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Jurnal Manajemen Bisnis dan Kewirausahaan

jmbk
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Published by Universitas Tarumanagara

ISSN : - EISSN : 25980289 DOI : http://dx.doi.org/10.24912/jmbk

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 694 Documents

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Pengaruh Gaya Kepemimpinan, Kepuasan Kerja dan Motivasi Terhadap Kinerja Karyawan Top Yummy di Jakarta Rayen Eduard Wijaya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this study was to determine the effect of leadership, job satisfaction, motivation, on employee performance. The sample selection technique used in this study is a non-probabilty sampling method, namely purposive sampling. The population of this research is the Jakarta branch of Top Yummy employees. The research sample was taken from 100 respondents who had worked at least 6 months at the Top Yummy Jakarta branch. Data analysis using SmartPLS 3.0. Data collection is done by distributing questionnaires. The results are: (a) leadership has a positive and significant influence on employee performance in the Jakarta branch of Top Yummy, (b) job satisfaction has a positive and significant influence on the employee performance of the Jakarta branch of Top Yummy. (c) Motivation has a positive and significant influence on employee performance at the Jakarta branch of Top Yummy

Pengaruh Growth Opportunity, Profitabilitas, Tingkat Likuiditas Terhadap Struktur Modal Pada Perusahaan Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Elvina Kurniawati Hadiyanto dan Indra Widjaja
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aims at testing the influence of growth opportunity, profitability and liquidity level to the company’s capital structure particularly on food and beverage companies. This study used multiple regression analysis. The sample of this study were ten food and beverage companies listed on the Indonesian Stock Exchange from 2014-2016. This study used purposive sampling. The independent variables were the growth opportunity, profitability and liquidity level. The growth opportunity was measured using ROA and the liquidity level was measured using Current Ratio (CR). The dependent variable was the company’s capital structure measured by Debt Ratio (DR). The data showed that the growth opportunity, profitability and liquidity level gave negative effects to the company’s capital structure. The value of Growth Opportunity was -0.008. This means that growth opportunity had negative effect to the capital structure 0.8%. The value of Return on Asset was -0.770. This means that profitability level had negative effect to the capital structure 77%. The value of Current Ratio was -0.056, which means that the liquidity level had negative effect on the capital structure 5.6%.

Pengaruh Promosi Melalui Instagram Terhadap Keputusan Pembelian Di Food Court Elin Lininati
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research aims to analyse the effect of promotion through social media, using 4C’s model (context, communication, collaboration, connection) toward consumer purchasing decisions with AIDCA concept in food court. This research was conducted using quantitative data from a questionnare that containing 27 grains of questions and distributed to 1079 respondents. The respondents was Instagram’s user in Indonesia and have been purchase in food court. The model equations are processed using SPSS version 2.0. Analysis of data used in this study is to test hypotheses using validity and reliability testing. A hypotesis based on the results obtained that context, communication, collaboration, connection have a positive effect toward purchasing decision in food court. Then, the result was context, communication, collaboration, connection have a positive effect toward purchasing decision. Even thought, variable communication has positif effect, it does not significant toward purchasing decision. Overall purchasing decision was correlated by context, communication, collaboration, connection even is about 28,9%. Meanwhile, some 71,1% was correlated by another factor such as marketing mix; product, place, price, and also another promotion mix. Researcher suggest that each food court who have Instagram’s account, take attention to their followers, morever by comment, which is customer need respond. Food courts’ managers should pay attenton about content that they created, the content should be informative and always up to date.

Analisis Faktor-Faktor yang Mempengaruhi Pajak Penghasilan Badan Sebagai Indikator Manajemen Perencanaan Pajak pada Perusahaan Sektor Manufaktur di Bursa Efek Indonesia Tahun 2013-2017 Petrus Petrus
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this research is to analyse and find out 1) the effect of Profitability on the Effective Tax Rate 2) Inventory Intensity to the Effective Tax Rate 3) Capital Intensity to the Effective Tax Rate 4) Leverage to the Effective Tax Rate. The population in this study are manufacturing sector companies listed on the Indonesia Stock Exchange during the period 2013-2017. The sample used in this study is 52 companies in all industry sector of manufacturing as research subjects. The sampling technique used is the Panel Data Estimation Technique. Overall the results of this study are 1) The probability of influencing Effective Tax Rate has a significant negative direction on manufacturing companies on the Indonesia Stock Exchange in 2013-2017, 2) Inventory Intensity affects the Effective Tax Rate having a negative but not significant direction on manufacturing companies in the Exchange Indonesia Securities in 2013-2017, 3) Capital Intensity affects the Effective Tax Rate to have a positive but not significant direction in manufacturing companies on the Indonesia Stock Exchange in 2013-2017, 4) Leverage affects Effective Tax Rate has a negative but not significant direction in manufacturing companies on the Indonesia Stock Exchange in 2013-2017.

