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Radja Erland Hamzah
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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 17 Documents
Search results for , issue "Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019" : 17 Documents clear
STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Santoso, Prasetya Yoga; Toruan, Rialdo Rezeky M. L.
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.
STRATEGI MARKETING PUBLIC RELATIONS DALAM REBRANDING HSBC INDONESIA UNTUK MEMBENTUK BRAND AWARENESS Prasetya Yoga Santoso; Rialdo Rezeky M. L. Toruan
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.512

Abstract

Changing in HSBC brand to HSBC Indonesia to make HSBC management must convey to the people of Indonesia about it. This HSBC rebranding process uses various media and communication activities. The purpose of this research is to know how the process of rebranding HSBC to HSBC Indonesia. The theory used is a model of corporate communication, rebranding, and special events. The research method used qualitative approach. Research method in this research is case study. Data collection techniques include in-depth interviews, direct observation and documentation review. The result of the research shows that the change made by HSBC management to HSBC Indonesia is by integrating with Bank Ekonomi. The change of HSBC to HSBC Indonesia does not use merge terms with Bank Ekonomi but more integration is the merging of the two banks to become one service under HSBC Indonesia. This rebranding process by utilizing various mass media to broadcast various news of HSBC Indonesia. With special events that roadshow 5 big cities Jakarta, Medan, Surabaya, Bandung, and Makassar.
PEMAKNAAN IKLAN KOSMETIK WARDAH VERSI PERNIKAHAN DITINJAU DARI SUDUT PANDANG MATERIALISME DAN ISLAM Dian Ismi Islami
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.513

Abstract

Advertising is a muamalah (human relations) study within the scope of Islam, with the principle of fiqh in your practice is the origin of the law that you can, unless there is a proposition that prohibits it. The prohibition in practicing as a sign of Islam that human social activity also has ethics as its basic foundation. Islam regulates the moral ethics in the practice that in this case specializes in advertising not only for the benefit and prosperity of mankind itself, Islam does not teach to seek material gain alone by forgetting the element of blessing or victory (falah) for all people human beings as in the principles of materialism, wherethe main purpose of every activity is merely material or property, as well as its adverts. In this study is a qualitative research using a critical paradigm method.
KONSTRUKSI PEMAKNAAN IKLAN POLITIK PASANGAN AHOK-DJAROT DI TELEVISI PADA PILKADA DKI JAKARTA 2017 Catur Priyadi
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.530

Abstract

Political communication through advertising on the media focuses on hard selling Just as with commercial advertising, the purpose of political advertising is to persuade and motivate voters to choose a particular candidate.This study analyzes the political ads of the Ahok-DJarot couples in the Jakarta Pilgub 2017. The purpose of this research is to know semiotic analysis from political advertisement to 2 candidate and imaging on this advertisement. .The process of processing the data of this research method is done by Using semiotic analysis techniques (semiotic analysis) is to reveal the meaning in the political ads to the 3 candidates. Using the semiotic analysis approach model used is Roland Bartes's semiotics theory. Namely Connotation and Deontation. The result of this research is the meaning of every political advertisement of the candidate of cawagub candidate of DKI Jakarta 2017. Ahok-Djarot in his political advertisement means that the lifting of the people of Jakarta in the event of riots in 1998, which was raised by Muslim, a group of Groups that create riots, and divide the unity of the Unitary Republic of Indonesia.
STUDI KRITIS HISTORIS KOMUNIKASI MENTERI PENERANGAN HARMOKO DENGAN PERS DI ERA ORDE BARU Panggih Sundoro
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.542

Abstract

The study the historical-critical communication study of Information Minister of Harmoko and press in New Order Era is an interesting phenomenon particularly during the rule of the New Order government. The struggle for freedom of the press is the symbol of press struggle like in the American Revolution. It also prevails for Indonesian press with its major figures. They were successful to insert the freedom of the press in some articles of the 1945 Constitution. After the independence, however, Indonesian press did not get the freedom instantly. In the New Order Era, the press was under the control of the government of President Suharto through the hand of Information Minister Harmoko during his three periods of ministerial office. Finally, Harmoko, a former journalist, occupied the position of Chairman of MPR RI (People's Consultative Assembly of Republic of Indonesia). Harmoko's communication skill to control the Indonesian press were carried out through some measures, i.e. the establishment of Indonesian Journalists' Association (PWI), the control of Indonesian Press Board and The Indonesian News Publishers' Association (SPS) as well as the appointment of chief editors as the Golkar party officials. Harmoko also adopted the Press Law Number 21 of 1982 and issued Press Publication Permit (SIUPP). The study applies qualitative research constructivist paradigm. It occurs in the past because it uses historical approach and public relations theories, mass media/press communication, sociological communication, psychological communication and political communication.
PENGARUH KOMUNIKASI INTERPERSONAL DAN BUDAYA SEKOLAH TERHADAP MOTIVASI BELAJAR SMK AL IKHWANIYAH TANGERANG SELATAN Ida Fariastuti
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.543

