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Performance
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 26158094     DOI : -
Core Subject : Education,
Education
Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management.
Arjuna Subject : -
Articles 440 Documents
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PENGARUH KELENGKAPAN DAN PELAYANAN TERHADAP LOYALITAS DAN RASA PERCAYA SEBAGAI VARIABEL INTERVENING (STUDI PADA DEPO PELITA SOKARAJA BANYUMAS) Yuwono, Antri; Suliyanto, Suliyanto
Performance Vol 13 No 1 (2011): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This research entitled, “The Influence of Products Availability and Service on Loyalty and Trust as intervening Variable". The aim of this research is to test the influence of availability, service to satisfaction, satifaction to trust, and to test trust and satisfaction to loyalty. This research was conducted in Banyumas and the objects were the customers who had visited Depo Pelita more than three times in the last six months. Based on Accidental Sampling Method, 100 customers were selected as research sample, because the exact numbers of Depo Pelita customers were not available. The method of analysis used SEM (Structural Equation Modeling) by AMOS version 4.0. The result of this research showed that availability was influential to satisfaction but service was not influential to satisfaction. Then, satisfaction was influential to trust. Eventually, satisfaction created loyalty but trust not created loyalty.  
KAJIAN PELUANG INVESTASI PABRIKASI KECAP DI KABUPATEN PURBALINGGA TAHUN 2008 S, Refius Pradipta
Performance Vol 7 No 2 (2008): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The aim of this research is to analyze suitable natural phosphate manure production in Sawangan Ajibarang phosphate factory. The analysis’ tool that used is five aspects they are Market aspect, Production and Technology aspect, Management aspect, Financial Aspect and Environment aspect. The market aspect used SWOT analyzes. The management aspect used organizational structure. The Financial aspect used Break Even Point (BEP), Payback Period (PP), Net Present Value (NPV), Profitabilitas Indeks (PI), and Internal Rate of Return (IRR). The result of this research shown that Sawangan Ajibarang phosphate factory was suitable.
ANALISIS PENGARUH ENTERTAIMENT, INFORMATIVENESS, IRRITATION, DAN CREDIBILITY TERHADAP ADVERTISING VALUE DAN CONSUMERS ATTITUDE Sholicha, Alfina; Novandari, Weni
Performance Vol 15 No 1 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Mobile marketing offers great opportunities for businesses wich can comunicate directly with their consumers without time or location barriers. Many factors influencing advertising message of mobile marketing still need further investigation. Mobile advertising addresses consumers with induvidualized advertising messages via mobile device. In this case, in order to know the effectivenees of advertising via SMS, it can be traced by looking at the advertising value. This research attempts to analyse the influence of entertaiment, informativeness, irritation, and credibility toward advertising value, and advertising value toward consumers attitude on advertising via SMS. The result show that entertaiment, informativeness, and credibility have positive influence and irritaion have negative influence toward advertising value. Advertising value have positif influence toward consumers attitude for advertising via SMS.
FENG SHUI BASED MARKETING: STRATEGI MEMENANGKAN KONSUMEN BERBASIS PEMAHAMAN NILAI-NILAI KEPERCAYAAN TIONGHOA Kurniawan, Albert
Performance Vol 21 No 1 (2015): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Feng shui is an ancient chinese wisdom about “chi” or positive energy. In reality,most of feng shui’s belief could be explained by modern science. In contemporary practice,feng shui incorporates a wide range of concepts considered to affect a person’s lu ck.These include traditional ideas about feng shui’s five elements, site selection, buildingdesign, as well a belief about certain numbers. Focusing on feng shui’s belief, this paperwill intepret how to utilize feng shui in interest of marketing. Combining marketing mixwith feng shui to attract more attention from the consumers.
THE INFLUENCE OF PROACTIVE PERSONALITY ON PERCEIVED CAREER SUCCESS: INTERNAL AND EXTERNAL NETWORKING BEHAVIOR AS MEDIATING VARIABLES Tanzila, Lita Rizky; Sudjadi, Achmad; Purnomo, Ratno
Performance Vol 23 No 1 (2016): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The aims of this research were to investigate the influence of proactive personality on perceived career success, proactive personality on internal as well as external networking behavior, the influence of internal as well as external networking behavior on perceived career success, and to investigate the role mediating of internal as well as external networking behavior on relationship between proactive personality and perceived career success. This research was conducted at PD BPR BKK Purbalingga. Target population of this research was all employees in centre office and branch office which comprise of 129 people. This research used survey method with simple random sampling as sampling technique. Based on the calculation with Slovin formula, the sample size was 98 respondents. Furthermore, the technique of data analysis applied in this study was multiple regressions. Based on the result of data analysis, it could be concluded that proactive personality had positive and significant influence to perceived career success. Proactive personality has positive and significant influence to internal as well as external networking behavior. Internal and external networking behavior had positive and significant influence to perceived career success. Furthermore, internal as well as external networking behavior partially mediated between the relationship of proactive personality and perceived career success.
PENGUKURAN KINERJA PERUSAHAAN DENGAN BALANCED SCORECARD Zailani, Abdullah
Performance Vol 9 No 2 (2009): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Balance scorecard has a competitive advantage thet building strategic management systems now different with traditional management. Implementation in PDAM Magelang expected increase the quality of services, including in non financial. Therefore, PDAM has to measure its performance not only the financial aspect, but also non financial to reach goal congruence. This research reviews the implementation Balance Scorecard in PDAM Magelang. The analysis method using evaluation in performance measurement at four perspectives-financial perspective, customer perspective, internal business perspective, and innovation and learning perspective. The result shows that financial performance in PDAM Magelang appropriate with financial perpective on BSC. The customer perpective can not meet 80%, hut only 74% suitabel with BSC perspecttve. In internal bussiness perspective suitabel as health standard, have no taste, no smell and no color. The innovution and learning perspective can see on employee satisfaction. But in maintaining, placing and developing employees PDAM Magelang still not sfficient with BSC perspective. PDAM Magelang must develop its employees like give them opportunity to get education and increase the grade. Finally, placing its employess congruence with there skill and education.
RELATIONSHIP MARKETING : PARADIGMA BARU DALAM MEMPERTAHANKAN PELANGGAN Rahmiati, Rahmiati
Performance Vol 11 No 2 (2010): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

