cover
Contact Name
I Made Wira Dharma
Contact Email
wiradharma@undiknas.ac.id
Phone
-
Journal Mail Official
wiradharma@undiknas.ac.id
Editorial Address
-
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Manajemen Bisnis
ISSN : 18298486     EISSN : 26859823     DOI : 10.38043
Core Subject : Economy, Science,
Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.
Arjuna Subject : -
Articles 12 Documents
Search results for , issue "Vol 10 No 1 (2013)" : 12 Documents clear
PERSEPSI PASIEN RAWAT INAP TERHADAP KINERJA RSUD WANGAYA I Made Suardi Kesuma
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.855 KB) | DOI: 10.38043/jmb.v10i1.229

Abstract

Excellent service is an important elemen in the quality of service that in hospital.withgiving satisfaction to the hospital ,as well as in regional pablic hospital wangaya .a hospitalthe dutch pride is expected to provide the best service for statisfation of patien.With hope complacence patiens aciped,the patiens expect interaktion both to serviceprovider ,namely the Docters,nurses and labour non medis.althoug so satisfied patiensresulting in incresed hospital performance.Respondents research these are hospitalized patiens to guarantee access of beingtrated in Rumah Sakit Umum Daerah Kota Denpasar the dutch 125 patients.with the fouevariabel influance positif significan and positive insignifinat are two variabel.Keywords : Service quality,satisfaction and performances.
STRATEGI PROMOSI MELALUI SOCIAL MEDIA NETWORKING I Made Bayu Pranata
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (130.965 KB) | DOI: 10.38043/jmb.v10i1.222

Abstract

As the development of technology which leads the world to globalization era,resulting the change in various fields. Competitive in business among companies in domesticand international market is getting strict, demanding all companies to more aggressive andbrave in decision making as well as applying companies promotion strategy so that theybecome more superior than their competitor. Information technology, particularly internet,influences marketing world strictly, even utilization of internet for marketing is considered asa trend setter. Facebook Marketing is one of the marketing ways through internet by utilizingthe functions available in social networking, Facebook and Twitter.Promotion strategy is a companies’ activity in influencing costumers for buying theproduct offered. Promotion through social media networking is the companies’ obligation,particularly BNI, as a media in introducing its product. Therefore, the problem raised in thisresearch is how about the applying of BNI promotion strategy through social medianetworking, Face book and Twitter.Keywords: Promotion Strategy, Social Media Networking
THE ROLES OF SOCIAL MEDIA ONLINE AND COMMUNITY TO CUSTOMER DECISIONS Dimas Satriawan Sriparno
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.099 KB) | DOI: 10.38043/jmb.v10i1.233

Abstract

purpose of this study were 1) to determine and analyze the effect of theinteraction between departments on the performance of services, 2) to identify and analyzethe effect on the performance of the marketing information system services, 3) To identify andanalyze the influence of environmental observations on the performance of the service. And4) to identify and analyze the effect of service performance against business achievements.Respondents of this study were employees of Bank BNI 46 Main Branch Office Renon,amounting to 101 people. Collecting data in this study using a questionnaire containing 15questions, each question using 10 alternative answers. Analysis of the data used to answerthe research questions and test hypotheses influence the interactions between multipledepartments, marketing information systems, environmental monitoring, business serviceperformance and achievement of statistical methods used Structural Equation Modeling(SEM) with AMOS software version 20The results showed that: 1) This research proves that the interaction betweendepartments in a positive effect on the performance of the service so that it can be said thatthe higher the interaction between departments of a company, then the performance of theservices the company will get better. 2) marketing information systems positively affect theperformance of the service, so it can be said that the better the marketing information systemthat is used, the quality of service provided will be the better. 3) Observation of a positiveenvironmental effect on the performance of the service, so it can be said that the bettercompanies in observing the environment, the better the quality of the company's services and4) the performance of services positively affect the achievement of the company's business, soit can be said that the higher the firm in providing better service the better the achievement ofthe company's businessKeywords : online social media, community, brand awareness, attitude toward brand, customer decision
PERENCANAAN PEGAWAI, KUALITAS PEGAWAI, EFEKTIVITAS KERJA, LINGKUNGAN FISIK DAN KINERJA PEGAWAI Sri Retno Haswati
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.559 KB) | DOI: 10.38043/jmb.v10i1.228

Abstract

In Indonesia, for the past few years, the state revenue from tax sector have a reallysignificant role in the state funding. So, it is only logical that Directorate General of Taxationas the part of the government that officially responsible for the collection of tax revenue needto perfom it’s fucntions at the best it can be. Directorate General of Taxation just as allothers organizations needed human resources as the driver of it’s performance. So in orderto perform it’s functions at the best it can be, Directorate General of Taxation needed thebest human resources it can recruit. Gianyar Tax Office as a part of Directorate General ofTaxation is holding the functions to provide information, deliver services and controllingabout taxation. To perform it’s functions Gianyar Tax Office need to manage it’s humanresouces so they can perform their duty as the driver of the office performance. In practice,there’s a gap between the condition expected and the reality.The purpose of the research is to know, learn and proving the effect of humanresources planning, employee quality, work effectiveness to human resources performance atGianyar Tax Office.The research was a population research. Population of the research was all thegovernment officials of Gianyar Tax Office with 86 officials but only 81 were participat in.Data gathering is done by using questionnaire, observation and documentation at thelocation of the research, which is Gianyar Tax Office. Data analize is done by using SEM.The reseach result showed that there is 78,5% positif influence of human resourcesplanning to employee quality, there is 92,2% positif influence of human resource planning,physical working enviroment and employee quality to working effectiveness, and there is94,6% positif influence of human resource planning, physical working enviroment, employeequality, working effectiveness to employee performance.Keywords : employee performance, human resources management, Structural Equation Modelling
KOMITMEN, IKLIM ORGANISASI, KOMUNIKASI, INOVASI DAN EFEKTIVITAS ORGANISASI Ni Made Suntriani
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.939 KB) | DOI: 10.38043/jmb.v10i1.232

Abstract

The research was based on the fact that human resources have differences in attitudeand experiences as an actor of organization. The differences caused every person whoperformed activities in organization have different ability and performances as well onvacation. The research was done at Ministry of Religion office Education and TrainingCentre Denpasar, the research were to find out the effectiveness of commitment, organizationclimate, communication, innovation and organization effectiveness. Respondents of thisresearch were the Employees of Ministry of Religion office Education and Training CentreDenpasar, consist of 137 people. The data were collected by distributed the questionnairewhich consist of 27 questions, each of it used 10 alternative answer questions. The Analysisof the data were used to answer the research question and hypothesis testing of effectivenesscommitment, organization climate, communication, innovation and effectivenessorganization, the researcher used statistical methods and structural equation modeling(SEM) with AMOS Software version 16.0Keywords: commitment, organization climate, communication, innovation andorganization effectiveness
PELAYANAN PRIMA, KOMUNIKASI ANTARPRIBADI, GAYA KOMUNIKASI ACCOUNT REPRESENTATIVE, MOTIVASI, DAN KEPUASAN WAJIB PAJAK MEMBAYAR PAJAK I Gede Dwi Adnyana
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.059 KB) | DOI: 10.38043/jmb.v10i1.226

Abstract

The purpose of this study was to investigate and analyze: (1) the influence ofexcellent service towards the taxpayers motivation to pay taxes, (2) the effect ofinterpersonal communication to motivate taxpayers to pay taxes, (3) the influence ofAccount Representative communication styles towards the taxpayers’ motivation to paytaxes, (4) the influence of excellent service towards the satisfaction of taxpayers in payingtaxes, (5) the effect of interpersonal communication towards the satisfaction of thetaxpayers in paying taxes, (6) the effect of the communication styles of AccountRepresentative towards the satisfaction of the taxpayers in paying taxes, (7) the effect ofmotivation towards the satisfaction of the taxpayers in paying taxes.The research method used was a survey study, using purposive sampling with asample size of 152 people. The technique of the data analysis used was Structural EquationModeling (SEM).Based on the results of the study can be concluded as follows: excellent service hasa positive and significant impact on the motivation of taxpayers to pay tax of 0.360.Interpersonal communication has a positive and significant impact on the motivation of0.023. Communication style has a positive and significant impact on the motivation of0.745. Excellent service has a positive and significant impact on satisfaction of 0.548.Interpersonal communication has a positive and significant impact on satisfaction of0.237. which means the better interpersonal communication carried by AccountRepresentative, the higher the satisfaction of taxpayers in the Tax Office PratamaDenpasar Barat, and vice versa. Communication style has a positive and significant impacton satisfaction of 0.689 which means the better communication style carried by AccountRepresentative, the higher the satisfaction of taxpayers in the Tax Office PratamaDenpasar Barat, and vice versa, and motivation has a positive and significant impact onsatisfaction of 1.794, which means the higher the motivation, the higher the satisfaction oftaxpayers in the Tax Office Pratama Denpasar Barat, and vice versa.
PENGARUH CORPORATE REBRANDING TERHADAP LOYALITAS NASABAH BNI DENPASAR MELALUI BRAND ASSOCIATIONS, KEPUASAN, DAN REPUTASI PERUSAHAAN Ni Putu Sri Mulyani
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (345.527 KB) | DOI: 10.38043/jmb.v10i1.231

Abstract

The research was an explanatory by means of cross sectional method.Comprehensively, the objective of this research was to prove and analyze the effect of :corporate rebranding to customers’ loyalty, corporate rebranding to brand associations,corporate rebranding to customers’ satisfaction, corporate rebranding to corporatereputation, brand associations to customers’ satisfaction, brand associations to customers’loyalty, customers’ satisfaction to corporate reputation, customers’ satisfaction to customers’loyalty.This research using 130 respondents taken by systematic random sampling withproportional allocation. The instrument used were questionnaires. The technique ofanalyzing data was Structural Equation Modelling or SEM by means of AMOS PackageProgram, version 18.0.Keywords: corporate rebranding, brand associations, satisfaction, corporate reputation, loyalty.
STRATEGI PEMASARAN DAN DAYA SAING PT. TELEKOMUNIKASI SELULER Ary Wira Andika
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.464 KB) | DOI: 10.38043/jmb.v10i1.225

Abstract

The title of the study is "Marketing Strategy and Competitiveness PT.Telekomunikasi Selluler (Telkomsel) Denpasar Bali". The purpose of this study was todetermine management strategies PT. Telekomunikasi Selluler (Telkomsel) face theopportunities, threats, strengths and weaknesses in marketing their products and the rightof marketing strategy for PT. Telekomunikasi Selluler (Telkomsel) to face competition,with analysis of the IE Matrix (Internal External) and a SWOT analysis of the strengths(strengths), weakness (weakness), opportunities (opportunities), threats (threats) at PT.Telekomunikasi Selluler (Telkomsel) Denpasar Bali.The research method used is descriptive qualitative research method of analysis, SWOTMatrix, IFAS Matrix (Internal Factors Analysis Summary) and EFAS Matrix (ExternalFactors Analysis Summary).The results were analyzed using matrix after IE indicates that the current PT.Cellular Telecommunications (Telkomsel) Denpasar Bali, can harvest or divestmentstrategy. Using a SWOT matrix shows the right strategy for Telkomsel is the strategy SO(Strengths Opportunities), which utilize all the power to seize and exploit opportunities asmuch as possible. Marketing strategy implemented by Telkomsel Denpasar Bali iscorrectly by using STP strategy (Segmenting, Targeting, Positioning) and 7P marketingmix (Product, Price, Promotion, Place, People, Process and Physical Evidence).Keywords: SWOT Analysis, Analysis of IE, Management Strategy, Marketing Strategy
FAKTOR FUNDAMENTAL, KEBIJAKAN DEVIDEN DAN HARGA SAHAM SEKTOR MANUFAKTUR DI BURSA EFEK INDONESIA Ni Made Riani
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.497 KB) | DOI: 10.38043/jmb.v10i1.230

Abstract

Company’s main objective is to increase corporate stock price. High stock pricecompanies that can increase the prosperity for our shareholders, shareholders will investtheir capital to the company. Investors have the primary purpose of the funds invested intothe company to seek revenue (return) capital gain or dividend. To assess the performance ofa company in generating profits expected, investors can see from the side of its fundamentalaspect, the better the fundamental performance of a company has, the higher the stock priceof the company. This study aims to determine the effect of the fundamental factor of liquidity,leverage, profitability and dividend policy, against firm stock price at a manufacturingcompany that go public on the Indonesia Stock Exchange.The population in the study is a manufacturing company that distribute dividends inthe Indonesia Stock Exchange 2006 until 2009 with 67 companies. The samples were selectedbased on purposive sampling that pays dividends resprectively from 2006 until 2009 with 28sample firms. The method of analysis used is the technique of path analysis.The results of this study are 1) Liquidity significant positive effect on DividendPolicy; 2) Leverage a significant negative effect on Dividend Policy; 3) The profitability of asignificant positive effect on Dividend Policy; 4) Liquidity significant positive effect on thefirm stock price; 5) Profitability significant positive effect on the firm stock price, and 6)Dividend Policies significant positive effect on the firm stock price. Dividend policy can alsobe used as information for issuers and companies in the capital market to firm stock pricebecause the results observed in this study dividend policy can provide a positive signal. If thedividend policy increase the stock price of the company will also increase.Keywords : liquidity, leverage, profitability, dividend policy and firm stock price.
STRATEGI PEMASARAN CAFE NYOMAN SEAFOOD CAFE JIMBARAN-BALI I Made Subagiada
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (18.196 KB) | DOI: 10.38043/jmb.v10i1.223

Abstract

of Nyoman Cafe in Jimbaran Beach, a new product components Balitourism should be maintained, for the continuation of all the problems that arise related tomarketing in order to overcome, to create profitable customer satisfaction on an ongoingbasis and to further increase the number of visitors. This study aims to assess the strengthsand weaknesses of internal factors, opportunities and threats from Nyoman Cafe externalfactor in Jimbaran beach and then formulate a marketing strategy which outlined the variousmarketing programs. Data collected by observation, questionnaires and documentationdistribution and then using 7P (marketing mix) of product, price, place, promotion, people,process, physical evidence. Sample retrieval technique using purposive sampling.The results of research done on elements such as segmenting strategy conducted inthe Nyoman Café on every tourist. Targeting is a way undifferentiated marketing premise.Created by positioning the competitive price while still maintaining the quality of productsand services. produce a strategy that is strategies greater cooperation with Travel agents,hotels and local communities, strategy of developing new products and increasedpromotional strategy, Strategies to create differentiation strategies (typical) on the NyomanCafe, strategy to maintain and improve the quality of services and products offered andimprove the quality of human resources strategy.Based on the results of the discussion can be given advice on marketing strategies inthe Nyoman Café Muaya Jimbaran Beach, Bali. The proposal is to reduce the price of foodand drinks at Cafe Nyoman, improve the quality of human resources in a way to financekhursus employees with foreign language, improve hygiene furniture, equipment andcleanliness Nyoman Cafe, complete equipment and facilities at the Nyoman Cafe for smooth,and improve safety at the Nyoman Cafe.Keywords : Marketing Strategy and Cafe Seafood

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