Majalah Ilmiah Bijak
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Articles
193 Documents
<![CDATA[Improving Customer Satisfaction through Trust in "Bandung Tour on Bus (Bandros)" by Taking Into Account The Contribution of Service Quality and Brand Image ]]>
<![CDATA[Soerjanto Soerjanto]]>;
<![CDATA[Bonifasius MH Nainggolan]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 1: March 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i2.1866
<![CDATA[The importance of trust in bridging the gap between service quality, brand image, and customer satisfaction is investigated in this study. Respondents to this study were tourists who used Bandros services. Questionnaires were distributed to travellers of Bandros users using purposive sample techniques with the final sample number of 300 respondents. The data was collected through questionnaires on Bandros bus passengers in Bandung, West Java, Indonesia. Smart PLS-SEM 3.2.9 is used to assess conceptual models. Although service quality and trust were essential elements in increasing customer satisfaction, the data showed that brand image was not. The quality of service and the brand image significantly influence building trust. Service quality, contentment, and brand image are all mediated through trust. This study provides new insights into how "Bandros" builds customer satisfaction. The model demonstrates how trust is crucial in mediating brand image and consumer satisfaction. In addition, research conducted in the tourist transportation service industry is believed to have unique characteristics compared to other sectors.]]>
<![CDATA[Customer Experience, Brand Image and Its Impact Towards Revisit Intention to Batavia Café Jakarta ]]>
<![CDATA[Anita Maulina]]>;
<![CDATA[Mohammad Sofyan Fauzi]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 1: March 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i1.1909
<![CDATA[The diversity of people who live in big cities like Jakarta makes consumer demand and tastes always change. This makes the culinary business more enthusiastic to meet market demand and compete with other culinary business owners. In an effort to maintain market share and competitiveness, culinary and restaurant business actors can focus on the experience gained by customers during consumption rather than just selling products or services. Loyal visitors are very impactful for restaurant business managers. They will come back again to visit, write positive reviews on social media or blogs and even recommend to relatives, friends, friends to visit a certain restaurant that is considered good and interesting and worth visiting. Therefore, business owners or restaurant managers must be able to build a positive image of the restaurant. One of the efforts to build a positive image is through the brand.One of them is Café Batavia which has a building dating from the Dutch colonial period. Previously this building was the official residence of the Dutch Governor. The building is a cultural heritage that is very well preserved. The interior design is intentionally made in accordance with the Dutch colonial period so that visitors feel they are in the past. This uniqueness is not easily obtained in other places so that this can be a differentiator for culinary lovers and make Café Batavia have its own brand image in the minds of its consumers. However, local tourists' interest in visiting Cafe Batavia (20%) is only slightly due to the price of food which tends to be expensive and mostly western and chinese food. Cafe Batavia serves many menus such as wine, cocktails, or other menus that are difficult to accept or may only be enjoyed by certain circles of the local community. This study uses a quantitative approach, has an unknown population of customers of Café Batavia Jakarta. The sample size was obtained by 5x24 indicators, namely 120 consumers with a sampling technique, namely purposive sampling. The final conclusion is that customer experience and brand image have a positive and significant effect on revisit intention. It is also recommended several things related to repeated visits for future research purposes.]]>
<![CDATA[Implementation of Digital Marketing as A Strategy to Improve Marketing and Sales ]]>
<![CDATA[Wahyu Supriyatin]]>;
<![CDATA[Kausar Japa Wisesha]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 1: March 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i1.1691
<![CDATA[JerseyBolaku distro in Jatiasih, sells conventional and custom jersey. Marketing their products using conventional methods where customers come to see the product and make transactions. The owner wants product promotion, by word of mouth and through social media. The owner do manual bookkeeping by recording every incoming and outgoing product, so there is duplicate and inappropriate data. This makes owners changed the marketing strategy from conventional to digital. The purpose of this research is to distribution using digital marketing. The digital marketing strategy made by owners, used e-commerce website, where it can be accessed by customers anywhere using a smartphone. Customers need access the website if they want to view products and make transactions. Owners find it easy to view sales reports in each period. The method used in making the website is the SDLC method with a prototyping model. The steps taken in the prototyping model is to identifying needs and problems of user, hardware, software, determining the programming language, designing user interfaces for admins and users are using UML diagrams, the prototypes website need to be evaluated before launching and do evaluating and improving if any problems when tested and finally launched the system to be implemented. Website testing is done by using black box testing to test the functionality of the website. Website running successfully using Internet Explorer on PC and smartphone. Website successfully hosted, customers can view and order products more easier and faster. The owner can record sales transactions and record products in more detail.]]>
<![CDATA[Human Resource Planning and Selection Strategy at PT Kimia Farma, tbk ]]>
<![CDATA[Antoni Ludfi Arifin]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 1: March 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i2.2083
<![CDATA[The objective of this study is to find out the strategy of planning and selection of human resources (HR) in PT Kimia Farma, Tbk. This study is qualitative research. This study's primary data were collected from interviews, observation, and recording, while secondary data were collected from the company and other external sources. Furthermore, the data were analyzed, and it is used to present the results of the study. The validity of the data is measured by evaluating the correctness of the data (triangulation). This study found that the company has implemented a human resource development strategy through 1) the planning programs for human resource requirements which support the organization's vision and mission; 2) the recruitment process is conducted openly with a rigorous selection process to determine and obtain qualified candidates based on requirements. This study also presents the results of the synthesis of HR planning & selection that can be used in the pharmaceutical industry and PT Kimia Farma, Tbk in particular.]]>
<![CDATA[Virtual Warehouse for Merchandise Inventory, Small And Medium Entrepreneurs (SMEs) in The E-Commerce Sector ]]>
<![CDATA[Yusup Rachmat Hidayat]]>;
<![CDATA[I Nyoman Purnaya]]>;
<![CDATA[Fino Wahyudi Abdul]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 1: March 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i1.1888
<![CDATA[The advancement of e-commerce marketplace applications has made small and medium entrepreneurs (SMEs) in the e-commerce sector, grow rapidly in the current Era Industrial Revolution 4.0 Era. With limited capital, SMEs businesses must compete by increasing the inventory of various merchandise and large stocks, thus requiring an increase in warehouse capacity to become larger. There is a phenomenon related to the need for large warehouses and inventory for merchandise products of SMEs in the e-commerce sector, to e-commerce marketplace applications that have a virtual warehouse concept.The purpose of this study was to determine the concept of virtual warehouses, inventory management in virtual warehouses and the advantages of virtual warehouses, for SMEs in the E-commerce sector in the Industrial Revolution Era 4.0. This research method is descriptive qualitative. Informants in this study were determined purposively.The Virtual Warehouse is a virtual storage place to accommodate and store inventory data, it’s a product of a digital application system program that functions to accommodate, storage, and record inventory data stock. In the e-commerce marketplace application, the warehouse facility feature is provided virtually by the application system. It’s implementation greatly reduces costs and is very efficient compared to conventional physical warehouses. With mobile device or computer that can operating online and within internet signal range, operating of virtual warehouse can be carried out anytime and anywhere]]>
<![CDATA[Minimizing Work Costs and Employee Performance: A Case Study at CV. Abadi Jaya in Bandar Lampung ]]>
<![CDATA[Yuliana Yamin]]>;
<![CDATA[Meilinda Safitri]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 1: March 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i1.2169
<![CDATA[Business competition is getting fiercer, both in the domestic (national) and traditional (global) markets. This study aimed to determine the relationship between minimizing work costs and employee performance at CV. Abadi Jaya in Bandar Lampung. The objects of this research were forty employees at CV. Abadi Jaya in Bandar Lampung. The researchers employed the descriptive-quantitative method. Furthermore, the researchers collected the research data through observation, interviews, questionnaires, and literature study. This study found that Ha was accepted, which indicated a relationship between the variable of minimizing work costs and employee performance. Therefore, the minimizing work costs variable was related to the employee performance variable. Also, the minimization of work costs was constant by one point, resulting in employee performance increased by 0.154%.]]>
<![CDATA[Digital Marketing for SMEs Cidokom Village Plant Cultivation Group ]]>
<![CDATA[Maya Puspita Dewi]]>;
<![CDATA[Ikramina Larasati Hazrati Havidz]]>;
<![CDATA[Dodi Ria Atmaja]]>;
<![CDATA[Bonifasius Yulian Firmansyah]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 1: March 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i1.2199
<![CDATA[The application of a digital strategy needs to be considered for owners, in this case, SMEs. Especially during a pandemic l, which makes various kinds of business activities have a hard time. This study aims to find out how high the use of digital strategies in SMEs is and how to implement them. This study identifies a digital strategy implementation model consisting of five phases that are "Passive acceptance," "Connection," "Immersion," "Fusion," dan "Transformation.".]]>
<![CDATA[Decentralization, Budget Participation and Managerial Work Achievements ]]>
<![CDATA[Urika Urika]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 2: September 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i2.2394
<![CDATA[Research on decentralization and budget participation on managerial performance lately is a field of research that many have debates, thus attracting the interest of researchers to conduct further studies of the influence. The population in this study is the manager of the Company's manufacturing industry with sampling purposive sampling techniques. The analysis tool to test the hypothesis using simple regression analysis.Research generates Decentralization positive and significant impact on Managerial Performance. meaning that the higher the decentralization of the motivation of the manager with the unmet need for self-actualization. Participation Budget negative and significant effect on Managerial Performance. This means that in the preparation of the budget involved some employees may of them have properties that are less concerned about the budget so that less cooperative. ]]>
<![CDATA[The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth (E-WOM) and Social Media on Purchase Intention ]]>
<![CDATA[Dede Solihin]]>;
<![CDATA[Ahyani Ahyani]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 2: September 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i2.2384
<![CDATA[This study aimed to investigate the function of brand image in mediating the impact of social media and electronic word-of-mouth on purchase intention. Methods The causality technique is employed in this study. Customers who purchase on South Tangerang's Lazada marketplace make up the study's demographic. Purposive sampling was employed to select samples from up to 150 respondents. SEM (Structural Equation Model) analysis with the SMART PLS program was employed for the data analysis. The research showed that social media and electronic word-of-mouth (E-WOM) had a favorable and significant impact on brand perception. Brand image can act as a mediator between Electronic Word of Mouth (E-WOM) and social media factors on purchase intention. E-WOM and social media have a favorable and significant impact on purchase intention. The findings of this study suggest that social media and electronic word-of-mouth (E-WOM) can, directly and indirectly, improve purchase intention through brand image. ]]>
<![CDATA[The Weight of Product Quality and Service Quality on Customer Satisfpretense of PT. Tigabelas Pilar Mandiri in South Jakarta ]]>
<![CDATA[Siti Mariam]]>;
<![CDATA[Siti Fatimah]]>;
<![CDATA[Atong Soekirman]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 19, No 2: September 2022 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bijak.v19i2.2536
<![CDATA[This investigation aims to examine and anatomize the weight of product quality and service quality variables on customer satisfpretense at PT Tigabelas Pilar Mandiri in South Jakarta. This research usual multiple linear regression method where the data was cured by SPSS program. The sample consisted of 61 respondents who were customers of PT Tigabelas Pilar Mandiri in 2020. The instrument usual to collect data was a structured questionnaire with a Likert scale consisting of 32 questions that were composed based on indicators and measurement derived from every variproof. The results showed that: (1) Product Quality impresss Customer Satisfpretense by 57.2%; (2) Service Quality impresss Customer Satisfpretense by 33.3%; (3) Product Quality and Service Quality synchronously impress Customer Satisfpretense by 57.8%.]]>
