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INDONESIA
Jurnal Manajemen Bisnis dan Kewirausahaan
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Articles 694 Documents
Jurnal Manajemen Bisnis Dan Kewirausahaan Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.486 KB) | DOI: 10.24912/jmbk.v3i4.4998

Abstract

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 3/No.4/Juli/2019                                                            e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: mmuntar@tarumanagara.ac.id       JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Juli 2019, Volume  3, No 4                                                            e-ISSN 2598-0289Halaman 1-111  Pengaruh Partisipasi Anggaran, Komitmen Organisasi,  Motivasi TerhadapKinerja Manajerial  Pada Perusahaan Pt. ZzzJonathan                                                                                               Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand EquityPada Pengguna Sepatu Nike Di JakartaJuliana Faktor-Faktor Yang Mempengaruhi Pembelian Produk Garam Dan Air MineralBermerek Di JakartaRandy Ramadhiansa Analisis Pengaruh Struktur Modal Terhadap Profitabilitas Perusahaan Sektor KonsumsiYang Terdaftar Di Bursa Efek Indonesia Periode 2014-2016Christopher Efektivitas Scrum Pada Manajemen Proyek Teknologi Informasi Di Pt Bank Central Asia Tbk.Shandy Analisis Balanced Scorecard Pada Pabrik Garmen (Kasus:Pt. Handsumtex)“William Pengaruh Faktor-Faktor Fundamental Terhadap Tingkat Kelengkapan PengungkapanLaporan Keuangan Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia                     Pada Tahun 2015 Dan Tahun 2016Kenny Fitelia Analisis Strategi Bisnis Pada Perusahaan Inspeksi Dalam Industri Jasa Inspeksi Teknis Di IndonesiaMayella Lusiana Gunawan Pengaruh Brand Equity Terhadap Consumer Satisfaction Di Restoran Sushi Tei Jakarta SelatanSri Wulandari Rencana Bisnis Peternakan Ayam Ras Petelur Pt. Sinar Farm Di Provinsi MalukuPrasetyo Analisis Kinerja Keuangan Studi Kasus Pada Pt. X Periode Tahun 2014 Sampai 2016Rina Indah Hariyati Efek Mediasi Work Engagement Dalam Pengaruh Job Characteristic DanPerceived Organizational Support Terhadap Employee Performance Di Bidang It Pada Perusahaan Startup Sulin Dan Yanuar Analisis Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Promosi TerhadapKepuasan Konsumen Pada Toko Kue Xyz Di JakartaSylvia Permata Sari      
Analisis Perbandingan Kinerja Keuangan Pada Pt Hanjaya Mandala Sampoerna, Tbk. Dan Pt Gudang Garam, Tbk. Dengan Metode Economic Value Added (Eva) Erna Lusiana
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.075 KB) | DOI: 10.24912/jmbk.v1i2.4787

Abstract

This research aims to find out financial performance of the manufacturing companies which are listed in the Indonesian capital market (Bursa Efek Indonesia) for the period of 2013 until 2015, using Economic Value Added (EVA) method. To get the value of  EVA, data are collected from internet, such as financial statements, stock price, market price and risk free rate. Sample of this research are PT HM Sampoerna, Tbk. and PT Gudang Garam, Tbk. for the period 2013 until 2015. The conclusion of this research is that manufacturing companies which are in miscellaneous sector have a good financial performance and already earn economic value for their stakeholders. Even though companies earn economic value added for their stakeholders, value added of  PT HM Sampoerna, Tbk. keep declining during year 2013 until 2015 caused by the increase of costs, the value of Net Operating Profit After Tax (NOPAT) fluctuated and followed by increasing of cost of capital. Compare to PT HM Sampoerna, Tbk., value added of PT Gudang Garam, Tbk. increasing from year 2013 until 2015. The best financial performance in this research is PT Gudang Garam, Tbk.for it able to increase the value added. Thus, to increase the value added every year for the stakeholders, company of PT HM Sampoerna, Tbk. and PT Gudang Garam, Tbk. have to reduce costs such as production cost, cost of sales, and cost of debts for the profits able to cover all of the costs. Companies also can increasing the volume of sales or work with lower assets to increasing asset turnover.
Jurnal Manajemen Bisnis dan Kewirausahaan Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.771 KB) | DOI: 10.24912/jmbk.v1i1.4730

Abstract

JMBK Vol. 1 No. 1 - September 2017
Strategi PT. Ciracasindo Perdana dalam Persaingan Usaha dengan Metode Quantitative Strategic Planning Matrix dan SWOT Jeremy Jonathan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.93 KB) | DOI: 10.24912/jmbk.v3i5.6077

