LINIMASA: JURNAL ILMU KOMUNIKASI
LINIMASA merupakan jurnal yang diiniasi oleh Program Studi Ilmu Komunikasi FISIP Universitas Pasundan. Terbit dua kali dalam setahun, pada bulan Januari dan bulan Juli. Gagasan jurnal LINIMASA hadir atas fenomena perkembangan ilmu komunikasi yang begitu pesat dan dinamis mengikuti perkembangan jaman. Dilihat dari definisinya, LINIMASA menggambarkan garis waktu atau suatu peristiwa penting dalam subjek tertentu yang ditampilkan dalam urutan kronologis. Jurnal LINIMASA mengakomodir berbagai hasil pemikiran/penelitian komunikasi mulai dari masyarakat bermedia konvensional hingga masyarakat bermedia kontemporer seperti saat ini.
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<![CDATA[PENGARUH SOCIAL MEDIA MARKETING CONTENT INSTAGRAM @KEDAIKOPIKULO TERHADAP SIKAP KONSUMEN ]]>
<![CDATA[Praditha Ramadhanty]]>;
<![CDATA[Ruth Mei Ulina Malau]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v3i2.2526
<![CDATA[ABSTRACT Internet helps the public to access information anytime and anywhere. Likewise, with the trend in marketing, the presence of the internet makes digital media such as social media used as new media in marketing. Through social media, business people attract consumers’ attention, especially on the content provided. Marketing content on social media is one of the things that can make consumers more aware of the presence of a brand of goods or services. Because the content displayed through social media is a strong attraction for consumers and creates emotion for the audience. These emotions, that ultimately create a relationship between consumers and brands and generate the potential to make purchases that lead to consumer attitudes consisting of affective (emotion), cognitive (perception) and behavioural (action). This study aims to see how consumer attitudes can be affected by the content that is served through Instagram social media marketing content with the object is @kedaikopikulo. Data collection techniques in this study were the distribution of questionnaires to 100 respondents @kedaikopikulo and the method used was quantitative research methods. Based on the results of the study, there was an influence of 64.4% of social media content marketing Instagram on consumer behaviour with a correlation of 1,070 between the two variables which showed that there was a strong relationship between the two variables.]]>
<![CDATA[KOMUNIKASI PERSUASIF DISNAKERTRANS KOTA BOGOR MENGATASI MASALAH PENGANGGURAN GENERASI MILENIAL: Kajian Kualitatif Tentang Komunikasi Persuasif Melalui Media Sosial Instagram Pada Program Pengurangan Pengangguran Di Kota Bogor ]]>
<![CDATA[Yusuf Hartawan]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v3i2.2890
<![CDATA[ABSTRACT The purpose of this study was to determine Persuasive Communication conducted by the Bogor City of The Labor and Transmigration Department in implementing the unemployment reduction program through Social Media (Instagram) on Milennial generation. The theory used is the theory of attitude change (Attitude Change Theory) from Carl Hovland. This theory builds a rationale (Ground Work) regarding the relationship between communication stimuli, audience self tendencies and changes in opinion from Instagram users. This research uses qualitative research methods with visual ethnographic studies through direct (reality) and detailed observation through online. In determining the informants or research subjects selected from participants based on the activity of Instagram users, especially job seekers represented by seven people and three employees of Bogor City of The Labor and Transmigration Department. Data collection techniques were obtained through in-depth interviews online, then the data obtained were compiled and coded in the source triangulation stage as validity. The results of research at the Bogor City of The Labor and Transmigration Department with the unemployment reduction program through Social Media Instragram produced a good response from users, especially Milennial job seekers with many becoming Followers. Persuasive communication conducted by the Bogor City of The Labor and Transmigration Department by inviting and changing the opinions of its Followers resulted in the number of job seekers who have gotten work, thereby reducing the number of unemployment, meaning reduction in unemployment in the City of Bogor including the Bogor City of The Labor and Transmigration Department program which is considered successful.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN SHOPEE DALAM MEMBANGUN POSITIONING DI TENGAH PANDEMI COVID-19 DI INDONESIA ]]>
<![CDATA[Priyo Suswanto]]>;
<![CDATA[Sri Dewi Setiawati]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v3i2.2754
<![CDATA[ABSTRACT In the middle of the Covid-19 pandemic, people are required to carry out their activities from home and avoid direct social interaction in according to government recommendations. In supporting the government program Shopee declared as a warrior of Shopping from home with the campaign program called #ShopeeDariRumah. The purpose of this research is to analyze Shopee marketing communication strategy in the middle of the Covid-19 pandemic which requires people to reduce direct social interaction and faced intense e-commerce competition in Indonesia. In this case the researcher uses a case study approach with qualitative research methods. The results of this research is based by utilizing new media that were adopted into Shopee media features owned by Shopee, were supported by using rational, emotional and moral message content idea strategies through the use of media and appropriate consumer loopholes based on the requirements for positioning, Shopee succeeded get the attention of consumers and care in the eyes of its users, so that positioning is directly formed among the customers, especially the Indonesian citizen.]]>
<![CDATA[EKSISTENSI MAJALAH BERBAHASA SUNDA MANGLE DI ERA REVOLUSI INDUSTRI 4.0 ]]>
<![CDATA[Roni Tabroni]]>;
<![CDATA[Nunung Sanusi]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2020): Juli 2020 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v3i2.2564
<![CDATA[ABSTRACT Of the various sectors of community life that were affected by the influence of the Industrial Revolution 4.0, the mass media industry can be assumed to be the most affected. Mangle Magazine is a magazine that is still consistent until the time of publication one in a week. This study aims to find and describe the editorial and advertising management strategies undertaken by Mangle so that they can be consistently published to date. The research method used rests on a qualitative paradigm with tradition used as a case study. The results showed that for editorial policy, Mangle retained its positioning as a “panglipu”r media (entertaining) but still provided social criticism through the rubric of “carpon” (short stories) and still retained its distinctive characteristic of using the Sundanese language. In addition, Mangle also emphasized in accordance with its meaning, to always present a female figure in every magazine cover. While the business strategy, Mangle cooperates with various agencies ranging from the Regional Government, Service, to Higher Education, to subscribe to Mangle magazine, while continuing to receive advertisements from other parties as a source of business income. This cooperation is part of the hallmark of competencies that must be had in the industrial revolution era 4.0, namely collaboration.]]>
<![CDATA[PENGARUH KOMUNIKASI BISNIS DAN STRATEGI ALIANSI TERHADAP KINERJA MANAJEMEN RANTAI PASOK PADA PT. “XXX” BANDUNG ]]>
<![CDATA[Maun Jamaludin]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v4i2.4074
<![CDATA[Abstract Very tight competition requires business managers to create new models in managing the flow of products and information. Due to the smooth supply of raw materials PT. "XXX" Bandung can maximize the production process so that the volume of products sold can increase. In its implementation, supply chain management is strongly influenced by suppliers. With the existence of other companies that affect the production process, it is the obligation of PT. "XXX" Bandung to establish quality cooperation. Communication in business is seen as an important element for the success of cooperative relationships between companies because in reality it proves that cooperative relationships between companies always involve communication. Having different suppliers means that companies need to make adjustments in the field because each supplier certainly has different characteristics such as the way to communicate, the ability of the supplier itself, and the