cover
Contact Name
I Made Wira Dharma
Contact Email
wiradharma@undiknas.ac.id
Phone
-
Journal Mail Official
wiradharma@undiknas.ac.id
Editorial Address
-
Location
Kota denpasar,
Bali
INDONESIA
Jurnal Manajemen Bisnis
ISSN : 18298486     EISSN : 26859823     DOI : 10.38043
Core Subject : Economy, Science,
Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.
Arjuna Subject : -
Articles 9 Documents
Search results for , issue "Vol 17 No 3 (2020)" : 9 Documents clear
Penerapan E-Commerce Dalam Meningkatkan Daya Saing Usaha Alwendi Alwendi
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2486

Abstract

ABSTRACTThe objectives of the study are to: (1) analyze any motives that drives entrepreneurs use e- commerce; (2) reviewing the benefits of e-commerce for entrepreneurs and; (3) analyze the barriers of entrepreneurs in implementing e-commerce. The result indicates that the motive of entrepreneurs in implementing e-commerce are accessing global markets 56%, promoting the product 63%, branding 56%, close to the customers 74%, helps communication quickly to customers 63% and satisfying the customers 56%. Beside, the benefits are satisfying the customers 74% and competitive advantage 81%. The barriers faced by entrepreneurs are the lack of human resources 40%, the high cost of 20%, licensing difficulties 20%, and business network 20%.
Faktor Penentu Kepuasan Kerja Karyawan Outsourcing di Perbankan Ira Widyastuti
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2490

Abstract

ABSTRACTThis study aimed to analyze the analysis of the determinants of job satisfaction employee outsourcing at BRI Limited Liability Company Branch Bangkoand influence on the performance.This research usesjob satisfaction variablesand performanceto analyzefactors determinant of job satisfaction employee outsourcingat BRI Limited Liability Company Branch Bangko. Besides that, to analyze influence on the performance.The population in this study is all employee outsourcing at BRI Limited Liability Company BranchBangkofrom all divisions of the company.Both of which have a contractual term of less than one year or more than one year. This population is totaling 63 employees include the following frontliner (Custumer service dan teller),PAU, IT, TKK, Secretary, payment point, driver, servant, and security. In this research uses survey methods namely with giving questionnaire to all of population is totaling 63 employees consists of employee outsourcing in all parts of the company. Data collectedusing questionnaire methodnamely with giving questionslist or questionnaire directly to respondents. Technical analysis of the data in this research uses factor analysis by program SPSS.The resulted of research showed that factor analysis found as main factor which influence satisfaction employee outsourcing at BRI limited liability company is work environment. The resulted of second hypothesis testing found that job satification unsignificant to satisfaction employee outsourcing at BRI limited liability company.
Menakar Struktur Kepemilikan Saham dan Kinerja Perusahaan Mayroza Wiska
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2498

Abstract

ABSTRACTAnalysis of Performance Shareholding Structure of the Company (a mining company listed on the Indonesia Stock Exchange. In preparation of this paper, the authors have conducted research on the Indonesia Stock Exchange (Capital Market Information Center-Padang) Jl.Pondok 90 Padang. The purpose of this study was to determine the effect of ownership structure on corporate performance in the mining company listed on the Indonesia Stock Exchange (BEI. The analysis in this research using descriptive statistics, classic assumption test (test mulitikolonieritas, autokolerasi test, normality test), analysis of regression coefficient test, partial regression coefficients (t test), testing regression coefficients together (test f). As for the overall analysis of this data with the help of a software program SPSS version 21.0 for Windows. Results of this study concluded that: (1) public ownership structure positively affects the performance of companies in the mining company listed on the Indonesia Stock Exchange (BEI). (2) The structure of stock ownership is not a positive influence on the company's performance in the mining company listed on the Indonesia Stock Exchange (BEI). (3) The structure of public ownership and foreign ownership together affect the company's performance in the mining company listed on the Indonesia Stock Exchange (BEI).
Jalan Terjal UMKM dan Pedagang Kecil Bertahan di Tengah Pandemi Covid-19 dan Ancaman Krisis Ekonomi Global Beni Dwi Komara; Heri Cahyo Bagus Setiawan; Aries Kurniawan
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2506

Abstract

ABSTRACTWednesday, April 1, 2020, Minister of Finance Sri Mulyani Indrawati said that the four sectors most affected by the corona Covid-19 epidemic were households, MSMEs, corporations, and the financial sector. Households will experience a significant decline in terms of consumption because the community is no longer active outside the home so that purchasing power is decreasing and threatened with loss of income because they cannot work to fulfill their basic needs especially for poor and vulnerable families in the informal sector. The micro small and medium business sector (MSME) is under pressure due to not being able to conduct business activities so that the ability to meet credit obligations is disrupted, this increases the bank's Non-Performing Loans (NPL) for MSMEs further worsening economic conditions. At the time of the 1997-1998 crisis where SMEs as economic saviors, now suffered a huge blow because there are restrictions on economic and social activities. (Tempo, 2020). This research is to find out the economic impact in the co-19 pandemic vortex that is happening in the community, especially for MSMEs & small traders and to know how they can take to survive the global crisis that is in front of their eyes? Will they return to being heroes like during the 1997-1998 crisis or will it fall this time.
Memotret Strategi Komunikasi Pemasaran Terintegrasi Pada Industri Fashion Andriansyah Bari
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2521

