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I Made Wira Dharma
Contact Email
wiradharma@undiknas.ac.id
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Kota denpasar,
Bali
INDONESIA
Jurnal Manajemen Bisnis
ISSN : 18298486     EISSN : 26859823     DOI : 10.38043
Core Subject : Economy, Science,
Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.
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Articles 10 Documents
Search results for , issue "Vol 16 No 3 (2019)" : 10 Documents clear
Pemahaman Generasi Milenial Berinvestasi di Peer to Peer Lending Ni Putu Mega Lestari
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.582 KB) | DOI: 10.38043/jmb.v16i3.2229

Abstract

ABSTRACTThe development of digital technology, especially in the field of financial technology (fintech), always presents new innovations that invite the millennial generation's curiosity. Peer to peer lending is one form of fintech innovation in terms of investment which is becoming a trend in Indonesia. The purpose of this study was to determine the interest of the millennial generation of investing to be lenders in peer to peer lending. The writing method in this study is qualitative by conducting interviews (in-depth interviews) with millennial generation informants with birth ages from 1980 to 1990, or at the beginning of 2000. The results of this study are to measure the investment interest of millennial generations with understanding of the benefits and risks of peer to peer lending. From this research, it can be concluded that most millennials are hesitant and are not interested in becoming lenders in peer to peer lending. Millennials prefer to invest in other forms such as stocks, gold, deposits, savings, and property. Socialization and in-depth information about the benefits of investments in peer to peer lending is one of the things that needs to be done by the peer to peer lending platform providers. In addition, the role of government is also needed in regulating regulations to provide security and minimize the risk of default and fraud. The results of this study are expected to contribute to the provider of peer to peer lending platforms and can be a picture for millennial generations in making investment decisions in the digital era.
Blue Ocean Strategy di Industri Perhotelan Kadek Linda Kusnita
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.129 KB) | DOI: 10.38043/jmb.v16i3.2236

Abstract

ABSTRACTThis research is intended to know the marketing carried out by Harper Kuta Hotel to get out of the Red Ocean Marketing carried out in the hospitality industry has implemented a red ocean zone which in all hotels uses the same marketing strategy, so marketing is offered in marketing. This study uses qualitative methods and uses four blue ocean frameworks that explain the strategies that must be corrected and corrected. Data collection uses interview techniques from each resource person. The final goal of this research is to learn the advantages possessed by Harper Kuta Hotel, so that they can choose the right strategy and have innovation.
Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata Kadek Ardi Permana; Agus Putu Abiyasa
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.69 KB) | DOI: 10.38043/jmb.v16i3.2232

Abstract

The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questions given to participants and informants in this study where participants and informants are new students in tourism education institutions. The selection of informants in this study is by using the purposive sampling method and the technique of validating the data using the source triangulation technique. The result of this research is that currently the preferred marketing strategy is in a conventional way where this method is still the favorite way for the public, especially new students to get information about the Tourism Education Institution which they will choose compared to digitalization, which is still an option the second to introduce Tourism Education Institutions to the public, especially new students, is moreover the uneven knowledge and lack of connections from internet networks in the Tourism Institution area which causes this digital marketing to be less optimal.
Strategi Sukses K-Pop Memasuki Pasar Musik Mainstream: Bighit Entertainment, BTS, dan ‘Army’ Ni Made Santika Krisna Diari; Luh Putu Mahyuni
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.041 KB) | DOI: 10.38043/jmb.v16i3.2231

Abstract

ABSTRACTThe purpose of this study is to identify the differentiation strategy of K-pop agency in the digital economic era, as well as the role of fans in their application. The focus of this research is on BigHit Entertainment the agency that manages the current phenomenal K-pop group, namely BTS; as well as the behavior of their fans. This descriptive qualitative research uses secondary data collected from articles and videos related to the agency, the group, and their fans; as well as observational data from social media, like Twitter. This research use Miles and Huberman model of analisys techniques which include data reduction, data presentation, and conclusion drawing. The results of analysis show that BigHit Entertainment applied the strategies of product differentiation, marketing channel differentiation and image differentiation in order to obtain competitive advantage. Those differentiation strategies is in line with the tactical steps of digital marketing that begin with an understanding of consumer behavior, and then continued with human-oriented marketing for brand attractiveness, content marketing for brand recognition, omnichannel marketing for brand commitment, and engagement marketing for brand affinity. During the process of strategy implementation, fans that mostly consist of young people and women played a major role as a good brand advocate and contents distributors.
Kepemimpinan, Kompensasi, Disiplin Kerja Motivasi dan Kinerja Pegawai Indah Pertiwi; A.A.N Oka Suryadinata Gorda
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.051 KB) | DOI: 10.38043/jmb.v16i3.2237

