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Astri Ayu Purwati
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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,318 Documents
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Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pengambilan Keputusan Pembelian Produk Mie Instan Merek Indomie Yuhardi yuhardi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i2.74

Abstract

This study aims to determine and analyze the influence of consumer behavior consisting of cultural, social, personal and psychological factors on the decision to buy indomie brand instant noodle products. To find out among the cultural, social, personal and psychological factors that have a dominant influence on a student's decision to buy indomie brand instant noodles By using multiple linear regression analysis and using a sample of 40 student respondents obtained the following results: From the results of the analysis found that the variables of cultural, social, personal and psychological factors simultaneously / together have a significant (significant) effect on the decision to purchase instant noodle products indomie brand and psychological variables have a dominant influence on the purchase decision of indomie brand instant noodle products. Keywords: Consumer Behavior, Decision Making, Satisfaction
Pengaruh Produk, Harga, Tempat, Promosi, Bukti Fisik, Orang, Proses terhadap Keputusan Pembelian Pada PT. Central Bearindo International Pekanbaru SIlvia Sari Sitompul; mimi juwita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i2.75

Abstract

This study aims to determine the effect of the product, price, place, promotion, physical evidence, people, and processes on product purchasing decisions Bearing on a PT. Central Bearindo International. This study aims to determine the relationship between independent variables and the dependent variable. The total sample of 200 respondents who are consumers who buy Bearing on the PT. Central Bearindo International. Engineering samples using accidental sampling method. Data analysis method used is multiple linear regression. The results based on model test states that the marketing mix variables influence on purchase decisions Bearing on PT. Central Bearindo International. Partially stating that the variable product, price, physical evidence and processes influence on purchase decisions Bearing on PT. Central Bearindo International, while variable place, promotions, and no influence on purchase decisions Bearing on PT. Central Bearindo International. Of the seven variables studied, the variable product is the most influential variable on purchase decisions Bearing on PT. Central Bearindo International Keywords: Product, Price, Place, Promotion, Physical Evidence, People, Process, Purchasing Decision.
Pengaruh Knowledge Management Dan Inovasi Berbasis Layanan Terhadap Keberhasilan Bisnis UMKM Kreatif Di Kota Ambon Merryll Pelamonia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i2.80

Abstract

The purpose of this study is to investigate the linkages between the implementation of knowledge management and service innovation capability on the business success of the creative UMKM in Ambon City. This type of research is an explanatory study, the analytical approach in research is quantitative research, and the model of this research is survey research. The unit of analysis in this study is the individual creative UMKM entrepreneur in Ambon City. Time horizon of one stage research (cross sectional), data collection using survey methods using questionnaire instruments. Determination of the sample using the probability sampling method, the sample selection in this study used a simple random sampling technique. The sample size analyzed was 53 respondents. Data analysis techniques used inferential statistical analysis (multiple regression). The results of multiple linear regression analysis prove that knowledge management and service-based innovation have a positive effect on the success of creative MSME businesses in Ambon City. Keywords: knowledge management, service-based innovation, business success.
Kepribadian Wirausaha Dan Strategi Kewirausahaan Sebagai Pendorong Keberhasilan Usaha Industri Makanan Khas Maluku Fenri Abraham Stevi Tupamahu
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i2.81

Abstract

This research is to examine the influence of entrepreneurial personality and entrepreneurial strategies on the success of the typical Maluku food industry. This type of research is an explanatory study; the analysis is carried out with the analysis approach using quantitative methods. The process of collecting data is done using a questionnaire instrument. The object of this research is a typical Maluku food industry unit operating in the Ambon Island Region, namely the Ambon City Administration Area and Central Maluku Regency. Total population of 167 units, the determination of the sample using probability sampling methods, sample selection in this study, using simple random sampling technique, the number of samples analyzed was 118 respondents. Quantitative data analysis methods use descriptive analysis methods and inferential statistical analysis techniques. Descriptive analysis uses mean, median and mode measurements. Inferential statistical analysis techniques using multiple regression methods. The results of the study explained the respondents' perceptions of entrepreneurial personality variables, entrepreneurial strategies and business success were relatively high. The results also prove that the entrepreneurial personality has a significant influence on the success of the typical Maluku food industry. The entrepreneurial strategy is proven to affect business success. Keywords: Entrepreneurial Personality, Strategic Entreprenenurship, Business Success
Analisis Swot Dalam Pembuatan Program relationship Marketing Pada Share Tea Sun Plaza Medan Ika Apia Septira
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i2.101

