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Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis

perspektif
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Published by Universitas Muhammadiyah Jakarta

ISSN : 25490613 EISSN : 26157179 DOI : https://doi.org/10.24853/pk.5.2.178-188

Core Subject : Humanities, Education, Social,

Humanities Languange, Linguistic, Communication & Media Social Sciences

Focus and Scope Perspektif Komunikasi focuses on writings that contains research and contemporary thinking in the field of Communication Studies in various perspectives and angles include: 1. Political Communication, features cutting-edge theory-driven empirical research at the intersection of politics and communication. This could be an analytical viewpoints that advance understanding of the practices, processes, content, effects, and policy implications of political communication. 2. Business Communication, address all areas of business communication including but not limited to business composition and information systems only, but also international business communication, management communication, organizational and corporate communication. 3. Marketing Communication, concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management include integrated marketing communication, advertising, public relations and broadcasting. 4. Development Communication, address the using of communication to facilitate social development, promotes information exchanges to create positive social change via sustainable development.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 147 Documents

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FEMINISM INTERPRETATION: RECEPTION ANALYSIS OF PEKANBARU SOCIETY ABOUT ‘KARTINI’ MOVIE Desliana Dwita; Desi Sommaliagustina
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Film is one of medium of mass communication that brings message to be delivered to target audience. Film is not a value-free entity because it is the result of some people's thinking process until it becomes a cultural product. Hanung Bramantyo's Kartini emphasizes the critical attitude of a woman who broke the injustice in the era of colonization in Indonesia. She can be regarded as the early struggle of feminist figure in Indonesia who have brought today’s Indonesian women no longer experience discrimination in education. Nevertheless, the interpretation of feminism has not been fully accepted because most of Indonesia territories adhere to patriarchal system. The specific objective of this research is to find out the reception of Pekanbaru moviegoers towards Kartini in regard of feminism issue. The long-term goal of this research is to provide feedback for filmmakers about Indonesian audience acceptance towards gender equality issues, and serve as a reference for further research on gender messages in the media. The study used a qualitative research method with the reception analysis approach of the Stuart Hall Encoding / Decoding model which observed assimilation process between media discourse and audience culture discourse. Different understanding on emancipation and feminism causes different interpretation. Informants who have a strong background in life, interpret feminism as a struggle to break injustice. Informants who were in the Dominant Hegemonic Position group were individuals with a high school education background and idolized the figure of Kartini. Informants who are in Negotiated Position are individual observers and film practitioners. Oppositional Position Informants are PhD holder individuals and religious persons. Keywords: Feminism, Reception Analysis, Kartini Movie

STRATEGI KOMUNIKASI PEREMPUAN PEMIMPIN Sa'diyah El Adawiyah
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 2 (2017): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Kepemimpinan tidak bisa terlepas dari individu yang berperan sebagai pemimpin itu sendiri. Banyak yang menghubungkan antara kemampuan individu dalam memimpin dengan aspek biologis yang melekat pada diri sang pemimpin yaitu berdasarkan pada perbedaan jenis kelamin laki-laki dan perempuan yang mengakibatkan timbulnya istilah ketimpangan jender (jenis kelamin laki-laki dan perempuan). Diperlukan strategi komunikasi perempuan dalam memimpin suatu organisasi. Kata Kunci: Pemimpin, Perempuan, Strategi Komunikasi

PERAN TEKNOLOGI INFORMASI DAN KOMUNIKASI DALAM MENGENTASKAN KEMISKINAN PERKOTAAN (STUDI KASUS PADA KOMUNITAS PUNK DI KOTA YOGYAKARTA) Rila Setyaningsih
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

The purpose of writing this article is to describe: (1) Background punk community, and (2) the roles of technology, information, and communication to alleviating the urban poverty of punk. The approach used in the study is a qualitative deskripstif. The research location is in the city of Yogyakarta. While, the study subjects were punks who come from disadvantaged backgrounds. Data collection techniques consisting of: (1) observation, (2) in-depth interviews, and (3) documentation. Analysis: (1) induction when in the field with the pattern of triangulation, (2) a holistic do after field. The results showed that: First, poverty can be the background of a person chooses to be a punk. Second, the role of technology, information, and communication is essential in alleviating the urban poverty, especially punk community in the city of Yogyakarta. Keywords: Technology information and communication, Urban poverty, Punk

COMMUNICATION BETWEEN SPOUSES FOR GENDER EQUALITY IN CONTRACEPTION USE Puri Kusuma Dwi Putri
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