Today, more companies recognize the importance of retaining current customers. Many markets have settled into maturity and there are not many new customers entering most categories. Competition is increasing and the cost of attracting new customers are raising. Offensive marketing typically cost more than defensive marketing, because it takes a great deal of effort and spending to coax satisfied customer away from competitors. The best approach to customer retention is make long-term mutual relationship through relationship marketing programme. Relationship marketing is cross-functional marketing. It is organized around processes that involve all aspect of the organization. This new marketing perspective focus on creating, maintaining and enhancing strong relationship with customers and other stakeholders with goal is to deliver long-term superior customer value more than its competitor.
SHOPPING ORIENTATION : SEBUAH PENDEKATAN MEMPREDIKSI MINAT BELI Kurniasih, Retno; Luhita, Tiladela; Wulandari, Siti Zulaikha
Performance Vol 26 No 1 (2019): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.784 KB) | DOI: 10.20884/1.jp.2019.26.1.1418

Abstract

Perkembangan bisnis harus disikapi secara berbeda oleh setiap pihak. Bagi konsumen, maraknya bisnis baru yang muncul semakin menguntungkan mereka, tetapi bagi pemasar pertumbuhan bisnis bisa menjadi bencana karena semakin ketatnya persaingan. Oleh karena itu pemasar harus memahami apa yang menjadi motivasi atau mendorong niat beli konsumen dan melakukan keputusan pembelian. Saat ini perkembangan bisnis batik di Indonesia sangat pesat. Pemasar batik diharuskan pintar mengolah strategi untuk bertahan di pasar, salah satunya adalah dengan mempelajari motivasi belanja konsumen. Motivasi, atau lebih dikenal dengan orientasi belanja diyakini memiliki pengaruh terhadap niat beli konsumen. Penelitian ini menggunakan 100 orang konsumen batik di Purwokerto dan sekitarnya dan regresi berganda sebagai alat analisis. Hasilnya, dari enam variabel orientasi belanja, terbukti bahwa kualitas produk dan belanja impulsif memiliki pengaruh positif terhadap minat beli konsumen.
STRATEGI HARGA : DISKON DAN ANGKA DIGIT Shabariyatun, Tri Aprilisa; Suliyanto, Suliyanto
Performance Vol 15 No 1 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This research use experimental method, the experimental designs examine two variables which will compare in the result. In this research there are two kind of two pricing strategy, there are price discount and price ending. Each strategy will compare two variable, there are buying attitude and intention. The numbers of sample are 80 participants from student senior high school. In this research there are two groups of treatment, group A and group B. To measure the result used One-way ANOVA. And then, to measure the relation between variable regression linear used as the examination supporting tool. According to the result, finds that: costumer attitude to the price ending more highly than to the price discount; costumer intention to the price ending more highly than to the price discount; there is costumer intention positive attitude in price ending type.
PENGARUH PENGALAMAN PELANGGAN, KOMUNIKASI PEMASARAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS MEREK PADA RESTORAN MERAH PUTIH PURWOKERTO Fajarsunarimo, Yanuar
Performance Vol 19 No 1 (2014): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose of this research is analyzing the impact of customer experience, marketing communication and customer satisfaction to brand loyalty. Customer experience and customer satisfaction has a significant influence on brand loyalty. Based on the previous studies, there is other factor that could affect the brand loyalty namely marketing communications. With the implementation of the concept of customer experience, marketing communications and customer satisfaction, customers will become loyal. The results of this study is there is influence of the customer experience on brand loyalty in Merah Putih restaurant shown with asign value at 0.008, there was no effect of marketing communication on brand loyalty shown with a sign value at 0.968. And there is influence of the customer satisfaction on brand loyalty in Merah Putih restaurant shown with asign value at 0.021. Apparently, the marketing communication which is run by Merah Putih restaurant is not maximized, it causes brand loyalty in Merah Putih restaurant become weak

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