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Jurnal Spektrum Komunikasi

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Published by Lembaga Penelitian dan Pengabdian Masyarakat Stikosa-AWS

ISSN : 2398086 EISSN : 26218712 DOI : -

Core Subject : Humanities, Education, Social,

Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Communications and media theories Broadcasting Journalism Public Relations Advertisings Tourism Popular Cultures Communication Politics Creative industries Arts and designs Research methodologies in communications and media studies Communication and media policy Internet and social media activisms Cyberculture TV and Film Media, Gender, and Sexualities Media and Identities Mass Communication Effects

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 120 Documents

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Preferensi Orang Tua di Keluarga Indonesia di Pulau Jawa dalam Mencari Informasi Mengenai Covid 19 Yuli Nugraheni; Brigitta Revia Sandy Fista
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Penelitian mengenai Preferensi Keluarga Indonesia di Pulau Jawa dalam Mencari Informasi Mengenai Covid 19 Melalui Media Sosial dilakukan dengan tujuan untuk mengetahui pilihan media dan jenis informasi yang dicari oleh keluarga di Pulau Jawa mengenai Covid 19. Penelitian difokuskan di Pulau Jawa karena sampai saat ini sebaran kasus harian Covid 19 tertinggi berada di wilayah Pulau Jawa yaitu di Jabar, Jateng, Jatim, DKI, DIY, dan Banten, Penelitian ini dilakukan dengan pendekatan kuantitatif dengan jenis penelitian deskriptif dan metode penelitian survey yang dilakukan secara online dengan sampel 100 keluarga yang terdiri dari ayah ibu yang tersebar di 6 provinsi di Pulau Jawa yang akan diambil dengan teknik penarikan sampel cluster sampling. Teori yang digunakan adalah uses and gratification, preferensi, information seeking dan media sosial.Hasil penelitian menunjukkan media exposure ayah adalah social network dengan aplikasi Instagram. Informasi yang paling banyak dicari adalah informasi mengenai penyebaran kasus covid di dunia dan Indonesia. Frekuensi untuk mencari informasi covid dilakukan setiap hari dengan durasi kurang dari 2 jam. Media exposure ibu dapat disimpulkan sebagai berikut : social network dengan aplikasi Facebook. Informasi yang paling banyak dicari adalah informasi mengenai penyebaran kasus covid di dunia dan Indonesia. Frekuensi untuk mencari informasi covid dilakukan setiap hari dengan durasi kurang dari 2 jam. Kata-kata kunci : preferensi; keluarga; media; covid 19

Integrated Marketing Communication Kedai Pantry Magetan Pada Era Digitalisasi 4.0 Hilda Yunita Wono; Nafiah Ariani; Azalea Abril Hermanto; Bunga Feby Nabilla
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Integrated marketing communications or IMC that is implemented in a business well can make a significant increase to a company's revenue. This is what makes Kedai Pantry Magetan to carry out IMC activities. The Pantry Shop, which started a business during the Covid-19 pandemic, used IMC as a way of promotion so that the shop could still operate even during the pandemic. This research was conducted using a qualitative descriptive method to dissect the IMC Kedai Pantry strategy. This study shows what activities are carried out as well as interviews with shop owners in order to find out the reasons for using this strategy. Of the seven IMC activities used by the pantry shop, online marketing, direct marketing, sales promotion, public relations and advertising. From the IMC activities carried out to help the shops that were established during this pandemic to survive until now.

Contribution of Cyber Literature by Agus Noor to the Preparation of “Kisah - Kisah Kecil dan Ganjil Malam 1001 Pandemi” Muhammad Afnani Alfian; Ifit Novita Sari
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Cyber literature is literature that is present due to the development of communication media, especially internet media. His presence became a benefit for several writers, including Agus Noor. Agus Noor developed a story idea with flash fiction or a collection of stories taken from Instagram with the use of the hashtag 1001night pandemic. The collection of stories is then combined into a whole story that is recorded. This work is closely related between the cyber world and the literary space to produce a literary work. This research aims to map the work of Agus Noor on social media in relatively deep. The approach used in this study is qualitatively exploratory. With reading without data, but focus on exploration found on Instagram accounts and books. This research will produce some narrative. First, the relationship of cyber literature with the book collection of stories by Agus Noor. Second, the usefulness of cyber literature in making story ideas and stories by Agus Noor.

