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Contact Name
Radja Erland Hamzah
Contact Email
radjaerland@gmail.com
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pustakom@dsn.moestopo.ac.id
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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 12 Documents
Search results for , issue "Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019" : 12 Documents clear
INSTAGRAM STORIES DALAM AJANG PENGUNGKAPAN EKSISTENSI DIRI (STUDI KASUS SELEBGRAM @JIHANPUTRI) Bramayanti Krismasakti
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.862

Abstract

In this research, author is doing research about the use of instagram stories as a self-existence arena (case study on @jihanputri). This research used a qualitative based approach with constructivism paradigm, and case study method. In collecting data, author used indepth interview and observation. So, the purpose of this research is to find out the use of instagram stories as a self-existence arena which done by @jihanputri. Based on the research that has done by indepth interview and observation to the source, author found that @jihanputri used her instagram stories not only to communicate but also share information to her followers. While @jihanputri communicate to her followers more frequent, she gain more existence on peoples eyes.
STRATEGI HUMAS DALAM MENSOSIALISASIKAN KEBIJAKAN UMKM PARTAI PERINDO Cakra Ningsih
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.863

Abstract

This study aims to determine the public relations strategy in disseminating the policies of the Perindo Micro Small Medium Enterprises (UMKM). The model used in this study is the Four Steps of Public Relations model and the 7Cs Concept. The paradigm used is post positivism using the case study research method. The public relations strategy in disseminating Perindo UMKM policies is to use mass media such as electronic media, print media, and online media, namely through Facebook, twitter, Instagram and the official Perindo party website at www.partaiperindo.com. In addition, socialization was also carried out by going directly to the field. Constraints faced include; musty credibility, which during the screening was lacking in the research of the Perindo UMKM Public Relations in selecting candidates to be guided by the UMKM program. Besides the aspect of Clarity, the Perindo cart program that is updated on social media is only the end result so that people only see the benefits without knowing the risks. And finally on the Channel aspect, it turns out that there are some who only know the Perindo cart program from electronic media only, not from social media.
IKLAN ROKOK A MILD DALAM MEMBANGUN KONSTRUKSI REALITAS GAYA HIDUP REMAJA Anggia Hasti Benjamin
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.865

Abstract

This study aims to determine the advertisement of A Mild version of " Mula Mula Malu Malu Lama Lama Mau " to build or construct the reality of adolescent lifestyles after being studied with semiotics belonging to Ferdinand de Saussure. The theory used by the author in conducting this research is the Semiotics theory of Ferdinand de Saussure with the Constructivism research Paradigm using a Qualitative approach. The results of this study indicate that the meaning is created through the existence of arbitrary relationships between markers (signifier) as a description of the word with a sign (signified) which is a description of the concept of the audience's mind so that the negative meaning is created. Writing language is identified as a marker (signifier) because the writing language in this advertisement also contains emotional persuasive meaning that contains elements of sexuality. Visual design elements are identified by the author as signified because through this unit the concept picture is obtained by the audience so that the emergence of such meaning is implied through the gesture of the visual elements of the ad, namely male and female figures
STRATEGI KOMUNIKASI PT ERTRI INDONESIAN DALAM MENJAGA EKSISTENSI SEBAGAI DIGITAL AGENCY Mukka Pasaribu; Haviansha Siregar
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.868

Abstract

The purpose of this research is to determine the existence and inhibiting factors of PT Ertri Indonesia and how the communication strategy of PT Ertri Indonesia in maintaining the existence of the Digital Agency. The theory used by New Media, and Mouth to Mouth (WoM). The research approach used is qualitative and uses the post positivism paradigm. To become a Digital Advertising service provider, PT Ertri Indonesia must draft and conduct tenders in accordance with the instructions given by the client. Based on the results of the study show that providing trust by producing client needs internally and good access to communication to demand client needs is the main strategy of PT Ertri Indonesia found in this study. In addition, PT Ertri Indonesia needs mouth to mouth to get new clients from the recommendations of old clients who have used PT Ertri Indonesias services.
STRATEGI KOMUNIKASI PEMASARAN OneFourThree.Co DI INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS Ida Fariastuti; Muhammad Abdul Azis
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.871

Abstract

The purpose this study is to explain the OneFourThree.Co Online Shop marketing communication strategy.The theory used by the author in conducting this research is the Marketing Mix 7P consisting of Product, Price, Place, Promotion, People, Process and Physical Eviden. As a support for this strategy, the author uses the AISAS model, namely Attention, Interest, Search, Action and Share. The paradigm that the author chooses is constructivis by using qualitative approach. This type of research is descriptive research with case study research methods. The results of this study indicate that the marketing communication strategy to increase Brand Awareness is carried out by Brand OneFourThree.Co on Instagram has mostly been done well. Marketing strategy to increase Brand Awareness in order to continue to exist, OneFourThree.Co still has to carry out promotions and improvements so remain in demand by consumers
STRATEGI KOMUNIKASI PEMASARAN KAL AKKARA DALAM MENINGKATKAN BRAND AWARENESS DENGAN OBYEK DESAIN KEMASAN Yuwarti, Harti; Samsoro, Gagah Prakoso
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.873