Abstract

The purpose of this research is to know the interpersonal communication of teacher and school culture influence to student learning motivation of SMK Al Ikhwaniyah of South Tangerang. This research uses survey method with correlational approach. The variables studied using three variables consist of independent variables of teacher interpersonal communication and school culture, the next variable of student learning motivation. Population in this research is all student of class XI and XII SMK Al Ikhwaniyah Tangerang Selatan academic year 2016-2017 total population 136 student, sample counted 102 student with proportionate random sampling sampling technique. Interpersonal communication of teacher and school culture have positive and significant effect together to student learning motivation with high interpretation level that is 97,5%. This means that increased interpersonal communication of teachers followed by a good school culture will increase student learning motivation.
KOMUNIKASI ANTARPRIBADI ORANGTUA DAN GURU DALAM MEMAHAMI PENDIDIKAN INKLUSI DI TK JASMIEN JAKARTA UTARA Natalina Nilamsari
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.544

Abstract

Education is the basic right of Indonesian people include children with special needs (ABK). Understanding of inclusive education for kindergarten is important for parents and teachers. Interpersonal communication can be a bridge to share ideas, facts, knowledge, thoughts from parents and teachers about inclusive education at Jasmien Kindergarten in North Jakarta.This is a descriptive qualitative research with case study method. The data obtained byobservation indepth interviews with the parents both of ABK and non ABK also the teachers. The study was conducted in May-July 2017. The result shows that the understanding of inclusive education for parents sourced by the experience the children in inclusion school. ABK and not ABK grow well by playing, learning and interact among the children. For teachers, inclusion education is a tangible form of fulfillment of the basic rights of children. Interpersonal communication between parents and teachers is found in dimensions: openness, empathy, supportive, positiveness and equality.
REPRESENTASI BERITA POLITIK DI TELEVISI DALAM TINJAUAN PERSPEKTIF INDEPENDENSI BERITA Hadiati Hadiati
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.545

Abstract

The main aim of this study is to investigate and critically examines the view of the political news representation on Jakarta gubernatorial election 2017. This study employed critical discourse analysis to investigate the power bias in news coverage of Jakarta election on TV One and Metro TV and seeks to examine the ideology behind the television media. A critical discourse analysis of the data revealed several findings. First, the television media coverage on the political news of Jakarta election in the form of text was ambiguous. While the political news has been positioned around the public sector that supposed to be politically neutral, nevertheless the media still produce subjective discourses. Second, the existence of certain interest groups has a significant effect on text production process in media. Third, the production of texts and the discourse practice in the media coverage of Jakarta's gubernatorial election are influenced by the particular regime interests, since the editorial room and the television studio are still considered as places of power. Fourth, the insensitivity of media objectivity is closely related to the sociocultural context that has developed in the society. The sociocultural profession of journalists in the Indonesian society still tends to be perceived as belonging to the power of incumbency. Thus, the political news representation remains heavily influenced by power.The power bias which is a problem in a democratic society, actually still growing and remaining in the television media, especially when representing the political news. The medias potential to construct reality cannot be ignored. In other words, the change of democratic political system and media liberalization is not directly proportional to the expected changing in the attitude of the media in representing unbiased political news.
MOTIVASI TRAVELLER MENGAKSES INSTAGRAM @ayokelilingindonesia Nurul Fadzar Sukarni
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.546

Abstract

The presence of social media of was globalization with the increasingly sophisticated telecommunication technology as it now brings an impact to the dynamics development of the world of communication that is increasingly easy and quickly accessible by anyone through a new way. With the diversity of communicated media available, it does not prevent people from connecting with each other, even increasing the creativity to be able to use it to become an important need in the side of life. Utilization of social media is then able to bridge the realization of the desire to be achieved such as getting information about something you want to know more. Instagram social media is expanding rapidly, the same as social media lawyer that has been there first. Instagram a lot of popular from various circles, both adults, teenagers, children with background work and education that when using it has a different motivation.
KOMUNIKASI TRANSENDENTAL PADA TAQWA, DZIKIR, DAN FALAH DALAM MAKNA SEMANTIK/MAJAZI Muhtadin Muhtadin
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.547

Abstract

The word "piety" comes from the word "waqaa-yaqii-wiqaayah" which means to maintain, and maintain. Takwa also means dodge, in this sense includes three aspects namely; (1). Shy away from the kufr attitude by believing in Allah SWT. (2). Attempt to carry out God's commandments and to know His prohibitions as optimally as possible (3). Ranging from all activities that distanced the mind from God .SWT. The word "dhikr" is essentially derived from the word "dzakara-yadzkuru-dzikran". Dzikir can also be interpreted by presenting into the mind of what was previously forgotten and this is a dhikr meaning "remember". The word dhikr can also be understood in the sense of "glory". The point is "Al-Qur'an". The basic meaning of "falah" is luck. The word falah when associated with the verses of the Qur'an is luck, salvation, and lasting in pleasure and goodness. This is reflected in the letter of Ali 'Imran verse 130, about the prohibition of usury. In this verse that ends with the warning of God, in order to be cautious of Him in order that people may be lucky. The one who justifies usury is threatened with the fire of hell. The Qur'anic concept of piety, dhikr, and falah is the same as the three money, in which these three concepts have the achievement of living in the heavens and the earthly life.

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