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INDONESIA
Jurnal Manajemen dan Bisnis (Performa)
Published by Universitas Islam Bandung
ISSN : 18298680     EISSN : 25990039     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Performa Journal publishes articles and brief communication with management theme (marketing, human resources, financial, operations, startegy), Islamic ecomy general economy, islamic and general approches development study, business in islamic and general basis.
Arjuna Subject : -
Articles 188 Documents
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Dampak Media Sosial Terhadap Pembelian Tidak Terencana Pada Toko Retail Dedy Ansari Harahap; Aminuddin Irfani; Huriah Rachmah; Dita Amanah
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.10306

Abstract

Dampak Pembelian Panik Terhadap Pembelian Tidak Terencana Pada Toko Retail. Penelitian ini bertujuan untuk menganalisis pengaruh pembelian panik terhadap pembelian tidak terencana pada toko retail. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory. Sampel penelitian terdiri dari 210 responden dan diolah secara statistik dengan metode regresi linier sederhana menggunakan aplikasi SPSS versi 26.0. Itu Hasil penelitian menunjukkan bahwa pembelian panik berpengaruh terhadap pembelian tidak terencana pada toko retail. Hasil temuan ini menunjukkan bahwa rasa cemas dan takut yang dirasakan masyarakat pada masa pendemi terhadap kebutuhan rumah tangganya menyebabkan terjadinya pembelian panik.  Hal ini berkaitan dengan ketersediaan barang dan keperluan masing-masing dari masyarakat untuk memenuhi kebutuhan sehari-harinya sehingga menimbulkan kecenderungan pembelian yang tidak terencana pada saat berbelanja di toko retail.
Leveraging Rugby Event to Enhance The Economic Development of MSMEs in Garut Mochamad Malik Akbar Rohandi; Eka Tresna Gumelar; Cici Cintyawati; Rezi Muhamad Taufik Permana
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.10100

Abstract

Since the past several decades, sports are increasingly in demand by people in the world, including the Indonesian. This is supported by the large number of sports activities held in in Indonesia, like Rugby sporting event. Rugby is a sport and needs to be introduced further to the public considering its enormous benefits in building positive character for young people. The purpose of this research is to promote the sport of Rugby in Indonesia, especially in West Java, as well as to stimulate the economy of Micro, Small, and Medium Enterprises (MSMEs) around the area of this sporting event through training programs. This research used participatory techniques through mentoring and training methods, assistance to PRUI West Java from and during the event and training to MSMEs around the event area. This research uses descriptive qualitative approach by utilizing the primary data obtained from the participatory technique. The results of this study indicate that with this Rugby sport activity, MSMEs can obtain economic benefits in the form of an increase in income by 56.37%. This event then became a medium for MSMEs to promote and sell their products to the visitors of this event.
PENGARUH KERAGAMAN PRODUK DAN PROMOSI PENJUALAN TERHADAP MINAT BELI ULANG DI ONLINE SHOP IG MAMAMERAMU Yenny Maya Dora; Cania - Sukma
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.10095

Abstract

Sejak menyebarnya pandemi Covid 19 semua kegiatan dilakukan secara online. Tidak terkecuali kegiatan pemasaran produk/jasa, hal ini merupakan salah satu strategi agak usaha dapat tetap berjalan. Tetapi hal ini juga menimbulkan persaingan antar pengusaha sejenis. Tujuan penelitian ini untuk mengetahui pengaruh keragaman produk dan promosi penjualan terhadap minat beli ualang di Online Shop Mamameramu. Metode penelitian ini menggunakan metode deskriptif dan verifikatif. Data didapat dengan menyebarkan kuesioner pada sampel sebanyak 120 orang konsumen Mamaeramu. Data yang didapat akan dianalisa menggunakan SPSS 26.0. Adapun hasil penelitian ini didapatkan bahwa keragaman produk secara parsial berpengaruh terhadap minat beli ulang di Online Shop Mamameramu, dan Promosi penjualan secara parsial juga berpengaruh terhadap minat beli ulang di Online Shop Mamameramu. Sedangkan hasil uji secara simultan didapatkan Keragaman Produk dan Promosi Penjualan secara bersama-sama berpengaruh pada minat beli ulang konsumen. Semakin beragam produk yang tersedia dan konsistennya promosi penjualan yang dilakukan oleh Online Shop Mamameramu akan meningkatkan minat beli ulang konsumen pada Online Shop Mamameramu. 
Analyze The Marketer Activity in Digital Era with Implemented Digital Ethic Rezi Muhamad Taufik Permana; Syifa Fauziah Hamidah
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.10483

Abstract

Digital technology has become part of marketing activities for a marketer, every marketer is currently required to be able to implement digital marketing activities. On the other hand, the use of digital technology raises issues that are hotly discussed, especially ethical issues.This research was conducted with a qualitative descriptive approach by looking at the theories of marketing and digital ethics. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review. The results show that digital skills and expertise alone are not enough for a marketer. To become a reliable marketer in the digital world, it is very necessary to know and apply digital ethics.
Meningkatkan Potensi Desa Pagerwangi Melalui Produktivitas dengan Pengembangan UMKM sebagai Wujud Ekonomi Kreatif Desa Roro Arinda Reswanti Julian Pratama; Ajeng Fitri Ningtiyas; Husni Mauludin; Meryola Christina Larosa; Kautsar Ath Thaariq
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.10703

Abstract

Mitra disini merupakan pelaku usaha UMKM yang bergerak dibidang kicimpring. Lokasi usaha terdapat di tempat tinggal mitra itu sendiri yang terletak di RW.10 Desa Pagerwangi. Produk yang dibuat bisa dibilang masih sederhana dan belum mengikuti perubahan zaman. Permasalahan yang dihadapi oleh mitra adalah terkendala dibidang peralatan yang dari kuantitas belum terpenuhi dan beberapa tidak layak untuk dipakai, dari bidang pemasaran, mitra hanya mengandalkan penjualan dengan berkeliling atau memasarkannya di satu pasar. Dibidang kemasan, mitra kurang memperhatikan pentingnya pengemasan yang baik dan menarik dan beberapa mitra belum memiliki labelnya sendiri, serta dari pemasukan dan pengeluaran pun transaksinya tidak selalu dicatat dengan baik. Solusi yang ditawarkan yaitu berupa beberapa program yang dirancang oleh tim. Tujuan dari adanya kegiatan program tersebut adalah untuk membantu mitra dalam segala aspek untuk meningkatkan UMKM kicimpring yang khas pada masyarakat tersebut.
PENERAPAN ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PADA RAMAYANA, ALUN-ALUN KOTA MALANG (STUDI PADA RAMAYANA ALUN-ALUN KOTA MALANG) Retno Ayu Dewi Novitawati
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.9853

Abstract

Distributing products, both goods and services to consumers' hands to meet consumer needs and desires, is one of the important roles of marketing. The existence of a company needs to be analyzed to determine the company's environmental conditions both internally which includes strengths and weaknesses, and externally including opportunities and threats. The purpose of this study was to determine the application of SWOT analysis in determining marketing strategies at Ramayana Alun-Alun Malang.The type of research approach carried out in this study is through a qualitative descriptive approach. Data collection techniques in this study were through observation, interviews, questionnaires, and documentation. Analysis of the data used in this study is to use analysis, IFAS, EFAS and SWOT. The results of the study show that the Ramayana Alun-Alun Kota Malang internally has a competitive strategy and is fairly strong. Externally Ramayana can take advantage of all opportunities well to avoid threats. Based on the SWOT matrix, Ramayana Alun-Alun Kota Malang supports an aggressive growth policy.  
MONEY MANAGEMENT DALAM INVESTASI CRYPTOCURRENCY Nurul Huda; Yeremias Lake; Yesus Armiro Korbaffo
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.9973

Abstract

Berdasarkan data dari Chain Analysis, menyatakan bahwa jumlah investor cryptocurrency di negara Indonesia menduduki peringkat ke-5 di kawasan negara Asia Tenggara setelah negara Vietnam, Thailand, Filipina, dan Malaysia. Dan menempati urutan ke-25 di dunia pada tahun 2021. Pertumbuhan eksponensial jumlah investor dan transaksi cryptocurrency tersebut harus dibarengi dengan pemberian edukasi dan literasi secara masif karena instrumen investasi cryptocurrecy ini masih relatif baru dan tergolong high risk high return. Tujuannya agar para investor memiliki wawasan dan pengetahuan yang baik tentang cryptocurrency. Money management menjadi salah faktor kunci keberhasilan dalam berinvestasi. Dengan diterapkannya money management yang baik dapat meningkat potensi keuntungan / return dan meminimalisir risiko kerugian investasi pada aset cryptocurrency.
Consumers Intention to Purchase Furniture Product Online in Bali: Using Modified of Technology Acceptance Model (TAM) Mahmud Budianto; Nyoman Sri Subawa
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.9486

Abstract

The purpose of this study was to determine consumer perceptions of purchasing furniture through an e-commerce platform. The technology acceptance modification was further developed to be proposed in investigating website quality, service perception, and product perception on consumer purchase intention of online furniture items. Trust here acts as a mediator to study its effect on consumer intentions. Meanwhile, the influence of website quality, service perception, and product perception were analyzed for the modified constructs of the technology acceptance model, namely perceived ease of use, and perceived usefulness. 130 respondents were surveyed and analyzed using the Smart PLS technique. The results show that product perception has a positive effect on perceived usefulness and trust. Then the perception of service only has a positive effect on perceptions of usability and perceived ease of use. Website quality also affects trustworthiness and perceived ease of use. Perceived ease of use also impacts perceived usefulness. Meanwhile, Attitude to use has a direct positive effect on perceived usefulness, perceived ease of use, and trust. And lastly, the intention to use is directly influenced by the attitude to use.
Macroprudential Intermediation Instruments Policy on Mitigating Risk Management Sharia Bank in Indonesia Putri Fariska; Ajeng Luthfiyatul Farida; Mochamad Malik Akbar Rohandi
Jurnal Manajemen Bisnis Performa Vol 20, No 1 (2023)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i1.11852

Abstract

Sharia banks must face various operational risks, including shifting from macroeconomic, regulatory factors. The central bank has set minimum policies that must be met by sharia banking in managing risk management so that bank operations can run consistently and prudently under sharia principles. During the pandemic, the central bank has issued stimuli to maintain stability in the financial services sector through a financing restructuring policy for the increase in defaults in the economic recession in Indonesia. And also issued a policy to regulate the Macroprudential Intermediation Ratio to mitigate the impact of increasing risks on the domestic economy. Previous studies stated that macroprudential policies could reduce banks' risk level, but lack of research on Islamic banks. So this study aims to examine the Effectiveness Macroprudential Intermediation Instruments Policy on Mitigating Risk Management Sharia Bank. Using Vector Autoregression and Impulse Response to capture short and long-term impacts along with a causal relationship from 2015 to 2021. This study indicates that the Macroprudential Intermediation Policy effectiveness affects financing and liquidity risks. There's a causal relationship between the Macroprudential Intermediation Policy and financing risk and vice versa, but not in liquidity risk. The response due to shocks between the Macroprudential Intermediation  Policy, financing risk, and liquidity risk are not convergent except in the short-term mismatch ratio. So, managing Effectiveness Macroprudential Intermediation Instruments Policy on Mitigating Risk Management Sharia Bank is vital for Islamic banking, because if a shock occurs in this process, the impact will occur in the long term and can lead to bankruptcy.
MOSLEM UNDERGRADUATED STUDENT ENTREPRENEURIAL PREFERENCE: PAST PROFILE Eka Tresna Gumelar
Jurnal Manajemen Bisnis Performa Vol 20, No 1 (2023)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i1.11756

Abstract

The concept of entrepreneurship is still a debate whether it needs to be taught in formal education or not, but all agree that an entrepreneur is one of the economic drivers of a nation. The purpose of this research is to investigate student entrepreneur profile based on their past experiences especially among Moslem student using past profile self-assessment of Timmons and Spinelli Jr. The research used a quantitativemethodological approach. Questionnaires were sent out to respondents selected by the researcher using purposive sampling method.  The results showed that the students placed capital such as personal savings, bank loans or investor funds, as the most important preference in their entrepreneur profile, is very logical for entrepreneurs who want to become the owner of a new business. In other hand, status and prestige were the last reasons in building their business. This shows that all students consider there is no relationship between entrepreneur status and the decision to become an entrepreneur. 

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