Abstract

The purpose of this research is to design and find out the relationship marketing strategy at Share Tea Sun Plaza Medan. The analytical method used is descriptive analysis (qualitative), triangular method, internal matrix factor (IFE), external matrix factor (EFE), and strength, weakness, opportunity and threat (SWOT) matrix to create Relationship Marketing for Share Tea Sun Plaza program Field. The results of the study at Share Tea Sun Plaza Medan by using a matrix of internal and external factors and using a SWOT analysis, a marketing relationship strategy program can be produced consisting of a Fresnack Card, Bigday Sale, and a Fresfum Card that will be used in relational marketing. Keywords: Strengths, Weaknesses, Opportunities, Threats, Marketing Relations
Pengaruh Pembuatan Ecobrick Terhadap Tingkat Kepedulian Lingkungan pada STIE TN Dumai Lis Hafrida; Mufti Hasan Alfani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i2.102

Abstract

Plastic waste is a problem that has not been resolved to date, meanwhile with an increase in the population will also follow the increase in the volume of waste generation generated from human activities. Other alternatives are needed to handle the volume of plastic waste in the Dumai City environment such as making ecobricks. This research is intended to see the relationship between plastic waste processing and ecobrick manufacturing on the level of environmental awareness for Dumie STIE-TN students using simple linear regression analysis with the help of SPSS version 24. From the results of simple linear regression it can be concluded that making ecobrick has a positive regression coefficient. This shows that the making of ecobrick, has a positive influence on the level of environmental concern for students of STIE-TN Dumai. Keywords: Ecobrick, Plastic Waste, Environment
Pengaruh Beban Kerja, Lingkungan Kerja dan Job Insecuriy Terhadap Turnover Intention Karyawan PT. Bumi Raya Mestika Pekanbaru Astri Ayu Purwati; sisilia maricy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 1 (2021): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v2i1.76

Abstract

Suatu perusahaan didirikan dengan maksud untuk mencapai suatu tujuan tertentu yang telah ditetapkan sebelumnya, yang pada umumnya adalah bertahan hidup, berkembang, dan menghasilkan laba. Tanpa adanya karyawan di dalam perusahaan, maka perusahaan tidak dapat mencapai tujuannya. Zaman sekarang semakin canggih menuntut kita harus bisa beradaptasi dalam berbagai kondisi. Di dalam dunia perkerjaan, karyawan akan menghadapi berbagai kesulitan atau masalah baik di dalam maupun di luar pekerjaan. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja, lingkungan kerja dan job insecurity terhadap turnover intention karyawan PT. Bumi Raya Mestika Pekanbaru. Analisis ini menggunakan variabel independen yaitu Beban Kerja, Lingkungan Kerja dan Job Insecurity sedangkan variabel dependen yaitu Turnover Intention. Sampel penelitian ini adalah karyawan yang bekerja pada PT. Bumi Raya Mestika. Dan metode penarikan sample menggunakan teknik non probability sampling yang dikumpulkan melalui kuesioner dengan jumlah 98 responden. Teknik analisis data yang digunakan adalah analisis regresi linear berganda dengan menggunakan uji t dan uji F untuk pengujian hipotesis. Hasil penelitian ini menunjukkan bahwa beban kerja secara parsial berpengaruh signifikan terhadap turnover intention, lingkungan kerja secara parsial tidak berpengaruh terhadap turnover intention dan job insecurity secara parsial tidak berpengaruh terhadap turnover intention. Kata Kunci: Beban Kerja, Lingkungan Kerja, Job Insecurity, Turnover Intention
Analisis Pengaruh Brand Image, Harga dan Promosi terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Nestle Pure Life Amirudin M Amin; Shania Natasha
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 1 No. 2 (2020): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v1i2.121

