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Jurnal Manajemen Maranatha

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Published by Universitas Kristen Maranatha

ISSN : 14119293 EISSN : 25794094 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Arjuna Subject : -

Articles 296 Documents

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Penerapan Corporate Social Responsibility (CSR) Dan Pergeseran Budaya Organisasi: Sebuah Tinjauan Analitis Fitria Husnatarina .
Jurnal Manajemen Maranatha Vol. 11 No. 1 (2011)
Publisher : Universitas Kristen Maranatha

Makalah ini bertujuan untuk menunjukkan bahwasannya penerapan corporate social responsibility (CSR) dalam organisasi akan sejalan dengan perubahan budaya organisasi itu sendiri yang pada mulanya memandang bisnis adalah berfokus pada orientasi finansial yang bersifat eksploratip menuju kepada pandangan bahwa orientasi non-finansial (sosial dan lingkungan) dari organisasi merupakan faktor pencetus dari perubahan self-image organisasi yang menempatkan dirinya pada persaingan yang lebih kompetitif lagi. Kegagalan penerapan CSR pada awalnya muncul dari pemahaman organisasi bahwa CSR merupakan tindakan "penyelamatan" terhadap aktivitas merugikan yang sudah dilakukan organisasi sebelumnya, sehingga dalam pelaksanaannya CSR hanya digunakan sebagai riasan organisasi, sifatnya sementara dan didasarkan hanya pada kepatuhan terhadap peraturan saja. Dengan menempatkan kerangka CSR sebagai bagian dari visi, misi, nilai dan strategi organisasi, maka nilai-nilai CSR akan terinternalisasi secara konsisten dan dalam jangka panjang akan menjadi strategi yang membudaya dalam organisasi yang mampu mengubah mindset organisasi maupun personel organisasi secara simultan.Kata Kunci: corporate social responsibility (CSR), budaya organisasi, orientasi finansial, orientasi non-finansial.

Analisis Harapan Dan Persepsi Konsumen Terhadap Kualitas Produk (Studi Kasus Pada Toko Aksesoris "X" Di Pakuwon Trade Center, Surabaya) Evi Thelia Sari; Hendry Setyono .
Jurnal Manajemen Maranatha Vol. 11 No. 1 (2011)
Publisher : Universitas Kristen Maranatha

This research is to measure the level of product quality expectations, services and prices to meet the consumers' perception. This research used Gap analysis. The object of this research is specified for Toko aksesoris "X"'s consumers at Pakuwon Trade Centre, Surabaya with a total of 94 respondents and sampling method in this research is convenience sampling. Primary data is taken from the respondents. The result of Gap Analysis shows that product quality on the first quadrant, Toko aksesoris "X" is preparing a ready stock for consumers so they can always choose and order any products that are suitable with their needs at that moment. The result of the study shows that there is Gap Differentiation between expectation and perception of consumers towards product quality at Toko aksesoris "X" in Pakuwon Trade Centre Surabaya.Keywords: Gap analysis, Product quality, perception, expectation

Telaah Artikel: Does Interdependency Affect firm And Industry Profitability? An Empirical Test Lina Anatan .
Jurnal Manajemen Maranatha Vol. 11 No. 1 (2011)
Publisher : Universitas Kristen Maranatha

Today's business environment characterized is by faster technological development, shorter product life cycle, and more intense global competition. To achieve better performance and sustainable competitive advantage, firms need to optimize interdependent activities to generate and sustain capability heterogeneity among firms. By integrating the competitive and NK model of interdependency, this paper discusses a review concerning the importance of interdependencies among firms productive activities and its effect on firm and industry performance to explain the heterogeneity in capabilities among firms.Keywords: interdependency, firm profitability, industry profitability, sustainable competitive advantage.

Pengukuran Struktur Dan Kinerja Organisasi Industri: Aplikasi Pada Sektor Otomotif Indonesia Mohtar Rasyid .
Jurnal Manajemen Maranatha Vol. 11 No. 1 (2011)
Publisher : Universitas Kristen Maranatha

Indonesian automotive industry recorded some progress as indicated by its growth. During peroid of 1999-2006, this sector experienced 8 percent growth rate on average. Production of automotive in 2005 reached 533.910 units motor vehicles and 5.074.204 motor cycles. Although the production volume in Indonesia is still much smaller than in order ASEAN countries like Thailand and Malaysia, the fact that Indonesia lies in emerging market with domestic rapidly expanding implies that there is still an opportunity for developing the industry. This paper explore development literature that related to structur, conduct and performance and investigate recent trend of the automotive industry performance. Beside of this, this paper examine influence of the market share, capital intensity, import intensity and labor productivity on automotive industry performance. Price-cost margin indicator is applied in measuring this performance. Base on the International Standard Industrial Classification (ISIC) 34100 (motor vehicles); 34200 (motor vehicles bodies); 34300 (component of motor vehicles), 35911 (motor cycles); 35912 (motorcycles component), the result shows that automotive industry performance in Indonesia relatively low (i.e. PCM above 50 percent on average).Keywords: industry performance, price-cost margin, automotive industry.