The use of contraceptives is still a gender bias for family based health development. Why is always woman who have been the subject of family planning? The use of contraceptives is not as the nature of women. The family has not yet become a place where gender equality begins. It might due to the values, norms, and culture inherited from parents, that women can willingly accept every word of the husband. The role of women in the success of male family planning is also spearheading the development of national development originated from a family as the women get a lot of information about family planning. Mindset of the women also need to be changed with the women as the subject of family planning, there is also a fear of her husband having an affair as they refuse the vasectomy. In another side, there is also opinion that men is also important in family planning as the side effects of the use of contraceptives are more widely experienced by women.Redefining the meaning of the family can mean the participation of men in the use of contraceptives, such as those conducted by Ismail Hussein, PriyoUtomo, Suku Using, and the general public who participated in the World Vasectomy Day. Speaking of family planning and Knowledge of reproductive health in the family is not as taboo and sensitive talks. Thus, family communication is a forum for gender equality in the use contraceptives which aims to improve the welfare of family. Keywords: contraceptives, women, family, gender equality, participation

ANALYSIS OF THE APPLICATION OF MEDIA CONVERGENCE IN RADIO BROADCASTING BUSINESSES IN PONOROGO Nur Aini Shofiya Asy'ari; Mohammad Luthfi
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 1 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

The development of new media in recent years has forced the mainstream media industry to transform following the information consumption pattern of people who have switched using new media. Especially radio whose lis- tenership trend is decreasing from year to year. In 2015 radio listenership was only around 14% and continued to decline to 11% in 2016. People are currently chooses gadgets as an information media, the internet and social media are the most important parts of society. Realizing this phenomenon, the mainstream media industry, espe- cially radio stations, synergized with new media. Making radio station applications on gadgets, creating website portals, streaming radio, video streaming and social media accounts, a step or strategy known as media conver- gence. The media convergence strategy is also applied by radio stations in Ponorogo. Almost all radio stations in Ponorogo have implemented media convergence. But to know whether this step is effective to attract the attention of the audience to have an impact on listenership and the rise of the radio media industry needs further research. This study aims to find out how media convergence is applied by radios in Ponorogo and how media convergence helps the development of radio in Ponorogo. By using a qualitative approach, this study analyzes the data previously obtained from field survey activities and interviews about the implementation of radio-radio media conver- gence in Ponorogo then studied with theoretical studies of Communication Science and Media Convergence. The results showed that from 6 private radio stations in Ponorogo, 5 radios have converged media by using almost all forms of new media, but not accompanied by a good level of understanding of what media convergence is so that the convergence step does not reach the desired target. The convergence strategy carried out by radio stations in Ponorogo is carried out only by following existing developments without any standard formulation in its imple- mentation. Keywords: Convergence, New Media, Radio in Ponorogo

PERAN KOMUNIKASI DALAM BUDAYA POLITIK (STUDI SISTEM POLITIK DINASTI ) Risyat Albert Far Far
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.1.1.%p

Democracy in Indonesia have exams with the emergence of the phenomenon of political dynasty. The phenomenon of dynastic politics due to five things: first, the impact of the electoral system and the competition the more liberal. Second, the portrait of the failure of political parties in binding constituents .. Third, the lack of regeneration system and internal patterns of rekuitmen in political parties, especially the mechanism in the determination of candidates. Fourth, that too much traction power elites of political parties, especially the elite at central level. Fifth, the strengthening of political pragmatism and the decline of militancy cadre which causes the machine party organizations can not be optimal, and may encourage the proliferation of money politics and political dynasties. Atut Chosiyyah dynastic political system is legitimized through the local elections and parochial political culture Banten people. Several factors are melatarbelakngi birth of prejudice in the election in Banten namely the lack of political education by the organizers of the election, the election supervisor, prospective head region and educational institutions. And parochial political culture inherited money continuously to voters who incidentally have limited knowledge and political awareness. Atut Chosiyyah family group has a network of warlords, clerics and political participants widely to remote allows campaign props scattered in almost every point in Banten. the amount and intensity of Banten people see props build closeness and sympathy of the public.Keywords: Political dynastiy, political culture money

MAKNA SIMBOL SENYUM PADA IKLAN LAY’S DI TELEVISI (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Dudi Hartono; Asep Sugalih
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 3, No 1 (2019): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Persaingan makanan ringan yang ketat seperti keripik kentang menuntut produsen menggunakan cara-cara kreatif dalam beriklan. Salah satunya adalah yang dilakukan oleh LAY’S. Brand ini menggunakan kemasan unik dengan visual senyum. Tak hanya digunakan pada kemasan, visual senyum ini kemudian diterjemahkan dalam bentuk audio video dalam sebuah iklan televisi. Menjadi menarik untuk dikaji, bagaimana simbol senyum memberikan makna dalam relasi yang terjalin pada konsumennya. Penelitian ini bertujuan untuk mengetahui makna senyum dalam iklan LAY’S di media televisi. Pendekatan yang digunakan adalah kualitatif dengan paradigma konstruktivis. Metode yang dipakai yakni Semiotika Charles Sanders Peirce, dengan mendasarkan pada Object, Representament dan Interpretant. Data diperoleh dengan cara melalui pengamatan dan analisis konten, serta ditambah dengan pengumpulan melalui studi kepustakaan. Hasil penelitian menunjukan bahwa setiap orang harus bisa tersenyum dalam keadaan bagaimanapun. Senyum merupakan tanda awal ketulusan hati yang lebih berharga dari sebuah hadiah. Makna senyuman bisa dilihat dari raut wajah sesuai dengan senyumannya. Walaupun dalam iklan tersebut terlihat ada senyuman palsu atau pura-pura, akan tetapi hal tersebut merupakan salah satu cara untuk mendapatkan hubungan yang baik dengan orang lain.Kata Kunci: Makna Senyum, Iklan Televisi, Semiotika Charles Sanders Peirce

