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Adzkiya : Jurnal Hukum dan Ekonomi Syariah
Published by Institut Agama Islam Negeri Metro Lampung
ISSN : 23554215     EISSN : 25280872     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice
ADZKIYA: Jurnal Hukum dan Ekonomi Syariah (E-ISSN: 2528-0872 P-ISSN: 2355-4215) diterbitkan oleh Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Metro. Jurnal ADZKIYA terbit dua kali dalam setahun yaitu bulan Maret dan September.
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Articles 113 Documents
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Analisis Bauran Pemasaran Terhadap Tingkat Penjualan (Studi Home Industry Roti Al Mustofa di Metro Susi Wariyanti; Liberty Liberty; Ani Nurul Imtihanah
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 9 No 02 (2021): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v9i02.3115

Abstract

AbstrakTujuan penelitian ini yaitu untuk melihat bagaimana bauran pemasaran dalam meningkatan penjualan pada home industry Roti Al Mustafa. Jenis penelitian ini yaitu penelitian lapangan (field research) dengan data-data yang dikumpulkan melalui wawancara dan dokumentasi. Teknik analisis data yang digunakan bersifat desktiptif-kualitatif melalui metode berfikir induktif, yaitu berpikir dari khusus ke umum yang berangkat dari informasi tentang bauran pemasaran pada home industry roti Al Mustafa. Hasil penelitian menunjukkan bahwa home industry roti Al Mustafa telah menerapkan strategi bauran pemasaran melalui 4P yaitu dari segi produk dan harga roti Al Mustafa menciptakan produk yang berkualitas dengan harga yang terjangkau sehingga mampu menarik minat konsumen untuk melakukan pembelian ulang yang berimbaas pada peningkatan penjualan pada setiap varian roti. Dari segi tempat/saluran distribusi, dengan cakupan wilayah distribusi seperti Metro, Trimurjo, Punggur, Pekalongan dan Bandar Jaya sehingga belum mampu meningkatkan penjualan secara maksimal dikarenakan kurangnya perluasan wilayah pemasaran yang masih terfokus pada sekolah dan warung-warung. Dan dari segi promosi, roti Al Mustafa masih menggunaka sistem promosi yang sederhana yaitu melalui metode mulut ke mulut Kata kunci: Bauran Pemasaran, Penjualan, Home Industry AbstractThe purpose of this study is to see how the marketing mix in increasing sales at the Al Mustafa Bread home industry. This type of research is field research with data collected through interviews and documentation. The data analysis technique used is descriptive-qualitative through the method of inductive thinking, namely thinking from specific to general which departs from information about the marketing mix in the Al Mustafa bakery home industry. The results showed that the Al Mustafa bakery home industry has implemented a marketing mix strategy through 4P, namely in terms of products and prices of Al Mustafa bread, creating quality products at affordable prices so that they are able to attract consumers to make repeat purchases which lead to increased sales in each variant. bread. In terms of distribution places / channels, with coverage of distribution areas such as Metro, Trimurjo, Punggur, Pekalongan and Bandar Jaya so that they have not been able to increase sales maximally due to the lack of expansion of the marketing area which is still focused on schools and shops. And in terms of promotion, Al Mustafa bread still uses a simple promotion system, namely through the word of mouth method. Keywords: Marketing Mix, Sales, Home Industry
Strategi Pemasaran dalam Meningkatkan Pendapatan Pada Industri Kriya Souvenir Khas Lampung ) Selvia Nuriasari; Siti Mahfudzoh; Sukma Sari Dewichan
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 9 No 02 (2021): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v9i02.3807