Abstract

The need of water can no longer be avoided. Humans as living things need food and drink for survive. Likewise with animals and plants. Food is a major factor in meeting needs. But water is also an important factor in meeting human needs and other living needs. Everyday we consume water when eating, after exercising and doing activities. Communities in various places have water products that they consume. Every community choose bottled water products (AMDK) from various brands and types in their consumption. A variety of choices, practical, varied prices, to the benefits of people choosing bottled water. The purpose of this study is to find out and analyze the influence of Brand Image, Price and Promotion of Purchase Decisions of Nestle Pure Life Bottled Water (Case Study of Pelita Indonesia College Students in Pekanbaru). The method used is multiple linear regression analysis with a sample of 100 respondents. The reseach results showed that the Brand Image and Price does not have a significant effect on students decisions on Nestle Pure Life bottled water while the Promotion have a significant effect on student decisions. Keywords: Brand Image, Price, Promotion
Investigasi Kecurangan dalam Klaim Program Asuransi Kesehatan Hospital Cash Plan Mulawarman Awaloedin; Hendrik Herdiana Sutendi; Dedi Kusdani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 1 (2021): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v2i1.148

Abstract

Penelitian ini bertujuan untuk menginvestigasi kecurangan klaim asuransi (fraud) di sebuah perusahaan asuransi. Menggunakan pendekatan studi kasus, ditemukan sejumlah kasus-kasus klaim yang tidak lazim dengan nilai pengajuan yang tidak wajar. Hasil investigasi kemudian dimodelkan mengikuti prosedur standar operasional yang ada. Hasil yang diperoleh adalah standar operasional perusahaan tidak dijalankan secara konsisten dan optimal, sehingga memudahkan bagi tertanggung untuk melakukan tindak kecurangan. Tindak kecurangan yang berhasil diinvestigasi adalah pemalsuan dokumen (Falsifying documents), submitting double bills (mengirimkan tagihan ganda), juga providing unnecessary care and maximizing care (memberikan perawatan yang tidak perlu dan memaksimalkan perawatan). Guna mencegah tindak kecurangan ini dan menguranginya, disarankan untuk melakukan sinergi antar depertemen di perusahaan dan melakukan kerjasama dengan pihak-pihak penerbit dokumen di luar perusahaan seperti pembuat ktp elektronik (Pemda). Katakunci: Klaim Asuransi, Kecurangan (Fraud).
Pengaruh Corporate Social Responsibility terhadap Ukuran Perusahaan pada Perusahaan Industri Barang Konsumsi Miswan Gumanti; Bernadhita H S Utami; Rita Irviani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 2 No. 1 (2021): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v2i1.149

Abstract

Tujuan utama perusahaan berdiri adalah meningkatkan nilai perusahaan melalui peningkatan kemakmuran pemilik atau para pemegang saham.Bagi perusahaan yang sudah go public maka nilai pasar ditentukan oleh mekanisme permintaan dan penawaran di bursa yang tercermin dalam listing price. Terdapat beberapa faktor yang mempengaruhi nilai perusahaan, salah satunya adalah faktor kinerja lingkungan. Kinerja lingkungan yang baik akan menyebabkan perusahaan banyak mengungkapkan kegiatan sosial yang dilakukan perusahaan. Corporate Social Responsibility (CSR) juga mempengaruhi nilai perusahaan, dimana perusahaan yang telah melaksanakan CSR akan mendapatkan kepercayaan dari masyarakat luas. Penelitian ini bertujuan untuk mengetahui pengaruh CSR terhadap nilai perusahaan pada perusahaan konsumsi makanan yang terdaftar dalam BEI pada tahun 2012-2018. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data yang terdaftar dalam Bursa Efek Indonesia. Hasil penelitian ini sesuai dengan teori signaling dimana perusahaan yang memberikan informasi bagus akan dipercaya oleh investor.

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