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INDONESIA
Jurnal Riset Komunikasi
ISSN : 26150875     EISSN : 26150948     DOI : -
Core Subject : Social,
Jurnal Riset Komunikasi (JURKOM) Print ISSN 2615-0875 | Online ISSN 2615-0948 is a scientific journal published by Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) Riau Region. JURKOM focuses on communication issues in general including communication science, journalism, Public Relations, communication management, development communication, new media, strategic communication, broadcasting, and etc.
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Articles 10 Documents
Search results for , issue "Vol 4 No 2 (2021): Agustus 2021" : 10 Documents clear
Smart Card Madani: Solusi Berbasis Komunikasi Inovasi pada Pemerintahan Kota Pekanbaru, Riau Toni Hartono; Febby Amelia Trisakti; Gista Aprilia
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.288

Abstract

This article intends to discuss the existence of a new innovation initiated by the Pekanbaru City government, namely the Madani Smart Card product. The Madani Smart Card is one of the innovations of the Smart City program which is predicted to be a solution to urban community problems. This program has been proclaimed by the Pekanbaru City Government since 2017. The Madani Smart Card is an innovation of the Pekanbaru City government which is regulated in Law No. 23 of 2014 concerning Regional Government chapter XXI entitled Regional innovation, articles 386-390. The law states that local governments must carry out innovations that support regional development. This program is believed to be able to solve various urban problems such as public services, congestion, garbage accumulation, and citizen safety. This article is presented to answer problems that occur in the people of Pekanbaru City regarding the use of the Madani Smart Card. This study uses qualitative methods with interview data collection techniques, observation and documentation. The results of this study indicate that the Smart Card Madani program innovation helps the government in providing technology-based public services such as changing cash into electronic money, as a means of non-cash transactions at educational institutions, airports, and supermarkets, as well as a tool for attendance for City Government Civil Servants Pekanbaru.
Amalan Makna Persaudaraan sebagai Nilai Kemanusiaan Buddhisme demi Keutuhan Bangsa Wiliem Lesmana; Rustono Farady Marta; Sulaiman Girivirya
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.303

Abstract

In the midst of Indonesian society which is full of diversity, so there needs to be a sense of tolerance and respect for these differences in order to maintain the integrity of the nation, where this is in line with Buddhist teachings which also teach to be able to live in people’s lives so that the desired state of peace and prosperity will emerge. communicate as stated in the text of the 2020 Vesak message of Saṅgha Theravāda Indonesia is reviewed through the use of Buddhist communication theory as part of communication theory originating from the east and Buddhist semiotics to dissect the meaning of the text so that it can be practiced in daily life. The findings from the analysis of the text show that each paragraph in the text of the 2020 Vesak message of Saṅgha Theravāda Indonesia has a Buddhist-based communication delivery pattern that is beneficial not only for Buddhists but for the wider community about the importance of practicing the teachings of love in building a spirit of fraternity in order to maintain the integrity of the Indonesian nation.
Mitos Vagina Ideal dalam Iklan Sabun Kewanitaan Wiwid Adiyanto
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.304

Abstract

Feminine soap is promoted as a healthy product and has a positive impact on household life, including Purbasari Manjakani Whitening. On the other hand, medical research has shown potential health risks from using vaginal cleansing products. Relatively affordable prices and simulated impacts have made Purbasari indulge in the whitening of the top 5 main products for the past 4 years. The purpose of this study was to dissect the myths related to the vagina from the advertisement of Purbasari Manjakani Whitening. This study uses qualitative descriptive approach with semiology analysis of Roland Barthes. The results of this study indicate that the ideal vagina is one that is tight, white, and fragrant. Myths naturalized thus establishing a panoptic effect for women to keep their vaginas in the submissive body category. Biopower works through family harmony issues. This condition traps women on an endless idealistic journey to fulfill vaginal instructions. The ideal vaginal construction cannot be separated from the power relation in which sexual relations are no longer the satisfaction of both parties, flowing to men as husbands.
Strategi Komunikasi Pemerintah Indonesia dalam Penanganan COVID-19 pada Majalah TEMPO Edisi Maret-Juli 2020 Fadjarini Sulistyowati
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.326