Abstract

The purpose of this study was to determine the communication strategy in packaging design carried out by the Kal Akkara team in increasing brand awareness. The problem in this study was how the communication strategy in packaging design was carried out by the Kal Akkara team in increasing Kal Akkara?s brand awareness. For the purposes of solving research problems using the concept of marketing communication and Brans Awareness. This research is descriptive qualitative. Data collection techniques were conducted by in-depth interviews with design experts and owners of Kal Akkara. Collecting data from various sources and library research. The results showed that the marketing communication strategy implemented by the Kal Akkara was still less effective in increasing brand awareness in terms of packaging, but from the personal selling perspective Kal Akkara had been able to increase brand awareness of the brand and products that made customers interested in buying and aware the existence of Kal Akkara.
STRATEGI KOMUNIKASI PEMASARAN KAL AKKARA DALAM MENINGKATKAN BRAND AWARENESS DENGAN OBYEK DESAIN KEMASAN Harti Yuwarti; Gagah Prakoso Samsoro
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.873

Abstract

The purpose of this study was to determine the communication strategy in packaging design carried out by the Kal Akkara team in increasing brand awareness. The problem in this study was how the communication strategy in packaging design was carried out by the Kal Akkara team in increasing Kal Akkaras brand awareness. For the purposes of solving research problems using the concept of marketing communication and Brans Awareness. This research is descriptive qualitative. Data collection techniques were conducted by in-depth interviews with design experts and owners of Kal Akkara. Collecting data from various sources and library research. The results showed that the marketing communication strategy implemented by the Kal Akkara was still less effective in increasing brand awareness in terms of packaging, but from the personal selling perspective Kal Akkara had been able to increase brand awareness of the brand and products that made customers interested in buying and aware the existence of Kal Akkara.
IDEOLOGI DAN AKTIVITAS POLITIK BUYA HAMKA DALAM NOVEL HAMKA: SEBUAH NOVEL BIOGRAFI KARANGAN HAIDAR MUSYAFA Dian Ismi Islami; Reygi Prabowo
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.874

Abstract

The purpose of the research is to describe the ideology and political activities of Buya Hamka. In this study, researchers used qualitative research methods and critical analysis. The theory used in this study is Teun A. Van Dijks Critical Discourse Analysis. The paradigm of this research is critical. The qualitative research approach, the type and format of descriptive research, is the object of research in the novel HAMKA: A Novel Biography written by Haidar Musyafa while the research subjects are Ideology and Political Activities which are discussed in the book. Data collection techniques carry out critical linguistic methods, in-depth interviews, and literature studies, data analysis techniques using source triangulation. The results of the study show that the novel HAMKA: A Novel Biography written by Haidar Musyafa discusses Hamkas ideology, pan-Islamism. But Hamkas dialectical process towards his ideology, the interesting process of Hamkas ideology, such as Hamkas intersection with communism, even to the point where he had sung communist marches like the International with his friends in Java, was not described in the novel.
REBRANDING SOFYAN HOTEL CUT MEUTIA DALAM MENINGKATKAN CITRA Andriani, Fizzy; Anandita, Camilla
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.876

Abstract

This was done as a form of continuous improvement in carrying out the best service. Sofyan Hotel also has a strong desire to refresh the brand image that has been done since the hotel stood. From this background, this study found a problem regarding the concept of rebranding conducted by Sofyan Hotel Cut Meutia in improving the image. This study uses a qualitative approach with the post-positivism paradigm. The method in this study is based on a case study. Data collection techniques using observation, interviews, researchers? views, and other secondary data sources in the library. The purpose of this study was to determine the concept of rebranding logos applied by Sofyan Hotel Cut Meutia in improving the image. The results of his research, researchers used the rebranding stage. The researcher concluded that the logo rebranding process had raised the image in the community. This can be seen from the activities and socialization of Sofyan Hotel Cut Meutia, which every month diligently holds promos and participates in collaboration with brands that share the same vision.
REBRANDING SOFYAN HOTEL CUT MEUTIA DALAM MENINGKATKAN CITRA Fizzy Andriani; Camilla Anandita
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.876

Abstract

This was done as a form of continuous improvement in carrying out the best service. Sofyan Hotel also has a strong desire to refresh the brand image that has been done since the hotel stood. From this background, this study found a problem regarding the concept of rebranding conducted by Sofyan Hotel Cut Meutia in improving the image. This study uses a qualitative approach with the post-positivism paradigm. The method in this study is based on a case study. Data collection techniques using observation, interviews, researchers views, and other secondary data sources in the library. The purpose of this study was to determine the concept of rebranding logos applied by Sofyan Hotel Cut Meutia in improving the image. The results of his research, researchers used the rebranding stage. The researcher concluded that the logo rebranding process had raised the image in the community. This can be seen from the activities and socialization of Sofyan Hotel Cut Meutia, which every month diligently holds promos and participates in collaboration with brands that share the same vision.

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