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JMB : Jurnal Manajemen dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : 23023449     EISSN : 25809490     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JMB: Jurnal Manajemen dan Bisnis (P-ISSN 2302-3449, E-ISSN 2580-9490) is an academic journal published by the Postgraduate Masters Program in Management of Universitas Muhammadiyah Tangerang. JMB: Jurnal Manajemen dan Bisnis is expected in the future to be developed as a means of disseminating information and scientific development for lecturers, students, and society in general as well as experts and practitioners in the fields of management and business economics.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 110 Documents
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ANALISIS PENGARUH KEPUASAN, KUALITAS, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH APLIKASI WHATSAPP PADA MAHASISWA FEB UMT Hendi Eka Sumarga
JMB : Jurnal Manajemen dan Bisnis Vol 6, No 2 (2017): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v6i2.1560

Abstract

This study aims to analyze the effects of satisfaction, quality, andexperiential marketing on the creation of word of mouth in theapplication WhatsApp. This study uses three independent variables ofsatisfaction, quality, and experiential marketing with one dependentvariable ie word of mouth. The use of variables in this study is expectedto know how the process occurs and what are the factors driving thecreation of word of mouth in WhatsApp application. The sample of thisresearch is user of WhatsApp application from student of Faculty ofEconomics and Business of University of Muhammadiyah Tangerang.Samples were taken with non probability sampling technique. Dataanalysis of 160 respondents was done using Structural EquationModeling (SEM) as an analysis tool using LISREL 8.8 software. Based onthe results of data analysis, shows that: experiential marketing variableshave a positive influence and the greatest influence on word of mouthWhatsApp applications, satisfaction variable has a positive influence onword of mouth WhatsApp applications. The quality variable has theleast positive effect on word of mouth WhatsApp applications.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENGUNGKAPAN LAPORAN KEUANGAN Mulia Alim; Ida Ida
JMB : Jurnal Manajemen dan Bisnis Vol 7, No 2 (2018): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v7i2.1058

Abstract

In the quality of financial information there are two types of disclosure issued by the company. The disclosure is mandatory disclosure is a mandatory disclosure of government regulation and voluntary disclosure is an unregulated disclosure. The purpose of this study to determine the effect of ROA, Leverage and size of the company on the disclosure of financial statements. The disclosure categories used in this study were Mandatory Disclosure categories by taking a sample of 9 companies after deducting from the specified sample criteria. Data analysis method used is panel data regression analysis.
STUDI CITRA RUMAH SAKIT DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA RUMAH SAKIT AWAL BROS TANGERANG Agung Sulistyo; Aris Gumilar
JMB : Jurnal Manajemen dan Bisnis Vol 8, No 2 (2019): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v8i2.1604

Abstract

This study aims to determine the effect of hospital image and service quality to customer loyalty through customer satisfaction at Awal Bros Tangerang Hospital. The research method used in this research is descriptive method, and by testing the hypothesis. The result of the study found that: 1) There is a positive direct effect of Hospital Image on Customer Satisfaction of Awal Bros Tangerang. 2) There is a positive direct influence Quality of service to Customer Satisfaction Awal Bros Tangerang Hospital. 3) There is a positive direct influence Customer Satisfaction on Customer Loyalty Awal Bros Tangerang Hospital. 4) There is a positive direct impact Hospital image of Customer Loyalty Awal Bros Tangerang Hospital.5) There is a positive direct effect quality of service to Customer loyalty Awal Bros Tangerang Hospital. 6) There is no positive indirect influence of Hospital Image on Customer loyalty through Customer Satisfaction of Awal Bros Tangerang Hospital. 7) There is an indirect effect of service quality on Customer Loyalty through Customer Satisfaction  Awal Bros Tangerang Hospital.
ANALISIS PENGARUH KUALITAS INFORMASI DAN PEMAHAMAN AKUNTANSI TERHADAP KUALITAS LAPORAN KEUANGAN PADA USAHA KECIL DAN MENENGAH (UKM) DI KABUPATEN TANGERANG Lena Erdawati
JMB : Jurnal Manajemen dan Bisnis Vol 6, No 1 (2017): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v6i1.989

