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Jurnal Manajemen Maranatha

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Published by Universitas Kristen Maranatha

ISSN : 14119293 EISSN : 25794094 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Arjuna Subject : -

Articles 296 Documents

1 2 3 4 5

Corporate Social Responsibility dan Profitabilitas Hans Hananto Andreas; Usil Sis Sucahyo; Delima Elisabeth
Jurnal Manajemen Maranatha Vol. 15 No. 1 (2015)
Publisher : Universitas Kristen Maranatha

This study was conducted with the aim to examine the relationbetween corporate social responsibility with corporate profitability. Corporate social responsibility would be measured by the method of opportunity cost approach by using three other variables, which was: employee relations cost,community services cost and environmental awareness cost. While the profitability of the company was measured using return on assets ratio. This study used a mining company listed on Indonesia Stock Exchange in 2010-2013 as a research sample. The final sample in this study was 26 companies. Thisstudy would be tested by using descriptive statistical analysis and correlation analysis. The result of the study indicated that corporate social responsibility variables (employee relations cost, community services cost and environmentalawareness cost) related to profitability in mining companies.Keyword: corporate social responsibility, employee relations, community services, environmental awareness, and profitability

Pengaruh Profitabilitas, Pertumbuhan Penjualan, Struktur Aktiva, dan Risiko Bisnis terhadap Struktur Modal pada Emiten Kompas 100 (Non Perbankan) Pauline Natalia
Jurnal Manajemen Maranatha Vol. 14 No. 2 (2015)
Publisher : Universitas Kristen Maranatha

The objective of this research is to examine and analyze the impact of profitability, sales growth, asset structure, and business risk toward company’s capital structure. Capital structure decision is very important for the companybecause an optimal capital structure will minimize capital cost to be borne by the company. The samples in this research were selected by using purposive sampling method. Research has been conducted on 111 data. The result shows thatprofitability, sales growth, and asset structure have significant influence to capital structure. Meanwhile, the business risks do not have significant influence to company’s capital structure.Keywords: capital structure, profitability, sales growth, asset structure, business risk.

Peranan Kepuasan dalam Meningkatkan Loyalitas Pelanggan (Studi pada Pelanggan manfaat Atribut Produk Simpati) Kezia Kurniawati; Kartika Imasari Tjiptodjojo
Jurnal Manajemen Maranatha Vol. 14 No. 2 (2015)
Publisher : Universitas Kristen Maranatha

Intermediate level consumers (churn) in the telecommunications industry were high currently, causing the company always strives to improve the quality, provide value, attract new customers and retain existing customers. Loyalty means consumers back to business transactions (purchases) repeatedly, although perhaps a product of the company is not the best product on the market or have the lowestprices. Consumer behavior can be explained by a view that customers are satisfied, generally will be loyal to the products offered and finally, the high level of satisfaction and loyalty of customers, will be able to reduce the level of chumhappened. This research uses sampling method is based on specific criteria or considerations, where the criteria or considerations used are user simPATIzone and a resident of the city of Bandung. This research also uses the simple regressionmethod to Testing and processing of data. The results showed that customer satisfaction on product attributes benefit’s simPATI effect on customer loyalty by 48.6%Keywords: Customer Satisfaction, Product Attributes and Customer Loyalty.

Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan (Studi Kasus pada Charly VHT Family Karaoke Cabang Garut) Elis Reynata Sulaeman
Jurnal Manajemen Maranatha Vol. 14 No. 2 (2015)
Publisher : Universitas Kristen Maranatha

Customer satisfaction on service quality is often a problem faced by a company engaged in the field of services. Customer satisfaction is influenced by the fit between customer expectations before using the services with the benefits afterusing the services. This study was conducted to determine the effect of service quality on customer satisfaction. The population was Charly VHT Family Karaoke Garut. The sample in this study amounted to 97 respondents from Charly VHTFamily Karaoke Garut. This study used a multiple regression analysis using SPSS software and Lisrel software. The results of testing show that tangible dimension does not significantly influence customer satisfaction partially. While the dimensions of reliability, responsiveness, assurance, and empathy have significant effect on customer satisfaction partially by 100%. Meanwhile, tangible, reliability, responsiveness, assurance, and empathy have a significant effect on stock pricessimultaneously by 77%.Keywords: tangible, reliability, responsiveness, assurance, empathy, and customer satisfaction.

Pengaruh Elemen Brand Knowledge dan Brand Equity terhadap Repurchase Intention Bakti Jean Lawas Lawu
Jurnal Manajemen Maranatha Vol. 14 No. 2 (2015)
Publisher : Universitas Kristen Maranatha

This study was made to determine the brand knowledge and brand equity effecs towards repurchase intention in Veneta Brands of ink irinter products. The research took place in Bandung. The research was also done using descriptive andcausal analysis. Data were collected through questionnaire method, and were distributed to Veneta consumers that is resided in Bandung city, using nonprobabilty sampling method with judgemental sampling technique. 100 sampleswere used in this research.The result showed that the elements of brand knowledge and brand equity, which is brand loyalty, brand association, perceived quality, and brand image, have a significant effect on repurchase intention variable. The studyalso found that brand awareness and perceived quality are not significantly influence repurchase intention.The implications of this study concluded that increasing the brand loyalty, brand association, and brand image would lead to a better repurchaseintention, by giving more before & after sales services, better quality of service, building a stable and potential relationship with customers through customer relationship management programs, regularly follow up customers needs, and givingspecial promotions to loyal customers..Keywords: brand, brand equity, brand knowledge, repurchase intention

