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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : -
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 65 Documents
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Visual Metaphors in Set and Properties Design for ‘Setengah Nada Bergeming’ Film Trailer Gabriella Sethio; Salima Hakim
VCD Vol. 6 No. 2 (2021): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v6i2.2700

Abstract

In a film production, production design is an important aspect that supports the narrative or story. In production design visual metaphors are often used as concepts for sets and props which have the ability to transform a long text into a shorter visual. Visual metaphor itself is a representation of a place, person, nature, and object that can be a tool to build a narrative as well as describe the nature of a character in a film. The use of visual metaphors can be done by understanding the characters in the film, because each have different characteristics and its own uniqueness. By understanding and using the 3-dimensional aspect of the character as the basis for the design of sets and props, production designers can apply visual metaphors in the design of sets and properties that are suitable for the needs of characters and narratives in films. This paper uses a qualitative approach which elaborates the process of applying visual metaphors into the set and properties design, by using the 3-dimensional character theory as the base for producing the short film trailer entitled Setengah Nada Bergeming. This research finds that by dissecting each element of the 3-dimensional character, production designer can intensify not only how a character is represented and how its contributes in building the entire narrative of the story. Keyword: visual metaphors, 3-D characters, sets, properties, short film, trailer.
The Effect of Design Thinking Method Toward the Motivation of Visual Communication Design Students in Becoming an Entrepreneur Agung Setiawan Sutadi
VCD Vol. 6 No. 2 (2021): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v6i2.2701

Abstract

The world of work is a place of intense competition for each college graduate. Students are faced with developing new solutions to these problems/challenges so they need to practice identifying entrepreneurial opportunities so that the problem of the difficulty of competing in the world of work can be resolved with the emergence of new jobs. In the VCD department in the Visual Study subject using design thinking method as a study material in learning material with the aim of students being able to create a visual communication design that answers existing problems, so that ultimately students have a frame of mind in solving problems in running a business or facing client problems. Based on the results of data processing, the results show that there is a positive influence between design thinking methods on entrepreneurial motivation. Therefore, the role of design thinking methods in influencing student motivation to become entrepreneurs deserves further study. Keywords: Design, Design Thinking, Visual Study, Entrepreneur, Motivation
Module as an Alternative In Material Delivery in an Online Drawing Course Renata Kusuma
VCD Vol. 6 No. 2 (2021): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v6i2.2702

Abstract

Information Technology development has been a driving force to improve teaching materials more effectively and efficiently nowadays. Revolution in teaching must be done continuously without neglecting reading or listening habits as has been practiced. In addition, in the year 2020 the global Covid-19 pandemic happened which has forced the education institution to change the conventional way of learning. Having been implemented to avoid the crowd, online learning needs a new strategy in its implementation. In fact, the online teaching and learning system is not free from obstacles, especially in courses requiring fine motor skills like those in the Basic Drawing course. One of the solutions to tackle the problems is by designing modules to be used as course materials. Online medium developed nowadays utilizes module platform with instructions in pdf format and video materials. This paper describes how modules have been used to implement teaching and learning in one semester during online learning nowadays. Key words: online learning, module, drawing course
Building Brand Relationship Through Millennial Generation Behaviors: Marketing Strategy on Instagram Geralda Carnelian Tantra
VCD Vol. 6 No. 2 (2021): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v6i2.2703

Abstract

The theme of this research is the preparation of a marketing strategy in social media by considering the market and considerations of the aforementioned social media platforms. This study aims at the behavior of the intended target market and the development of suitable methods for that market to improve the performance of content development on Instagram social media. This research is based on the theory that has been put forward by marketing experts and business innovation which can be applied simply in the marketing activities held. The close relationship between the brand and the target market will show the role of communication through targeted marketing activities, especially in Indonesia. Keywords: Brand, Target Market, Instagram, Communication, Marketing Strategy.
Social Media Strategy: The Use of Social Media in Stationery Business to Reach Gen Z Natasya Priscilla Suhartono
VCD Vol. 6 No. 2 (2021): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v6i2.2704

Abstract

In the creative industry world, many start-up stationery businesses have started to emerge which still have an audience base. The main target market is Gen Z teenagers who are actively using social media. To be able to reach Gen Z, the right marketing strategy is needed to create brand awareness of the stationary business. Therefore, it is necessary to study literature on social media strategies, brand communication and Gen Z behavior in using social media. From the results of the literature study, it can be said that social media content that is simple, relevant, and repeatable is effective in building relationships between stationery and consumers on social media. It is hoped that with optimal use of social media, brand awareness of the stationary business will also increase. Keywords: Social Media Strategy, Gen Z, Brand Communication
ANALYSIS OF HUMOR LANGUAGE IN “NGENEST THE MOVIE” COMEDY SCENE Natanael, Christian; Annita, Annita
VCD (Journal of Visual Communication Design) Vol. 7 No. 1 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i1.2902