Faktor-Faktor Yang Mempengaruhi Niat Berwirausaha Pada Mahasiswa S2 Di Universitas Di Jakarta Yang Mendapatkan Mata Kuliah Kewirausahaan Christopher Arnold
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 3 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aims to determine the effect of attitudinal factor, bahavioral factor, and educational support on entrepreneur intention. Methods of data collection using questionnaires. The respondents of this research are postgraduate students of Universitas Tarumanagara, Universitas Atmajaya, Universitas Prasetiya Mulya, and Universitas BinaNusantara. The method of data analysis using multiple regression. The results of the study conclude that attitudinal factor, bahavioral factor, and educational factor have a positive effect on entrepreneur intention either partially or simultaneously. .

Evaluasi Pertumbuhan Pasar Reits Di Singapura, Malaysia, Thailand, & Hongkong Sebagai Pembanding Pasar Dire Di Indonesia Cita Vaga
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research aims to understand the history of REITs market in Singapore (S-REITs), Malaysia (M-REITs), Thailand (Thai-REITs), and Hongkong (HK-REITs), along with the curent regulation, with the intention to figure out the differences between markets thus lessons can be learned to boost DIRE’s market in Indonesia. Purpose of this research is to understand the background of REITs growth in Singapore, Malaysia, Thailand, and Hongkong, along with understanding the regulations and differences. By understanding those, one can help to understand how the regulation can help DIRE and invigorate DIRE’s market. Qualitative descriptive model research is done to obtain information as mention above.The conclusion of this research is DIRE have experience the same occurence as other successful REITs market in the region. Regulators have amend the regulations to invigorate the market. While other comparisons have succesfully develop REITs market, DIRE is still stagnan in zero growth condition. Only after comparing the regulations, it is revealed that DIRE’s gearing ratio and income taxes might hinders its growth to be as fast as other comparison. Regulators need to improve these conditions to increase interest towards DIRE.

Pengaruh Website Quality terhadap Perceived Trust dan Dampaknya pada Repurchase Intention pada Website Matahari Mall Freddy Sudiyono; Chairy Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this study was to determine the effect website quality to perceive trust and its impact to repurchase intention with website brand and perceive value as the moderate variables. This is explanatory type of research, using partial least square (sem-pls) analysis technique which is measured with the help of SmartPLS 3.0 software. Data collection method is by distributing questionnaires with probablity sampling techniques taken from the unknown population of Matahari Mall website visitors, questionnaires is distributed during the time period of may to august 2017 so that been collected the number of 100 respondents who deployed in may 2017. The results of this study indicate a significant and positive direct effect of website quality and perceive trust on repurchase intention of Matahari Mall website. Perceive value also have significant impact of moderating the relation between perceive trust and repurchase intention. More over website quality has the biggest impact directly on repurchase intention. Advice that given to the Matahari Mall website is firstly to improve website quality through product content and decription evaluation and make the rules for business partner about standard of product content and description information, and they have to improve the supervision of website content and description information.

Perumusan Staregi Bisnis untuk Perusahaan Youngsterpro dalam Rangka Meningkatkan Kinerja Fenty Febrianty
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research was conducted to help Youngsterpro companies determine appropriate business strategies in order to improve performance. This study applies qualitative methods through field research to the parties concerned in obtaining information, besides that also based on literature studies and analytical methods in strategy formulation here consists of three stages, the input by analyzing SWOT, EFE matrix, IFE matrix to summarize the basic information used to produce an alternative strategy in Matching stage, is the second stage, by aligning external and internal factors using the SWOT matrix and SPACE matrix, and the last is the decision making stage to determine the best strategy for the company based on the attractiveness of each strategy objectively through the QSPM matrix . The results of the study recommend Youngsterpro companies to consider a diversification strategy because it is the best strategy that is most appropriate for Youngsterpro besides that the product development strategy can also be considered as an alternative strategy to improve performance.

Pengaruh Marketing Mix 4P dan Perceived Quality Terhadap Purchase Decision Smartphone Vivo Liandri Darma Putra; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this study is to analyze the effect of the marketing mix (product, price, promotion and place) and perceived quality on purchasing decisions. The research implemented quantitative method, in which questionnaire were distributed to a total of 120 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta Barat regions. Data were analyzed by SPSS version 20.00 for windows using multiple linier regression method. After conducting data analysis, it was revealed that place and perceived quality have a significant impact on purchase decision. Meanwhile product, price and promotion doesn’t have a positive impact toward purchase decision. But all variables simultaneously have a significant effect toward purchase decision.

Pengaruh Persepsi Kemudahan Berbelanja, Reputasi Website, Dan Kualitas Website Terhadap Minat Beli Online: Kepercayaan Sebagai Variabel Mediasi Wiendy Deborah dan Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aims to determine the main factors that can influence the purchase intention from consumers. Based on previous research, three independent variables were obtained: perceptions of ease to use, website reputation, website quality and one intervening variable; trust that can attract purchase intention. This is a descriptive research by using questionnaire which distributed to 164 respondents in Jakarta area. Data was collected by using non probability sampling method. Regression analysis were used for data analysis by using SPSS. From this study, it was found that the influence of each variables can directly and indirectly influence purchase intention significantly.

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Home Page

OAI Link

Editorial Team

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Reviewer

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Contact Name Maria

Contact Email -

Phone +628161961710

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Editorial Address Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

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Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Maria

Contact Email
-

Phone
+628161961710

Journal Mail Official
jmbkmm@untar.ac.id

Editorial Address
Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA