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Avant Garde
Published by Universitas Budi Luhur Jakarta
ISSN : 2338431X     EISSN : 2657151X     DOI : -
Core Subject : Social,
Social Sciences
Avant Garde : Jurnal Ilmu Komunikasi is scientific journal published by the Communication Studies Program, Univ. Budi Luhur, twice a year on Juni & December. The publication of this journal is intended as a medium of information exchange, knowledge based on development, and the study of Communication Sciences and its relation to various other scientific disciplines.
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Articles 138 Documents
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PERANCANGAN KAMPANYE KOMUNIKASI KALENDER TANAM (KATAM) DALAM UPAYA ADAPTASI PERUBAHAN IKLIM Azis, Abdul; Isnaini, Muhamad; Fahrimal, Yuhdi; Alhafidz, Mohammad Alhabieb
Avant Garde Vol 5, No 1 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3158.332 KB) | DOI: 10.36080/avg.v5i1.614

Abstract

Background of this review is the fact that the campaign of InformationSystem of Integrated Planting Calendar/KATAM has been done on a massivescale. Notwithstanding, just many peasant know and use KATAM as aguideline.Purpose of this reviewis to determine the design of KATAMcommunication campaigns. Thisreview using secondary data,then analyzed withAISAS method. The results show, the communication through the campaign onKATAM basically already done by Balitbangtan. The campaign was carried outby using the internet and social media. KATAM campaign is quite effective.Further study need to be done to determine share of KATAM to others.
PERAN KOMUNIKASI DALAM KAMPANYE PUBLIK : EVALUASI PELAKSANAAN KAMPANYE TOL TANPA SAMPAH DI GERBANG TOL KARANG TENGAH Permassanty, Tanty Dewi; Tangkilisan, Helena Rebeca; Zufri, Tubagus
Avant Garde Vol 3, No 1 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.795 KB) | DOI: 10.36080/avg.v3i1.24

Abstract

Kampanye dengan tema “Tol Tanpa Sampah” adalah sebuah program kampanye yang diadakan olehmahasiswa Digital Communication Surya University untuk meningkatkan awareness para penggunajalan tol pada khususya dan pengguna jalan raya pada umumnya untuk membuang sampah padatempatnya. Kampanye ini bertujuan untuk membangun kesadaran pengguna jalan tol dalam halkebersihan baik di sekitar gerbang maupun di sepanjang jalan tol, serta meningkatkan kepedulianterhadap lingkungan. Penelitian ini melakukan evaluasi mengenai bagaimana tingkat keberhasilansebuah kampanye komunikasi, dalam hal ini adalah Kampanye Tol Tanpa Sampah. Penelitian inihanya membatasi persoalan mengenaicampaign effectiveness untukmelihat bagaimanakah efektiftaskampanye yang dilakukan di Gerbang Tol Karang Tengah, dengan menggunakan metode CustomerResponse Index (CRI). Penelitian ini adalah penelitian Kuantitatif, teknik pengumpulan datamenggunakan metode Survey, dengan 300 responden. Kampanye yang dilakukan di jalan tol Jakarta-Tangerang dapat dikatakan sebagai sebuah program yang efektif, mengingat dari tingkat awereness,ada 83 % pengguna yang menyadari terhadap kegiatan kampanye ini. Sementara tingkat comprehendjuga menunjukkan angka positif 82 %. Kampanye ini juga dapat dikatakan efektif, dengan melihattingkat intention (niat) yang cukup besar yakni 97 %. Dengan demikian, himbauan melalui programkampanye yang dilakukan, dapat meyakinkan audiens untuk merubah perilaku kebiasaan lama merekadalam membuang karcis di jalan tol.Kata Kunci : Kampanye komunikasi publik, efektifitas kampanye.
BULLYING AND VERBAL-NONVERBAL COMMUNICATION AMONG A GROUP OF COLLEGE STUDENTS Siti Khadijah
Avant Garde Vol 6, No 1 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v6i1.749

