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Radja Erland Hamzah
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radjaerland@gmail.com
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pustakom@dsn.moestopo.ac.id
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INDONESIA
JURNAL PUSTAKA KOMUNIKASI
ISSN : 26148153     EISSN : 26148498     DOI : -
Core Subject : Education, Social,
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
Arjuna Subject : -
Articles 13 Documents
Search results for , issue "Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019" : 13 Documents clear
STRATEGI PUBLIC RELATIONS DALAM UPAYA MEMBANGUN CITRA PT. PRUDENTIAL LIFE ASSURANCE RA. Putri Mustika Sari
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1015

Abstract

Prudential Public Relations as an insurance service company requires good and precise planning. Therefore, Prudential must be able to provide enormous benefits to the community. The purpose of this study was to determine the PR strategy of Prudential Life Assurance in building images and the factors that contribute to building the image. The theory used in this research is The Seven C Communication Theory, the paradigm used in this research is the constructivism paradigm. This study uses qualitative methods as a research method that does not use statistical formulas or numbers. The results showed that Prudential Life Assurance's Public Relations chose a management strategy in building an image by finding and collecting data about customer needs. They also help meet targeted customer needs with win solution techniques, building trust with their customers in communicating what customers need. Public relations supporting factors in order to build a company image through the implementation of true selling, hotel visits, school visits to introduce students to insurance, and alms to help underprivileged people so that people sympathize and get to know the Prudential Company better. That is the main thing of public relations planning, namely Marketing Communication.
STRATEGI HUMAS SIBER DALAM MENINGKATKAN KUALITAS PELAYANAN INFORMASI PUBLIK 4.0 DI BADAN KEPEGAWAIAN NEGARA Gabriel Gifson Hasugian; Yani Hendrayani; Lusia Handayani
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1050

Abstract

This research is motivated use of cyberspace or online activities in providing public information services, especially of the 4.0 era which raises the issue of fakenews and the needs quickly information. The purpose of this research is to find out how the Badan Kepegawian Negara public relations strategy in improving the quality of public information services in the 4.0 era. The research method used is a qualitative with descriptive study analysis by collecting data through interviews. Concepts used are government public relations, cyber public relations quality, public services, 7-C public relations strategies and computer mediated communication. Research results show that BKN public relations have done a study of information service 4.0 in the use of cyber public relations websites, social media such as Twitter, Facebook, Instagram, YouTube, and canal complaints that is LaporBKN!. Cyber public relations strategies to improve service quality by adjusting the audience, infographics and schemes, packaging messages according to the audience, publishing with audio visual, polling public information services as an evaluation with the use of cyber public relations. Based on the results of research that the service with the use of cyber public relations run by BKN public relations is already good.
REPRESENTASI GOYANGAN PRABOWO DALAM DEBAT CALON PRESIDEN DAN CALON WAKIL PRESIDEN 2019 PUTARAN PERTAMA Muhammad Sadikin; Muhammad Ramdhani; Yanti Tayo
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1089

Abstract

Body movement is a nonverbal one where communication occurs through one's body movements or body parts. The wobble that is done can be considered as inappropriate in a formal event that is aired on a national scale debate. From the sway there were meanings and messages that were not understood by the public. It is thought to study the motives of what actually happened. The research method used is qualitative. This study aims to understand the meaning and message of Prabowo sway on the debates of the presidential candidates for the vice presidential candidates. This study uses Roland Barthes's semiotic analysis proposed in a sign that contains three elements, namely denotation, connotation and myth. The unit of analysis is seeing the words that make Prabowo do the shake. Furthermore, this section is analyzed using Roland Barthes' map marks, namely markers, markers, denotation marks, connotation markers, connotation markers and connotation marks. Next, look for the meaning of myth. This research concludes that the meaning of Prabowo's sway in the vice presidential candidate debate is symbolized by the desire to prove that the accusations directed at the party he leads are false because there is no strong evidence to follow up if the allegations are true.
DIGITAL HUMAS PEMERINTAH DALAM MENYAMPAIKAN INFORMASI EDUKASI PENCEGAHAN COVID-19 DI INDONESIA Novita Damayanti; Cakra Ningsih
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1121