Abstract

In anticipating COVID-19 pandemic, policies directed by the government needs to be communicated to the people with clarity and transparency. Unplanned communications will lead to consequences in the public sector. Public communication that is not planned carefully will cause panic and distrust in society.. In the beginning of Covid-19 pandemic, the government must construct precise coomunication strategies in order to convey structured policies and information to society. Communication strategies includes the contents of the messages that are going to be conveyed in order to provide clarities regarding government’s policies to address Covid-19 pandemic. The media works as a tool to convey messages from the government to the society by constructing government’s communication strategies in addressing covid-19 using the news. Media can create perceptions withing society in regards to the news. This research is being done to understand the frame of Tempo Magazine in government’s communication strategies to handle COVID-19 pandemic. Analysis technique using analysis by Entmann. News collection is being done from early March to late July 2020. News related to the government’s communication strategies to handle COVID-19 pandemic are being selected. Results show that government is not ready yet to implement accurate communication strategies in handling COVID-19, from the early COVID-19 pandemic, PSBB (Pembatasan Sosial Berskala Besar) to the new normal era. Tempo magazine can provide control towards policies that are relevant to government’s communication strategies in dealing with Covid-19
Menelaah Pesan Pemerintah Terkait Krisis Covid-19 di Media Sosial Dewa Ayu Diah Angendari
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.327

Abstract

As the Covid-19 health crisis spreads, the level of uncertainty in the community is getting higher. The government has a responsibility to reduce uncertainty by providing the right message to the affected public. In Indonesia, the Ministry of Health (Kemenkes) and the Covid-19 task force (Task Force Covid-19) became two agencies that actively provide information related to Covid-19. This research aims to descriptively explain the message conveyed by both agencies related to Covid-19 through content analysis. The study results found that both the Ministry of Health and the Covid-19 Task Force emphasized messages related to the efforts made by the government to deal with the spread of Covid-19, the development of case numbers, and the recommendation of the adoption of health protocols. However, the two agencies did not give enough portions to the message explaining the current crisis and sympathy to the public. Explanations of the situation can encourage the public to adopt government advice, while expressions of sympathy are needed in crises to provide a sense of security amid uncertainty.
Konsumsi Pemberitaan Media Online di Masa Pandemi oleh Ikatan Pelajar Riau Yogyakarta (IPRY-KB) Komisariat Bengkalis Selama Covid-19 Fajar Kurnia Ilahi; Khairul Syafuddin
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.349

Abstract

The limitations of movement and a lot of free time during the pandemic have an impact on each individual's media consumption. the need for news or new information in various regions makes individuals more intense in surfing various online news media. Thus, everyone's online media consumption has changed and led to new trends during the Covid-19 pandemic. The purpose of this study is to find out how the consumption of news from Ikatan Pelajar Riau Yogyakarta Komisariat Bengkalis (IPRY-KB) through online media on local news in Yogyakarta during the Covid-19 pandemic based on the media used, the duration when consuming it, to the news content that is often consumed. This research uses dependency theory, qualitative method, and purposive sampling technique by selecting 5 IPRY-KB students as informants. The results showed that IPRY-KB students' media consumption regarding local news in Yogyakarta during the Covid-19 pandemic; first, the media used are online media on a national scale and local media in Yogyakarta; second, the duration used to access news is 5 to 20 minutes; third, news about Covid-19 is the most frequently accessed and consumed topic. Reporting in online media is considered more convenient for IPRY-KB students so that they choose information sources from online media. The use of online media has also become part of the millennial generation's culture that wants fast-paced, including getting information.
Influence of Rose All Day Instagram Sales Promotion Message And Endorsement By Beauty Influencer on Followers Buying Intention Jessica Aisyah Larasati; Daniel Susilo
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.350

Abstract

This research was conducted due to the widespread use of social media as a marketing tool in Indonesia. This phenomenon has led to a social media marketing strategy through Instagram, one of the social media platforms used by a local cosmetic company called Rose All Day Cosmetics. This study aimed to determine the effect of the attractiveness of sales promotion messages on Rose All Day Cosmetics' Instagram account and endorsement by beauty influencers on followers' buying intention. The theories used in this research were the Elaboration Likelihood Model, the attractiveness of promotional messages, endorsement, and purchase interest theory. This research was quantitative explanative research through an online survey distributed using the direct message feature on Instagram to 398 respondents previously determined by the Yamane formula. The data obtained were tested with multiple linear regression. The findings indicated that each variable significantly influences the followers' buying intention partially or simultaneously, with a simultaneous effect of as much as 51,3% impact degree. The company must continue to follow the development of influencers, especially in the realm of micro-influencers
Diskriminasi Gaya Hidup Hijabers dalam Berita Wolipop RR. Pramesthi Ratnaningtyas
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.357

Abstract

The study aims to look at the description of women wearing hijab from various countries who have been received discrimination reported in the Wolipop Hijab Articles throughout 2019. 18 articles are found related to incidents of discrimination, rejection, and prohibitions faced by Muslim women in the world. The articles is analyzed using a qualitative approach with Michel Foucault's discourse analysis method. The two main focuses of Foucault's discourse are discourse production and marginalized discourse. The results show that Wolipop constructs a reality that hijabers are still in the realm of struggle to maintain their choice of dress, as well as get their rights or achieve the position and ideals they want, eventhough they are become target of violence. Wearing hijab is a struggle for rights for Muslim women in many countries. It is not only related to religion but also the way of life and everything that is believed spiritually, although the power to perpetuate stereotypes against hijabers is not in question.
Pengaruh Metode Storytelling terhadap Kemampuan Public Speaking Mahasiswa Program Studi Ilmu Komunikasi di Kota Pekanbaru Yudi Daherman; Fatmawati Moekahar
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.360

Abstract

The implementation of public speaking becomes the most important part when appearing to provide information to the audience, so that the development of knowledge about storytelling has an influence in the learning process of students' public speaking lectures. Considering the process that students go through in practice which will be carried out simultaneously, various methods in practice have been implemented, and one of them students can develop themselves by using the storytelling method. This study aims to find out the effect of the storytelling method on the public speaking ability of students of the Communication Science study program in the city of Pekanbaru. This study uses the design of the Explanatory Survey Method. The results showed that the effect of storytelling on the students' public speaking skills was in the high category. This means that the more often students practice public speaking using the storytelling method, it will have an impact on their public speaking practice. Through the significance test of the storytelling method and the students' public speaking skills, there was a significant relationship. Communication Studies students will face the challenges of the current modernization era by developing digital storytelling methods. Modern society is now contaminated with all digital activities. So that the appearance of public speaking is also required to join in the practice.
Gamifikasi, Pemasaran di Era Digital: Studi pada Pengguna Game Fantasy Premier League di Indonesia Arif Taufiq Nugroho
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.376

Abstract

Technological developments have affected various fields, including marketing. Gamification as the result of the development of digital technology that combines business management strategies, game dynamics, and computer programming is then applied by the Premier League in their game, Fantasy Premier League (FPL). This study explored how FPL is seen from a marketing perspective through user experience in Indonesia. The research uses a qualitative approach with phenomenological methods and purposive sampling technique. The samples studied are four FPL users. The data were obtained through observation and semi-structured interviews which were then processed through a coding process. The results show that the FPL users’ experience generates intrinsic motivation to watch the English Premier League and to invite others to also play FPL. From this research, it can generally be concluded that FPL increases Purchase, Engagement, Advocate, and Brand Awareness of the English Premier League. Gamification in the FPL has practiced marketing 4.0 to strengthen their online and offline relationships between customers.

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