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Ultima Management : Jurnal Ilmu Manajemen

manajemen
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Published by Universitas Multimedia Nusantara

ISSN : 20854587 EISSN : 2549404X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.

Arjuna Subject : -

Articles 134 Documents

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Pengaruh Ekstrinsik Reward dan Intrinsik Reward Terhadap Employee Performance: Telaah Pada PT. XYZ Raymond Januar; Dewi Wahyu Handayani
Ultima Management : Jurnal Ilmu Manajemen Vol 7 No 1 (2015): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

This research is to measure the influence of extrinsic reward and intrinsic reward againts employee performance. This research was performed in PT XYZ located in BSD city, Tangerang Selatan. Primary data was used for the collection of data. The data was obtained from 60 respondents, who are employees and permanent teachers of PT XYZ. The case study has been carried out by using a quantitative approach. The results are extrinsic reward and intrinsic reward does have a positive relationship to employee performance, but the two must be performed together. Keywords: Reward, Extrinsic Reward, Intrinsic Reward, Employee Performance

Analisa Pengaruh Food Quality, Service Person Customer Orientation, Dan Physical Environment, Terhadap Repurchase Intention, Melalui Customer Satisfaction Steffi Weliani
Ultima Management : Jurnal Ilmu Manajemen Vol 7 No 1 (2015): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

The purpose of this study to determine whether the proposed Repurchase Intention of B'Steak Gading Serpong restaurant’s consumers is affected by the Food Quality, Service Person Customer Orientation and Physical Environment through Customer Satisfaction. B'Steak Gading Serpong is a western style restaurant with an interesting concept of fine dining which is the object of this study. The theoretical model in this study presented with 4 hypotheses to be tested using Structural Equation Model, with sample of 110 respondents aged 17 years or older who had once come to visit B'Steak Gading Serpong. Results from the data analysis showed that the Food Quality, Service Person Customer Orientation and Physical Environment through Customer Satisfaction have positive influence on Repurchase Intention in B'Steak Gading Serpong restaurant. Keywords: Reward, Extrinsic Reward, Intrinsic Reward, Employee Performance

Analisis Hubungan antara E-Service Quality dan Trust pada Customer Satisfaction & Behavioral Intentions Telaah pada Net Generation Konsumen Lazada Indonesia Kevin Taslim
Ultima Management : Jurnal Ilmu Manajemen Vol 7 No 1 (2015): ULTIMA MANAGEMENT
Publisher : Universitas Multimedia Nusantara

Internet growing very fast nowadays. One of it’s widely known application is online transaction or usually called e-commerce. This research mainly discuss about factors which affect customer behavioral intentions, including word-of-mouth, repurchase intentions and site revisit. Those factors are e-service quality, satisfaction and trust. The study uses descriptive research design, which use non-probability sampling applying judgemental sampling techniques. The data collected by spreading the questionnaire with total sample of 228 respondents who are Lazada’s customer. The hypotheses are tested with structural equation modelling. The study showed that e-service quality has indirect relationship with behavioral intentions through satisfaction. However, e-service quality is not significantly directly related with behavioral intentions. While trust are strongly related with behavioral intentions. Keywords: Electronic Commerce, E-Service Quality, Trust, Satisfaction, Online Retailing, Lazada Indonesia

Startup Bisnis Sebagai Alaternatif Investasi Ika Yanuarti; Helena Dewi
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract The main purpose of the investment activity is to obtain profits for both the company and the investor. To generate profits for investors, the company requires initial capital to manage its operational to do business. In general, investors will make investment decisions based on the intrinsic value of the company or based on the growth of the company’s profitability from the previous period. To measure those reference, investors needs historical data of financial reports as a baseline to calculate and for comparison. The barriers for startup companies are the lack or unavailability of historical financial data due to the age of startups more likely in the early stages (less than or equal to one year). This research uses the method of discounted cash flows based on the company's financial report. The rates of return to discount the cashflow are based on return from real assets, such as gold and property and stock price as financial asset. The result shows that the company is good enough to be one of investment alternative since its net present value is positive for all rate of return and its payback period is relatively short. Key words Discounted Cash flow, Intrinsic Value, Startup Company, Angel Investors

