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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 328 Documents
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Pola Komunikasi dalam IPNU Kota Surabaya 2014-2016 dalam Membangun Jaringan Azam, Mochamad; Syueb, Sudono
Jurnal Komunikasi Profesional Vol 1, No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.123 KB) | DOI: 10.25139/jkp.v1i2.504

Abstract

This Research Entitled "Communication Pattern Organization Branch Manager Association Student Nahdhatul Ulama (PC IPNU) Surabaya City Khitmat Period 2014-2016 In Building Communication Network Organization". The purpose of this research is to know the communication pattern run by IPNU organization in IPNU PC communication relationship with Banom NU, leadership structure with organization member, and top management of IPNU Regional Leadership. data techniques that researchers use in this study are literature study and field observation field study (field obersvasi) and in-depth interview (in-depth interview). Based on the results of the research, showed the Head of IPNU Branch of Surabaya as an organization of learning and is one of the autonomous bodies of the big umbrella of Nahdlatul Ulama Branch Head of Surabaya City building communication pattern of internal organization organization and between organization is downward communication pattern, upward communication, horizontal communication This pattern is reinforced by the role of the core daily management in the internal realm of the organization, and the Head of Surabaya IPNU Branch as the center of communicationKeywords: Organizational Communication Patterns, downward communication, upward communication, horizontal communication   
Tipologi Perubahan Citra Agnes Mo: Kajian Perspektif Psikologi Komunikasi Meliala, Robbikal Muntaha
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.749 KB) | DOI: 10.25139/jkp.v2i2.1098

Abstract

Agnes Monica as a common human has surely changed in her life naturally. In her context as an entertainer, she has surely changed either in her self concept, start from her performance, her mind and her style of achievement. Branding of “Agnes Monica” change to be “Agnez Mo” would be main thesis of this research. The author has tried to classify her image as an international singer seemed from perspective of communication psychology. Based on Theory of Function by Katz (1960), Psychology of Cognitive Movement, Agnez Mo’s act referenced from 4 main reason, Act as Instrumental Function, Act as Defense Mechanism Tool, Act as Object Receiver and Encode the Meaning, and Act as Value of Self Expression in Answering One Situation. Research Methodology: Descriptive Qualitative by Documentation and Study of Literature. Conclusion  : Changed Typology of Agnez Mo’s Image as an International Singer consist of Natural Changed Typology, Planned Changed Typology, Readiness to Change of Typology , Alterative Movement and Redemptive Movement. Keywords : Changed, Image, Agnez Mo, Communication Psychology.
PERENCANAAN KAMPANYE PUBLIC RELATIONS “MARI BERSATU PERMATA BUNDA” UNTUK MENINGKATKAN AWARENESS MASYARAKAT SEKITAR TERHADAP SEKOLAH TK-SD-SMP PERMATA BUNDA Kesaulya, Charlene Mabelle Reina Ulyanti; Soewarso, Kiki
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.784 KB) | DOI: 10.25139/jkp.v3i1.1708

Abstract

Education is a very important thing that should be engaged by every individual, because it is related to the progress and development of a country. In this era of globalization, technology is growing very rapidly that has an impact in education. Schools should be able to adapt to the community and the surrounding environment. TK-SD-SMP Permata Bunda / Sekolah Permata Bunda is a public school operating under the Yayasan Permata Bunda which until now has no public relations role. Thus, it takes the role of public relations in designing more current programs to help schools in raising awareness of certain communities. The purpose of this non-thesis paper is to raise public awareness by using the nine steps of public relations strategy. The Campaign Mari Bersatu Permata Bunda is to let the public to know and understand that the school wants to invite students to not distinguish against one another, nor discriminate, and be united for the students to become better people in the future, and have good relationship with all alumni of Permata Bunda School. It is expected that this non-thesis paper can be adopted by various parties in running external communication strategies. Keywords: Public Awareness, External Communication Program, Mari Bersatu Permata Bunda Campaign, Public Relations in Educational Institutions
RAMADAN DAN PROMOSIONAL: STRATEGI KOMUNIKASI PEMASARAN PT UNILEVER INDONESIA TBK Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.475 KB) | DOI: 10.25139/jkp.v3i1.1699