Abstract

Penelitian ini bertujuan untuk merumuskan dan mengetahui strategi yang paling sesuai dari PT. Ciracasindo Perdana dalam menghadapi persaingan usaha food and beverages yang ketat dengan metode Quantitative Strategic Planning Matrix dan analisa SWOT. Jenis penelitian yang digunakan adalah jenis penelitian kualitatif yang bersifat deskriptif. Data-data yang diperoleh diambil dengan teknik wawancara langsung kepada tiga narasumber dari perusahaan. Selain itu juga menggunakan observasi langsung di lapangan dan analisa kepustakaan seperti buku, company profile, dan laporan keuangan perusahaan. Dari sisi eksternal perusahaan, diketahui faktor yang paling berpengaruh pada perkembangan perusahaan yaitu sektor dari pangsa perusahaan cukup luas dan dapat dijadikan sebagai peluang, sementara faktor eksternal yang paling berpengaruh adalah banyaknya kompetitor pada bidang bisnis ini yang menjadi ancaman perusahaan. Sedangkan di sisi internal, perusahaan menonjolkan kualitas produk dan peningkatan pelayanan kepada pelanggan sebagai kekuatan utama perusahaan. Sementara yang dijadikan sebagai kelemahan perusahaan yang harus diperbaiki adalah kurangnya diferensiasi produk dan tidak agresifnya pengenalan produk di pasar. Perusahaan sendiri sedang berada pada posisi pasar yang sedang bertumbuh dan agresif sehingga meghasilkan 2 opsi strategi yang dapat diambil perusahaan ke depan yaitu perluasan pasar baru dengan dari sektor pasar utama yang ada dan juga perluasan produk baru dari produk unggulan yang selama ini dijual di pasaran. Dengan metode QSPM (Quantitative Strategic Planning Matrix) dan kemudian didapat kembali beberapa kesimpulan yang berupa analisa SWOT (Strength Weakness Opportunity Threat) perusahaan, maka strategi yang paling cocok pada perusahaan dengan kondisi pasar yang ada yaitu perlunya perluasan produk baru.
Analisis Pengaruh Faktor-faktor Fundamental terhadap Harga Saham pada Perusahaan Manufaktur di Bursa Efek Indonesia (BEI) Dermawan Wijaya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.597 KB) | DOI: 10.24912/jmbk.v1i1.4754

Abstract

This research aims to analyze the effect of fundamental factors on stock price in manufacturing companies which are listed in the Indonesia Stock Exchange. Fundamental factors that become this research objects are current ratio (CR), debt to equity (DER), return to equity ratio (ROE), total assets turnover (TATO) and earning per share (EPS) as independent variables, while stock price becomes dependent variables. The research subjects are manufacturing companies listed in Indonesia stock Exchange between period of 2013-2016 and have published profitable financial statements. Sampling method used is purposive sampling and the analysis method used is panel data regression. The research model selected is fixed effect model (FEM). The result shows that CR, DER, ROE, TATO and EPS has significant and simultaneous effects on stock price. Where only ROE and EPS has significant and partial effect on stock price. This study concludes that not all independent variables have significant effect on stock price.
Strategi Bisnis Dengan Menggunakan Analisis Swot Dengan Model Supply Chain Logistik Untuk Meningkatkan Penjualan Retail Pada Pt Xyz Pradana Wibowo Santosa dan Eddy Herjanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (698.744 KB) | DOI: 10.24912/jmbk.v2i1.4802

Abstract

In a SWOT analysis, the company must rely on their strengths to assist them with any threats or weaknesses that occur within the company. If their strengths are used to their advantage they can be implemented to help in avoiding new threats in the future and therefore the company will not be disrupted in its everyday procedures. The company which was used in this present analysis was PT . XYZ. This business identified that threats and weaknesseswere occurring and causing issues within the company. The method performed in this study was an analysis of the basic strategy of supply chain management and value chain analysis. After these two analysis had been completed they were then grouped into a SWOT analysis of IFE and EFE matrix from the company PT . XYZ. The results of the present study found the main cause of the weaknesses and threats in PT . XYZ was the substitution of products, threats, and competitors. In conclusion, it is therefore essential to take action to resolve these issues by using the SWOT analysis.
Pengaruh Celebrity Endorser, Shopping Orientation, Online Trust, dan Prior Online Purchase Experience Terhadap Minat Beli Konsumen Toko Online Elevenia di DKI Jakarta Deasi Arindani; Riris Loisa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.727 KB) | DOI: 10.24912/jmbk.v3i5.6072