Abstract

ABSTRACT                                                       The purpose of this study is to find out and analyze Leadership, Compensation, Work Discipline, Motivation and Employee Performance. The population used in this study is the Regional Office X of the Denpasar State Civil Service Agency staff of the with 85 employees. The sample in this study is the entire population because the number of employees is less than 100. Data collection is done using the questionnaire method. The analysis technique used is PLS (Partial Least Square). The results of the study showed that Leadership, Work Discipline, Motivation had a significant positive effect on Compensation and Employee Performance. This research is expected to be a reference and consideration for the Regional Office X of the Denpasar State Civil Service Agency to provide opportunities for employees to develop their ability to perform well and facilitate employees in increasing work motivation.
Merajut Asa Implementasi Food Preference di Rumah Sakit Swasta Ni Luh Ayu Kalimantari; Ida Bagus Teddy Prianthara
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.589 KB) | DOI: 10.38043/jmb.v16i3.2233

Abstract

ABSTRACTThe purpose of this study was to find out to find out how the implementation of the food preference in organizing food at Surya Husadha Nusa Dua Badung Hospital and the obstacles that occur in the implementation of a food preference. This research was conducted at Surya Husadha Nusa Dua Hospital, Badung Regency. The design of this study is qualitative, namely to understand the phenomenon of food preference implementation preference in organizing food. Technically, data collection uses interviews with informants. The research informants consisted of elements involved in the mechanism of organizing food at Surya Husadha Nusa Dua and patient. The results of the study showed that the food preference imple- mentation in Surya Husadha Nusa Dua Hospital had 1) effective communication in food preference implementation, 2) inadequate resources in the implementation of food preferences, 3) the attitude of the implementers in the food preference implementation was already underway well and 4) the bureaucratic structure in the implementation of a food preference knows the duties and responsibilities. The organizational structure has gone well. Then the obstacles in the implementation of food preferences include: The semi out-sourcing system that is used in hospitals triggers delays in food distribution and ineffective communication between task implementers, and the lack of human resources causes implementers to be more oriented towards the target time of completion of work rather than on the results or quality of work.
Leadership, Organizational Culture, Organizational Justice on Organizational Commitments and Employee Performance Contract in Private Hospitals Dwi Cahyadi Putra Aditya
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.115 KB) | DOI: 10.38043/jmb.v16i3.2238

Abstract

ABSTRACTThe purpose of this study was to analyze the variables of Leadership, Organizational Culture, Organizational Justice Against Organizational Commitment and Contract Employee Performance at Private Hospitals. This researcher was conducted at the Premagana Hospital in Gianyar. Data collection techniques using questionnaires and interviews with a sample of 150 respondents. This research technique with Amos for Windows 23.0 analysis process, starts from the evaluation process of SEM assumptions through evaluation of data normality, Confirmatory factor analysis (CFA) and influence analysis with SEM. The results of this study indicate that the CR value of 2.704> 2,000 and Probability = 0.007 <0.05 indicates that the effect of leadership variables on organizational commitment is a significant positive effect CR value 3.459> 2,000 and Probability = *** <0.05 indicates that influence the organizational culture variable on organizational commitment is a significant positive effect. CR value 4.181> 2,000 and Probability = *** <0.05 indicates that the influence of organizational justice variables on organizational commitment is a significant positive effect. The value of CR 2.165> 2,000 and Probability = 0.030 <0.05 indicates that the influence of leadership variables on employee performance is a significant positive effect. CR value 4.527> 2,000 and Probability = *** <0.05 indicates that the influence of organizational culture variables on employee performance is a significant positive effect. The CR value of 0,233 <2,000 and Probability = 0,823 <0,05 shows that the influence of organizational justice variables on employee performance is a positive and insignificant effect. CR value of 2.193> 2,000 and Probability = 0.002 <0.05 indicates that the influence of organizational commitment variables on employee performance is a significant positive effect.
Strategic Supply Chain Management in the Era of Industry Revolution 4.0 : A Study of Textile Industry in Bali Juzer Juzer; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (391.501 KB) | DOI: 10.38043/jmb.v16i3.2228