Faktor-faktor yang Mempengaruhi Penggunaan Application-based Short Distance Delivery Service. Purnamaningsih .; Trihadi Pudiawan Erhan; Nosica Rizkalla
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract The development of e-commerce in Indonesia these days are not only came from the contribution of technology giants such as Zalora and Berry Benka, but also the growth of small scale online shop that utilize e-marketplace like Tokopedia and Bukalapak and social media. As this sector grew, another business that also flourish in this situation is the application based short distance delivery services. Although viewed to simplify the process of order delivery, not all online shop has fully adopted this app yet. It was suspected that the unavailability of service standard and price plays a major role in this situation. This research is conducted to investigate the variables that determines the consumer behavior regarding the usage of the short distance delivery application. The analysis is carried out by using the Structural Equation Modeling method with Lisrel 8.8 to examine 4 hypotheses. The result shows that the factor that encourage customer to repeatedly use this kind of application is whether or not the applications are useful to them. Other than that, price value also impacts the customer behavior. This then lead to the race between those application to give the most competitive price possible Key Word: Behavioral Intention, Performance Expectancy, Effort Expectancy, dan Price Value

Analisis Pengaruh Kualitas Pelayanan, Lingkungan Fisik dan Kualitas Makanan terhadap Kepuasan Konsumen pada Restoran Kampoeng Kita Yonas Stefen; Efendi .
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract Berbagai restoran berupaya untuk terus meningkatkan pelayanan mereka kepada para konsumen agar konsumen merasa puas. Tidak berhenti dengan kualitas layanan saja, kualitas makanan dan kualitas lingkungan fisik restoran menjadi faktor-faktor penting agar konsumen dapat merasa puas dengan restoran yang dikunjungi. Berdasarkan hal tersebut, dilakukan penelitian untuk mengetahui pengaruh kualitas layanan, kualitas makanan dan juga kualitas lingkungan terhadap kepuasan konsumen restoran Kampoeng Kita. Penelitian ini dilakukan dengan menyebar kuesioner kepada 144 responden di restoran Kampoeng Kita. Pengambilan sampel dilakukan dengan menggunakan teknik probability sampling. Data dianalisis dengan menggunakan metode analisis regresi linier berganda. Hasil penelitian menunjukan bahwa kualitas pelayanan, kualitas makanan dan kualitas lingkungan fisik memberikan pengaruh terhadap kepuasan konsumen. Kata Kunci : Lingkungan, Pelayanan, Makanan, Kepuasan Konsumen, Restoran

Celebrity Endorsement in Japan Tourism based on Consumer Celebrity Worship Adestya Ayu Armielia
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Abstract 85% commercials in Japan are promoted with celebrity endorsers, and that trend seems phenomenal knowing other Asian countries start to imitate Japan’s marketing path. One of the most influential celebrity in Japan today is Arashi, a band formed 20 years ago, who grows mature along with their solid fan base throughout the nation and outside the country. In the tight business competition, both in entertainment and tourism industry, Arashi gives fresh air to Japan economic. This study is aimed at examining the effects of the celebrity endorsement, which consist of three dimensions, and consumer celebrity worship, which consist of two dimensions, to the purchase intention with destination image as the intervening. This is a descriptive study, with approximately 18.000 of Arashi’s foreign fans in an online community; livejournal, as the population. The samples, which was taken based on Slovin’s formula, are 206 people by using non probability sampling method and purposive sampling. The technique of collecting data is online questionnaires. The validity that is used is Pearson product-moment correlation coefficient. The reliability of this study is using Cronbach Alpha; meanwhile, to measure the model, SEM with path analysis is used. Further, Moderating Regression is used to measure the moderating variables used in this study. From this study, it is concluded that the Consumer-Celebrity Worship will positively affect the Destination Image, Destination Image will positively affect Purchase Intention, Celebrity Endorsement will positively affect the Purchase Intention, Socio-demographic & economic will strengthen the link of Consumer-Celebrity Worship and Destination Image, Socio-demographic &economic will strengthen the link of Consumer-Celebrity Worship and Purchase Intention. Keywords: Celebrity Endorsement, Purchase Intention, Consumer-Celebrity Worship

Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta Septi Fahmi Choirisa; Adestya Ayu Armeilia
Ultima Management : Jurnal Ilmu Manajemen Vol 10 No 2 (2018): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