Study of DI’s Way Daily Layout in Hermeneutics Viewed from its Layout Elements Asthararianty; Fanny Lesmana; Yeremia Tulude Ambat
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

DI's Way is present as a new media in the world of print media. Print media originating from Surabaya, and for Surabaya residents. It looks like a magazine but is published every day, has a cover layout that is not like a magazine or newspaper. The cover design, in this case, especially the layout, has an aesthetic to determine the mass media, especially print, whether the media will sell or not. However, this daily is claimed to have many fans, both in its initial form, namely a website, to becoming a daily printed in color. This study uses a qualitative method with a hermeneutic approach to explore the impression of what the cover layout design shows that is not like a magazine or newspaper to Surabaya. The hermeneutic method is carried out by interpreting the data seen in the DI's way cover design, layout theory, and also matters related to Surabaya. This data mining is done by looking at the cover layout design in terms of the use of grids, margins, and also text and image elements. The results that can be seen are as a DI's way daily like a newspaper or newsletter that has a template for each edition with a cover layout showing the impression that the main interest of this media is to be able to tell important news to the City of Surabaya, by always using a large size for the main news photo and also for the text element (headline) but the arrangement can still be followed as a comfortable reading flow. A large portion seems to want to show the impression of the characteristics of the City of Surabaya as a city of heroes which has a great and passionate fighting spirit. Meanwhile, supporting news is placed below it according to the order of its news value, showing the impression of the vision that the City of Surabaya has in building a city that is more advanced from all aspects. In addition, grid management displays the impression of being a local mass media that is regularly reported in its media according to the identity of a daily media that has a news order position like an inverted pyramid.

Jebakan ‘Harga Murah Semu’ Layanan Daring Pengantar Makanan Go-Food dan Grab Food Putra Aditya Lapalelo
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Delivery service applications such as Gojek and Grab in recent years have become part of the lives of urban people, becoming one of the instruments to fulfill the needs of urban consumers who are called "living in high mobility". Especially the online food delivery service GO-FOOD and GRAB FOOD which promise to fulfill the need for food delivery services at low prices, even with discounts that look fantastic. With all the intents and purposes, these two services are not only able to help solve the problem of "time" for urban residents who are too busy with their activities, but are also provided at low prices so that they are attractive and difficult to ignore. But with some observations, the cheap price of this food delivery service hides academic suspicions, Is it true that this lifestyle has no risk for urban residents?. This question makes a search to see what kind of lifestyle is behind the cheap consumption of this online food delivery service, an important topic to talk about. Especially with the current Covid-19 pandemic where the service business is crucial. This research uses a phenomenological study with observations and in-depth interviews with gojek and grab driver partners, business actors who partner with grab and gojek, to consumers in the Surabaya city area, and juxtaposed it with pop culture and consumer culture perspectives to provide a comprehensive picture of how consumers' lifestyles consume services. - this online service. As a result, it was found that cheap online delivery services and lots of discounts were just a “trap” for consumers. Consumers are being forced to live a “high cost consumption” lifestyle that is shrouded in the label of “low prices and discounts”.

Representation of Urban Women and the Loyal Friendship in Bebas (2019) Luly Prastuty
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Bebas (2019) narrates about a women's friendship that consists of Vina, Kris, Jessica, and Gina, who have been friends since high school, must face the reality that they are from different socio-economy backgrounds when they are adults. This difference may bring them into a latent problem that causes them to compare and rely on, but they unite. The study's objective is to explore women’s representations in an urban Indonesian context film. This research applies Cultural Studies approach using several theories such as Stuart Hall’s representation, film’s mise-en-scène elements, and the girlfriend gaze theory. The analysis will be based on financial ability and family. The result is that there are three constructions about women: women are constructed to be financially stable from being dependent on men, professional women are striving for independent finance, and women are independent but still depend on other women. When women empower each other, there is an indication that they help according to their social class. Vina and Kris seize the highlight because they are wealthy to be dominant as the protagonists for their friends. It can be concluded that the women's friendship in Bebas (2019) was formed because of the powerlessness of women to stand alone, but they are strong together. When they are in a group, women from the upper class has a significant position. Women are constructed powerful when they are in a group. Bebas (2019) can be a form of patriarchy affirmation that forces women to negotiate their positions to empower each other.

Netnographic Analysis of Youtube Users Comments on Conservation Threats Sheidy Yudhiasta; Leily Suci Rahmatin
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Conservation and mining are considered as two contradictory aspects of an activity. Conservation activities will be lost if mining development does not match the area analysis. Ecosystems are threatened, and endemic species in an area will become extinct. Mining activities are often two sharp blades. On the one hand, it will increase the economy. However, on the other hand, the more significant damage will make it difficult for the ecosystem to return to its original condition. This is what is currently happening in the Sangihe Islands. Gold mining has become an issue in online discussions on the internet; objections and protests are conveyed to preserve the ecosystem of the region, not only from endemic animal and plant species but also from human existence. This research was conducted by exploring public comments, especially YouTube users in the comments column of the BBC News Indonesia YouTube video: Tambang Emas Pulau Sangihe Mengancam Hutan dan Burung Endemik yang Hampir Punah. A qualitative approach is used in this study with netnographic analysis to analyze netizen comments on BBC News Indonesia YouTube videos. Data retrieval using the botster.io website and analyzed using NVivo 12 software as a qualitative research management tool. The data obtained is 1.000 comments in the comments column. The analysis results show that the majority of internet residents in comments on YouTube videos uploaded by BBC News Indonesia gave a negative response to the Sangihe Island gold mine because it was considered a threat to the conservation and extinction of Sangihe's endemic species, namely the Sangihe Seriwang bird. People on the internet also respond that policy makers' participation in making regulations is important to cancel decisions related to the mining area.

