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Jurnal Bisnis Darmajaya

JurnalBisnis
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Published by Institut Informatika dan Bisnis Darmajaya

ISSN : 2047155 EISSN : 20471560 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal Bisnis Darmajaya adalah jurnal yang bertujuan untuk menjadi platform peer-review dan sumber informasi dalam bidang ekonomi. Kami mempublikasikan makalah hasil penelitian, studi kasus, dan meta analisis yang berfokus pada ilmu manajemen, akuntansi, maupun kewirausahaan serta topik yang terkait.

Arjuna Subject : -

Articles 118 Documents

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FAKTOR - FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN ULANG KONSUMEN TERHADAP PRODUK PASTA GIGI Antonius Satria Hadi
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

This study aims to determine the factors that influence the intention to repurchase toothpaste. These factors are product attributes, promotion mix, distribution channels and prices both partially and simultaneously. This study proposes two hypotheses. Data were collected from 99 respondents which got from questionnaire distributed to graduate degree students of Sanata Dharma University. The sampling technique uses non probability sampling. Based on data collection, this analysis uses multiple regression techniques, F test, and t test using Statistical Package for Social Sciences (SPSS) Version 17 software. The results showed that product attributes, promotion mix, distribution channels and prices had a positive and significant influence on consumers' repurchase intention on Pepsodent toothpaste. Each of hypothesis discussed detailly into this articleKeywords — product attributes, promotion mix, distribution channels, prices, repurchase intention

PENGARUH KEPERCAYAAN (TRUST) MENGGUNAKAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN ONLINE Ana Arisqa JL; Viola De Yusa
Jurnal Bisnis Darmajaya Vol 5, No 1 (2019): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Penelitian ini bertujuan untuk mengkaji seberapa besar pengaruh kemampuan, kebaikan hati dan integritas konsumen terhadapkeputusan pembelian barang secara e-commerce . Selain itu, tujuan lain dari penelitian ini adalah untuk Mengetahui tingkat pengaruh kemampuan (ability), kebaikan hati (benevolence), dan integritas (integrity) vendor terhadap kepercayaan (trust) konsumen e-commerce dalam pengambilan keputusan pembelian online di Indonesia. Mengetahui tingkat pengaruh kemampuan (ability), kebaikan hati (benevolence), dan integritas (integrity) konsumen terhadap kepercayaan (trust) vendor e-commerce dalam pengambilan keputusan pembelian online di Indonesi. Hal ini dikarenakan penelitian tentang e-commerce sedang hangat di jadikan topic penelitian ini di akibatkan oleh derasnya kemajuan teknologi. Metode yang digunakan adalah metode survei dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan kuesioner. Populasi yang digunakan dalam penelitian ini adalah para pengguna e-commerce yang ada di Provinsi Lampung serta seluruh Indonesia, sedangkan sampel dalam penelitian ini, berjumlah 300 orang yaitu 150 orang konsumen dan 150 orang vendorr. Teknik pengambilan sampel menggunakan teknik purposive sampling. Peubah dalam penelitian ini terdiri dari peubah independen, yaitu: kemampuan (X1), kebaikan hati (X2), iIntegritas (X3), sedangkan peubah dependen, yaitu: keputusan pembelian (Y). Teknik analisis data yang digunakan dalam penelitian ini yaitu: analisis regresi berganda dummy. Hasil uji validitas dan reabilitas menunjukkan bahwa instrumen atau kuesioner dalam penelitian ini sudah memenuhi syarat kevalidan dan reliabel. Pada tahap selanjutnya, penelitian ini akan dilakukan pengujian hipotesis menggunakan analisis regresi berganda dummy. Berdasarkan hasil analisis menggunakan regresi berganda dummy terdapat beberapa variable dummy yang tidak significant yaitu variable dummy kehandalan pada data kepercayaan konsumen terhadap vendor, namun untuk data sebaliknya yaitu data kepercayaan vendor terhadap konsumen ada dua valiabel yang tidak significant atau tidak berpengaruh yaitu institusional dan kehandalan. Kata Kunci : Kepercayaan, Konsumen, Vendor, E-commerce