AbstractOccupancy is one measure of the success of a hotel in the competition for market share. Such a large target is a challenge for the sales and marketing team in designing strategies for meeting the targets. There are more than 20 four star hotels located in Central Jakarta that are fighting for market share in order to meet hotel occupancy targets. One of them is Hotel Century Park Jakarta is a four star hotel located in Central Jakarta which has a target of high occupancy rate every day.With several new hotels growing rapidly today, Hotel Century Park Jakarta’s sales and marketing team is required to have specific strategies to gain market share. This study aims to find out what operational strategies conducted by the sales and marketing team in increasing the occupancy rate of the Hotel Century Park Jakarta. The research method used is descriptive qualitative research that describes some of the strategies used from the year 2013-2016. Interviewed teh key informant and took some data analysis of occupancy rate of Occupancy Hotel Century Park Jakarta.There are three strategies used by the Jakarta Century Park sales & marketing team, Fortress defense as a strategy to maintain its market, Market Expansion as a strategy to expand its market share and Gerilya Strategy as a step in acquiring competitor market share as the main target. Based on the research result, Hotel Century Park Jakarta is able to compete with several four-star hotels in Jakarta and become the vanguard in the occupancy competition from 2013-2016.Keywords: Marketing Operational Strategy, Hotel Century Park Jakarta, Occupancy

PENGARUH STRATEGI OPERASI TERHADAP KEUNGGULAN OPERASIONAL UMKM KABUPATEN BANDUNG (STUDI KASUS PADA UMKM MAKANAN DAN MINUMAN DI KABUPATEN BANDUNG) Andri Irawan; Eka Ludiya
Ultima Management : Jurnal Ilmu Manajemen Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Nowadays the business world should be able to operate effectively and efficiently to create corporate excellence including operational excellence. The object of this research is the operating strategy and operational excellence. The purpose of this research is to measure and determine how much influence the operation strategy for operational excellence in SME Food and Beverages in Bandung regency. The sample in this study was 100 respondents. The sampling method is nonprobability sampling with accidental sampling. Based on the discussion of the data concluded that the effect of operating strategies provide 58.6% of the operational excellence of the SME Food and Beverages in Bandung regency.

ENHANCING LECTURER’S “TRI DHARMA” THROUGH PERFORMANCE MANAGEMENT SYSTEM: A STUDY AT AN INDONESIAN PRIVATE UNIVERSITY Yuliani Rachma Putri; Syarifuddin Syarifuddin
Ultima Management : Jurnal Ilmu Manajemen Vol 11 No 1 (2019): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

For the last decades, Institution of Higher Learning (IHL) activities has become more complex. Competitive environment, technological advances, stakeholder and profit- oriented markets have demanded IHLs to facilitate broad areas of activities which require many resources ranging from human to technical. Thus, IHL’s managers as decision-makers faced the problems of finding the right performance measurement and the proper usage of Performance Management System (PMS) for measuring all of the performances especially for lecturers which measured by Key Performance Indicators (KPIs) known as “Tri Dharma”. Hence, this study aims to examine the use of performance management system at one faculty of an Indonesian private university. This research is the extended version from the paper presented on 3rd Icotic 2017, titled “A Study of Strategic Communication in Supporting the Performance Management System: A Case at an Indonesian Private University”. Using semi- structured interviews with 12 managers at the faculty, this study was examine how the PMS used to support lecturers in conducting the “Tri Dharma” activities by providing the guidance to reach the objectives and target of the institution. The qualitative evidence collected during the course of the research indicates that private university is now being highly competitive and it is very sensitive to changes in technology, student tastes and behaviours. In so doing, IHLs managers have to set up some suitable indicators to be measured through the Balance Score Card (BSC) as the PMS that allows faculty managerial level to translate their visions into collective visions that enhance all lecturers as teams to move in a shared-service and value-creating work. This PMS also used as a strategy map to guide with signposts and guardrails to construct and to motivate all lecturers to reach the KPIs also to maintain their performance in conducting “Tri Dharma” by linking the salary, increment, bonus to performance and make quarterly report to evaluate. Keywords: Performance Management System, Key Performance Indicators, Balance Score Card

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Contact Name
Bima Agus Setyawan

Contact Email
lppm@umn.ac.id

Phone
-

Journal Mail Official
ultimamanagement@umn.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA