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LPPM Universitas Perjuangan Tasikmalaya Jalan Peta No. 177 Kota Tasikmalaya
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INDONESIA
Jurnal Hexagro
Published by Universitas Perjuangan Tasikmalaya
ISSN : 25492691     EISSN : 26863316     DOI : -
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
HEXAGRO is scientific periodical publication on agribusiness and rural development issue as a media for information dissemination of research result for lecturer, researcher, and practitioner. The journal publishes several topics, such as Agricultural Marketing and Trade, Agricultural Policy and Development, Agricultural Financing, and Agricultural Business and Entrepreneurship. HEXAGRO is published by LPPM Perjuangan University of Tasikmalaya associated with department agribusiness of Perjuangan University of Tasikmalaya.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Agronomi dan Ilmu Tanaman
Articles 83 Documents
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ANALYSIS OF COMMON SIZE AND NETWORK CAPITAL TO MEASURE FINANCIAL PERFORMANCE IN BADAN USAHA MILIK DESA (BUMDes) DISTRICT CIAWI, TASIKMALAYA Asep Saeful Falah; Lati Sari Dewi
Jurnal Hexagro Vol. 7 No. 1 (2023): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v7i1.1113

Abstract

The Common Size and Working Capital analysis is useful for measuring whether or not the company's financial performance is good. This research was conducted to measure the financial performance of BUMDes in Ciawi District. The method used in this research is descriptive quantitative method. From the results of the Common Size analysis and working capital of BUMDes Jaya Rahayu, there is a decline in the financial performance of BUMDes Jaya Rahayu to the point of causing continuous losses and in 2021 experiencing a very large deficit of 993.15% and the capital turnover of BUMDes Jaya Rahayu from 2020-2021 decreased by 7.47%. In the results of the common size and working capital analysis, there was an increase in the financial performance of BUMDes Warga Mandiri seen from an increase in profit to 2.34% and experienced a surplus of 71.5% and 51.9% in 2020 and 2021 as well as Working Capital Turnover in BUMDes Warga Mandiri experienced an increase of 0.057 times. In the results of the comparative analysis there is a significant difference, namely BUMDes Jaya Rahayu has a fantastic operational cost of 73.6% in 2020 and 1,061.7% in 2021.
THE INFLUENCE OF PRODUCT VARIATION AND PACKAGING ON PURCHASE DECISIONS OF KEFIR FERMENTED MILK HOME INDUSTRY AT TASIKMALAYA lati sari dewi; Asep Saeful Falah
Jurnal Hexagro Vol. 7 No. 1 (2023): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v7i1.1146

Abstract

Kefir Fermentation Milk is a pioneer of packaged healthy drinks trying to carry out a product and packaging variation strategy so that consumers do not run to other brands. This study aimed to determine the effect of Product Variation and Packaging on the Purchase Decision of Kefir Fermentation Milk. The research method used in this study is a descriptive method with a quantitative type. The selected respondent was 86 from 600 population with a non-probability sampling technique to determine the sample based on consumers who coincidentally meet with the researcher can be used as a sample if it is deemed that the person who happened to be met is suitable as data source. The results showed that: 1) Product variation on the purchasing decision of Azet Kefir Milk was good, 2) The effect of Product Packaging on the Purchase Decision of Azet Kefir Milk was good, 3) The results of multiple regression analysis showed that Product Variation (X1) and Product Packaging (X2) has a positive influence on the Purchase Decision variable (Y), namely 0.60 for the Product Variation (X1) and 0.10 for the Product Packaging variable (X2). The multiple correlation coefficient is 0.745, which means it is vital. Furthermore, the coefficient of determination is 0.555. The results of hypothesis testing are Fcount > Ftable of 51.705 > 3.11, there is a simultaneous influence between Product Variation and Product Packaging variables on Purchase Decisions, and the Product Variation (X1) variable is 8,018 with a ttable value of 1,988. So that tcount > ttable or 8.018 > 1.988, and for the Product Packaging variable (X2), it is 9.189 with a t-table value of 1.988. so that tcount > ttable or 9.189 > 1.988, thus H0 is rejected and Ha is accepted, which means that product variations and packaging significantly affect purchasing decisions.      
SWOT IMPLEMENTATION IN HYBRID MARKETING STATEGY AT PERUMDA PUSPAHASTAMA, PURBALINGGA CENTRAL JAVA suwali suwali; Vicktor Bintang Panunggul; Ayu Sitanini; Faizah Noviani
Jurnal Hexagro Vol. 7 No. 1 (2023): Jurnal Hexagro
Publisher : Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/hexagro.v7i1.1160

Abstract

Rice is a basic need for the world community, especially in Indonesia. PERUMDA Puspahastama is a company located in Purbalingga Regency engaged in trade, especially rice. The marketing strategy used by Puspahastama so far has used hybrid (online and offline). This study uses a qualitative method with observation and descriptive analysis with SWOT. The data were taken from interviews with the chairman of PERUMDA Puspahastama. The results of the study found that hybrid marketing strategies influenced sales results. Each of these deficiencies can be overcome with these two strategies.   Keywords: Marketing Strategy, SWOT, Puspahastama, Rice

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