Abstract

Istana Seni adalah satu-satunya produsen kriya souvenir khas Lampung di Kota Metro yang bertahan lebih dari sepuluh tahun. Rata-rata pertumbuhan Pendapatan produk kriya Istana Seni tahun 2016 hingga 2018 cenderung fluktuatif menurun kecuali tahun 2017 yang naik sebesar 14.51%. Adapun pertumbuhan Pendapatan Istana Seni secara berturut-turut adalah dari 11.25%, 14.51% dan 12.18%. Artinya pada akhir tahun 2018, turun dibandingkan tahun sebelum. Untuk mengantisipasi terjadinya penurunan pendapatan di tahun 2019, Istana Seni mereformulasi strategi pemasaran yang tepat dengan menfokuskan pada bauran pemasaran. Untuk menganalisa penerapan strategi pemasaran tersebut, peneliti menggunakan etika pemasaran Islami. Penelitian ini merupakan penelitian lapangan dengan sifat kualitatif deskriptif dengan mendeskripsikan data di lapangan melalui wawancara dan dokumentasi untuk mengetahui formulasi strategi pemasaran dengan menfokuskan bauran pemasaran yang digunakan Istana Seni untuk meningkatkan trend pendapatan. Untuk itu, peneliti mewawancarai Jalius sebagai pemilik, karyawan Istana Seni dan pembeli untuk mendapatkan gambaran mengenai formulasi strategi pemasaran yang didukung dokumen seperti data pendapatan selama beberapa tahun terakhir. Hasil dari penelitian ini adalah Istana Seni menggunakan bauran pemasaran 7 P untuk meningkatkan pendapatan industri kriya Istana Seni. Adapun bauran pemasaran yang digunakan adalah product, price, place, promotion, process, people dan physical evidence, dengan titik fokus pada tiga bauran pemasaran yaitu bauran produk, bauran harga dan bauran promosi. Hasil yang dicapai adalah trend pendapatan di akhir tahun 2019 meningkat tipis. Ditinjau dari prinsip pemasaran Islami, maka penerapan strategi pemasaran telah sesuai.
Pengelolaan Dan Penghimpunan Dana Zakat Melalui Regulasi Daerah Pada Badan Amil Zakat (BAZNAS) Provinsi NTB, Kab. Cianjur, Padang Panjang, Sukabumi Dan Musi Banyuasin Meichio Chio Lesmana
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 10 No 01 (2022): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v10i01.4473

Abstract

Zakat is worship that can provide significant benefits in social life. Zakat also has a goal to fight poverty, unemployment and injustice. BAZNAS takes an important role as a non-structural government institution in carrying out its duties to collect and manage zakat funds. This study uses a qualitative method with focus group discussion (FGD) techniques with five regional BAZNAS. The results of the study indicate that the policies and regulations of the government are very influential in increasing the percentage of zakat funds collection. This is a form of synergizing with each other in collecting and managing zakat funds. Regional BAZNAS has programs that will help 8 ashnaf in the area and the role of the government as a policy maker will strengthen regional BAZNAS in carrying out optimal collection and management to create optimal economic growth.
Strategi Penyuluh Agama dalam Meningkatkan Ekonomi Kreatif Remaja Pada Era Revolusi Industri 4.0 di Kabupaten Sumbawa Khoirur Roji'in
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 10 No 01 (2022): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v10i01.4544

Abstract

Abstract This study aims to find out the steps that religious counselors do to improve the creative economy of adolescents in Sumbawa, with the supporting and inhibiting factors. This study uses a qualitative descriptive approach, with data collection techniques used observation, interviews, and documentation. The results showed that (1) The steps of religious counselors do in improving the creative economy of adolescents in Sumbawa, were to build relationships or approaches to the community that aimed to establish good communication in order to create a conducive situation, religious counselors in carrying out their duties in inviting, calling, and can convince teenagers to manifest religious behavior and hold a creative economic development process for the target group (weekly coaching). This step is the right step and must be developed, in order to foster youth into Islamic youth, and have an entrepreneurial spirit. (2) The supporting factors for religious counselors in improving the creative economy of youth in Sumbawa are support from the community and adequate facilities and infrastructure, as well as motivation from teenagers. The inhibiting factors are the lack of religious counselors, namely there are only a few people in one village and have to carry out activities, as well as the lack of discipline and seriousness of teenagers, and teenagers who are ignorant.
Eksistensi Ritel Tradisional Di Tengah Keberadaan Ritel Modern Di Kota Padangsidimpuan Ian Ian Alfian; Erpiana Siregar
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 10 No 01 (2022): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v10i01.4455