Abstract

Bullying is one of problems of Universities in Indonesia. In 2006, there were 29 cases of physical violence, 67 cases of sexual violence , and 96 ases of psychic violence in college. This research aimed to analyse bullying cases among a group of college students from the point of views of verbal and non-verbal communications. Using qualitative method, there were acts of bullying in the form of verbal communication experienced by victims in the form of harsh words that belittle the victim, scolding, screaming, giving negative nickname even a month-monthly friend of a class, and done in front of the crowd. While harassment in the form of nonverbal communication is a cynical view of the perpetrator against the victim, the view of degrading the victim by considering the victim as a "fool", making the distance with the victim by not including victims in the chat group, not invited to take a walk, be kept in class. In addition, the victim also got a kick, spit on, thrown with goods. Negative impacts are anxiety, quarreling with abusers, and declining learning achievement
PENANGANAN PENGEMBALIAN KEPERCAYAAN INVESTOR MELALUI MANAJEMEN KRISIS OLEH BADAN PENGUSAHAAN BATAM Barlian, Tria Dara; Hafiar, Hanny; Fatma S, Diah
Avant Garde Vol 4, No 1 (2016): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.632 KB) | DOI: 10.36080/avg.v4i1.211

Abstract

As of the biggest tax report contributor in Indonesia, Batam is one of the advance city, but Batam is not guaranteed free from obstacles and barriers which blocked the investment activity in Batam. This obstacle inter alia is a lot of demonstration activity in Batam. Those protesters wreck the public facilities, main road, police office, and the investor’s company. These anarchy activities make the investor become worried and questioning BP Batam effort to handle this situation. BP Batam already did some effort to muffle the demonstration that happen in Batam but the demonstration is still going on until now. That’s why researcher choose topic. The focus on the study: How’s the Crisis Management on the Handling of Demonstration Issue Among Investor by the Batam Indonesia Free Zone Authority. This research used qualitative approach with the constructivism paradigm and case study form of study. The subjects were BP Batam officials. Data were collected through in depth interview, passive participant observation, literature study, documenter study, and online data tracing. Using symbolic interactionism as theory by George Herbert Mead. The result of this research revealed that issue management aspect which is conducted by the Batam Indonesia Free Zone Authority when demonstration strike for investor, first BIFZA will call the authority to execute securing vital objects. After that BIFZA will give information through online media and offline media. The next step is BIFZA organize a business gathering and invite foreign investor and local investor to deliver information related to demonstrations and finally investor gain information about demonstration and BIFZA effort to manage it. The communication pattern that the Batam Indonesia Free Zone Authority did to handle demonstration issue were interacting with it's public.
GLOBALISASI MEDIA DAN PENYERAPAN BUDAYA ASING, ANALISIS PADA PENGARUH BUDAYA POPULERKOREA DI KALANGAN REMAJA KOTA BANDA ACEH Hamdani M. Syam
Avant Garde Vol 3, No 1 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.949 KB) | DOI: 10.36080/avg.v3i1.19

