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Ecopreneur.12
Published by Universitas Maarif Hasyim Latif
ISSN : 26143968     EISSN : 26156237     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecopreneur.12 menfasilitasi penelitian bagi para dosen Khususnya di fakultas ekonomi dalam melakukan proses publikasi ilmiah.
Arjuna Subject : -
Articles 98 Documents
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PERAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PERKEMBANGAN BMT UGT SIDOGIRI CABANG SURABAYA Nuning Nurna Dewi; Achmad Fathoni Rodli; Maslahatus Saidah; Maris Wahidatul ‘Ailah; Relita Rofiqoh
Ecopreneur.12 Vol 5, No 1 (2022): April 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i1.1698

Abstract

The research entitled "Transformational Leadership Role Towards the Development of BMT UGT Sidogiri Surabaya Branch" is the result of field research to answer the question: What is the transformational leadership style in BMT UGT Sidogiri Surabaya branch? What is the role of transformational leadership style towards the development of BMT UGT Sidogiri Surabaya branch?. Descriptive analysis of the analysis is describing and analyzing the data that the author obtained from observations, interviews, and documentation and conducting research at bmt UGT Sidogiri surabaya branch on the application of transformational leadership style and the role of transformational leadership style to developments in BMT UGT Sidogiri surabaya branch. The results showed that the leadership style of the head of BMT UGT Sidogiri surabaya branch has a transformational leader character according to Bass and Aviola (1994) known as "4 I", namely: (1). Idealized influence, (2). Inspirational motivation, (3). Intellectual stimulation, (4). Individualized consideration. Transformational leadership role has an impact on the development of BMT UGT Sidogiri, namely: (1). Improving Employee performance, (2). Improving employee professionalism, (3). Increasing employee creativity, (4). Increasing employee and customer confidence in BMT UGT Sidogiri Surabaya branch, (5). Improving the image of BMT UGT Sidogiri Surabaya branch
PENGARUH MEREK, KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK PAKAN BURUNG Donny Arif; M Farizal Ilmi
Ecopreneur.12 Vol 5, No 1 (2022): April 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i1.1719

Abstract

Penelitian ini bertujuan untuk mengetahui apakah merek dan kualitas produk dan harga mempunyai pengaruh terhadap minat beli konsumen. Populasi pada penelitian ini adalah konsumen yang mengetahui dan membeli produk pakan burung alam sakti di wilayah taman. Penelitian ini menggunakan sampel sebanyak 70 responden, penelitian ini menggunakan kuesioner dalam pengumpulan data. Metode analisis yang digunakan adalah metode deskriptif dan menggunakan teknik analisis SmartPLS. Analisis data yang dilakukan adalah uji frekuensi data, uji validitas, uji reliabilitas, analisa koefisien jalur, uji T statistik untuk mengetahui besar pengaruh dan signifikan merek dan kualitas produk terhadap minat beli konsumen pada pakan burung alam sakti pada wilayah kecamatan taman. Berdasarkan analisis data yang dilakukan dalam penelitian ini terdapat pengaruh antara variabel X1 dengan Y secara parsial membandingkan tstatistic sebesar 2,479 lebih besar dari nilai ttabel 1,994 dengan tingkat signifikan 0,000 lebih kecil dari nilai 0.05 dan X1 dengan Z membandingkan tstatistic sebesar 3,723 > ttabel 1,944 dengan tingkat signifikan 0,000<0,05, maka H0 diterima.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN MINAT KONSUMEN PADA LEMBAGA KURSUS XYZ Nikma Yucha; Jenny AYu Eka Cahyani
Ecopreneur.12 Vol 5, No 1 (2022): April 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i1.1713

Abstract

Selama masa pademi, Lembaga Kursus Kumon mengalami kendala dalam menentukan strategi pemasaran. Strategi pemasaran yang digunakan saat ini belum efektif untuk menarik para konsumen, hal tersebut dibuktikan oleh tidak adanya perkembangan dalam jumlah siswa selama dua tahun terakhir. Hal ini dikarenakan, manejemen dari kumon sendiri belum mengetahui dari segi faktor internal maupun eksternal perusahaannya.  Dengan masalah yang ada penelitian ini bertujuan untuk mengetahui dan menganalisis strategi pemasaran dapat meningkatkan minat konsumen pada lembaga bimbingan belajar Kumon. Dalam penelitian ini penulis menggunakan metode deskriptif dengan pendekatan kualitatif yang dikuantitatifkan. Pada penelitian ini menggunakan data primer dan sekunder. Teknik pengumpulan data diperoleh dari hasil observasi, documenter, wawancara dan hasil kuesioner. Data yang sudah terkumpul kemudian dianalisis menggunakan metode SWOT. Populasi dalam penelitian ini adalah semua orang yang berhubungan dengan Kumon XYZ, meliputi karyawan, dan siswa yang sedang belajar sebagai konsumen. Dalam hal ini jumlah sampel yang menjadi responden adalah 82 orang. Dari hasil analisis dan pembahasan dapat diperoleh nilai IFAS adalah 3,50 dan EFAS 3,18. Berdasarkan diagram SWOT posisi perusahaan berada di diversifikasi atau perusahaan sedang menghadapi ancaman namun masih memiliki kekuatan dari segi internalnya. Berdasarkan hasil tabel model kuantitatif rumusan strategi, strategi yang dominan yaitu Strategi S-T (strength dan threat), berupa menggunakan kekuatan untuk mengatasi ancaman dan strategi S-O (strength dan Opportunity), berupa menggunakan kekuatan untuk memanfaatkan peluang.
PENGARUH SOCIAL MEDIA DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ROTI AIS PADA MASA PANDEMI COVID-19 Ratna Ekasari; M. Fitrah
Ecopreneur.12 Vol 5, No 1 (2022): April 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i1.1716