Abstract

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk
PENGARUH CITRA AYU TING TING SEBAGAI BRAND AMBASSADOR IKLAN REXONA DEO LOTION DALAM KEPUTUSAN PEMBELIAN DI DESA KARANGAN, TRENGGALEK Arisanti, Riska; Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.365 KB) | DOI: 10.25139/jkp.v3i2.2008

Abstract

In an increasingly modern era like now, business competition that occurs between one company and another is increasingly dynamic, complex and presents various challenges that must be faced by the company to capture and maintain market share. Taking top celebrities to become brand ambassadors or advertising stars is an effective way to increase purchases. Ayu Ting Ting, with all her popularity and controversy, has collaborated with Rexona to become a star ambassador for Rexona deolotion products. The image of a brand ambassador becomes one of the considerations in choosing a brand ambassador. A positive self-quality image and public trust from a celebrity who is an advertisement star or brand ambassador will further obscure the advertising products that star in it. The theory used in this study is communication theory, marketing communication, advertising, theory brand ambassadors, image and purchasing decisions. The method used in this study is quantitative research with the type of correlational quantitative research. The samples in this study were 100 female respondents in  Karangan village of Trenggalek, with a range of ages between 17 to 25. From the results of statistical calculations, it was shown that there was a significant influence on the image of Ayu Ting Ting as a brand ambassador for Rexona Deolotion's advertisement on purchasing decisions in the Karangan village of Trenggalek.Keywords: image; purchasing decision
HYPERREALITY ON ONLINESHOP: SHOPAHOLIC GENERATION IN INDONESIA Awalia, Hafizah
Jurnal Komunikasi Profesional Vol 1, No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.981 KB) | DOI: 10.25139/jkp.v1i2.423

Abstract

Shopping as the lifestyle in Indonesian society has been changed to post-modern era. The shopping moved from retail store or regular shop to online shop. Many online-shop sites, like Mataharimall.com, Tokopedia.com, Blibli.com, Lazada.com, Bukalapak.com, and Elevenia.com make Indonesian society become a shopaholic. The online shop served complete and cheaper goods than the retail shop. Some unique parts are electronics, outfits, even aeroplane tickets and tour packets will be ready in the online shop. The update data mentioned that E-Commerce in Indonesia reached US$1.1 billion. Those are the bigger achieved of Indonesia than Singapore and Thailand in ASEAN (Data by Euro monitor, 2015). Now, Indonesian society entered the new paradigm of consumption. Not only what goods will be consumed, but also how to consume those products. The sensation of shopping, in reality, has been changed with shopping in hyper-reality (virtual world). Today, in Indonesia shopping is not about our needs, but to fulfil our desire. In the postmodern era, the production factor is not a significant factor, but the consumption factor can control the people?s life. The bigger control handled by online media, like Instagram, Facebook and many others. The media can create the attractive display of shop, and it makes shopping lovers a shopaholic. Symbols, signification, codes are relevant in the consumerism era. Therefore, Baudrillard theory about consumptive society became approach and method for this research. The theory will analyse how the online shop as the online media reconstruct Indonesian society became a shopaholic and how the game of symbols, signs, and codes create consumptive behaviour in online shopping. Analysis units of this research are consumptive behaviour and online shop media in Indonesia.  Keywords: Online Shop, Hyperreality, Shopaholic
ANALISIS EMOSI CALON AKSEPTOR PRIA: SEBUAH DASAR PEMBUATAN IKLAN LAYANAN MASYARAKAT UNTUK PROGRAM KELUARGA BERENCANA DI SURABAYA Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.032 KB) | DOI: 10.25139/jkp.v2i2.1266

