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JBIMA (Jurnal Bisnis dan Manajemen)
Published by Universitas Peradaban
ISSN : 23389729     EISSN : 25988948     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The journal provides a forum for original research articles and reviews from various topic in business and management, including but is not limited to Business Strategy and Policy, Entrepreneurship, Micro and Small Medium Enterprise, Financial Management, Corporate Finance, Behavioral Finance, Banking and Finance, Capital Market, Islamic Finance, Risk Management, Marketing Management, Product Innovation Management, Human Resource Management, Organizational Behavior, Production and Operational Management, Supply Chain Management, and Strategic Management. The journal publishes theoretical or empirical manuscripts twice in a year (March and September).
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Articles 7 Documents
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Search results for , issue "Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)" : 7 Documents clear
Peran Inovation Relation Behavior dalam Memperkuat Hubungan Psychological Empowerment dan Affective Commitment Employee pada Customer Satisfaction Sahara Sahara
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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The purpose of this paper is to seek to examine the mediating role Relation Innovation Behavior (IRB) in association with psychological empowerment (PE) and Affectif Commitment employe (AC) to improve Customer Satisfaction (CS) in the industry small and medium enterprises (SME) sector services in Cirebon, Indonesia. Respondents in this study were employees and managers of SMEs by 115 respondents. Structural equation modeling and confirmatory factor analysis was performed to evaluate hypothetical model. The size of the reliability and validity were also examined. Findings: Statistical analysis showed that following each PE and AC have a positive impact on the AC, and AC affecting CS. The practical implications of this research provide a complete picture of power relations in building relationships in the SME sector and offer a deeper understanding of the factors affecting the AC, and how air conditioning affects CS. This understanding will help practitioners formulate human resources policies are effective and restructure their training programs to increase the level of commitment and performance of their employees who directly be felt customers in improving customer satisfaction.
Analisis Pengaruh Lokasi, Produk, Citra Merek dan Promosi Terhadap Keputusan Pembelian Mobil Suzuki (Studi Kasus di PT Gedong Jembar Pemalang) Hartoyo Hartoyo; Santi Suciningtyas
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
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This research entitle the “ Analysis of influence location, product, brand image, and promotion to purchase decision Suzuki car” (Case Study in PT. Gedong Jembar Pemalang)”. This research target is : first, to know and analyse influence of location variable to purchase decision Suzuki car variable, second, to know and analyse influence of product variable to purchase decision Suzuki car variable, third, to know and analyse influence of brand image variable to purchase decision Suzuki car variable, fourth, to know and analyse influence of promotion variable to purchase decision Suzuki car variable, fifth, to know and analyse influence of location variable, product variable, brand image variable, and promotion variable to purchase decision Suzuki car variable. At this research used by sample as much 90 respondents that is some of customer PT. Gedong Jembar Pemalang. As for examination of at this research done with validity test, reliability, classical assumptions, multiple linear regression analysis and hypothesis test in the form of t test and F test. With multiple linear regression analysis at this research obtained by result b1 = 0,237 showing influence which are significance of location variable (X1) equal 0,237 to purchase decision Suzuki car, b2 = 0,188 showing influence which are significance of product variable (X2) equal 0,188 to purchase decision Suzuki car, b3 = 0,177 showing influence which are significance of brand image variable (X3) equal 0,177 to purchase decision Suzuki car, b4 = 0,441 showing influence which are significance of promotion variable (X4) equal 0,441 to purchase decision Suzuki car. While for the hypothesis examination in partial used by t test, obtained by value tcount for location variable (X1) equal to 3,080, product variable (X2) equal to 3,059, brand image variable (X3) equal to 2,716, promotion variable (X4) equal to 2,716 with criterion of ttables of equal to 1,987 used in this examination. And for examination as a whole be used by F test. Be obtained by F count equal to 32,641 with level significance of 0,000 far smaller than 0,05 and bigger than Ftable of equal to 2,48. Coefficient determinant (R2) equal to 60,6%, what mean that purchase decision Suzuki car together be influenced by location variable, product variable, brand image variable, and promotion variable, while the remaining equal to 39,3% influenced by other variables that are not included in the model equations.
Analisis Faktor-Faktor yang Mempengaruhi Kualitas Pelayanan dan Promosi serta Minat Nasabah dalam Memutuskan Menabung di Bank Danamon Simpan Pinjam Unit Pemalang Putranto Hari Widodo; Suripto Suripto
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
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This study entitled “Analysis of The Factors Affecting The Quality of Services and The Promotion and Customers' Interest in Deciding Savings in Bank Savings and Loans Unit Danamon Pemalang” (The case study of danamon bank saving and loan unit pemalang). The purpose of this study was to determine and analyze the effect of significantly variable location of the decision customer savings, promotion to the decision variable customer savings, variable interest rate decision to customer savings and variable service to the customer savings decision. In this research using accidental sampling method, which is a technique-based sample determination or spontaneity factor coincidence and random sampling method, namely sampling on the basis of certain considerations, among respondents who are customers of the institution at least 1 year. The testing in this study conducted by validity, reliability, classical assumptions, multiple linear analysis and hypothesis testing in the form of t test and F test. With multiple linear regression analysis in this study showed b1 = -0.129 variables showed a negative influence Location (X1) to the Customer Decision Saving, b2 = 0,016 variables showed significant influence Promotion (X2) to the Customer Decision Saving, b3 = 0.757 show influence a significant variable interest rate (X3) against Decision Customer Savings and b4 = -0.094 variables showed a negative influence Services (X4) against Decision Customer Savings. To test the hypothesis partially used t test, obtained tcount for variable location (X1) is -1.759, variable Promotions (X2) of 0.178, a variable interest rate (X3) of 8.528 and a variable Services (X4) of -0.654 with criteria t tabel amounting to 1,990 were used in this test. From the F test results obtained Fcount 20.046 with a significance level of 0.000 was much smaller than 0.05 and greater than Ftable of 2.49. Determinant coefficient (R2) of 51.0%, which means that the variable Saving Decision Customer Area affected by variable factors, variables Promotion, variable interest rate and variable service while the remaining 49.0% is influenced by other factors outside the model equations.