Abstract

Penelitian ini bertujuan untuk dapat menganalisis dan mengetahui (1) pengaruh social media terhadap keputusan pembelian, (2) pengaruh word of mouth terhadap keputusan pembelian, (3) pengaruh social media dan word of mouth secara simultan terhadap keputusan pembelian. Penelitian ini merupakan penelitian survei. Populasi dalam penelitian ini yaitu warga yang berada di desa ketegan sepanjang sidoarjo dengan populasi sebesar 100 warga. Jumlah sampel penelitian sebanyak 55 responden. Teknik pengambilan sampel menggunakan metode sampling jenuh yaitu yang berarti seluruh populasi dijadikan sampel. Teknik pengumpulan data menggunakan kuisioner dengan memberikan daftar pernyataan kepada responden. Penelitian ini menggunakan alat regresi linier berganda dengan menggunakan program SPSS 23.0 for windows. Berdasarkan hasil analisis data diperoleh bahwa social media secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dapat dilihat dari nilai thitung 3,543 > ttabel 2,007 dan nilai signifikansi sebesar 0,000 < 0,05.word of mouth secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Hal ini dapat dilihat dari nilai thitung 2,394 > ttabel 2,007 dan nilai signifikansi sebesar 0,000 < 0,05. Hasil uji F diperoleh nilai Fhitung 20,451 > Ftabel 3,18 dan nilai signifikansi sebesar 0,000 < 0,05. Dengan demikian dapat disimpulkan bahwa secara simultan attau bersama-sama variabel social media dan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian. Dari hasil analisis diperoleh nilai koefisien determinasi (R2) sebesar 0,440. Artinya kedua variabel social media dan word of mouth secara bersama-sama memberikan kontribusi sebesar 44,0% terhadap keputusan pembelian, sedangkan sisanya sebesar 56,0% merupakan sumbangan/kontribusi variabel lain yang tidak diamati dalam penelitian ini. 
IMPLEMENTATION OF RECORDING OF FINANCIAL REPORTS IN MSMEs NORTH SURABAYA REGION “EASTERN PHILOSOPHY POINT OF VIEW” Laely Aghe Africa
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.1992

Abstract

Indonesia's economic pattern is experiencing quite pronounced turmoil after the case of the Covid-19 pandemic that occurred in early 2020 until now, which has impacted the national and even global economy. The achievements expected by the government have not been fully fulfilled because many business sectors have experienced the effects of a decrease in extraordinary performance, especially micro, small and medium enterprises, which do not rule out the possibility of having bank loans dependent and unable to pay. The number of MSMEs in the Surabaya area is approximately 60,000 MSMEs, and they are spread throughout all regions in Surabaya; the growth of MSMEs in the North Surabaya area is increasing, but when affected by the pandemic, many MSMEs have experienced a decline because there are so many schools that do not organize offline learning and some offices also implement Work From Home as well as several universities. The current situation that is starting to come under control makes MSMEs try to grow again; this paper aims to determine the extent to which financial reports are used, whether records are made systemically or manually, and payment methods and whether MSMEs provide concessions to their payment system. The total sample is approximately 104 MSMEs spread across North Surabaya, Semolowaru District. The survey results will be described descriptively. The survey results show that as many as 61 SMEs have an average food/beverage business, daily needs (laundry, washing motorbikes, selling credit), clothing, food/groceries, and others. Most MSMEs voluntarily make simple financial reports, while many do not. Some businesses systematically record transactions, and others manually.
THE EFFECT OF CONSUMER PERCEIVED VALUE ON IMPULSIVE BUYING ON THE XIAOMI BRAND SMARTPHONE TRADING: SOCIAL INFLUENCE MODERATION EFFECT Donny Arif; Amin Saputra
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2033

