharia Investment Gallery FEB IAIN Bengkulu, and to test its influences on the stock investment decision. We collect data using questioner. This study uses simple linear regression analysis to test the hypothesis. The results show that investors do have the MA. The average respondents' answers indicate that they treat monthly money with bonus money differently in investing while using monthly money as the capital, they averagely use a smaller portion of their monthly money for investment, but when the capital is their bonus money, then they use more portion of the money for the investment. For the respondents, their monthly money is more important than the bonus money, and they are also more afraid of the risks of investing the monthly money than investing the bonus money, and when there is a loss, the regret level of losses from investing monthly money is higher than regret level of losses from investing bonus money. The result shows the MA exists among the investors, and have a significant effect on the stock investment decisions.
THE EFFECT OF SHOPPING LIFESTYLE, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION ON IMPULSE BUYING BEHAVIOR IN E-COMMERCE (CASE STUDY OF BERRYBENKA CONSUMER) Nia Yusnia Sari; Sri Hermawati
Jurnal Ilmiah Ekonomi Bisnis Vol 25, No 1 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.704 KB) | DOI: 10.35760/eb.2020.v25i1.2343

Abstract

Increasing internet users and the growing of e-commerce in Indonesia impact on consumer behaviour in terms of shopping. One of the models of shopping channels that are currently being the world's trend is replacing conventional shopping systems that require shoppers to come to shopping with a shopping system online.  This research aims to determine whether there is a influence on shopping lifestyle, hedonic shopping motivation and sales promotion of impulse buying in Berrybenka consumer. The samples on this research are consumers who have ever shopped at Berrybenka e-commerce through websites or applications. The sampling method used in this study is non probability sampling using the purposive sampling technique. The data analysis used is a descriptive analysis and confirmatory factor analysis (CFA). The hypothesis test results show that shopping lifestyle variable affects impulse buying behavior, while hedonic shopping motivation and sales promotion have no effect on the impulse buying behavior.
FAKTOR-FAKTOR YANG MEMPENGARUHI INFLASI DI INDONESIA Meita Nova Yanti Panjaitan; Wardoyo Wardoyo
Jurnal Ilmiah Ekonomi Bisnis Vol 21, No 3 (2016)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.887 KB)

Abstract

Inflasi merupakan salah satu indikator stabilitas perekonomian dan isu perekonomian yang selalu menjadi perhatian penting bagi negara berkembang, khususnya Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kurs, jumlah uang beredar, BI rate dan ekspor bersih terhadap inflasi di Indonesia . Sampel penelitian ini adalah seluruh data kurs, jumlah uang beredar, BI rate dan ekspor bersih dengan jangka waktu 2006-2014. Variabel bebas adalah kurs, jumlah uang beredar, BI rate dan ekspor bersih, sedangkan variabel terikat adalah inflasi. Analisis data yang digunakan terdiri dari analisis korelasi, analisis determinasi, uji t, uji F, dan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa jumlah uang beredar dan BI rate memiliki pengaruh yang signifikan terhadap inflasi di Indonesia. Kurs dan ekspor bersih tidak memiliki pengaruh yang signifikan terhadap inflasi di Indonesia. Hasil analisis uji F menunjukkan bahwa variabel bebas yaitu kurs, jumlah uang beredar, BI rate dan ekspor bersih secara bersama-sama berpengaruh terhadap inflasi di Indonesia. Kata Kunci : BI rate, ekspor bersih, inflasi, jumlah uang beredar, kurs
STRATEGI MEDIA RELATIONS PT. ANTAM (PERSERO) TBK SEBAGAI UPAYA PENGELOLAAN CITRA Meti Nurhayati; Rizka Amalia; Nur Putri Erdianti
Jurnal Ilmiah Ekonomi Bisnis Vol 21, No 1 (2016)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.586 KB)

Abstract

Jenis penelitian ini adalah penelitian kualitatif-deskriptif, dimana dalam penelitian ini peneliti ingin mengetahui strategi apa yang digunakan oleh public relations PT. Antam (Persero) tbk sebagai upaya pengelolaan citra. Objek dari penelitian ini adalah public relations PT. Antam (Persero) tbk dan pihak-pihak yang berkepentingan didalamnya. Teknik pengumpulan data yang digunakan adalah wawancara dan observasi partisipan. Teknik analisis data yang digunakan adalah model Strauss dan Corbin sedangkan untuk menguji kebenaran jawaban yang diberikan oleh informan kunci digunakan triangulasi sumber dengan informan netral. Hasil penelitian diketahui bahwa strategi yang digunakan oleh public relationsPT. Antam (Persero) tbk dalam meningkatkan citra adalahmelakukan pendekatan media relations yaitu dengan cara kontak pribadi (personal contact), pelayanan informasi pribadi (news service) dan mengantisipasi kemungkinan hal darurat(Contingency Plan).  Kata kunci: Strategi, public relation, Citra organisasi

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