Pengaruh Atribut Produk Terhadap Keputusan Pembelian Sabun Pencuci Piring Mamalime di Bumiayu Lufti Fitriani; Cici Widowati
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
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This study is a survey research which conducted on the consumer of Mamalime product in Bumiayu. This study investigates the influence of product attributes, which consisted of packaging, price perception, brand, product quality, and label, to the purchasing decision of Mamalime product consumer in Bumiayu. The population of this study are all of Mamalime product consumer in Bumiayu, and the total sample is 100 respondents which chosen by using non-probability sampling method (convenience sampling). Data that used in this study are consisted of primary data that are taken from questionnaire, and secondary data that are obtained from literatures. The result of this study shows that (1) packaging doesn’t significantly influence to the purchasing decision of Mamalime product consumer in Bumiayu, (2) price perception significantly influences to the purchasing of Mamalime product consumer in Bumiayu, (3) brand significantly influences to the purchasing decision of Mamalime product consumer in Bumiayu, (4) product quality significantly influences to the purchasing decision of Mamalime product consumer in Bumiayu, and (5) label doesn’t significantly influence to the purchasing decision of Mamalime product consumer in Bumiayu.
Pengaruh Citra Toko dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada Toko Grosir Cirebon Asep Gunawan
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
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The purpose of this study was to analyze the Store Image effect on customers loyalty, and Customer Satisfaction on customers loyalty and effect Store Image and Customer Satisfaction jointly towards Customer Loyalty in Grocery Stores Cirebon. The results showed that the image store did not significantly affect customer loyalty, while customer Satisfaction significant effect on the Customer Loyalty. Effect of Store Image and Customer Satisfaction jointly against significant effect of Customer Loyalty.
Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian pada Konsumen Produk Kapal Api White Coffee di Kabupaten Brebes Tika Nur Hidayah; Sugeng Rianto
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
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This study aimed to analyze the effect of brand equity on consumer purchasing decision of Kapal Api White Coffee in Brebes regency. This study examines the elements of brand equity consists of brand awareness, brand association, perceived quality, and brand loyalty by analyzing the influence of the four elements of brand equity on purchasing decision of Kapal Api White Coffee in Brebes regency. Data collection technique in this study uses purposive sampling technique and incidental sampling. Data were collected through questionnaires to 100 respondents of Kapal Api White Coffee in Brebes regency, especially in the area of the Paguyangan and Bumiayu sub-district. Data analysis technique used to answer the hypothesis of this study is multiple linear regression analysis. The results of this study showed that brand loyalty significantly influences purchasing decisions, while the brand awareness, brand association and perception of quality do not significantly influence the purchasing decision. The R Square value is 38.1%. It shows that the effect of brand equity to the purchasing decision can be explained 38.1% by brand loyalty, brand awareness, brand association, and perception of quality, while the rest are influenced by other factors not analyzed in this study.
Perumusan Strategi Guna Peningkatan Daya Saing Sekolah Menengah Kejuruan Ma’arif NU 02 Bumiayu Sumi Nurmayatin; Sutarmin Sutarmin
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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The aims of this research are to: 1) identify the internal factor that can increase the competitiveness of SMK Ma’arif NU 02 Bumiayu, 2) analyze the internal factor that can increase the competitiveness of SMK Ma’arif NU 02 Bumiayu, 3) identify the external factor that can increase the competitiveness of SMK Ma’arif NU 02 Bumiayu, 4) analyze the external factor that can increase the competitiveness of SMK Ma’arif NU 02 Bumiayu, 5)formulate the alternative strategy to increase competitiveness Position of SMK Ma’arif NU 02 Bumiayu. The technique of data analysis uses SWOT (Strength, Weakness, Opportunities, Threats), and continued by using Quantitative Strategic Planning Matrix (QPSM) as a instrumen to determine the most apropiate strategy to increase competitiveness Position of SMK Ma’arif NU 02 Bumiayu. This research is a qualitative research by doing deeply interview to the vice principal of curriculum, teacher, and staff of SMK Ma’arif NU 02 Bumiayu. Furthermore, the data collection also taken by observation, focus group discusion, documentation and literature review. The result of the research showed that based on cartesius diagram the result of internal and external obtained main strategy in the form of growth strategy, Furthermore, based on QSPM could be concluded some best strategies of the other alternative strategies, : 1) intensify promotion, 2) increasing the quality of human resource, 3)funds allocation based on priority scale, 4) utilitize the facilities and infrastructures well.

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