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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 8 Documents
Search results for , issue " Vol 2, No 1 (2019)" : 8 Documents clear
POLA KOMUNIKASI ANTARPRIBADI PELATIH DAN SISWA DALAM MEMBANGUN MOTIF BEROLAHRAGA SEPAK BOLA USIA DINI Adhypoetra, R. Rama; Putri, Citra Eka
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The purpose of this study was to find out the Interpersonal Communication Patterns of SSB ASTAM early-age Football Coaches and to know what the Obstacle Factors and supporters were getting early SSB ASTAM Football Coaches in doing Interpersonal Communication Activities. This study uses the Competency Theory according to Spencer & Spencer. A qualitative approach to the constructivism paradigm. a firm coach on the rules imposed by the SSB ASTAM academy with parents of students, the trainer builds good communication with parents of students. The self-concept that the coach has. Interpersonal Communication Patterns carried out by early SSB ASTAM Trainers can work effectively because of the factors that support the trainer to communicate. The problems that come to their students and to the team are external and internal parties, where internal problems come from peers in the team, while the external parties are parents themselves. Trainers are assessed as rolemodels for students, so the coach is respected. The coach is able to be a friend to the players as well as being a team motivator.
PENGARUH METODE PENGAJARAN TERHADAP MOTIVASI BELAJAR MAHASISWA ANGKATAN 2017 FIKOM UPDM (B) Prihatiningsih, Nunuk
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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This study aims to determine the 2017 UPDM FIKOM Student assessment (B), regarding 1) teaching methods carried out by the Lecturer; 2) Student motivation to learn; 3) the influence of the teaching method on student learning motivation The population of this study were UPDM FIKOM students (B) in 2017 numbering 188 students, the research paradigm using the positivism paradigm, the research approach using a quantitative approach and using survey methods data analysis techniques using linear regression analysis simple to know the magnitude of influence. Simple liner regression is based on functional and causal relationships of one independent variable with one dependent variable.The results showed that there were influences of Teaching Methods on Student Learning Motivation. The results of this study also assessed that the teaching method used by lecturers was good.
STRATEGI KOMUNIKASI PEMASARAN OneFourThree.Co DI INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS Fariastuti, Ida; Azis, Muhammad Abdul
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The purpose this study is to explain the OneFourThree.Co Online Shop marketing communication strategy.The theory used by the author in conducting this research is the Marketing Mix 7P consisting of Product, Price, Place, Promotion, People, Process and Physical Eviden. As a support for this strategy, the author uses the AISAS model, namely Attention, Interest, Search, Action and Share. The paradigm that the author chooses is constructivis by using qualitative approach. This type of research is descriptive research with case study research methods. The results of this study indicate that the marketing communication strategy to increase Brand Awareness is carried out by Brand OneFourThree.Co on Instagram has mostly been done well. Marketing strategy to increase Brand Awareness in order to continue to exist, OneFourThree.Co still has to carry out promotions and improvements so remain in demand by consumers
INSTAGRAM STORIES DALAM AJANG PENGUNGKAPAN EKSISTENSI DIRI (STUDI KASUS SELEBGRAM @JIHANPUTRI) Krismasakti, Bramayanti
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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In this research, author is doing research about the use of instagram stories as a self-existence arena (case study on @jihanputri). This research used a qualitative based approach with constructivism paradigm, and case study method. In collecting data, author used indepth interview and observation. So, the purpose of this research is to find out the use of instagram stories as a self-existence arena which done by @jihanputri. Based on the research that has done by indepth interview and observation to the source, author found that @jihanputri used her instagram stories not only to communicate but also share information to her followers. While @jihanputri communicate to her followers more frequent, she gain more existence on people’s eyes.