quality of the raw materials produced. The quality of good cooperation between the company and its suppliers will also have an impact on the production process that occurs in the company. The method in this study uses a quantitative descriptive method with 126 respondents as a sample of supplier companies in the city of Bandung. Data was collected by using a questionnaire method via google form and interview by telephone. Data processing is carried out using structural equation model analysis (SEM) with AMOS 20 software as a tool. The result of the research is that there is a positive and significant effect of business communication, alliance strategy on supply chain management performance is a simultaneous influence. While the effect of business communication or alliance strategy on supply chain management performance is a partial influence and the occurrence of a positive and significant influence.]]>
<![CDATA[ANALISIS RETORIKA ARISTOTELES PADA KAJIAN ILMIAH MEDIA SOSIAL DALAM MEMPERSUASI PUBLIK ]]>
<![CDATA[Rifqi Nadhmy Dhia]]>;
<![CDATA[Jasmine Alya Pramesthi]]>;
<![CDATA[Irwansyah Irwansyah]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2021): Januari 2021 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v4i1.3530
<![CDATA[In order to build public awareness of the current crisis, many persuasive messages are disseminated through social media. Public communication is considered to be utilizing the power of YouTube as a popular social media platform in effectively communicating crisis through persuasive messages. In previous research the three aspects of ethos, pathos, and logos have been found as evidence of rhetoric in conveying persuasive messages made by YouTubers. The implications of study about rhetoric continue to develop today. This study aims to review other Aristotle’s rhetoric concepts that has not been analyzed in previous studies. The research used qualitative exploratory methods including in-depth interviews and observations. The sample size of participants in this study follows the concept of saturation. The study uncovered that there are two other concepts regarding rhetorical theory by Aristotle in this study — the type of rhetoric used and the five rhetorical canons when the speaker conveys a message. The researcher suggests further research to explore the concept of rhetorical inartistic evidence that is outside the rhetoric element brought by the speaker, so that the study can be discussed more comprehensively.]]>
<![CDATA[ANALISIS KAMPANYE #diindonesiaaja OLEH KEMENPAREKRAF DI MEDIA SOSIAL SEBAGAI RESOLUSI KEPARIWISATAAN PADA MASA PANDEMI ]]>
<![CDATA[Rotumiar Pasaribu]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v4i2.4183
<![CDATA[The issue of the pandemic is indeed a concern for every line considering the impact it has had. The tourism sector is no exception, which turned out to be the most influential sector due to the pandemic. The bad and declining sector of the pandemic has an impact on the country's economy. This is especially true for Indonesia, which shows that the highest foreign exchange for the country is the tourism sector. Therefore, the ministry of tourism and creative economy created the #diindonesiaaja campaign as a step to control this economic flow. This study aims to see this campaign activity through Instagram by measuring its suitability based on the 7Cs PR Communications. They are concept, credibility, context, content, clarity, continuity and consistency, channel and capability of the audience. This research uses descriptive qualitative method. This study uses information through social media Instagram with the hashtag #diindonesiaaja as the subject of research and measurement of the Public Relations work program, namely 7'Cs PR Communications as the object of research. The results of the study show that all the concepts of 7’Cs are well applied. Not only that, the response received by the target audience also shows that this campaign has been right on target. Tourists take trips that are only carried out in Indonesia and remain obedient to health protocols. The increasing number of audiences using #diindonesiaaja shows that this campaign is successful. So it can be concluded that the #diindonesiaaja campaign has become a program that is able to invite the target audience to travel so that the economic problems of the tourism sector begin to improve.]]>