Abstract

This study aims to determine the existence of traditional retail in the midst of the existence of modern retail in the city of Padangsidimpuan and to determine the role of the government in increasing the existence of traditional retail in the midst of the existence of modern retail in the city of Padangsidimpuan. This type of research is descriptive qualitative research by interviewing traditional retailers and local governments. The results show that traditional retailers have different perceptions after modern retailers have stood around their businesses. Seven out of ten respondents have a negative perception while the other three people have a perception that there is no perceived impact. The government's role in this case is Cooperatives, Micro, Small and Medium Enterprises (MSME), and the Trade Office has given attention and has not ignored traditional retail traders. Traders receive capital assistance and offer to shift their business if their business cannot survive and are then given skills training.
Analisis Perilaku Belanja Online Warga Muhammadiyah Selama Masa Pandemi Covid-19 Nina Ramadhani Wulandari; Ahmad Noor Islahudin
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 10 No 01 (2022): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v10i01.4437

Abstract

Penelitian ini bertujuan untuk menganalisis fakitor-faktor yang mempeingaruhi warga Muhammadiyah dalaim belanja onliine pada maisa pandemi Covid-19. Pada penelitian ini di analisis 100 kuesioner yang disebar secara online. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling. Hasil penelitian menunjukkan bahwa kepercayaan, kenyamanan, kemudahan, keamanan, kualitas produk, dan harga secara simultan (bersama-sama) berpengaruh terhadap perilaku belanja atau berarti siginifikan. Besarnya pengaruh secara simultan adalah 0,537 atau 53,7 %. Sedangkan sisanya (100% - 53,7% = 46,3%) dipengaruhi oleh variabel lain diluar persamaan regresi ini atau variabel yang tidak diteliti. Beberapa variabel yang memiliki pengaruh signifikan secara parsial adalah kemudahan memiliiki pengaruh siginifikan secara parsial terhaidap variabiel perilaku belanja online sebesar 0,455 atau 45,5 %, keamanan memiiliki pengaruh signiifikan secara parsial terhadap variiabel perilaku belanja online sebesar 0,300 atau 30 %, kualiitas produk memiliki penigaruh signifikan secara parsiial terhadap variabel perilaku belanja online sebesar 0,488 atau 48,8 %. Beberapa variabel yang tidak memiliki pengaruh signifikan secara parsial terhadap perilaku belanja online adalah kepercayaan, kenyamanan dan harga.
Persepsi Santriwati Dalam Pembelian Kosmetik Berlabel Halal Agus Alimuddin; Lisda Aisyah; Risa Alvia
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 10 No 01 (2022): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v10i01.4509

Abstract

Halal products have bruised the world of marketing with many products labeled halal. Among them are halal cosmetics, but it is very unfortunate that there are halal products but not labeled halal. One of them is a medical product that has a business license, registered with BPOM, not even harmful by its users but does not hold a halal label permit. The method used is qualitative, using a sociological approach to economics whose purpose is to find out that a product labeled halal or halal cosmetics can not only be seen from the label but certain few that can be used as a benchmark of a halal product. The results of this study show that halal labels in cosmetics on the market provide a choice of buying interest so that with the attitude that there are several roles that occur in halal certification including the role of religious identity, attitudes, subjective norms or perceived behaviour control that can produce a positive or negative role in the interest in buying products.
Penerapan Fatwa DSN MUI NO: 04/DSN-MUI/IV/2000 Tentang Pembiayaan Murabahah Dilingkungan Perbankan Syariah Perspektif Maqasyid Syariah Jaseer Auda May Lailatul Istiqomah
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 9 No 02 (2021): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v9i02.4558