Abstract

Media globalisasi telah memberikan dampak yang luar biasa untuk negara-negara berkembang sepertiIndonesia, terutama efek dalam hal budaya. Banda Aceh adalah kota yang terletak di barat Indonesiadan juga ibu kota provinsi. Sejak dekade Olden, masyarakat Aceh dikenal sebagai orang-orang yangmenjadikan Islam sebagai nilai-nilai, norma dan standar etika dalam kehidupan sehari-hari. Hal inijuga membuat panduan bagi masyarakat Aceh dalam melaksanakan sejumlah interaksi sosial. Namun,secara tidak langsung media Banda Aceh telah menyerap konten adalah globalisasi. Penelitian inibertujuan untuk melihat dampak media globalisasi terhadap identitas budaya anak muda di BandaAceh. Untuk mendapatkan hasil yang mendalam, penelitian ini menggunakan dua pendekatan yangkuantitatif dan kualitatif. Data dikumpulkan melalui survei dan wawancara mendalam. Hasilpenelitian menunjukkan bahwa media globalisasi telah mampu mempengaruhi kehidupan orang-orangmuda di Banda Aceh untuk meninggalkan budaya mereka sendiri dan kemudian melaksanakanbudaya lainnya. Nilai korea yang telah disampaikan melalui media di Aceh telah mampu menyerapbagi kaum muda di Banda Aceh.
RASIONALITAS NARATIF DALAM MEMORI ALTERNATIF MEDIA (Pembingkaian Peristiwa 1965 pada Berita Media Daring) Muhammad Aswan Zanynu
Avant Garde Vol 6, No 1 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v6i1.701

Abstract

Technology is not always related to hardware, but also related to its optimal use. Online news media has a number of advantages that are not owned by conventional media, such as space availability. In presenting an event in the past, news sites can technically provide alternative narratives. It is important to reveal how the online news media presents a number of important events in 1965. The focus of the study is emphasized on the aspect of narrative rationality. Using framing analysis of a number of articles in nine news sites, the study found that the arguments presented do not fully satisfy aspects of “coherence” and “fidelity”. There is still an incompatibility of substance when compared to other texts. Similarly, the alternative variations of memory presented are still more often a repetition of a number of known things. The support of media technology can not be utilized to improve the quality of the narrative presented over the past.
MODEL KOMUNIKASI ANTARBUDAYA MAHASISWA NUSA TENGGARA TIMUR DENGAN PENDUDUK TAMBAK BAYAN YOGYAKARTA PASCA PERISTIWA SEBONGAN Mario Yohanes Paulus Riberu; Puji Lestari; Christina Rochayanti
Avant Garde Vol 3, No 2 (2015): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.639 KB) | DOI: 10.36080/avg.v3i2.67

Abstract

Perbedaan budaya bisa menimbulkan konflik dan berdampak pada perubahan pola komunikasi. Peristiwa penembakan yang terjadi di Lapas Cebongan dan menewaskan empat warga dari NTT memberi pengaruh yang besar terhadap perubahan pola komunikasi antarbudaya mahasiswa NTT di Yogyakarta khusunya di Tambak Bayan. Tujuan penelitian ini untuk menemukan model komunikasi antarbudaya antara mahasiswa NTT dengan penduduk Tambak Bayan dan mengidentifikasi upaya-Avant Garde | Jurnal Ilmu Komunikasi VOL 3 NO.2 Desember 2015 | 198upaya apa saja yang dilakukan oleh mahasiswa NTT untuk menjaga hubungan baik dengan penduduk Tambak Bayan. Teori yang digunakan adalah teori etnosentrisme dan face negociation theory. Metode penelitiannya kualitatif dengan teknik pengumpulan data wawancara dan observasi. Hasil penelitian menunjukkan adanya perubahan dalam pola komunikasi antarbudaya mahasiswa NTT dengan penduduk Tambak Bayan. Sebelum peristiwa Cebongan, proses komunikasi antardua kelompok beda budaya ini berjalan secara interaktif dan kooperatif. Pola komunikasi antarbudaya mahasiswa NTT dengan penduduk Tambak Bayan berubah menjadi saling curiga dan berprasangka negatif sejak peristiwa Cebongan. Terdapat hambatan-hambatan komunikasi seperti isu perbedaan suku agama dan ras (SARA), adanya ancaman, penolakkan, yang pada akhirnya menumbuhkan sikap etnosentris dalam masing-masing kelompok. Sebaiknya mahasiswa NTT dan penduduk Tambak Bayan berkolaborasi agar hubungan antaretnis bisa kembali membaik dan terwujud rasa nyaman.
INTERPERSONAL COMMUNICATION HUSBAND WIFE (Case Study: Why of affair between husband and wife) Swastiningsih Swastiningsih
Avant Garde Vol 4, No 2 (2016): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v4i2.607