CREATIVE ADS STRATEGY OF BLANJA.COM TO WIN E-COMMERCE MARKET THROUGH YOUTUBE Velda Ardia; Fanisah Nur Fadilah
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 2, No 2 (2018): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Today’s business competition among e-commerce companies heating up, Blanja.com compete with other aggres- sive e-commerce in advertising. The right advertising creative strategy is required. In that regard, the mentioned- creative advertising strategy uses one of social media asset namely Youtube. The purpose of this study is to ana- lyze the creative advertising strategy of one of the e-commerce in Indonesia, Blanja.com on Youtube as well as to identify the reasons of using Youtube behind its creative advertising strategies. Relevant theories of this study consist of advertising theory, creative advertising strategies, new media, youtube and e-commerce. This research method uses descriptive qualitative with data collection through interviews. In the research there was one key informant namely the Blanja.Com Brand Manager, as well as three other informants for data triangulation. They are all advertising practitioners from Bujukrayu agency, Harsi Lima Agency, dan dari Morzel Digital. The results showed that the Blanja.Com advertisement version of "The Period of Gak Blanja" which was aired on Youtube featured generic strategies advertisement, which featured product differentiation and service differentiation. But it is found that there is a differentiation of communication content, namely some words used as key words , such as words of “Masa Iya Gak Blanja” and “Homoblanjanicus”. The word not only became the attraction of advertise- ment but also a punchline from other e-commerce ads. The message to be conveyed by this advertisement is peo- ple need shopping, and Blanja.com offers various attractive alternative shopping options. The use of Youtube is considered an effective tool to advertise, in particular the segmentation of Blanja.Com is the millennial generation with an age range of 25-35 years.Keywords: Advertising, Creative Advertising Strategy, E-Commerce, Youtube

KOMUNIKASI POLITIK DAN KETERWAKILAN PEREMPUAN DALAM ARENA POLITIK Susri Adeni; Machyudin Agung Harahap
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 2 (2017): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Women also become part of political activities. Unfortunately the representation of women has not been heard fully in the public space. Many women's voices have not been conveyed. This article describes the general picture of women and communication in the political arena in Indonesia. Various cases from various studies show that communication and the role of women have not been significant in the political or legislative scene. Male dominance becomes an inseparable part because of the strongly embedded culture of patriarchy in Indonesia. But women do not stop fighting for her voice. Dedication of women seen in some areas by making women as leaders. It shows women's progress and her desire to move forward and can be a representation of other women aspirations.Keywords: gender, political communication, women, politic

JARINGAN KOMUNIKASI, MODAL SOSIAL DAN ENERGI SOSIAL BUDAYA KREATIF DALAM MENGEMBANGKAN KELEMBAGAAN PETERNAKAN, SEBUAH TINJAUAN TEORITIS Muh. Zainal S.
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 1, No 1 (2017): PERSPEKTIF KOMUNIKASI
Publisher : Universitas Muhammadiyah Jakarta

Efforts to build cooperation that is born from local wisdom values of a society that aims to overcome the problems for example in the aspect of livestock business activity is a component of social capital and social energy that must be developed and maintained in order to achieve empowerment and independence. These efforts require communication networks both within and outside the group. Through the communication network occurs the process of communication to share messages or information, especially related to livestock farming. Communication networks, social capital and social energy of creative culture have an important role in developing a community institution that is expected to lead to the realization of empowerment and independence. This article aims to produce the theoretical descriptions of communication networks, social capital, institutions, and creative social and cultural energies. The method of writing this article using a qualitative approach using literature study (desk study) is by collecting relevant literature. Keywords: communication network, energy of creative cultural social, social capital

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Home Page

OAI Link

Editorial Team

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Contact Name Winda Dwi Astuti Zebua

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Phone +6285313877502

Journal Mail Official perspektifkomunikasi@umj.ac.id

Editorial Address https://jurnal.umj.ac.id/index.php/perspektif/about

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

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Contact Name
Winda Dwi Astuti Zebua

Contact Email
winda.dwiastuti@umj.ac.id

Phone
+6285313877502

Journal Mail Official
perspektifkomunikasi@umj.ac.id

Editorial Address
https://jurnal.umj.ac.id/index.php/perspektif/about

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA