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Jurnal Ekonomi Manajemen
Published by Universitas Siliwangi
ISSN : 24772275     EISSN : 26857057     DOI : -
Jurnal Ekonomi Manajemen (P-ISSN: 2477-2275, E-ISSN: 2685-7057) merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran yang dikelola dan diterbitkan oleh Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi secara periodik dua kali dalam setiap volume.
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Articles 119 Documents
URGENSI PERENCANAAN SDM SEBAGAI UPAYA PENYELARASAN STRATEGI BISNIS PERUSAHAAN: KAJIAN LITERATUR Antoni Ludfi Arifin
Jurnal Ekonomi Manajemen Vol 7, No 2 (2021): November 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v7i2.3028

Abstract

HR planning is a strategic matter in implementing corporate strategy, through HR planning it can increase the company's chances of getting the right people, in the right place, at the time needed. Good HR planning must be in-line with the company's vision, mission, long-term objectives, and short-term objectives. This HR planning must be able to be implemented properly by the HR division in order to find the best candidate for the company. This research is a descriptive qualitative research by analyzing the relevant literature related to HR planning. The results showed that the company must be able to compile HR planning that is in line with its vision, mission, long-term objectives, and short-term objectives; the HR division must be able to translate HR planning based on organizational design, job design, in the form of job descriptions, tasks, responsibilities, authorities, as the basis for determining HR planning; HR planning tailored to the company's business development; workload analysis, become the basis for HR planning; and employee turnover rate, can be used as a determination of the company's HR planning.
MENTAL ACCOUNTING DALAM KEPUTUSAN PEMBELIAN ITEM GAME ONLINE “MOBILE LEGENDS : BANG BANG” Azalia Elfreda Sari; Anastasia Filiana Ismawati
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.5204

Abstract

This research was conducted to analyze the effect of mental accounting attitude in the decision of purchasing online game items Mobile Legends: Bang Bang. Mental Accounting has a definition of how a person makes decisions in treating their finances with the ability to manage current and future income. This research will analyze mental accounting with component framing effect,specific control, self control, and self report of purchasing game online items Mobile Legends. The research used a descriptive method with a quantitative approach and used a mental accounting theory. Sample taken out by survey questionnaire with 100 respondents distributed to teenegers with ages 18-25 years. Data processing will be carried out by using Structural Equation Modeling (SEM)with Partial Least Square (PLS). The results of this research conclude that the existence of four components of mental accounting, namely the framing effect, specific control, self-control, and self-report have a positive effect on consumer decisions in purchasingMobile Legends online game items. 
DINAMIKA PERMINTAAN MASKER SELAMA PANDEMIC COVID-19 DI SURABAYA RAYA Salsa Rachma Agustina; Shela Putri Anggraini; Windi Asri Ila Firda
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.3776

Abstract

ABSTRACTThis study aims to understand the dynamics of the demand for masks during the 2019 Coronavirus disease (Covid-19) pandemic. The high demand for masks reflects the level of public awareness in the use of masks, so it can be used as an assumption of the level of virus spread in the community. This study uses a survey method with qualitative data analysis. This study uses primary data and secondary data. Primary data was collected through a questionnaire, secondary data was collected through a literature review of previous research. The population taken are sellers and buyers of masks who are open. There are 20 samples used in this study with accidental sampling. The results show that the demand for masks during the Covid-19 pandemic is influenced by the type of mask and the design of the mask which refers to the fashion trend of the community. The dynamics of the demand for masks can be seen from both positive and negative sides. The positive impact is in the form of alternative use of medical masks when prices increase, while the negative impact is seen by the seller's speculative motive for prices in hoarding medical masks when prices fall and will be sold when prices increase.  Keywords : Pandemic, Mask, Demand ABSTRAK         Penelitian ini bertujuan untuk memahami dinamika permintaan masker selama pandemi Coronavirus disease 2019 (Covid-19). Tingginya permintaan masker mencerminkan tingkat kesadaran masyarakat dalam penggunaan masker, sehingga dapat dijadikan asumsi tingkat penyebaran virus di masyarakat. Penelitian ini menggunakan metode survey dengan analisis data kualitatif. Penelitian ini menggunakan data primer dan data sekunder. Data primer dikumpulkan melalui kuesioner, data sekunder dikumpulkan melalui kajian pustaka penelitian terdahulu. Populasi yang diambil adalah penjual dan pembeli masker yang bersifat terbuka. Terdapat 20 sampel yang digunakan dalam penelitian ini dengan accidental sampling. Hasil penelitian menunjukan bahwa permintaan masker selama pandemi Covid-19 dipengaruhi oleh jenis masker dan desain masker yang mengacu pada trend fashion masyarakat. Dinamika permintaan masker dapat dilihat dari sisi positif dan negatif. Dampak positif berupa alternatif penggunaan masker medis ketika harga meningkat, sedangkan dampak negatif terlihat adanya motif spekulatif oleh penjual terhadap harga dalam penimbunan masker medis ketika harga turun dan akan dijual ketika harga meningkat. Kata Kunci  : Pandemi, Masker, Permintaan
EFFECT COMPENSATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. CIREBON NOBLE POWER ARTERIA MINE PRODUCTION PART Nurul Hidayah; Ade Solehudin; Sandi Nasrudin Wibowo
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.5367