Abstract

This study aimed to determine the direct and indirect effects of consumer perceived value on impulse buying decisions for Xiaomi brand smartphone products and the moderating effect of social influence. The population of this study was students, with a total sample of 100 people. The research method used is quantitative research with descriptive and correlational analysis techniques. Data collection was carried out by distributing Likert scale questionnaires. The statistical analysis used was frequency analysis, validity and reliability tests, classical assumption tests, moderated regression, and path analysis. Research results: 1) Consumer perceived value has a direct and significant effect on impulsive purchases. 2) Social influence has a direct and significant effect on impulse buying. 3) The interaction of consumer perceived value and social influence has no significant effect on impulsive purchases. 4) Consumer perceived value and social influence have a significant simultaneous effect on impulsive buying decisions. 5) Social influence can mediate the effect of consumer perceived value on impulsive purchases
ANALYSIS OF FINANCIAL REPORTS TO ASSESS FINANCIAL PERFORMANCE AT PT. XXX Tbk Muhammad Azhari; Yosep Sanga Liwun
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2029

Abstract

This study aims to determine financial performance by analyzing the financial statements of PT. Unilever Tbk, listed on the Indonesia Stock Exchange (IDX) for 2017-2021. The data used in this study comes from the company's financial statements in the form of balance sheets and income statements of PT. Unilever Tbk for the period 2017- 2021 using descriptive quantitative research methods. By using the components of financial performance, in this case, related to the ratio of liquidity, profitability, solvency and activity ratios. From the results of the calculation of the financial values of PT. Unilever Tbk shows that the ratios that have met the standards or the ratios are considered good are the solvency ratio, namely the debt to equity ratio; the profitability ratio, namely the return on investment and return on equity; and the ratio activity, namely the ratio of total assets turn over. While the value of the ratio considered not good or the ratio number does not meet industry standards is the Liquidity ratio, namely the current ratio and the quick ratio; solvency is the debt to assets ratio, and activity is the fixed assets turnover ratio.
THE INFLUENCE OF WORKING DISCIPLINE, WORKING ENVIRONMENT AND COMPENSATION ON EMPLOYEE SATISFACTION IN THE EAST JAVA RUBBER INDUSTRY Nikma Yucha; Akhyar Bisri Al Mustofa
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2036

Abstract

This study aims to determine whether: 1. Work discipline significantly affects job satisfaction at Surabaya East Java, and 2. Does the work environment affect the job satisfaction of Surabaya Rubber Industry employees, 3. Does compensation impact the job satisfaction of Surabaya Rubber production employees? The sampling technique uses observation, interview, and questionnaire methods. Data was obtained by distributing questionnaires related to work discipline, work environment and compensation to respondents. The data analysis technique in this study was a questionnaire with a Linkert scale using the SPSS application. The results of this study indicate that the work discipline variable has a positive and significant effect on PT employees' job satisfaction. Rubber Ngagel Surabaya Wira East Java. Work environment variables have a positive and significant impact on employee job satisfaction.
THE INFLUENCE OF LEADERSHIP STYLE AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN THE VILLAGE OFFICE Nikma Yucha; Tego Laman Cahyono; Mukti Ali
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2030

Abstract

This study aims to determine the quality and ability to work carefully. An employee needs to have a good level of discipline to be able to maintain and maintain service characteristics. Leadership is a universal phenomenon that can be found in collective life. This type of research used in research is quantitative. The sample in this study was 30 respondents using secondary data. Data analysis techniques in this study are descriptive statistics, validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. From this evidence, it can be concluded that partially variable variations in leadership style (X1) and work discipline (X2) affect employee performance (Y). Simultaneously. Variable. Leadership style (X1), and. work discipline (X2), affecting employee performance (Y), and work discipline (X2) are the most dominant variables influencing employee performance.
THE EFFECT OF DIFFERENCE STRATEGY, MARKET ORIENTATION, AND PRICE PERCEPTION ON COMPETITIVE ADVANTAGE IN THE MARKETPLACE Nuning Nurna Dewi; Ida Putri Nur Cahyani; Nikma Yucha
Ecopreneur.12 Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v5i2.2037

Abstract

This study aims to determine the effect of differentiation strategy, market orientation, and price perceptions on competitive advantage in the marketplace. This research was conducted on students of the Faculty of Economics and Business, with a population of 541 students. The sampling technique for this study used nonprobability sampling with the purposive sampling method. The data analysis technique used in this study is Multiple Linear Regression Analysis. Based on the results of data analysis, it was found that the differentiation strategy partially had a positive and insignificant effect on competitive advantage with value. Meanwhile, the market orientation variable partially has a positive and significant impact on competitive advantage. And the price perception variable partially has a positive and significant impact on competitive advantage. Thus it can be concluded that the differentiation strategy, market orientation, and price perception simultaneously positively and significantly impact competitive advantage. From the analysis results, the coefficient of determination (R2) is 0.405. This means that the three variables of differentiation strategy, market orientation and price perception contribute 40.5% to competitive advantage. In contrast, the remaining 59.5% is a contribution/contribution of other variables not observed in this study.

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