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Jurnal Manajemen Bisnis

magister-manajemen
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Published by Universitas Pendidikan Nasional

ISSN : 18298486 EISSN : 26859823 DOI : 10.38043

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.

Arjuna Subject : -

Articles 289 Documents

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STRATEGI PROMOSI MELALUI SOCIAL MEDIA NETWORKING I Made Bayu Pranata
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

As the development of technology which leads the world to globalization era,resulting the change in various fields. Competitive in business among companies in domesticand international market is getting strict, demanding all companies to more aggressive andbrave in decision making as well as applying companies promotion strategy so that theybecome more superior than their competitor. Information technology, particularly internet,influences marketing world strictly, even utilization of internet for marketing is considered asa trend setter. Facebook Marketing is one of the marketing ways through internet by utilizingthe functions available in social networking, Facebook and Twitter.Promotion strategy is a companies’ activity in influencing costumers for buying theproduct offered. Promotion through social media networking is the companies’ obligation,particularly BNI, as a media in introducing its product. Therefore, the problem raised in thisresearch is how about the applying of BNI promotion strategy through social medianetworking, Face book and Twitter.Keywords: Promotion Strategy, Social Media Networking

Kepemimpinan, Total Quality Management, Perilaku Produktif Karyawan, Kinerja Karyawan dan Kinerja Perusahaan Ida Ayu Andini Wiandari; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 14 No 2 (2017)
Publisher : Universitas Pendidikan Nasional

The purpose of this study is to determine the effect of Total Quality Management (TQM) on leadership, employee productive behavior, employee performance and company performance. The design of this study is quantitative, is the relationship of causality between variables. The study was conducted at Central General Hospital Sanglah. Data collection techniques used questionnaires to 115 employees. Data were analyzed by data analysis technique Structure Equation Modeling with AMOS program. The result of the research shows that the effect of total quality management on leadership is significant, the effect of total quality management on employee productive behavior is significant, the effect of total quality management on employee performance behavior is significant, the effect of total quality management on the company's performance is significant, the influence of leadership on productive behavior Employees are significant, the influence of leadership on employee performance is significant, the influence of leadership on the company's performance is significant, the effect of employee productive behavior on employee performance is significant and the influence of employee performance on company performance is significant.

The Impact of Leadership Style on Employee’s Satisfaction Andi Tenri Angka; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 13 No 1 (2016)
Publisher : Universitas Pendidikan Nasional

Based on the formulation of the problem mentioned above, the objectives of thisresearch are: 1) To know the impact of transactional leadership towards work satisfaction. 2)To know the impact of transformational leadership towards work satisfaction. 3) To know theimpact of transactional leadership towards work performance. 4) To know the impact oftransformational leadership towards work performance. 5) To know the impact or worksatisfaction towards work performance. The Discussion of the research’s result 1) effect oftransactional leadership on job satisfaction is significant; 2) effect of transformationalleadership on job satisfaction is significant, 3) transactional leadership’s effect on jobsatisfaction is significant, 4) transformational leadership’s effect on employee performance issignificant. 5) the Job satisfaction’s effect on employee performance is significant.Keywords: transactional leadership, transformational leadership, job satisfaction andperformance

LEADERSHIP STYLE, WORK DISCIPLINE, WORK MOTIVATION TOWARD WORK SATISFACTION AND WORK PRODUCTIVITY AT PT. POS INDONESIA (PERSERO) Ni Made Dewi Wijayanti Pande
Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014)
Publisher : Universitas Pendidikan Nasional

Leadership style in an organization held role to influence other party, throughcommunication either directly or indirectly by intend to move people in order to full attention,aware and happy to ready to follow manager willing. By other words that success or not theeffort to reach the organization’s goal determined by quality of leader’s leadership style.Population in this study were all permenent employee in the PT. Pos Indonesia(Persero) branch of Renon Denpasar, there were 206 respondents. Hypotesis test was appliedwith SEM analysis (Structural Equation Modelling) verstion 20.0.The result showed that: (1) leadership style have positive effect and significant towardwork discipline. (2) leadership style have positive effect and significant toward worksatisfaction. (3) leadership style have positive effect and significant toward work productivity.(4) leadership style have positive effect and significant toward work motivation. (5) workdiscipline have positive effect and significant toward work motivation. (6) work discipline havepositive effect and significant toward work satisfaction. (7) work discipline have positive effectand significant toward work productivity. (8) work motivation have positive effect andsignificant toward work discipline. (9) work motivation have positive and significant towardwork productivity. (10) work satisfy have positive and significant toward work productivity.Keywords: Leader, role, position, performance, employee

Brand Awareness, Brand Loyalty, Perceived Quality, Brand Association Brand Preference dan Purchase Intention Ngurah Bagus Angga Primanda Kusuma; I Putu Miartana
Jurnal Manajemen dan Bisnis Vol 15 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe goal of this research is to analyse the influence of brand awareness, brand loyalty, perceived quality, yet brand association to brand preference and Purchase Intention. The design of this research is quantitative, ie the relationship of causality between variables. The study was conducted at Ungasan Clifftop Resort. Data collection techniques used questionnaires to 108 consumers Ungasan Clifftop Resort. Data were analyzed by data analysis technique Structure Equation Modeling with AMOS program. The result of research shows 1) the influence of latent variable of brand awareness to latent variable of brand preference is positive, 2) latent variable of brand loyalty to latent variable of brand preference is positive, 3) latnt variable of perceived quality to ltent brand preference variable is significantly positive, 4) the affect of latent brand association variable to latent variable of brand preference is positive, 5) influence of latent variable of brand awareness to latent variable purchase itention is positive, 6) influence of latent variable of brand loyalty to latent variable purchase itention is positive the latent variable perceived quality to latent variable purchase itention is positive, latent attribute brand association (x4) to latent variable purchase itention is positive, 9) influence of latent brand preference variable to latent variable purchase itention is positive.

THE ROLES OF SOCIAL MEDIA ONLINE AND COMMUNITY TO CUSTOMER DECISIONS Dimas Satriawan Sriparno
Jurnal Manajemen dan Bisnis Vol 10 No 1 (2013)
Publisher : Universitas Pendidikan Nasional

purpose of this study were 1) to determine and analyze the effect of theinteraction between departments on the performance of services, 2) to identify and analyzethe effect on the performance of the marketing information system services, 3) To identify andanalyze the influence of environmental observations on the performance of the service. And4) to identify and analyze the effect of service performance against business achievements.Respondents of this study were employees of Bank BNI 46 Main Branch Office Renon,amounting to 101 people. Collecting data in this study using a questionnaire containing 15questions, each question using 10 alternative answers. Analysis of the data used to answerthe research questions and test hypotheses influence the interactions between multipledepartments, marketing information systems, environmental monitoring, business serviceperformance and achievement of statistical methods used Structural Equation Modeling(SEM) with AMOS software version 20The results showed that: 1) This research proves that the interaction betweendepartments in a positive effect on the performance of the service so that it can be said thatthe higher the interaction between departments of a company, then the performance of theservices the company will get better. 2) marketing information systems positively affect theperformance of the service, so it can be said that the better the marketing information systemthat is used, the quality of service provided will be the better. 3) Observation of a positiveenvironmental effect on the performance of the service, so it can be said that the bettercompanies in observing the environment, the better the quality of the company's services and4) the performance of services positively affect the achievement of the company's business, soit can be said that the higher the firm in providing better service the better the achievement ofthe company's businessKeywords : online social media, community, brand awareness, attitude toward brand, customer decision

Dampak Sistem E-Filing, Pengetahuan Perpajakan, Sosialisasi Perpajakan, Kesadaran Wajib Pajak terhadap Kepatuhan Wajib Pajak I Nyoman Doananda Samadiartha; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 14 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

ABSTRACTThe purpose of this study was to determine the effect of the application of e-filing system, tax knowledge, awareness and dissemination of taxation on taxpayer compliance. The study was conducted quantitatively and using a questionnaire as a tool in data collection. For statistical analysis and hypothesis testing using Structural Equation Modelling (SEM) and processed using the application program AMOS version 22. The respondents in this study is registered taxpayers on the Tax Office Madya Denpasar, taken a sample of 110 corporate taxpayers with a purposive sampling techniques kind of judgment sampling.The results showed that the application of the e-filing system has positive and significant influence on the consciousness of the taxpayer. Knowledge of taxation has positive and significant influence on the consciousness of the taxpayer. Socialization taxation has a positive and significant effect on the consciousness of the taxpayer. Implementation of e-filing system has a positive and significant impact on tax compliance. Knowledge of taxation has a positive and significant impact on tax compliance. Socialization taxation has a positive and significant impact on tax compliance. Awareness taxpayer has a positive and significant impact on tax compliance.The government in this case the Medium Tax Office Denpasar expected to be more emphasis on awareness of taxpayers rather than tax compliance for how tax payers will be obedient in implementing the tax if the awareness of tax obligations is not yet optimal. The taxpayer will be obedient to taxes when first raised awareness of the importance of tax in him. Then the Medium Tax Office Denpasar to be more active to disseminate tax notably e-filing system and the latest tax laws to taxpayers so that taxpayers can implement taxation liabilities with safe, fast and comfortable and the knowledge of the taxpayer can be increased. With increasing knowledge of taxpayers, it is expected to grow within the community of taxpayers to be aware and obedient in implementing taxation liabilities. For the upcoming study is expected to use taxpayer awareness variables as independent variables that can be studied variables influence taxpayer awareness of the other dependent variables.

PERAN MEDIA SOSIAL ONLINE DAN KOMUNITAS TERHADAP KEPUTUSAN NASABAH BANK Ida Ayu Inten Arsriani; Gede Sri Darma
Jurnal Manajemen dan Bisnis Vol 10 No 2 (2013)
Publisher : Universitas Pendidikan Nasional

Keberadaan media sosial online dan komunitas telah banyak dimanfaatkan olehberbagai industri sebagai sarana alternatif potensial dalam bidang pemasaran termasuk dalamindustri perbankan, salah satunya yaitu PT. Bank Negara Indonesia (Persero), Tbk. atau olehkonsumen dikenal dengan BNI. Dewasa ini jejaring sosial tidak saja menjadi sekedar mediakomunikasi dan informasi, bahkan mulai mempengaruhi budaya komunikasi masyarakatdalam keseharian maupun bisnis.Data dikumpulkan dengan menggunakan metode online survey dengan bantuanaplikasi Google Drive yang menyediakan aplikasi kuisioner secara online yang disebarkankepada pengguna media sosial BNI yaitu Facebook dan Twitter sebanyak jumlah respondenyang telah ditentukan. Responden dapat mengunjungi tautan yang dikirim oleh penelitihttps://docs.google.com/forms/d/10UakgCo0wg1WZudkIAKwvEmi7okK8RAYLtO0Chc24/viewform. Teknik analisis data yang digunakan yaitu Structural Equation Model (SEM).Hasil penelitian menunjukkan bahwa hipotesis pertama “semakin sering nasabahberinteraksi dengan media sosial semakin kuat keputusannya dalam memilih produk” tidakteruji kebenarannya. Intensitas interaksi nasabah dalam media sosial online BNI, belum dapatberperan secara langsung terhadap keputusan nasabah dalam memilih produk BNI.Keberadaan media sosial online BNI selama ini belum optimal sebagai sarana promosiproduk BNI.Hipotesis kedua “semakin sering nasabah terlibat dalam komunitas yang terkait suatumerek maka semakin kuat keputusannya dalam memilih produk” tidak teruji kebenarannya.Semakin sering nasabah terlibat dalam sebuah komunitas BNI, belum dapat memperkuatkeputusannya dalam memilih produk BNI. Dalam hal ini BNI belum berhasil membuatnasabah memilih produk BNI melalui keberadaan komunitas BNI.Hipotesisketigamenunjukkan bahwa semakin sering nasabah berinteraksi dalam mediasosial online BNI, maka akan meningkatkan kesadaran merek nasabah atas merek BNI. Hasilini bermakna frekuensi nasabah berinteraksi dalam media sosial BNI mampu mempengaruhitingkat kesadaran merek nasabah atas merek BNI.Hipotesiske-empat“semakin sering nasabah berinteraksi dengan media sosial semakintinggi tingkat kesadarannya terhadap merek” teruji kebenarannya. Semakin aktif nasabahdalam komunitas BNI, maka makin meningkat kesadaran merek nasabah atas merek BNI.Hasil ini bermakna interaksi dalam komunitas mampu mempengaruhi tingkat kesadaran merek nasabah atas merek BNI.Hipotesis kelima “semakin tinggi tingkat kesadaran merek nasabah maka semakin positif sikapnya terhadap merek” teruji kebenarannya. Kesadaran merek nasabah atas merek BNI mengarahkan sikap terhadap merek BNI yang semakin positif. Strategi pemasaran yang dilakukan BNI guna meningkatkan kesadaran merek BNI berdampak positif pada sikap nasabah atas merek BNI.

Viral Marketing, Karakteristik Konsumen, Karakteristik Produk, Kepercayaan Pelanggan dan Keputusan Pembelian Online Philia Magdalena Effendie; IGN Putra Suryanata
Jurnal Manajemen dan Bisnis Vol 15 No 1 (2018)
Publisher : Universitas Pendidikan Nasional

ABSTRACT The research objective to be achieved is the influence of viral marketing, consumer characteristics, product characteristics to customer trust and online purchasing decisions. The population of this research were students of Undiknas Denpasar who had been online purchased and the sample of this research was taken as many as 100 people. This sample is taken by Accidental Sampling technique. Data analysis using Structured Equation Model (SEM). The results of this research indicate that there is a positive and significant influence between viral marketing, consumer characteristics and product characteristics to customer trust and online purchasing decisions. Similarly, customer trust has a positive and significant impact on online purchasing decisions.

Strategi Pemasaran Produk Kecantikan Melalui Media Sosial Intagram Ayumas Harum Sawitri
Jurnal Manajemen dan Bisnis Vol 12 No 2 (2015)
Publisher : Universitas Pendidikan Nasional

This study aims to determine the marketing strategy used by sellers of beauty productsthrough social media instagram. This research was conducted by interview and observationtechniques to the fifth online shop is @Angels_cherryl, @Pinkbubbleshop, @Bshop,@Ellyyeppo and @Minishoponline. Measured from 7p marketing strategy marketing mix(product, price, place, promotion, people, physical evidence, and process) and clarified theSTP marketing strategy (segmentation, targets, and position). From interviews andobservations that have been made can be seen that the five online shops 7p implementingmarketing mix well and use STP marketing strategy in accordance with the products it sellsin order to market their products well.Keywords: Electronic marketing, 7pmarketing mix, marketing strategies STP and socialmedia Instagram

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