Abstract

The purpose of the study is to analyze how much influence the quality of information and the understanding of accounting on the quality of financial statements on small and medium business (SMEs) in Tangerang Regency. Respondents include owners/managers of SMEs as many as 54 people. The sampling technique uses sensus sampling. Data collection using questionnaire. The method used in this research is the method of verification to determine the effect of quality of information and understanding of accounting on the quality of financial statements. The test statistic used is designing the structural model, designing a measurement model, construct the path diagram, test the model fit. Suitability test structural models and hypotheses using software SmartPLS 3.0. The results showed that the quality of information and the understanding of accounting have a significant effect on the quality of financial statementsTujuan penelitian ini untuk menganalisis seberapa besar pengaruh kualitas informasi dan pemahaman akuntansi terhadap kualitas laporan keuangan pada usaha kecil dan menengah (UKM) di Kabupaten Tangerang. Responden sebanyak 54 orang setingkat pemilik / pengelola UKM. Teknik pengambilan sampel menggunakan sensus. Pengumpulan data menggunakan kuesioner. Metode yang digunakan dalam penelitian ini adalah metode verifikasi untuk mengetahui pengaruh kualitas informasi dan pemahaman akuntansi terhadap kualitas laporan keuangan. Statistik uji yang digunakan adalah model struktural, model pengukuran, diagram alur, kesesuaian model. Uji kesesuaian model struktural dan hipotesis menggunakan perangkat lunak SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas informasi dan pemahaman akuntansi memiliki pengaruh yang signifikan terhadap kualitas laporan keuangan.
PENGARUH PELATIHAN DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN OUTSOURCING DI PT GARUDA INDONESIA (Persero) Tbk Agus Yulistiyono; Solahudin Solahudin
JMB : Jurnal Manajemen dan Bisnis Vol 8, No 1 (2019): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v8i1.1575

Abstract

This study aims to determine: (1) The effect of training on theperformance of outsourcing employees at PT Garuda Indonesia (Persero)Tbk, (2) The effect of job promotions on the performance of outsourcingemployees at PT Garuda Indonesia (Persero) Tbk, (3) Effects of trainingand promotion position on the performance of outsourcing employees atPT Garuda Indonesia (Persero) Tbk.The results show that: (1) Traininghas a positive effect on the performance of outsourcing employees at PTGaruda Indonesia (Persero) Tbk, this can be seen from the results ofsimple regression analysis that addresses projections the higher thevalue of training at a certain value, the higher the value employeeperformance at a certain value (2) job promotion has a positive effecton the performance of outsourcing employees at PT Garuda Indonesia(Persero) Tbk, this can be seen from the results of simple regressionanalysis that addresses projections the higher the value of promotion ata certain value, the higher also the value of employee performance at acertain value (2) Training and job promotion have a positive effect onthe performance of outsourced employees at PT Garuda Indonesia(Persero) Tbk, this can be seen from the results of multiple regressionanalysis, which proves the higher the value of training and promotion atcertain values, mak a the higher the value of employee performance ata certain value
ANALISIS PENGARUH DIFERENSIASI, PROMOSI DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pelanggan Sepeda Motor Merek Honda di Kota Tangerang) Abdul Rauf
JMB : Jurnal Manajemen dan Bisnis Vol 7, No 1 (2018): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v7i1.1565

Abstract

The purpose of the study is to analyze how much influencedifferentiation, promotion and positioning on purchase decision ofHonda motorcycles customers. The sample of research is 100 Hondamotorcycles customers in Tangerang. The sampling technique usesconvenience sampling. Data collection using questionnaire. The methodused in this research is the method of verification to determine theeffect of differentiation, promotion and positioning on purchase decision.The test statistic used is designing the structural model, designing ameasurement model, construct the path diagram, test the model fit.Suitability test structural models and hypotheses using software LISREL8.80. The results showed that differentiation and promotion have asignificant effect on customer satisfaction, whereas positioning have nosignificant effect on purchase decision.
ANALISA BUDAYA ORGANISASI DAN KEPUASAN KERJA PEGAWAI TERHADAP KINERJA PEGAWAI AGEN ASURANSI JIWA DI BUMIPUTERA KANTOR WILAYAH SYARIAH JAKARTA Ruslan Ruslan
JMB : Jurnal Manajemen dan Bisnis Vol 8, No 2 (2019): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v8i2.1549

Abstract

The purpose of this study was to find out and explain scientifically the influence of organizational culture and job satisfaction on the performance of employees of the Bumiputera life insurance agent in the Jakarta Syariah Regional Office.This study uses a quantitative descriptive approach, namely a research approach carried out by processing and presenting data using the basis of a statistical numerical approach in the form of more concise information. This information can be represented by the mean, median, frequency, percentage and various diagrams. The data analysis method used in this study is the Multiple Linear Regression model. Based on the results of the study All independent variables positively influence the measured dependent variable. Based on the correlation matrix analysis between dimensions on organizational culture variables and employee agent employee performance, the strongest influence on the integrity dimension of the organizational culture variable on the independence dimension of the employee agent agent's performance variable. While the correlation matrix analysis between dimensions on the variable job satisfaction and employee agent insurance performance, the strongest influence on the dimensions of coworkers from the variable job satisfaction on the dimensions of the effectiveness of the variable employee performance insurance agent. 
ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP TINGKAT PENJUALAN Hendy Eka Sumarga; Mulia Alim
JMB : Jurnal Manajemen dan Bisnis Vol 5, No 1 (2016): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v5i1.1992

Abstract

One early indicator to determine the condition of the progress of product marketing is through observation of the amount of product marketing results that have been done of the company. In institutions engaged in companies that produce refined products and the manufacturer is known from a list of sales results in the marketing department. This indicator is not always right but as an initial indication, can be used as indicators to examine further by way of scientific research. The purpose of this study was to determine the effect simultaneously and partially of the marketing mix that includes variable Products (X1), Price (X2), Place (X3), and Promotion (X4) on the level of sales at Rumah Makan Ayam Gantung Bandung (Y), and to determine the marketing mix most dominant influence. Methodology The study was conducted by descriptive method, which aims to explain (explanatory), the influence of variables independent of the independent variable.
CONSUMER BEHAVIOR: CONFIDENCE RELATIONSHIPS AND CONFORMITY WITH CONSUMTIVE BEHAVIOR ONLINE SHOPPING FASHION PRODUCTS USERS INSTAGRAM APPLICATIONS Nungky Irma Triyanti; Usman Effendi
JMB : Jurnal Manajemen dan Bisnis Vol 6, No 1 (2017): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v6i1.995

Abstract

The focus of this research on consumptive behavior is human action in an effort to fulfill the necessity of life, where most of the students to fulfill the necessities of life still depend on the assistance of parents. Therefore, in measuring consumer behavior used confidence and conformity as a parameter. The population of this research is a student of one private university in Jakarta who is considered to represent as a student community. The method used is descriptive method. Data collection methods used questionnaires with Likert scale models on the three variables of confidence, conformity and consumptive behavior. Based on multiple regression analysis obtained value of R2 equal to 0,379 with p<0,05. So it can be concluded that there is a significant relationship between self-confidence and conformity with consumptive behavior of online shopping fashion products on the students application Instagram means that confidence and conformity contributes 37.9% towards consumptive behavior. Among self-confidence accounted for 28.2% while conformity accounted for 9.7% of consumer behavior consumptive shopping online fashion products on application students Instagram applications.Fokus penelitian ini pada perilaku konsumtif adalah tindakan manusia dalam upaya memenuhi kebutuhan hidup, di mana sebagian besar siswa untuk memenuhi kebutuhan hidup masih bergantung pada bantuan orang tua. Oleh karena itu, dalam mengukur perilaku konsumen digunakan kepercayaan dan kesesuaian sebagai parameter. Populasi penelitian ini adalah mahasiswa dari satu universitas swasta di Jakarta yang dianggap mewakili sebagai komunitas mahasiswa. Metode yang digunakan adalah metode deskriptif. Metode pengumpulan data menggunakan kuesioner dengan model skala Likert pada tiga variabel kepercayaan, konformitas dan perilaku konsumtif. Berdasarkan analisis regresi berganda diperoleh nilai R2 sebesar 0,379 dengan p <0,05. Jadi dapat disimpulkan bahwa ada hubungan yang signifikan antara kepercayaan diri dan konformitas dengan perilaku konsumtif dari produk belanja online fashion pada aplikasi siswa Instagram berarti bahwa kepercayaan dan konformitas menyumbang 37,9% terhadap perilaku konsumtif. Di antara kepercayaan diri menyumbang 28,2% sementara konformitas menyumbang 9,7% dari perilaku konsumen belanja online konsumtif produk fashion pada aplikasi aplikasi Instagram siswa.
KAJIAN POTENSI EKONOMI KULINER LOKAL DI DAERAH BOGOR, JAKARTA DAN SOLO Musa Hubeis
JMB : Jurnal Manajemen dan Bisnis Vol 8, No 2 (2019): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v8i2.1553

Abstract

Indonesia is a country rich in natural resources and its potential, namely diverse traditions, cultures and culinary products, more than 13,000 islands (more than 6000 are inhabited islands), more than 700 languages and various cultures. These culinary pro-ducts are usually found on the roadside, exhibitions, or available restaurants that provide Indonesian special menus. From the various types in the cities of Jakarta, Bogor and Solo, it can be seen the level of customer satisfaction that consumes culinary food/ drinks in terms of Tangibles, Reliability, Responsiveness, Assurance and Empathy which are the five quality dimensions in products and services. In practice, this can be simplified or the definition of quality and service quality assessed by consumers. This research was conducted to identify and analysis the level of culinary consumer satisfaction from each of the Research Attributes in the cities of Bogor, Jakarta and Solo and to find out the level of satisfaction of food/beverage culinary in the cities of Bogor, Jakarta and Solo. The location of the study was carried out in the cities of Bogor, Jakarta and Solo. This study uses the qualitative Strengths, Weakneses, Oportunities, and Threats SWOT and Crosstab analysis. The sample of the research used purposive sampling and 30 respondents in Bogor, Jakarta and Solo. The results of the research based on the qualitative SWOT analysis found a strategy to developed competitiveness is making diverse culinary products, expanding the product distribution network, utilizing culinary lovers, improving and promoting, conducting strategic location/sales location selected, innovating on product development, increasing Human Resource knowledge, building coordination and cooperation. Based on the analysis Crosstab by Statistical Package for Social Science (SPPS), it was found that there were actually no differences in customers in terms of individual attributes, and on the other hand the average respondent was very fond of culinary in Bogor, Jakarta, and Solo. The result show local culinary as a sub-sector industy have oportunities contribution income in local economic development in culinary tour.

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