Abstract

ABSTRACTThe purpose of this research is to understand every problem inside textile company in Bali island. In this 4.0 industrial revolution era, a textile company is forced to pay attention in all aspect in order to run company strategy. All issues like goods supply certainty, price, product variety, credit sales, regulation and digital marketing has been discussed in detail to make the leader understood about the difficulty and challenge inside the company. This research uses qualitative method and using SWOT analysis which explain in complete ways how strength, weakness, opportunity and threat in every issue that occurred in a textile company in Bali island. The writer used interview technic in detail way to collect data from all the informant in a textile industry chain link. The final purpose of this research is to improve textile industry in Bali island based on accurate facts and data.
Menakar Competitive Strategic Lembaga Perkreditan Desa di Bali I Gusti Kade Pusdikardiana Alin; Ni Nyoman Sunariani
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.221 KB) | DOI: 10.38043/jmb.v16i3.2234

Abstract

ABSTRACTLembaga Perkreditan Desa (LPD) spread over Bali are one of the financial services managed by Desa Pakraman . The LPD was established with the aim of encouraging the economic development of rural communities with targeted savings and effective capital distribution. Given the increasing number of competitors from other financial institutions, good governance and competitiveness strategies also need to be considered in its development. This study uses qualitative methods aimed at finding out how the competitiveness strategy in the LPD, by collecting data through interviews, observation and documentation. The location of the study was carried out in Negara Subdistrict with two LPDs chosen to represent this study, namely: LPD Desa Pakraman Lelateng (LPD with healthy conditions) and LPD Desa Pakraman Kaliakah Kangin (LPD with unhealthy conditions). Data were analyzed by SWOT analysis. Based on the results of the study it was found that, the LPD of Desa Pakraman Lelateng  had a good image, trustworthiness, competent human resources, good business conditions, problem loans, utilization of technology and operational areas. The strategy that should be implemented is a focus strategy that is to provide services that are maximum for customer trust and an improved risk management strategy. Then in the LPD of Desa Pakraman Kaliakah Kangin, employee loyalty, a bad image of the organization, decreased trust, a decline in business, non-performing loans and perarems that have not been resolved were found. The strategy that should be implemented is a strategy to optimize socialization to the community to restore trust in the institution.
Pengetahuan Manajemen, Kompensasi, Motivasi Kerja Dalam Meningkatkan Kinerja Karyawan Dengan Semangat Kerja Sebagai Variabel Intervening I Kadek Rahyudi Sukarta; Ni Putu Nina Eka Lestari
Jurnal Manajemen dan Bisnis Vol 16 No 3 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v16i3.2235

Abstract

ABSTRACTHuman resources (HR) is an important role for an organization that fails to achieve its goals. Therefore HR needs to get knowledge management, compensation, work motivation and have a good working spirit. Humans as the key to the success of a company desperately need knowledge of good management in order to manage the company. Employees need knowledge about management to provide knowledge to organizations within a company. There are 2 (two) types of knowledge, namely tacit knowledge and explicit knowledge. Then compensation is very influencing employee performance because with compensation, employees will also get a service reward that is appropriate and motivates employees. Work motivation can be interpreted as a condition in one's personal self so that the person is motivated to carry out an activity or activity and has a work spirit to improve optimal performance within the company. This study uses CB-SEM (Covariance Based-Structural Equation Modeling) analysis techniques. Besides that, the sobel test testing method was also used in this study. The data used in this study are primary data through the distribution of questionnaires and secondary data from previous studies, literature, print media (newspapers and magazines) and electronic media (internet).The results showed that management knowledge, compensation, work motivation, and work morale had a positive and significant influence on employee performance at Danoya Villa Batu Belig, Krobokan. (1) The value of t count = 2.2933> of the value of t table = 1.96. Thus it can be said that the Work Spirit variable is the mediating variable of the influence of Management Knowledge on Employee Performance. (2) Value of t count = 1.5606 <from the value of t table = 1.96. Thus it can be said that the Work Spirit variable is not the mediating variable of the influence of Compensation on Employee Performance. (3) Value of t arithmetic = 1.6767 <from ttable = 1.96. Thus it can be said that the Work Spirit variable is not a mediating variable the effect of Work Motivation on Employee Performance. Based on the results of the study it can be suggested as follows: Villa Danoya Batubelig Kerobokan Badung in fostering employee morale and performance in order to better understand what the employees want and need. For this reason, the Villa Danoya Batubelig Kerobokan Badung is intended to further enhance the development of human resources in the company. With the growth of morale and employee performance, it will have an impact on improving services, so that the number of guests staying overnight will increase

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