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Contact Name
Radja Erland Hamzah
Contact Email
radjaerland@gmail.com
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Journal Mail Official
pustakom@dsn.moestopo.ac.id
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Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
JURNAL PUSTAKA KOMUNIKASI
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 12 Documents
Search results for , issue "Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019" : 12 Documents clear
PENGARUH IKLAN TVC TIX ID VERSIPENGABDI ZOMBIE TERHADAP BRAND AWARENESS Nono Sungkono; Stevano Antonio Nanlohy
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.866

Abstract

This study aims to find out 1) an evaluation of the TvC Tix ID Adverts for "Zombie Servants". 2) Brand Awareness on Tix Users ID 3) Effect of Tix ID TvC Ads on Brand Awareness. This study uses the theory of exposure to advertising, stimulus organism response, brand awareness and the AIDCA model. The type of research used is explanative. The research method used was survey. The research population from Tix ID Users at XXI Mall Blok M Plaza, South Jakarta with sampling techniques accidental sampling. The results of the study showed that the Evaluation of the TvC Tix ID Adverts for "Zombie Servants" refers to the three dimensions of Advertisements: Advertisements Frequency, Duration and Intensity. Brand Awareness TvC Tix ID Ads Version "Zombie Servants" in the eyes of Tix ID Users which refers to the three dimensions namely: Brand Recognition, Brand Recall, Top of Mind, then included in the category of Very Realizing. The magnitude of the influence of Tix ID TvC Ads on Brand Awareness, is known to include categories that have moderate influence.
PENGARUH GAYA KOMUNIKASI THE EQUALITARIAN STYLE PIMPINAN TERHADAP KINERJA PELAKSANA PROGRAM ACARA INSERT TRANS TV Kusnul Arifin; Permadi Aji Pamungkas
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.867

Abstract

The purpose of this study was to be able to explain the influence of the Communication Style "The Equalitarian Style" of the Leader on the performance of the implementers of the Insert Trans TV program. The sampling technique uses saturated sampling or census. The results of the study show that the performance of the Program Implementing Insert Trans TV employees is very good. This employee's performance is due to the ability to use work equipment so that they rarely make mistakes with little time. Employee performance is also generated from the existence of mutual cooperation between employees in overcoming work problems so that work spirit arises to do work effectively and efficiently; The results of the analysis of the influence of the Communication Style variable "The Equalitarian Style" Leaders on the performance of the implementers of the Insert Trans TV program are indicated by the coefficient of determination (rxy) of 0.199 = 19.9%. This shows that 19.9% of the variance in the performance variable of the employees of the Insert Trans TV program are determined by the Communication Style variable "The Equalitarian Style" of the Leader, and the rest (= 80.1%) is determined by other variables that cannot be explained in the study this.
PENGUNGKAPAN DIRI GOFAR HILMAN SEBAGAI INFLUENCER MELALUI MEDIA INSTAGRAM Muhammad Saifulloh; Maria Ulfah Siregar
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.869

Abstract

The purpose of this study was to find out Gofar hilman's self-disclosure as an influencer on Instagram social media and the relationship between Gofar hilman as an influencer with self-disclosure and what were revealed by Gofar Hilman on Instagram social media and the reasons for expressing these things. Using Alfred Schutz's phenomenology theory, Jauhari Window theory, the concept of new media and Computer Mediated Communication (CMC). The paradigm used is paradigm of constructivism and phenomenology methods. Self disclosure on Instagram that has network density characteristics makes Gofar Hilman prefer Instagram social media compared to features similar to Instagram on other social media, the density on social media Instagram makes Gofar Hilman as an influencer more likely to express the feelings he feels or he wanted to expose, this was related to the theory of self-disclosure put forward by Johari Window as an embodiment of how someone relates to other people who are described as a window.
KONSEP INTEGRATED MARKETING COMMUNICATION DALAM MENINGKATKAN BRAND IMAGE HOTEL GRAND SAHID JAYA JAKARTA Radja Erland Hamzah; Reza Rahmat Azhari
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.872

Abstract

The purpose of this study was to find out what and how the Integrated Marketing Communication strategy was conducted by Grand Sahid Jaya Jakarta Hotel to improve Brand Image. This study uses the concept of Fours Step, a qualitative research method. The paradigm used in this study is the constructivist paradigm. This study uses three kinds of data collection techniques, namely primary data (in-depth interviews (depth interviews), observation) and secondary data. To test the validity of the data in this study, researchers used triangulation of source data to check the correctness of the data disclosed by the speakers. From the results of this study indicate that in improving the image of Grand Sahid Jaya Jakarta Hotel, the smart marketing program is one of the strategies carried out by Grand Sahid Jaya Jakarta Hotel in maintaining good relations with clients.
POLA KOMUNIKASI TERAPIS GURU PADA ANAK AUTIS DI SPECIAL SCHOOL SPECTRUM Ardan Achmad; Jordan Jeremy
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.878