Abstract

Currently based on data from APJII the number of internet users in Indonesia reaches 143.26 million or around 54.68% and the number of e-commerce transactions reaches Rp 85 trillion in 2017, so this is a potential development of e-commerce in Indonesia. But according to data from Google Temasek research, one of the e-commerce Elevenia has been downgraded from I-4 quarter in 2017. PT XL Axiata sold Elevenia’s shares and was bought by Salim Group, then their made a new strategy to increase the number of purchases. In this research, there are 4 variables that can influence buying intention : Celebrity Endorser, Shopping Orientation, Online Trust, and Prior Online Purchase Experience. This research aims to determine the effect of these four variables on Buying Intention. The method used is a quantitative method with the type of research is descriptive. Sampling method used is purposive non-probability sampling with 105 respondents. The analysis technique used is multiple linear regression analysis. This research found that celebrity endorsers, shopping orientations, online trusts, and prior online purchase experience have positive and significant influence simultaneously towards buying intention by 59%, and the rest 41% is influenced by other variables not examined in this research.
Pengaruh Brand Loyalty, Brand Love, Brand Commitment Terhadap Willingness To Pay A Premium Price Trisno Pangestu dan Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.931 KB) | DOI: 10.24912/jmbk.v2i1.4813

Abstract

The purpose of this research is to evaluate the influence of family and non-family member in the success of family business in trading business in Jabodetabek area. The population of this research is the successor of family business who does business in trading area. The sample of this research is the successor of family business in trading business in Jabodetabek area.  Research methods that are used are questionnaire for 150 respondents. The analytical techniques that are used are classic assumption test, multiple regression analysis, t-test, F test and coefficient determination test using SPSS ver. 20.0. The result of classic assumption stated that this regression model is feasible to be used. The test result shows partially that even together there are still a positive and significance between family member and non-family member involvement for the success of family business. The result of the coefficient determination variable stated that the success of family business can be determined by family and non family member variable percentage that is 67,8% while the rest are determined by other variables.
Studi Mengenai Pelanggan Yang Membeli Dari Perusahaan Multi-Level Marketing Di Jakarta William Indrajaya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (509.43 KB) | DOI: 10.24912/jmbk.v2i1.4819

Abstract

Multi-level Marketing (MLM), also known as network marketing is a relatively grown industry with its size and reputation are growing rapidly. According to the Direct Selling Association (DSA), direct selling is a US$ 183 billion industry worldwide with an annual growth rate at 2 percent. Multi-level Marketing was brought to Indonesia from the US over a decade ago and has been growing for almost a decade here in indonesia. It unique operating format seems to contravene all traditional sales principles. In Indonesia , the number of sales which was generated by people who involved in direct selling almost hit the 1.2 billion mark. According to WFDSA (2016), total distributor who have join the Multi-level Marketing business in indonesia is around 14 million. These member are people who join Multi-level Marketing company as their full time job and some of them as their part-time job. This study surveys 200 customers in Indonesia area concerning their motivation of buying from MLM company, their demographic characteristic and teir attitudes as consumers towards MLM products. In addition we also compare the consumer satisfaction of MLM products to that of the similar products on traditional market. The result shown that the major factor of purchasing MLM Product is because pressure from friend or relatives and the product special function. I also found that skin care and supplements is the most initial buying and rebuying categories in the MLM Industries. Major faction that influence customer satisfaction on MLM Products is product quality, refundable, after sales services, corporation reputation, brand reputation, delivery speed, and payment variety.
Pengaruh Working Capital Turnover, Total Asset Turnover, Asset Growth Dan Sales Growth Terhadap Kinerja Keuangan Perusahaan Consumer Goods Yang Terdaftar Di Bursa Efek Indonesia Selama Tahun 2013-2016 Shelly Andelline dan Indra Widjaja
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.703 KB) | DOI: 10.24912/jmbk.v2i2.4829

Abstract

The purpose of this research is to determine the influence of working capital turnover, total asset turnover, asset growth and sales growth partially and simultaneously to the financial performance of consumer goods companies listed on the Indonesia Stock Exchange during the year 2013-2016. The populations in this research are all manufacturing companies of consumer goods industry listed in Indonesia Stock Exchange. Sampling was done by purposive sampling method. Based on the type of data and analysis, this research is quantitative research and the data source used is secondary data. Data collection method used is direct observation method. Based on multiple linear regression test, it can be concluded that working capital turnover, total asset turnover influence to financial performance while asset growth and sales growth have no influence to financial performance. Simultaneously, the four independent variables significantly influence the financial performance. Based on the coefficient of determination can be concluded that the four independent variables affect the financial performance by 92.65%.

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