Abstract

This research aims to find out the government's digital public relations in conveying information on Covid-19 prevention education in Indonesia. The concept used is 7-Cs public relations communication, consisting of: credibilty, contex, content, clarity, continuity, and consistency, channels, capability of the audinence. Government public relations, digital public relations, roles and PR models. The paradigm in this study is Constructivist. This type of research is qualitatively descriptive. The method used is a case study. Research findings show the Ministry of Communication and Information, as well as the ministry of SOEs carry out the functions and roles of government public relations by providing messages or information to the Indonesian people related to Covid-19. The role of communicator facilitator runs in the case of Covid-19 where actively and synergistally between institutions convey information to the public, the message is not only conveyed but also adapted to the conditions of the community that will receive the message.
INFORMASI EDUKASI COVID-19 DALAM KEGIATAN TANGGUNG JAWAB SOSIAL PERUSAHAAN Harti Yuwarti; Yuni Retna Dewi
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1122

Abstract

This research aims to find out the educational information of public relations PT.Unilever Indonesia and Wings Group in social responsibility activities in Indonesia in the case of covid 19. The concept used is Triple Bottom Line and Theory of Excellence in Public Relations. The paradigm in this study is Constructivist. The Research approach to research is qualitative. this type of research is qualitatively descriptive. The method used is a case study. The results of the research obtained are CSR PT. Unilever and Wings Group in addressing covid 19 in Indonesia with educational messages, APD assistance, ventilator assistance, funding assistance, logistics assistance for volunteers, and hygiene assistance and cooperation with hospitals are the company's commitment to sustainable community development, addressing issues affecting people's lives and realizing actions that are appropriate to the social situation of the surrounding community and the wider community. PT Unilever and Wings Group CSR activities in the form of Charity and Philanthropic. CSR run by PT. Unilever and Wings Group are Economic, legal, ethic, and Philanthropic Responsibilities. With CSR category: Cause Promotion, Corporate Social Marketing, Corporate.
KAMPANYE PUBLIC RELATIONS #MEDIALAWANCOVID19 DI MEDIA MASSA Ida Fariastuti; Mukka Pasaribu
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1123

Abstract

Dozens of Indonesian mass media have united in an educational movement entitled #MediaLawanCovid19. The purpose of this research is to explore how the mass media public relations campaign in Indonesia in the case of Covid 19 (Case Study of the media campaign #MediaLawanCovid19)? The concept used is a public relations campaign, 10 steps campaign planning, the type of campaign, the paradigm in this research is constructivist. The research approach to research is qualitative. The nature or type in this research is descriptive qualitative. The method used is a case study. The data collection technique in this research is in-depth interviews. The validity technique in this research is source triangulation. Data analysis techniques in this study are data reduction, data presentation, and drawing conclusions. The result of this research is that the #medialawancovid19 campaign is a public relations campaign run by a combination of 50 mass media in Indonesia. The #medialawancovid19 campaign is dissected with Anne Gregory's 10 steps, namely: analysis, objectives, public, message, strategy, tactics, time scale, resources, evaluation and review. In addition, the campaign activities carried out by the mass media are a form of social responsibility from media agencies to the current condition of the Indonesian nation in facing Covid 19. Indonesia United against Covid 19 is a big reference for this campaign.
ANALISIS SELF-DISCLOSURE PADA FENOMENA HYPERHONEST DI MEDIA SOSIAL Radja Erland Hamzah; Citra Eka Putri
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1124

Abstract

Many of social media users still think that social media is a medium that is able to solve every problem of life. The function of social media has now experienced a shift in meaning from just a substitute for direct interaction to the stage of expressing oneself or self-disclosure even though in very diverse ways including being too honest in telling their life problems in cyberspace, the phenomenon of sharing personal privacy to vent excessively on social media is also referred to as hyperhonest. This study aims to analyze self-disclosure or self disclosure on hyperhonest phenomena on social media, seeing so many social media users sharing their privacy stories to cyberspace. The purpose of this study is to analyze the self-disclosure of kite breakers status on the Hyperhonest phenomenon on social media. The results of the study there are three things that encourage a person to express themselves on social media in the hyperhonest phenomenon, namely, first vent social media gives a sense of pleasure, second, the fulfillment of the need to be heard and third, the need to be known. This research uses social media theory, Self Disclosure theory and CPM (Communication Privacy Management) theory. This research is a qualitative research with case study research method.
STRATEGI HUMAS PT SUNTORY GARUDA BEVERAGES DALAM KEGIATAN CSR MIZUIKU Muminto Arief; Ratih Khairunnisa
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1125

Abstract

The background of this research is based on seeing the current condition of clean water in Indonesia is scarce, and seeing how in Indonesia there is still very little knowledge about clean water management and how important it is to preserve clean water. As the basis of this research, we use the theory of 4 steps of effective communication strategies Public Relations and Kotler and Lee The Concept of CSR . The research of this paper uses a qualitative approach with a case study method. The purpose of this study was to find out the implementation of the Mizuiku Corporate Social Responsibility Strategy Program (Education Class I Love Clean Water) PT. Suntory Garuda Beverages, besides knowing the obstacles faced during the implementation of the Mizuiku Corporate Social Responsibility Strategy Program (Education Class I Love Clean Water) PT. Suntory Garuda Beverages. The results of this research show the strategies used by Public Relations of PT Suntory Garuda Beverages in the Mizuiku CSR program (Education Class I Love Clean Water) which is present as a real work from Suntory to take an active role in campaigning for environmental concerns, especially clean water in Indonesia.
IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DALAM MEMPERTAHANKAN KEBERLANJUTAN OPERASIONAL PERUSAHAAN Prasetya Yoga Santoso; Annisa Larasati
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1127

Abstract

Routine CSR activities in Water Supply and Sanitation, and Mangrove Ecotourism are practical activities in the form of business that has social responsibility.The paradigm of this research is constructivist. The research approach in this study is qualitative. The method used is a case study. Data collection techniques using in-depth interviews. The data validity technique in this research is triangulation. Data analysis techniques in this study are data reduction, data presentation, and drawing conclusions. The results obtained are that the implementation of CSR conducted by Saka Energi is not much different from the CSR framework of CSR implementation by Paul Hohnen. The foundation / basic principle of Saka Energi's CSR program is in accordance with the Triple Bottom Line concept. While the Scholarship and Aid program, Smart House, and Saka Mengajar are business practices in the form of philanthropy. Clean Water and Sanitation Provision Program, Mangrove Ecotourism, Saka Mengajar, and Serial Village in the form of Community Empowerment. Saka Energi's sustainability development program is dominated by community development patterns.
BENTUK KEKERASAN PADA PEREMPUAN DALAM HUBUNGAN BERPACARAN DI FILM Catur Priyadi; Rafika Rani
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1128

Abstract

Film is an effective mass communication media in conveying various kinds of messages. From the aspect of communication, films have many advantages compared to other media because they are presented in an audio-visual form. Possessive films are interesting to study because they highlight forms of dating violence that are still underestimated and different from other teen films that have been circulating in the market. Researchers conducted in-depth research and found dating violence was in the first position. This study wanted to reveal the form of violence against women in dating in possessive films. The theory used to support this research is Charles Sanders Peirce's Semiotic Analysis to analyze the meaning of signs, objects, and interpretants in each scene of violence that is displayed. This research uses descriptive analysis with a qualitative approach and uses a critical paradigm. Data collection techniques using documentation study and literature study and supported by triangulation. The results of the analysis in possessive films show that there are forms of violence against women in dating as well as gender bias which has always characterized women as weak and dependent on men until now.

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