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Jurnal Riset Komunikasi
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 26150875     EISSN : 26150948     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, communication management, development communication, new media, strategic communication, broadcasting, and etc.
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Articles 10 Documents
 1 
Search results for , issue "Vol 3 No 2 (2020): Agustus 2020" : 10 Documents clear
MEMBACA PERSEPSI, MENCERMATI KOMUNIKASI, MEMPREDIKSI HUBUNGAN ANTARUMAT ISLAM DAN HINDU DI KOTA MATARAM, PROVINSI NTB Kadri Kadri
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.125

Abstract

This study aims to unveil three fundamental things, namely perception, communication pattern and the prospect of interreligious relation mainly between Islam and Hindu in the city of Mataram, the capital of NTB (West Nusa Tenggara Province). This qualitative phenomenological study involved 25 participants from both religions. The data, garnered from interview, observation and documentation, were analyzed using Van Kaam’s phenomenological data analysis. The empirical evidence showed that the adherents of Islam and Hindu in the capital city of Mataram positively perceived each other without any negative remarks or stereotyping between them. This affirmative perception accorded with their friendly interreligious communication that took place in public sphere. This was depicted by the presence of two patterns of communications, i.e. active communication pattern, a permanent and direct relation associated to strong emotional bound; and passive communication pattern, which was situational with pragmatism nuance. The positive perception and communicative encounters across the two religious adherents indicated the harmonious relation between them, which simultaneously and perpetually consolidated the harmonious relation in the future between the religious believers of the two major religions in the city of Mataram.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT KAI DAOP 8 SURABAYA DALAM PROGRAM RAIL CLINIC Sulistyo Rahayu Ningrum; Fitria Widiyani Roosinda
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.129

Abstract

This research is the flagship Program of the Corporate Social Responsibility (CSR) Rail Clinic at DAOP 8 Surabaya, as a form of public welfare efforts. PT Kereta Api Indonesia (Persero) DAOP 8 Surabaya conducts the healthcare train service through the Rail Clinic program. The type of research used is descriptive with a qualitative approach. The subject of this study consists of the Staff PR PT KAI DAOP 8 Surabaya and its people. Data collection techniques are performed using in-depth interviews and observations. Analysis of the data done by gaining an understanding of the writing focus will then be drawn a conclusion of a general understanding based on reality. The results of this research shows the flagship Program of PT KAI DAOP 8 Surabaya, the Rail Clinic there are six points in the main activity of Corporate Social Responsibility (CSR) including cause promotion, cause related marketing, corporate social marketing, corporate philanthropy, community valunteering and Socialy responsible bussines practice. Keywords: Corporate Social Responsibility (CSR), Rail Clinic Program.
ORKESTRASI BUZZER MELALUI MEDIA SOSIAL MICROBLOGGING DALAM KAMPANYE PENANGANAN VIRUS COVID-19 Ariandi Putra; Irwansyah Irwansyah
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.151

Abstract

In 2020, the world was shocked by the news of the Covid-19 virus. The domino effect in all fields and the taking of many lives is a serious and important issue to anticipate. Microblogging social media is the channel chosen in order to provide an understanding of the community by buzzers. In conducting campaigns on Twitter microblogging, the buzzers involved exchanged messages and information so that the orchestration was carried out simultaneously, in tune, and right on target. In this study, the concepts developed are buzzer, microblogging, and orchestration with qualitative research types and using the literature review method. The results showed that the successful buzzer orchestrated viewed from the distribution of content and information through likes, retweets, and replies from each post. This shows the existence of buzzers in the 4.0 industrial revolution became an important part in every campaign carried out.
KOMUNIKASI INTERPERSONAL POKDARWIS DALAM MENINGKATKAN KUALITAS PELAYANAN HOMESTAY Suharsono Suharsono
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.158

Abstract

One of the basic needs of tourists in visiting a tourism destination is accommodation. Not all tourists need luxury hotels. Homestay is one alternative to clean, comfortable and cheaper accommodation. Untungjawa Island is now developing into one of the new tourism destinations. The important thing to consider in a homestay service is the quality of service. Therefore, the focus of this research is "how is interpersonal communication carried out between homestay owners and between homestay owners and visitors?". This research was conducted with qualitative methods and descriptive analysis. Retrieval of data through interviews, observation and FGD. The results showed that interpersonal communication had an impact on improving service quality. Besides that, a mutual agreement on the procedure of tourist services is needed. Further research is needed related to improving the quality of human resources, social capital to increase the attractiveness of Untungjawa's destination.
TRANSFORMASI IDENTITAS KOTA BITUNG DITINJAU DARI CITRA PARIWISATA HEKSAGONAL ANHOLT Jouns Candy Felice Lang; Rustono Farady Marta; Alfred Pieter Menayang
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.160

Abstract

Building a city branding means building the city's identity. City branding as a strategy is closely related to the city's identity as it is one of the efforts to communicate the identity of the city and give the difference or unique value for the city. Bitung is known for its identity in the fisheries sector and relies on this sector as a main sector of running the city economy, transhipment and moratorium restrictions, the fishery industry in Bitung becomes a slumped down. Identity as the city of Cakalang is not strong enough to run the economy of the city, so new branding needs to be created for the welfare of society. The research seeks to examine and describe how new identities in the tourism sector in the city of Bitung through hexagonal Anholt. Methods research usesing case studies with a qualitative approach and interpretive paradigm. The establishment of Bitung city identity in the tourism sector through six hexagonal aspects is quite successfully for the tourism image of Bitung city to be better although it needs an increase in some aspects.
MODEL PENGELOLAAN KOMUNIKASI BERBASIS PEMBERDAYAAN EKONOMI DI KAWASAN PARIWISATA RUPAT UTARA Nurjanah Nurjanah; Muhammad Firdaus; Samsir Samsir; Rusmadi Awza
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.162