Public Relations Campaign Strategy "Ready for Safe Tourism" of PT TWC (PERSERO) Deo Pietra Nirwana; Riski Damastuti
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

The COVID-19 pandemic has affected various business lines' financial and operational conditions, especially the tourism business. Entering the New Normal, PT Taman Wisata Candi Borobudur, Prambanan, and Ratu Boko (Persero) seek to revive tourism through the "Ready For Safe Tourism" campaign. This research is a qualitative descriptive study that aims to determine the Public Relations campaign strategy "Ready For Safe Tourism" carried out by PT TWC (Persero). The research data was taken by interview and observation techniques. The interviewees were the Corporate Communications team of PT TWC, which were selected through purposive technique. Observations were made by observing PT TWC's social media and mass media coverage of the "Ready For Safe Tourism" campaign activities. The results of this study indicate that PT TWC performs fact-finding, planning, communicating, and evaluation stages in designing and implementing the "Ready For Safe Tourism" campaign strategy. In this campaign, PT TWC collaborates with several stakeholders to hold special events and social media optimization to convey campaign messages. This campaign activity cannot be carried out regularly due to the dynamic development of Covid-19.

Makna Iklan ‘Ingat Pesan Ibu’ Terhadap Masyarakat di Era Pandemi (Studi Kasus Iklan “Ingat Pesan Ibu“ Khususnya pada Masyarakat Pendatang) Muhammad Alvian Cahya
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Public service advertisements are media whose job is to build public trust and contain social messages. The achievement of effective public service advertisements is influenced by audience factors, the quality factor of public service advertisements, and the delivery of public service advertisements. Public trust is one of the factors increasing public participation in development which is the task of public service announcements. The purpose of this paper is to analyze the form of delivery and factors of effectiveness of public service advertisements, and to analyze the effect of public service announcements on public participation in the success of the health protocol campaign. This literature study summarizes the results of research on the effectiveness of public service advertisements, the form of delivery of public service announcements, and community participation in development. This study focuses on discussing the Public Service Advertisements (ILM) of the Ministry of Health of the Republic of Indonesia regarding COVID-19. Keywords: Public Service Advertisements, COVID-19, Community Behavior

Konstruksi Citra Diri dalam Media Baru melalui Aplikasi Instagram (Analisis Semiotik Postingan Instagram @maudyayunda) Maslichatus Sholichah; Poppy Febriana
Jurnal Spektrum Komunikasi Vol 10 No 2 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

New media present as communication that individuals choose for social interaction in cyberspace. One of them is Instagram, which is one of the uses of new media in the form of a social media network application that functions as a place to share photos and videos with other users. Instagram makes it easy to form a person's self-image, both positive and negative images in any angle. Like Maudy Ayunda, a public figure who has a good self-image on her Instagram account. This study aims to find out how self-image can be built through Instagram account posts. This type of research is descriptive research with a qualitative approach method that uses a constructivist paradigm with Ferdinand de Saussure's semiotic theory. The results of this study are self-image on the @maudyayunda Instagram account formed from components of verbal and non-verbal messages which can be seen from the description of photo uploads with dress styles and photo styles at certain moments. So from this study it can be concluded that Maudy Ayunda has a personality in building her image that is passionate about learning, intelligent, inspiring, and has a healthy lifestyle.

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name Fifi Ratnasari

Contact Email fifi.ratna@stikosa-aws.ac.id

Phone +6231-5922018

Journal Mail Official fifi.ratna@stikosa-aws.ac.id

Editorial Address https://spektrum.stikosa-aws.ac.id/index.php/spektrum/about/editorialTeam

Location Kota surabaya, Jawa timur INDONESIA

Abstract

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Contact Name
Fifi Ratnasari

Contact Email
fifi.ratna@stikosa-aws.ac.id

Phone
+6231-5922018

Journal Mail Official
fifi.ratna@stikosa-aws.ac.id

Editorial Address
https://spektrum.stikosa-aws.ac.id/index.php/spektrum/about/editorialTeam

Location
Kota surabaya,

Jawa timur

INDONESIA