PENGARUH KARAKTERISTIK PESAN KAMPANYE KESEHATAN TERHADAP SIKAP HIDUP SEHAT IBU IBU ANGGOTA POSYANDUDI KOTA BANDAR LAMPUNG Hasan Basri
Jurnal Bisnis Darmajaya Vol 2, No 1 (2016): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Design of characteristic messagehave an effect on changing the public attitudes if to be done according to their trust. Target and main theme of campaign present the characteristic message whichis adapted by the trust of public receiver. This research analyze the characteristic message in environmental health campaign to create healthy life attitude as influence of expected campaign, namely persuationto specific public : the Posyandu Activators .This Research is based on the perspective of receiver, namely have focus at the influence of healthy life attitude. The methodologies applied are quantitative approach that are supported by qualitative data. The characteristic message is designed by The Office of Public Health Service (DinasKesehatan ) Kota Bandar Lampung. Hypothesis Test use the path analisys of 283 respondentas research sample. Result of research indicate that the characteristic message have influences to the healthy life attitude of Posyandu Activators .Keywords : Characteristic Message Campaign, Healthy Life Attitude

INTEGRASI RANTAI PASOK TERHADAP KINERJA DAN DAYA SAING KAKAO Wahyu Maulid Adha
Jurnal Bisnis Darmajaya Vol 3, No 2 (2017): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Secara umum penelitian ini bertujuan untuk mengembangkan indusri kakao khususnya dari usaha perkebunan rakyat di Sulawesi barat yang berdaya saing dan memperbaiki pendapatan petani. Sebanyak 120 orang petani dan pedagang kakao sebagai sampel responden. Hasil Indeks kepentingan relatif (RII) berada di atas (0,5) threshold.. Kinerja rantai pasok dan integrasi dalam pencapaian keunggulan bersaing Signifikan di antara mereka adalah antara integrasi pemasok (IPK) dan integrasi pelanggan (IP) value = 0,629 menunjukkan hubungan positif yang kuat. Hubungan antara peningkatan kinerja dan internal yang integrasi dan antara keunggulan bersaing dan integrasi internal berdua negatif. Tiga aspek integrasi rantai pasokan (II, IP, dan IPK) bersama-sama, menyebabkan peningkatan kinerja.Kata kunci : integrasi, rantai pasok, kinerja, daya saing

Penerapan Sistem Informasi Manajemen pada Usaha Kecil Menengah di Provinsi Lampung Ita Fionita; Betty Magdalena
Jurnal Bisnis Darmajaya Vol 1, No 2 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Management information system is an economic device companies as the supporting of busniness wheel. This system is a support that ease companies to receive information flow where the information flows come from both internal and external company can be absorbed and presented in a place that is easy to understand, quick and on target includes the current financial information, human resources (HR), marketing and sales strategies that will be built by the company to the issues that will influence business wheel in the company. The aim of this research is to determine the influence of human resource management, electronic systems, and the distribution system in moderation system information for competitive advantage of UKM in Lampung Province. The method uses descriptive and associative. The research result shows that human resource management positively and significantly influences competitive advantage with moderation organization information system, electronic system does not significantly influence the competitive advantage with moderation organization information systems, and distribution system significantly influences the competitive advantage with moderation organizational information systems. Key Words: Human Resources Management, Organization Information System Electronic Systems, Distribution System, Competitive Advantage.

PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN Ardalia Theodore; Besti Lilyana
Jurnal Bisnis Darmajaya Vol 3, No 1 (2017): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

This study aims to determine how much influence compensation and job satisfaction on employee performance at PT. Mandir Utama's Advanced Works. This research type is quantitative research and uses associative method, Data used is primary data. Based on the results of this study, obtained value R2 (R Square) of 0.617, it shows that Employee Performance (Y) is influenced by Compensation (X1), and Job Satisfaction (X2) of 61.7%, while the remaining 38.3% By another factor. Based on the results of multiple linear regression tests for hypothesis testing partially resulted there is influence Compensation (X1) on Employee Performance (Y) at PT. Karya Canggih Mandirutama, and there is an influence of Job Satisfaction (X2) on Employee Performance (Y) at PT. Mandir Utama's Advanced Works. Hypothesis testing simultaneously resulted in the influence of Compensation (X1), and Job Satisfaction (X2) on Employee Performance (Y) at PT. Mandir Utama's Advanced Works. Keywords: Compensation, Job Satisfaction, Employee Performance.