<![CDATA[STRATEGI KOMUNIKASI KESEHATAN PENANGANAN COVID-19 ]]>
<![CDATA[Almadina Rakhmaniar]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2021): Januari 2021 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v4i1.3496
<![CDATA[Covid-19 menjadi realitas penyakit yang mengubah struktur sosial masyarakat. Perilaku sosial berubah, begitu pun kohesi sosial. Cara (usage), kebiasaan (folkways), tata kelakuan (mores), dan adat istiadat (custom) dalam kehidupan sosial turut beradaptasi. Masyarakat kesehatan membutuhkan informasi yang jelas dalam menghadapi pandemi Covid-19 ini.Para praktisi komunikasi kesehatan di Indonesia harus sungguh-sungguh memahami informasi dan layanan kesehatan secara bersama. Komunikasi kesehatan merupakan upaya sistematis yang secara positif memengaruhi praktik-praktik kesehatan populasi-populasi besar. Sasaran utama komunikasi kesehatan adalah melakukan perbaikan kesehatan yang berkaitan dengan praktik dan pada gilirannya, status kegiatan. Komunikasi Kesehatan yang dilakukan harus ditangani oleh komunikator kesehatan tepat dan cepat tanggap serta diisi oleh orang-orang yang cakap dan kompeten, karena ketika berbicara tentang kesehatan, ini berkaitan dengan kepentingan semua kalangan, termasuk kalangan medis didalamnya. Strategi komunikasi kesehatan dalam penanganan Covid-19 dibuat bertujuan untuk memberikan informasi dan mempengaruhi keputusan, sikap dan prilaku seseorang atau kelompok masyarakat untuk meningkatkan kesadaran masyarakat Indonesia untuk dapat mengikuti berperilaku hidup sehat mengikuti protokol kesehatan.]]>
<![CDATA[ANALISIS RESEPSI KHALAYAK TERHADAP MAKNA BODY POSITIVITY PADA INSTAGRAM TARA BASRO ]]>
<![CDATA[Milatishofa Milatishofa]]>;
<![CDATA[Kusrin Kusrin]]>;
<![CDATA[Weni Adityasning Arindawati]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2021): Juli 2021 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v4i2.4136
<![CDATA[This study aims to see how the public understands and interprets the application of a body positivity carried out by Tara Basro on March 3, 2020 which is uploaded to her Instagram account. The reason researchers took this topic was because of the controversy that arose first, government agencies labeled it inappropriate. This study used a qualitative approach with Stuart Hall's reception analysis method and data analysis techniques in the form of in-depth interviews. The differences in the background of the informants' religious and cultural norms affect their acceptance. The results of this study, the informants interpreted body positivity of the body carried out by Tara Basro through her Instagram upload in the form of self-appreciation and giving her followers an understanding that everything that is owned by the body must be accepted as it is with gratitude.]]>
<![CDATA[SITUASI KOMUNIKASI PADA GERAKAN DAKWAH SHIFT ]]>
<![CDATA[Yogi Muhammad Yusuf]]>;
<![CDATA[Charisma Asri Fitrananda]]>
<![CDATA[ Linimasa : Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2021): Januari 2021 ]]>
Publisher : <![CDATA[Ilmu Komunikasi, FISIP Universitas Pasundan ]]>
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DOI: 10.23969/linimasa.v4i1.3635
<![CDATA[Shift sebagai organisasi dakwah telah menjalankan komunikasi dakwah yang berbeda khususnya dalam pembentukan situasi komunikasi dakwah bagi pemuda. Penggunan media sosial dalam pembentukan situasi menjadikan komunikasi dakwah Shift sebagai salah satu pembaharu model dakwah dengan memadukan subtansi dakwah dengan media dakwah yang tentunya menarik untuk diteliti. Adapun tujuan penelitian ini yaitu untuk menganalisis situasi komunikasi dakwah Shift pada jamaah. Sedangkan metode yang digunakan dalam peneltiian ini adalah etnografi. Hasil penelitian menunjukan bahwa Shift dalam melakukan komunikasi dakwah begitu berusaha membentuk situasi dakwah yang sesuai dengan karakteristik pemuda. Setelah situasi terbentuk, Shift lebih mudah mengontrol pesan dakwah melalui kalimat yang jamak digunakan pemuda sehingga fantasi-fantasi kalimat dakwah yang dikatakan Ustadz dapat diresapi oleh para jamaah. Adapun pola pembentukan situasi melalui fantasi pesan tetap memperhitungkan subtansi nilai Islam khususnya dalam rangka menguatkan istiqomah atau setidaknya pemuda mau mencoba untuk berhijrah. Kata Kunci: Dakwah, Situasi Komunikasi, Shift]]>