Hubungan Psycap dengan Kinerja Karyawan PT. X Bandung Iwan Hanafi Liwarto; Albert Kurniawan
Jurnal Manajemen Maranatha Vol. 14 No. 2 (2015)
Publisher : Universitas Kristen Maranatha

The research of this study is about Psychological Capital (PsyCap) theory that is proposed by Luthans, it is still new and limited theory. Luthans divides Psycap theory into 4 (four) dimensions: Hope, Self-Efficacy, Resiliency, and Optimism. From the previous research, Psycap linked to employee performance.Luthans, Avolio, Avey and Norman (2006) concluded that: There were significant positive effects among four dimensions (Hope, Self-Efficacy, Resiliency, and Optimism) to satisfaction and employee performance. Tjakraatmadja and Febriansyah (2006 and 2007) have investigated the relationship among psycap, the learning environment as external factor (moderator variable) and student GPA (as a performance indicator).The objective of this research is to determine the descriptionof PsyCap and employee performance at PT.X and ultimately to determine whether there is a relationship of Psycap with employee performance. This research is using non-probability method which is Purposive Sampling and it took 66 employees as respondents. The type of this research is using associative research. The result of 66 respondents proved that Psycap of the employee at PT.X Bandung is high and the result of the employee performance is also having high rate. And there is asignificant relationship between employee performance and Psycap simultaneously or partially. Self-Efficacy, Hope, and Resiliency have average, and Optimism have high rate to employee performance.Keywords: Psychological Capital, Employee Capital

Menerapkan Coaching sebagai Gaya Kepemimpinan Masa Kini Rusli Ginting Munthe
Jurnal Manajemen Maranatha Vol. 14 No. 2 (2015)
Publisher : Universitas Kristen Maranatha

The objective of this paper is to explain the importance of managing talent of Generation Y. Generation Y has a very different characteristics with the previous generation. Organisations need to implement leadership style in order to develop and manage them as a talent. Thus, the appropriate leadership style to beable to develop the talents of generation Y is managing as a coach. Manager as coach will be able to improve the performance and develop subordinates of generation Y.Keywords: Generation Y, Coaching, development

Socio Entrepreneurship: Tinjauan Teori Dan Perannya Bagi Masyarakat Ratna Widiastuti .; Meily Margaretha .
Jurnal Manajemen Maranatha Vol. 11 No. 1 (2011)
Publisher : Universitas Kristen Maranatha

This paper tries to give the literature review of the socio entrepreneurship concept such as the historical background of socio entrepreneurship, characteristics to be a socio entrepreneurship. Socio entrepreneurship is viewed as an entrepreneur who social driven, to create superior value for the society. This concept has developed from many universities. Socio entrepreneurs differ from business entrepreneurs in terms of their mission; the social mission is explicit and central. The obstacles to implement socio entrepreneurship and the role of socio entrepreneurship for the society are also discussed in this paper. The last discussion focused on the examples of people or organization who successfully implement this concept on their business activity.Keywords: socio entrepreneurship, society, entrepreneur.

Pengaruh Pembelajaran Organisasi, Kepemimpinan, Lingkungan Kerja Terhadap Motivasi Pegawai Kecamatan Karimun Untuk Peningkatan Disiplin Kerja Pegawai Haryono .; Raden Richky Dwi Muhardin; Permana Tedjo .
Jurnal Manajemen Maranatha Vol. 11 No. 1 (2011)
Publisher : Universitas Kristen Maranatha

This research want to understand the influence of learning organization, leadership, a work environment against motivation clerk subdistricts karimun for an increase discipline of work employees. This research uses the approach of quantitative. The data used is data a primer that obtained from 65 of the respondents. The technique of the analysis that used is the path of analysis. There are the influence of being significant and markedly between variables of learning organization (X1), leadership (X2) and a work environment (X3) impact on motivation (Y1), Twhere obtained that the value of Tstatistic on each of exogen variable > Ttable of 1.99897. There are the influence of being significant and markedly between variables of learning organization (X1), leadership (X2), a work environment (X3) and motivation (Y1) have an effect upon discipline of work (Y2), where obtained that the value of Tstatistic on each of exogenous variable > Ttable of 1.99897. There are influences of being significant and markedly between variables exogenous with a variable endogenous, where the magnitude of the influence of obtained amounting to, 6629 or 66.29%. It is notice the magnitude of the influence of a whole exogenous variable against a variable endogenous amounting to 67.97% and the rest amounting to 32.13% caused by other variables.Keywords: Learning Organization, Leadership, A Work Environment, Motivation Work, Employees Work Employees Discipline

Pengaruh Big Five Personality Dan Komitmen Organisasional Afektif Terhadap Organizational Citizenship Behavior Tenaga Administrasi Tetap: Sebuah Penelitian Kasus Pada Universitas Kristen Maranatha Bandung Denalia Tri Arini Suherli; Sunjoyo .
Jurnal Manajemen Maranatha Vol. 11 No. 1 (2011)
Publisher : Universitas Kristen Maranatha

This research is a development of the previous research which had done by Purba and Seniati (2004). The purpose of this study is to test whether big five personality and affective organizational commitment positively affect on organizational citizenship behavior (OCB). The respondents in this research are the administrative staffs at Maranatha Christian University (MCU), Bandung. One hundred seventeen of 199 data were useable. There were two hypotheses that formulated in this research and all hypotheses supported by the empirical data. Simple regression analysis was used to test two hypotheses. The result of this research shows that the big five personality and affective organizational commitment positively influence on organizational citizenship behavior at Maranatha Christian University. The implications of these findings were discused for the future researches were advised.Keywords: big five personality, affective organizational commitment, organizational citizenship behavior (OCB)

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