Abstract

The growth of the tourism industry has created social, economic, and environmental changes, so management steps are needed. Not only from the government but requires community involvement, both local and regional. North Rupat has various tourism potentials that can be managed in synergy to advance the strength and economic welfare of the community independently. The purpose of this research is to explore, find, and describe a model of communication management in community economic empowerment. This study uses a qualitative method. Data collection techniques through interviews with 10 informants, observation, FGD, and documentation. The research results show that an integrated management model through the control and management of communication resources in various forms of effective communication can improve the community's economy independently. Management of communication through various communication resources by planning, organizing, implementing and controlling communication elements in achieving predetermined goals. Meanwhile, the form of communication in achieving goals is adjusted to the character of the local community, through socialization, assistance, and counseling using information media and technology.
SOCIAL MEDIA MARKETING SEBAGAI SARANA PENGEMBANGAN KEWIRAUSAHAAN BERBASIS SOCIO-TECHNOPRENEURSHIP DI UNIVERSITAS ISLAM RIAU Benni Handayani; Fatmawati Moekahar; Yudi Daherman; Mufti Hasan Alfani
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.163

Abstract

Creative business in the last few decades has experienced growth supported by technological advancements. This phenomenon is then commodified using a social approach. The above model is known as Socio-technopreneurship. This study discusses social media marketing as marketing media and social media by utilizing technology in building brand awareness of the 5 types of businesses including unaware of brand, brand recognition, brand recall, and top of mind, supporting students, this research is centered in the business center floating canteen of the Riau Islamic University that accommodates a variety of young entrepreneurs both students and alumni with forms of business in any field both goods and services. This research uses a descriptive qualitative approach, collecting data through observation, interviews, and documentation. The conclusion was that social media management competencies especially Instagram used by informants for business media tend to be conventional, even though the latest trends in the online business world are increasingly dynamic and varied. The development of Socio-technopreneurship eventually becomes a significant method in an effort to improve the above competencies.
STRATEGI STORYTELLING, SPREADABILITY DAN MONETIZATION PODCAST SEBAGAI MEDIA BARU KOMEDI Nadana Dalila
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.165

Abstract

Podcast membuka ruang baru untuk berkarya dalam bidang audio. Podcast memiliki daya tarik tinggi di Indonesia, khususnya dari awal tahun 2019. Mudahnya akses untuk menjangkau media audio baru ini, terjadi peningkatan pendengar yang signifikan dalam proses perkembangannya. Tujuan penelitian ini adalah untuk mengetahui strategi storytelling, spreadability dan monetization podcast sebagai media baru komedi. Metode penelitian ini mengguankan paradigma konstruktivisme pendekatan kualitatif. Penelitian ini menemukan tiga strategi utama dalam pengelolaan podcast komedi yaitu strategi storytelling mengedepankan unsur alamiah, spreadability dengan menekankan pada promosi konten dan kolaborasi podcast dan monetization
DUALITAS STRUKTUR DI BALIK RUU PENYIARAN Herman Herman; Udi Rusadi
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.167

Abstract

Pembahasan digitalisasi bidang penyiaran sebagai pengganti Undang-Undang 32/2002 dilakukan sejak DPR periode 2009-2014 dan 2014-2019. Pembahasan RUU Penyiaran periode tersebut merupakan pembahasan yang sarat kepentingan dan menghabiskan waktu sekitar 10 tahun. Pertanyaan penelitian yang disajikan ialah bagaimana dualitas struktur dan agen dalam penyusunan RUU Penyiaran tersebut yang berangkat dari teori strukturasi Giddens bahwa kepentingan tersebut merupakan gejala sosial yang dapat diurai dan dieksplor apakah kekuatan-kekuatan individu atau kekuatan kelompok dapat membentuk masyarakat, apakah kekuatan individu-individu atau kekuatan kelompok tersebut dapat merubah perubahan sosial, sehingga didapatkan deskripsi jawaban pada penelitian ini. Melalui penelitian studi kasus kualitatif digambarkan kepentingan periode DPR tersebut, sehingga didapatkan perspektif antara LPS, DPR, dan Pemerintah siapa pihak penyelenggara multiplexing. Dengan demikian DPR segera mensahkan RUU tersebut sehingga digitalisasi penyiaran bisa terwujud.
TEKNIK ASOSIASI : STRATEGI PESAN DAKWAH DI INSTRAGRAM Rahma Maemona; Mutia Rahmi Pratiwi
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.169

Abstract

The development of social media has an impact on the progress of various things including media in da'wah. Preachers carry out strategies on social media, including emphasizing the appearance of texts with persuasive communication according to their segmentation. This study aims to analyze the da'wah message strategy on the @ nunuzoo instagram page. The theory used is the persuasive communication theory introduced by Onong Uchajana Effendy. This study uses a qualitative description method with a virtual ethnographic approach. Primary data was collected from video uploads on the Instagram account @ nunuzoo and secondary data was collected using literature studies and documentation. The results of this study indicate that @nunuzoo uses the association technique as a da'wah strategy, namely persuading its segmentation with objects or events that are attracting the attention of the public (trend). @nunuzoo has a target of preaching among young people, who like new things and are being discussed. Social media is also better to be used as an alternative media for persuasive communication because it is unlimited and can be accessed anywhere and anytime.

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