Abstract

ABSTRACTSaddap Leather Goods is a company which engaged in fashion especially leather products. As a newly established company, Saddap faces several problems from some divisions, particularly in the marketing division. It is found that brand awareness of Saddap is still considered low. This can be seen from the small number of follower on Instagram. This study aims to find the problem in Saddap by conducting the internal analysis. This analysis consists of SWOT Analysis and TOWS Analysis. The data in this study were obtained through interviews with six informants which consists of Saddap excisting consumer and potential consumer. The data were also obtained through observation, literature (library research), and documentation. From this study it can be concluded that Saddap was facing ineffectiveness of previous marketing activity. To fix this problem, Saddap uses marketing communication tools through the Integrated Marketing Communication. Marketing communication tools proposed by Saddap are Advertising, Sales promotion, Redesign of packaging, Personal Sales, Trade shows and Direct Marketing. This research proposed the short and long term marketing activity
Menelisik Strategi Pemasaran Rumah Sakit Menggunakan Market Based-Management Noveri Maulana
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2527

Abstract

ABSTRACTThis research is aimed to develop a strategic marketing plan for a Heart & Cardiovascular Hospital in Jakarta coded Hospital XYZ. The strategic framework in this study is using market-based management concept which is rarely used in the healthcare business development. Mix method analysis are implemented in this study which combining the survey, interview, field observation, and documents review in the process of data collection method. Results show that in marketing attractiveness index, the market of cardiovascular healthcare system is attractive with score 61.5, meanwhile the competitive position of the Hospital XYZ is 59.8. The portfolio matrix which is implemented shows that offensive strategy is more suitable for the strategic marketing plan of the hospital for the upcoming years. There are two alternatives of offensive strategy which are ‘Growth Market Share’ strategy and ‘Expand Market Demand’ Strategy. Those strategies could be implemented by improving the quality of sales force, initiating the Corporate and Marketing Communication, and also expanding to B2B market by forcing Push and Pull Communication Strategy.
Minat Berwirausaha Sosial Dikalangan Mahasiswa Purbo Jadmiko
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2532

Abstract

ABSTRACTThis study aims to determine the direct effect of empathy and social support on the social entrepreneurship intention at Bung Hatta University students. A total of 208 samples were used in this study. The results of research testing show that empathy has no effect on interest in social entrepreneurship. While social support shows a positive and significant effect on social entrepreneurial interest. Discussions on the model of forming social interest in entrepreneurship among students were discussed in this study.
Pengaruh Otonomi Daerah Dalam Percepatan Penanganan Covid-19 Dewi Oktaviyanti; Devi Aprilia; Romadhoni Usflida Sari; Safitri Nur Rohmah; Wahyu Adhi Saputro
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2533

Abstract

ABSTRACTIn the current condition, the Covid-19 pandemic has an impact that is enough to make everyone feel distress until the government really carries out regional autonomy appropriately. The Covid-19 pandemic is not over and causes a lot of adversity, especially for the community both in terms of income and social aspects. This study aims to 1) analyze the regional policies that have been applied in dealing with a pandemic 2) Look at the influence of local policies on the socio-economic conditions of the community. The method used in this study is the analytical descriptive method approach. The data used are analytic qualitative data and literature literature study. Based on the results and discussion in this study, regional autonomy policy allows regional governments to freely apply large-scale social restrictions with quarantine or temporary lockdown in order to stop covid-19 transmission. Local government policy has a significant influence on the handling of Covid-19 due to the potential potential of workers who stop working as much as 16% so that the government reopens economic places such as the market as an effort to improve the economy and the welfare of the community who are sinking while continuing to implement health protocols.
Peningkatan Human Capital Dalam Proses Pembelajaran di Era New Normal Novira Arafah; Syamsul Bahri
Jurnal Manajemen dan Bisnis Vol 17 No 3 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jmb.v17i3.2539

Abstract

ABSTRACTThis literature study was conducted to find out: Analysis of Human Resource Management in Improving Strategies Learrning in the New Normal Era. In this research, the method used qualitative with a library research. The results of the study indicate are: Human Resource management in improving strategies learrning in the new normal era is effort, mature readiness, provisioning both in terms of IT skills and virtual learning progress. The most appropriate learning strategy in the new normal era is to follow the rules of the Ministry of Education and Culture with virtual learning through agreed platforms. For this reason, the 2 main elements of teaching and learning activities take place, these students and teachers must be equipped, qualified and know the direction of learning that will be filtered in order to minimize misunderstanding between teacher and students. While students at home, study is assisted and supervised by their parents to avoid deception, laziness and cheating during the exam. So that ethics, values / norms remain upheld in the world of academia.

Page 1 of 1 | Total Record : 9