Abstract

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.
PELATIHAN INVENTARISASI ASET DESA DAN PENGEMBANGAN BUMDES UNTUK PENGUATAN EKONOMI DESA DI DESA SABA KECAMATAN BLAHBATU KABUPATEN GIANYAR Bandiyah, Bandiyah
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (350.319 KB) | DOI: 10.25139/jkp.v3i1.1716

Abstract

The training activity on village asset inventory and development of Village-Owned Enterprises (BUMDesa) aims to provide knowledge insights to the Saba Village apparatus and scientific skills to be able to inventory potential assets belonging to the village in order to develop Village Owned Enterprises (BUMDesa). The activity was carried out in the form of training with a workshop approach, discussion and tutorial videos on asset inventories along with comprehensive analysis of solutions to the problem of developing BUMDesa. The results of this service activity include. First, the Saba Village apparatus gained an understanding of village assets and potential that could be developed into a village economy. Secondly, the village apparatus was very enthusiastic and eager to establish BUMDesa. Third, the Sipedas tutorial method helps provide convenience as well as a skill in conducting an asset inventory. Third, helping to solve the problem of assets in Saba Village which had previously been a conflict between communities and has now become clear.Keywords: Village Assets, BUMDesa, Village Economy, Training, Saba
KOMUNIKASI INTERPERSONAL ANTAR ODHA UNTUK MENUMBUHKAN MOTIVASI KEMBALI HIDUP NORMAL DI YAYASAN MAHAMERU SURABAYA Huda, Jesica Miftakhul; Prasetyo, Iwan Joko; Fitriyah, Irmia
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.33 KB) | DOI: 10.25139/jkp.v3i1.1700

Abstract

This study aims to find out how interpersonal communication occurs between PLWHA (people with HIV / AIDS) to foster motivation to return to normal life in the mahameru foundation of Surabaya. The Mahameru Foundation is the only non-profit institution in Surabaya that is engaged in the social and humanitarian field focusing on the mentoring and empowerment program for PLWHA. There are so many new PLHIV who experience a decrease in motivation after being diagnosed, so from that the old ODHA who have had high motivation in living their lives gathered in the Surabaya mahameru foundation they support each other new PLHIV so that in the future they can be motivated to return to healthy life and passion in living his life. The results of the study found that the support of long-standing PLHIV plays a very important and successful role in fostering new PLHIV motivation to return to normal life, this is based on interpersonal communication carried out by old PLWHA towards new PLWHA having several important elements that are the center of attention, namely verbal and good non-verbal as well as five positive attitudes to support the effectiveness of interpersonal communication that occurs, namely openness, empathy, support, positive attitude and equality. Keywords: Interpersonal communication, PLWHA, HIV, AIDS, Mahameru Foundation
Penggunaan komunikasi non-verbal bahasa tubuh dalam desain instruksional pelatih dan atlet kategori tanding pencak silat Andika Darmawansah; Raden Hartopo Eko Putro
Jurnal Komunikasi Profesional Vol. 3 No. 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.151 KB) | DOI: 10.25139/jkp.v3i2.2127

Abstract

Instruction is a form of information exchange with the aim to provide understanding and influence on the behavior of martial arts athletes by the trainers. Clear instructions, will facilitate the athlete in understanding the message delivered, will automatically also affect the performance of athletes in the game. Therefore, to facilitate and clarify in the delivery of instructions, the need for non-verbal body language as a supporter of such verbal instructions. Body language is a process of exchanging information that is done by using limbs as a medium of information. Although every body movement has a variety of meanings for everyone. However, in martial arts the units of Unitomo Surabaya made certain movements which were considered to be able to support verbal instruction, then the movement was given a meaning which was in accordance with the rules of usage and on the basis of mutual agreement by trainers and athletes, and the communication process was made as tradition by the group. Keywords: instructional design; non-verbal communication; athlete

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