STRATEGI HUMAS DALAM MENSOSIALISASIKAN KEBIJAKAN UMKM PARTAI PERINDO Ningsih, Cakra
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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This study aims to determine the public relations strategy in disseminating the policies of the Perindo Micro Small Medium Enterprises (UMKM). The model used in this study is the Four Steps of Public Relations model and the 7C’s Concept. The paradigm used is post positivism using the case study research method. The public relations strategy in disseminating Perindo UMKM policies is to use mass media such as electronic media, print media, and online media, namely through Facebook, twitter, Instagram and the official Perindo party website at www.partaiperindo.com. In addition, socialization was also carried out by going directly to the field. Constraints faced include; musty credibility, which during the screening was lacking in the research of the Perindo UMKM Public Relations in selecting candidates to be guided by the UMKM program. Besides the aspect of Clarity, the Perindo cart program that is updated on social media is only the end result so that people only see the benefits without knowing the risks. And finally on the Channel aspect, it turns out that there are some who only know the Perindo cart program from electronic media only, not from social media.
IDEOLOGI DAN AKTIVITAS POLITIK BUYA HAMKA DALAM NOVEL “HAMKA: SEBUAH NOVEL BIOGRAFI” KARANGAN HAIDAR MUSYAFA Islami, Dian Ismi; Prabowo, Reygi
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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The purpose of the research is to describe the ideology and political activities of Buya Hamka. In this study, researchers used qualitative research methods and critical analysis. The theory used in this study is Teun A. Van Dijk’s Critical Discourse Analysis. The paradigm of this research is critical. The qualitative research approach, the type and format of descriptive research, is the object of research in the novel ”HAMKA: A Novel Biography” written by Haidar Musyafa while the research subjects are Ideology and Political Activities which are discussed in the book. Data collection techniques carry out critical linguistic methods, in-depth interviews, and literature studies, data analysis techniques using source triangulation. The results of the study show that the novel ”HAMKA: A Novel Biography” written by Haidar Musyafa discusses Hamka’s ideology, pan-Islamism. But Hamka’s dialectical process towards his ideology, the interesting process of Hamka’s ideology, such as Hamka’s intersection with communism, even to the point where he had sung communist marches like the International with his friends in Java, was not described in the novel.
IKLAN ROKOK A MILD DALAM MEMBANGUN KONSTRUKSI REALITAS GAYA HIDUP REMAJA Benjamin, Anggia Hasti
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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This study aims to determine the advertisement of A Mild version of " Mula Mula Malu Malu Lama Lama Mau " to build or construct the reality of adolescent lifestyles after being studied with semiotics belonging to Ferdinand de Saussure. The theory used by the author in conducting this research is the Semiotics theory of Ferdinand de Saussure with the Constructivism research Paradigm using a Qualitative approach. The results of this study indicate that the meaning is created through the existence of arbitrary relationships between markers (signifier) as a description of the word with a sign (signified) which is a description of the concept of the audience's mind so that the negative meaning is created. Writing language is identified as a marker (signifier) because the writing language in this advertisement also contains emotional persuasive meaning that contains elements of sexuality. Visual design elements are identified by the author as signified because through this unit the concept picture is obtained by the audience so that the emergence of such meaning is implied through the gesture of the visual elements of the ad, namely male and female figures
STRATEGI KOMUNIKASI PT ERTRI INDONESIAN DALAM MENJAGA EKSISTENSI SEBAGAI DIGITAL AGENCY Pasaribu, Mukka; Siregar, Haviansha
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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The purpose of this research is to determine the existence and inhibiting factors of PT Ertri Indonesia and how the communication strategy of PT Ertri Indonesia in maintaining the existence of the Digital Agency. The theory used by New Media, and Mouth to Mouth (WoM). The research approach used is qualitative and uses the post positivism paradigm. To become a Digital Advertising service provider, PT Ertri Indonesia must draft and conduct tenders in accordance with the instructions given by the client. Based on the results of the study show that providing trust by producing client needs internally and good access to communication to demand client needs is the main strategy of PT Ertri Indonesia found in this study. In addition, PT Ertri Indonesia needs mouth to mouth to get new clients from the recommendations of old clients who have used PT Ertri Indonesia’s services.

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