Abstract

All creatures that exist in this world was created in pairs, it is characterized by the occurrence of a marriage that begins on the mutual attraction of the pair of the opposite sex. When there is a meeting, they then hold interaction where the interaction is inseparable from communication. Interpersonal communication that occurs is possible to implement the adaptation strategy to solve the problems. The theory used is the Information Manipulation Theory of Steven Mc Cornack (1992). This theory explains how people lie and how people be lied. The paradigm of constructivism and method of research is the first form of a case study. Conclusion: How do people lie, when facial expression does not match with the body language, likely that he lies. Infidelity in couples, not always originated from the conflict. There was also due to the hyper sex, habits, grudges, and there is a desire to try on different physical. The biggest factor causes infidelity is the present of their emotional conflicts that occur in the interpersonal relationship between husband and wife, where the conflict arisesJurnal Avant Garde Volume 4 Nomor 2 Desember 2016 90because of unmet emotional needs of her marriage partner. All that cheating will gain physical satisfaction, but morally, they are haunted by guilt prolonged. Suggestion. 1. If there are early symptoms of infidelity,
KLAIM HALAL DAN MAKNA HIJRAH PADA IKLAN PRODUK HALAL DALAM PERSPEKTIF IBU-IBU MUSLIMAH Alma Mandjusri
Avant Garde Vol 5, No 2 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i2.625

Abstract

This research aims to identify the participatory interpretation of Moslem mothers as theaudience of the halal’s product advertisement. The theory used in this research isreception analysis to see how the media and audiences interact with one another as theagent. The research object is the TV commercial of Total Almeera – the first halaldetergent in Indonesia. The technique of data collection is by conducting a FocusGroup Discussion consisted of Moslem mothers and career educators. The results of theresearch found that most participants indicate the position of the dominant (hegemonicreading) which contained beliefs as adherents of Islam. Being a small percentage ofparticipants indicating position negotiated reading or basically received but felt halal isnot enough before there is no guarantee of passes the test for sensitive skin. As for themeaning of "hijra", most of the participants indicate the position of the dominant(hegemonic reading) that the participants feel savvy and familiar with the word Hijra.While a small percentage of participants indicating position of opposition (counterhegemonic reading), or reject the use of the concept of hijrah on TV commercial since itassumes not all moslems audience.
STRUKTUR NARASI MEDIA GAME “WARCRAFT 3: REIGN OF CHAOS” Studi Pada Media Seni Kontemporer Arief Ruslan
Avant Garde Vol 2, No 2 (2014): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.304 KB) | DOI: 10.36080/avg.v2i2.37

Abstract

Warcraft 3: Reign of Chaos memberikan permainan yang lebih dari sekadar soalkemenangan-kekalahan, scoring, dan reward, tetapi juga menawarkan narasi (jalan cerita).Penelitian ini akan melihat bagaimana struktur narasi yang dibangun dalam memperlihatkanperkembangan penokohan dan cerita melalui alur, latar, dan juga konflik-konflik yangdialami tokoh dalam setiap permainannya. Cerita tersebut memperlihatkan bahwa kejahatantidak selalu datang secara tiba-tiba, melainkan bisa mempunyai struktur cerita denganmenghubungkan kausalitas sehingga penokohan dapat dilihat sebagai tokoh antagonis.Dengan analisis struktur narasi peneliti melihat W3ROC memberikan pandangan kepadapemain bahwa kejahatan atau kebaikan bukan hanya datang dari sifat yang sama (statis),tetapi juga bisa dari yang berbeda (dinamis). Artinya kejahatan bisa saja hadir dari seseorangyang baik atau sebaliknya, melalui peristiwa-peristiwa yang dilalui oleh tokoh tersebut.

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