Etika Bisnis Dan Tanggung Jawab Sosial Perusahaan Di Indonesia: Teori Dan Realitas Sofia Yustiani .; Lina Anatan .
Jurnal Manajemen Maranatha Vol. 10 No. 1 (2010)
Publisher : Universitas Kristen Maranatha

Corporate social responsibility (CSR) is a term describing a company's obligations to be accountable to all of its stakeholders in all its operations and activities. It is increasingly recognised as a source of competitive advantage, and thus a significant corporate resource, as well as an important part of how competitive relationships operate. Corporate has to give serious consideration to the society as non-commercial responsibilities. It implies that besides owners, investors and any shareholders, the concepts of business ethics and the importance of stakeholders should be considered by management. This approach is inextricably linked to the Triple Bottom Line through which the standard line of prosperity (or profit) should now be considered along with the bottom lines of planet (or environment) and people (or society).Keywords: corporate social responsibility, triple bottom line, competitive advantage.

Pengaruh Organizational Justice Terhadap Outcome Measures Ruth Moria .; Sunjoyo .
Jurnal Manajemen Maranatha Vol. 10 No. 1 (2010)
Publisher : Universitas Kristen Maranatha

This study examines the effects of organizational justice that consist procedural, distributive, interpersonal, and informational justice through outcome measures. Outcome measures consist of four dimensions which are outcome satisfaction, rule compliance, leader evaluation, and collective esteem. The questionnaires were distributed to 199 Maranatha Christian University's teachers of Economy and Phychology Faculty. A total of 67 teachers completed the questionnaires with a 56.3 per cent response rate, and only 64 data could be used. Normality, validity, reliability, and fitn ess model tests were done before the hypotheses testing. Five hypotheses are proposed in this study and structural equation modeling shows that all hypotheses are supported. The results indicate that organizational justice has direct effects on teacher's outcome measures.Keywords: organizational justice, outcome measures, structural equation modeling.

Work Overload, Stress Kerja Dan Gender Dalam Lingkungan Kerja Nidya Novalia .; Susanti Saragih .
Jurnal Manajemen Maranatha Vol. 10 No. 1 (2010)
Publisher : Universitas Kristen Maranatha

This research aims to know the employee perception towards work load and the implication towards work stress for the employee. This research has also been done to examine the perception between man and woman in connected to the work load influence towards work stress. This research samples are 75 employees of Telkom Limited Corporation in Bandung. Both of tested hypotheses support by the previous research. The first hypothesis result shown that work overload ifluent significantly toward work stress for the employees. Futhermore, the second hypothesis described that work overload significantly influenced to the man employees and workload for the woman employees seem not to be influent significantly. As a result, there are some differences in workload influence toward work stress in man and woman employees. As an implication, this research suggested that human resource manager shall control the workload that is given to those employees balanced and considered the gender aspect in job description. This is important because man and woman have some different perception about workload.Keywords: work overload, work stress, gender.

Penerapan Prinsip Murabahah Sebagai Keunggulan Kompetitif Dan Strategi Unit Bisnis Baru Bank Konvensional Peter .
Jurnal Manajemen Maranatha Vol. 10 No. 1 (2010)
Publisher : Universitas Kristen Maranatha

Murabahah is one from many principal in Syariah Banking, Murabahah can applied in Syariah Banking System, and also at conventional bank. Murabahah giving more benefit for bank and customer. If we see from the bank side, we will find that will be a new marketing competitive strategy to get a new line for funding. At the other side, customer will get a cheaper financing and a certainty price than using a conventional financing. Murabahah gives more advantage if we compare to flat rate and effective rate financing, because Murabahah not applying interest but using profit margin which it show as transparency management to the customer.Keywords: Murabahah, Syariah banking, Conventional, Competitive Strategy.

Pengujian Pecking Order Theory (POT) Dalam Keputusan Pendanaan (Survei pada Perusahaan Manufaktur Di BEI Jakarta) Pratiwi Kemala Dewi; Sapto Jumono .
Jurnal Manajemen Maranatha Vol. 10 No. 1 (2010)
Publisher : Universitas Kristen Maranatha

Tujuan penelitian ini untuk menguji ada atau tidak penerapan pecking order theory (POT) pada keputusan pendanaan dalam rangka pembiayaan asset perusahaan. Teknik penggunaan sampel yang digunakan adalah purposive sampling dengan populasi perusahaan manufaktur di BEI, Jakarta. Alat analisis yang digunakan adalah statitistik inferensial mengacu pada model pengujian Seifert & Gonesc sebagai peneliti sebelumnya. Hasil akhir penelitian menunjukkan bahwa ternyata ada penerapan POT dalam keputusan pendanaan di industri manufaktur di BEI, Jakarta.Kata Kunci: Pecking Order Theory (POT), Leverage & Price to Book Value (PBV).

Analisis Kemampuan Rasio Keuangan Dalam Memprediksi Pertumbuhan Laba Pada Perusahaan Otomotif Yang Terdaftar Di Bursa Efek Indonesia Periode 2005-2007 Sri Handayani .
Jurnal Manajemen Maranatha Vol. 10 No. 1 (2010)
Publisher : Universitas Kristen Maranatha

This research is aimed to empirically study the effect of financial ratios-liquidity ratio, leverage, activity ratio, and profitability ratio- on profit growth of the automotive firms registered between 2005-2007 on Indonesia Stock Exchange (IDX). The data is sampled using purposive sample method and analized by multiple regression to answer the hyphotesis. The result that all the variables (Current ratio, Gross Profit Margin, Inventory Turnover and Debt to Assets) have significantly affect to profit growth with level of significance 5 percent. So we concluded the independent variables can predict profit growth for one year later.Keywords: Current Ratio, Gross Profit Margin, Inventory Turnover dan Debt to Asset, profit growth

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