Abstract

HR has a major contribution when determining the development of a company. The method used in this research is a quantitative method to understand the impact of compensation and job satisfaction on staff performance at PT. Cirebon noble power artery. The population of this research is the permanent staff of PT. Arteria Daya Mulia Cirebon, with a total of 55 employees, analyzed the data using multiple linear regression. The results of the research show that partial compensation has a good and significant impact on staff performance. Job satisfaction has a good and significant impact on staff performance. Meanwhile, compensation and job satisfaction have a good and significant impact on staff performance, which is shown using the calculated F value Ftable which is 176,727 3,18 and significant 0.000. The ability of compensation variables and job satisfaction variables in expressing staff performance is 86.7% , the remaining 1.33% is influenced by factors that have not been studied. With this multiple linear regression equation Y = 2506 0.130 0.854
EXPERIENCES DAN NEED FOR UNIQUENESS MEMOTIVASI PELANGGAN COFFEE SHOP AREA JABODETABEK DALAM MELAKUKAN SWOM. Fani Ahmad Fauzi; Kurniawati Kurniawati; Andri Kurniawan; Devi Kartika; Florensia Florensia; Soefhwan Soefhwan
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.4701

Abstract

This study is conducted with the aims of assessing the effect of Experiences, Reflection of Self, Need for Uniqueness on the contribution of sWOM mediated by Opinion Leadership in coffee shops in the Greater Jakarta area. The sampling procedure used to collect relevant data was using a questionnaire. The study was conducted on 190 respondents as purposive sampling. Data analysis using SEM (structural equation modeling) and Analysis of Moment Structure (AMOS) software. The results of data analysis showed that opinion leadership factors and need for uniqueness positively affected on the contribution of sWOM, while experience and self-reflection had a positive effect on the contribution of sWOM if through opinion leadership mediation. The findings of this study provide advice to coffee shop’s entrepreneurs in Jabodetabek to pay more attention to elements such as places, services and products that can provide different experiences for consumers, unique, and in accordance with the image of consumers who are targeted, so that they can motivate customers to do sWOM. On the other hand, it is also recommended to optimize the role of opinion leaders in social media to promote through their influence in the digital world.
PENGARUH MEDIA SOSIAL TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN KONSUMEN: ANALISIS BIBLIOMETRIK Arief Budiyanto; Ibrahim Bali Pamungkas; Alvin Praditya
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.5468

Abstract

This study describes how the development of research on buying interest and purchasing decisions on social media, ranging from keywords that have a lot to do with the theme of the influence of social media on consumer behavior, and the number of publications in terms of timelines, to the trend of publications on social media research. All of them are summarized through bibliometric analysis of 73 journals that are used as references. In collecting journals, researchers use certain criteria and the sources used as references must be indexed into the SINTA (science and technology index) owned by the Ministry of Education and Culture with a SINTA limit of 2-6. It was found that Instagram is the most widely used social media research theme, and social media is widely used not only for transactions but also to be able to introduce products or services owned by marketers to potential consumers and is more directed to the branding process. The clothing and beauty products sector is the sector that is most widely discussed in the next social media research theme, which is the market and food and beverage sector.
The Relationship of 4Ps Marketing Mix to the Satisfaction of Baturraden Local Tourists Hana Afifah; Reza Rahmadi Hasibuan
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.5162

Abstract

The aim of this study is to examine the relationship of 4P’s marketing mix which consists of Product, Price, Place, and Promotion as independent variables to the satisfaction of Baturraden local tourists as dependent variable. The quantitative method approach is implemented in this study which focused on Banyumas local tourists who have visited Lokawisata Baturraden. The sample size was calculated using Taro Yamane formula with the population based on the BPS data of Baturraden visitors in 2018, and the results obtained was 100 respondents. Five Likert Scale questioners were distributed to collect the data and Multiple Linier Regressions was employed for the analysis. The result showed that the variable Place has a significant effect to the Baturraden local tourists’ satisfaction with coefficient regression around 0.281 (28.1 percent), follows by Product with coefficient regression around 0.185 (18.5 percent). Meanwhile, other two variables such as price and promotion have no effects to the Baturraden local tourists’ satisfaction
MENCIPTAKAN RESONANSI MEREK MELALUI KEPERCAYAAN BERDASARKAN PADA DAYA TARIK MEREK Ari Arisman; Dona Setia Umbara
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.4190

Abstract

The purpose of this study was to find out how the influence of brand attractiveness in building brand trust and increasing brand resonance in Indonesian local shoe brand users. This is a verification research, using survey methods, and collecting data by distributing a questionnaire of 125 respondents who are consumers of local Indonesian brand shoes who have purchased the product more than once using purposive sampling technique. The analytical tool used in this research is Structural Equation Modeling (SEM) where the analysis results show that brand attractiveness is proven to be the right strategy in creating brand trust and brand resonance. Brand trust which is based on the evaluation of attractiveness also proves to be an antecedent of the formation of brand resonance in consumers of local Indonesian brand shoes.
PENERAPAN 7 PILAR KOMUNIKASI BISNIS PRODUK BARENBLISS DI INDONESIA Rifa Syakira Salman; Cecep Safaatul Barkah; Lina Auliana; Iwan Sukoco
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.5188

Abstract

The presence of Barenbliss in Indonesia was accompanied by the increasing popularity of K-beauty which became the K-wave phenomenon, this is also influenced by the existence of K-pop and K-drama which are favorites by most Indonesian people. So Barenbliss products gained popularity in a short time. The recognition of Barenbliss among people who love beauty products cannot be separated from the business communication strategy used by the company.The focus of this research is to reveal how the 7 pillars of business communication strategies are used by Barenbliss to increase brand awarenes. Qualitative research method is the method used in this study, and observation is the data collection technique used in the study. The results of this study are that Barenbliss has carried out a business communication strategy well, it can be seen from the speed with which products gain popularity and some products become favorite products on one of the largest online shopping platforms in Indonesia, and also become the choice of several women based on beautynesian data, but BNB products still require publications to reach all levels of society, especially women. 

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