ANALISIS FAKTOR – FAKTOR SISTEM INFORMASI MANAJEMEN DI PT. CIMB NIAGA Tbk CABANG BANDUNG Tri Indra Wijaksana
Jurnal Bisnis Darmajaya Vol 1, No 1 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

The aim of this research was to find out and study about the influence of management information system in PT. Bank CIMB Niaga Tbk, Bandung branch office which is located at jalan Lembong Bandung. The research method used in this research was ekspanatory survey with research type survey. The test results of 5 indicators of latent variables have a management information system that is effective and consistent reliability so that the variance extracted value meaningful to the information in the latent variable.Keyword: management information system, information system

KEPEMIMPINAN KARISMATIK SEBAGAI EMPLOYER BRANDING Ria Marginingsih
Jurnal Bisnis Darmajaya Vol 2, No 2 (2016): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Charismatic leadership is a type of leadership that can influence the values of its members. This research is aimed at looking at employer branding factors from charismatic leadership based on member's perceptions based on generations (generations X and Y) and gender (male and female). Based on the independent t-test independent test results, the results of this study indicate that there are significant differences based on generation and gender in the charismatic leadership dimensions. Based on the gender of male employees have a more positive perception on the dimensions of self-confidence, motivating inspiration and ideal influences, while female employees have a more positive perception of the dimensions of individual consideration and intellectual knowledge. By age, early adolescents and early adolescents have the highest perception of ideal effects dimensions, the final adult employees and employees over 45 have the highest perception of the dimension motivating.Keywords: Charismatic Leadership, Employer Branding, Gender, Generation X and Y, Leadership Style.

EFEKTIVITAS POSITIONING JURUSAN MANAJEMEN DAN PENGARUHNYA TERHADAP TINGKAT KEPUASAN (SATISFACTIONS) JASA PELAYANAN (STUDI PADA PERGURUAN TINGGI SWASTA DI BANDARLAMPUNG) Anuar Sanusi
Jurnal Bisnis Darmajaya Vol 1, No 1 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

This study aimed to determine the effectiveness of the formation of public perception management majors (positioning) through marketing strategies (product, promotion, place, price processes, people, services and the level of satisfaction). The results showed that the sequence of the highest variable shape their effectiveness is variable positioning process, variable service, variable space, variable pricing, promotion variable. Whereas variable ineffective cover variables, and variable products/ graduates. Variable attributes of brand loyalty in the visible frequency attributes in the sense that like the education (frequency) assessed by a variation less often quite high, but it will not reduce the assessment of the service received, for services provided management department meets department higher standards set. While others attribute to recommend to the comfort (comfortable) and preferences with services obtained got a pretty good assessment, while the other attributes that tend to get a very good assessment of the variation is almost the same. Attributes related to the service, is the most influential variable, and the most important factors to changes in loyalty management majors existence and Attributes related to the purchase of statistical models that also affect positively to the presence of the management department.Keywords : Positioning, Satisfaction, and Service

PENGARUH ECONOMIC VALUE ADDED, MARKET VALUE ADDED, EARNINGS PER SHARE DAN FIRM SIZE TERHADAP RETURN SAHAM SYARIAH PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI ISSI Dedi Irawan; Yudhistira Ardana
Jurnal Bisnis Darmajaya Vol 4, No 2 (2018): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jbd.v4i2.1468

This study is intended to determine the effect of economic value added, market value added, earnings per share and firm size on Islamic stock returns on manufacturing companies listed in the Indonesian Syariah Stock Index in 2015-2017. This research will be analyzed using an error correction model commonly abbreviated as ECM. The sample in this study was obtained as many as 30 companies that joined the Indonesian Islamic Stock Index. Taken together the variables EVA, MVA, EPS and firm size have a significant effect on stock returns in both the short and long term indicated by the statistical F value of 0.041232 in the long term and short term of 0.00000 where the value is more small than α = 5% and the F value of statistics greater than the F table. Based on the data analysis that has been done, it can be seen that the EVA variables both long term and short term have no effect on stock returns.Keywords - Economic Value Added, Market Value Added, Earnings per Share, Firm Size to return

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