Abstract

Murabahah merupakan sebuah akad jual beli barang dengan menyatakan harga perolehan dan keuntungan yang disepakati oleh penjual dan pembeli. Seiring berkembangnya perbankan syariah pada saat ini sangat memerlukan regulasi yang berkaitan dengan kesesuaian operasional lembaga keuangan syariah dengan prinsip-prinsip syariah. Bank syariah merupakan bank yang menggunakan prinsip syariah dalam menjalankan kegiatan usahanya dimana landasan hukum dijalankannya sesuai dengan prinsip syariah ini mengacu kepada AL-quran dan AL-hadits. Adapun beberapa peraturan lainnya terkait dengan kegiatan usaha bank syariah sebagai financial intermediary yakni menghimpun dan menyalurkan dana kepada masyarakat terutama dalam kegiatan penyaluran kepada masyarakat ini ada beberapa pembiayaan yang dijalankan dalam prinsip syariah diantaranya adalah pembiayaan jual beli atau biasa kita kenal dengan akad murabahah. Murabahah meruapakan salah atu jenis kontrak yang paling umum diterapkan daklam aktivitas pembiayaan perbankan syariah. Murabahah diterapkan melalui mekanisme jual beli barang dengan penambahan margin sebagai keuntungan yang diperoleh oleh bank.
Al AL-MASYAQQĀH TAJLIB AL-TAYSIR TERHADAP PEMIKIRAN DAN PERILAKU EKONOMI MASYARAKAT DI ERA REVOLUSI INDUSTRI 4.0 hisam ahyani
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 9 No 02 (2021): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v9i02.2910

Abstract

The Qawa'id fiqhiyyah al-Masyaqqāh Tajlib al-Taysir is a general foundation in social thinking and behavior that provides guidance for all people and nations in Indonesia, especially in the Era of the Industrial Revolution 4.0 as it is today, to carry out various interactions with each other. The guidance given concerns several aspects of life such as legal, economic, social, political and state aspects, as well as culture to human behavior problems when collided with Islamic economics by understanding the principles contained therein. This research focuses on the study of qawa'id Fiqhiyah al-Masyaqqāh Tajlib al-Taysir, which means Difficulty of Giving Birth to Ease, and its implications for economic thought and behavior in society in the current era, namely the era of the Industrial Revolution 4.0. In this case, the understanding of the difficulty of giving birth to ease is that mutlaq is needed to carry out an ijtihad or renewal of thought. The existence of this fiqh principle, in which the difficulty of giving birth to convenience proves that Islam, with all its tools, pays close attention to human behavior in fulfilling the daily needs of both social and economic needs. This can be proven when Allah SWT allows Muslims to interact and transact with non-Muslims at the same time, even Allah SWT gives flexibility to the mukalaf in determining their economic activities according to their ability levels. However, this almost Qath'i rule, namely masyaqqah is limited by the Shari'a in order to maintain the originality of human benefit from the rules made by the creator
Aspek Hukum Pengawasan Pembiayaan Koperasi Syariah Oleh Otoritas Jasa Keuangan dan Kementerian Koperasi dan Usaha Kecil Menengah Aziza Mutifani Hidayah; Abdul Mujib
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 11 No 1 (2023): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v11i1.6243

Abstract

Sharia cooperatives already resemble Islamic banks, this is motivated by the increasing needs of the community and if there are more choices of financial institutions, it will be easier for the community to determine financing options in sharia institutions. This article examines which is more effective between the OJK and the Ministry of Cooperatives in supervising Islamic Cooperative financing products that resemble Islamic Banks. To solve and answer these problems, researchers used a methodology in the form of a normative approach. This research category is included in library research, namely by using a qualitative descriptive analysis method where the focus of the discussion is on financing in Islamic Cooperatives and Islamic Banks. The author uses primary data sources such as books, archives, and other literature that supports this research. The results of the discussion show that the OJK's supervision of financing carried out by cooperatives that resemble Islamic banks is still not well targeted and evenly distributed, it is more effective if the supervision of Islamic cooperative financing is supervised by the Financial Services Authority, therefore there should be collaboration between the Financial Services Authority and the Ministry of Cooperatives in making policies that are aligned to oversee the implementation of financing in Cooperatives that resemble Islamic Banks, it is necessary to have a memorandum of understanding for the synergy of Cooperative Institutions engaged in financial services and providing financial service products in

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