Abstract

This study aims at 1) To find out the application of therapist interpersonal communication and teachers with autistic children in Special School Spectrum; 2) To find out the obstacles faced by therapists and teachers in dealing with, directing, and teaching autistic children who aim to form independent living children; 3) To find out the reason for giving therapy that is in accordance with the abilities of each child or the level they have obtained at Special School Spectrum. The method used in this writing is descriptive qualitative approach and data collection using the interview method. Interpersonal communication of teachers and therapists to autistic children in Special School Spectrum is an example of communication with different special stages of communication in general and how these specific stages help overcome the limitations that exist in learning communication and education in autistic children. Communication between teachers and therapists for autistic children uses methods and tools that are different from communication in general.
IMPLEMENTASI STRATEGI KOMUNIKASI MANAGEMENT ARTIS GRUP BAND STARS AND RABBIT DALAM MEMPROMOSIKAN CONSTELLATION ASIA TOUR 2015 Catur Priyadi; Rendy Dwi Saputra
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.879

Abstract

The purpose of this study was determine to the implementation of communications strategies artist management bands Stars and Rabbit in promoting Constellation Asia Tour 2015. This study is applied constructivist paradigm, descriptive qualitative approach with case study method. Concepts and theories used in this research is. PR Management Theory, 7C's Communication and Concept 4 steps. The results of this study, based on the concept of four steps the management of the artist first an analysis performed of the attitudes and behavior of the audience, the process of planning promotions in the form of concert music is become desire of the management of the artist and the artist himself, Selection of communication used more priority to effectiveness and comfort of the side communicating in evaluation process will provide benefits for the parties concerned to predict the problems that may arise in the future. Media campaign that is frequently used is a social media and media partners, content or the content of the message to be conveyed to the audience in one place will have a different effect if the content of the message delivered at other places, the promotion is a ceaseless innovation, and channels used in communications strategy to promote the band Stars and Rabbit namely digital media.
POLA KOMUNIKASI ANTARPRIBADI PELATIH DAN PEMAIN DALAM PROGRAM LATIHAN KOMUNITAS FUTSAL TUTER FC Natalina Nilamsari; Mochammad Nandang Perdana
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.880

Abstract

The aim of the researchers was to find out how the patterns of personal communication between coaches and players in the futsal training program at the FC Tuter futsal community and the supporting factors and inhibiting factors of existing communication activities. This research was developed using a descriptive qualitative approach. The research paradigm is a case study on the TUTER FC futsal community and the method used is positivism. The results of the analysis showed that the implementation of two-way communication patterns was considered to be the most effective in conducting training activities. It could be said to be effective because the coach delivered the material and was well received by the players. As well as providing feed back given by players to the coach shows the effectiveness of communication.
PENGARUH MEDIA SOSIAL INSTAGRAM JOKO WIDODO TERHADAP ELEKTABILITAS JOKO WIDODO PADA PILPRES 2019 Yos Horta Meliala; Taufik Nurdiansyah
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.882

Abstract

This study aims to measure "the influence of Joko Widodo's social media on the electability of Joko Widodo in the 2019 Presidential Election." As the basis of this study, the theory of Computer Mediated Communication is used. In addition, the cognitive response theory. The research method used is explanatory. While the sampling technique used is the Simple Random Sampling technique. Data was analyzed using R and T. Based on the results of the analysis showing that the influence between Joko Widodo's Instagram social media and Elektabilitas Joko Widodo is at a strong level of influence.
POLA KOMUNIKASI ANTARPRIBADI PELATIH DALAM MENINGKATKAN SKILL PEMAIN BASKET PEMULA Manogari, Rialdo Rezeky; Manafe, Mario Galilea Hendrian
JURNAL PUSTAKA KOMUNIKASI Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.883

Abstract

This study aims to determine the interpersonal communication patterns used by trainers in improving the skills of beginner basketball players in the community of 3 World Handles and to introduce techniques and terms in playing basketball through verbal and nonverbal communication to novice basketball players. In this study the theory used is Interpersonal Communication Theory and Competency Theory according to Spencer & Spencer in 2007. This research uses data collection techniques using interviews and literature. The methodology of this research is a qualitative descriptive approach about a social phenomenon and case study. Based on the results of the study, it was shown that in the pattern of interpersonal communication of the trainers in the basketball community 3 World Handles were good and effective towards the players, especially beginner players and also in providing motivation to the players and teams.
POLA KOMUNIKASI ANTARPRIBADI PELATIH DALAM MENINGKATKAN SKILL PEMAIN BASKET PEMULA Rialdo Rezeky Manogari; Mario Galilea Hendrian Manafe
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.883

Abstract

This study aims to determine the interpersonal communication patterns used by trainers in improving the skills of beginner basketball players in the community of 3 World Handles and to introduce techniques and terms in playing basketball through verbal and nonverbal communication to novice basketball players. In this study the theory used is Interpersonal Communication Theory and Competency Theory according to Spencer Spencer in 2007. This research uses data collection techniques using interviews and literature. The methodology of this research is a qualitative descriptive approach about a social phenomenon and case study. Based on the results of the study, it was shown that in the pattern of interpersonal communication of the trainers in the basketball community 3 World Handles were good and effective towards the players, especially beginner players and also in providing motivation to the players and teams.

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