Abstract

Humor language is verbal humor created through words, the meaning of words, and jargon. Directors use language humor to build comedy scenes, introduce the characters, or give the impression of a scene. However, sometimes, excessive techniques will be insufficient for the scene itself. Therefore, this study aims to find how language humor in comedy scenes in a film is overused and eventually dries the comedy. Research material was selected from a comedy movie entitled "Ngenest," produced in 2015, directed by Ernest Prakasa, who has a comical background and often uses comedic techniques in his films. The research method chosen is qualitative, with content analysis to identify the value of integrated humor and scenes in the movie "Ngenest.” Keywords: humor, humor language, scene, comedy
“REVIVE OR BECOME A SITE” DOCUMENTARY VIDEO OF THE JOURNEY OF MBETEK POTTERY AS AN EDUCATIONAL MEDIA Aji, Feri Sasmito; Kabelen, Nicholaus Wayong
VCD (Journal of Visual Communication Design) Vol. 7 No. 1 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i1.2903

Abstract

Malang is a city in East Java. Malang offers not only natural resources as tourist attractions, but also many others, one of which is pottery. Pottery is the art of crafting and shaping clay as desired. Pottery craftsmen who are still active in Malang reside in Pottery Village (Kampung Gerabah). There is a decline in the region’s pottery production center during the crisis. In fact, many pottery businesses went bankrupt; some residents left the profession and searched for new livelihoods. But lately the craftsmen who are still active produce pottery only by order, such as small pots, souvenirs, and wall decorations. The solution offered in this research is a documentary video to educate the audience, since the visual and audio elements of video can convey information such that it can easily be accepted by the audience. The research method used is observation, namely direct observation of the intended location and by conducting interviews with the craftsmen, which were then supported by literature studies sourced from books and journals. The process of designing this documentary video began with pre-production including concepts, storylines, storyboards, and continued with the shooting and editing production stages. The editing stage combined visual and audio elements including text, images, and backsound. Finally, post-production is the process of rendering, whereby all elements are converted into one format, a video form, so that it can be played on several media. Keywords: Pottery, Documentary, Craft, Video, Malang
Content Analysis Of Portrait Of A Lady On Fire (2019) Hartawan, Michelle; Agustinus, Dhani; Santyaputri, Lala
VCD (Journal of Visual Communication Design) Vol. 7 No. 1 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i1.2904

Abstract

Portrait Of A Lady on Fire (2019) is mentioned as the perfect example of a queer movie, being written and directed by Céline Sciamma; she is described as an auteur as her movies frequently revolve around the same themes. This movie starred queer individuals as well Semiotics Analysis of Portrait of a Lady on Fire is understanding that the characters of a queer movie have a common flaw, many queer relationships, especially lesbian relationships. However, in this movie, visually intimate scenes are not shown explicitly and are not fetishized or meant to be portrayed as sexual, but are meant to show the depth of their affection. The director does not exploit the characters sexually. This article revealed that the community's movie could not cater to the heterosexual audience and was written based on stereotypes for misleading represented through the eyes of heterosexual perspectives. Keywords: movie, queer theory, film theory, feminist film theory, semiotics
Drawing Hobby As a Medium to Manage Stress and Self-development Hartono, Marcelina
VCD (Journal of Visual Communication Design) Vol. 7 No. 1 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i1.2905

Abstract

The pandemic has changed many aspects of life; mainly, most activities are carried out from home, starting from school, work, and shopping. Staying at home can reduce the risk of spreading the virus, but staying at home for too long may increase stress. This study is taken from various books and journals on psychology that discuss the relationship between stress and hobbies to relieve stress and as a medium for self-development. One of the hobbies that can be a stress reliever is drawing. There is a strong correlation that drawing can turn a negative quarantine impact into a positive one if the coping methods described are applied correctly. Keywords: Pandemic, Drawing, Hobby, Stress management, Self-development, Art therapy.
Designing Visual Identity as An Asset for Photo Cabin Rebranding Iswanto, Rendy
VCD (Journal of Visual Communication Design) Vol. 7 No. 1 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i1.2906

Abstract

Photo Cabin is one of the many photo corner businesses in Surabaya. With the high number of competition and the high demands of photo corner services at Surabaya, Photo Cabin must be able to attract more clients to survive the competition. In order to achieved brand loyalty, a good brand image is needed which is formed from a good brand identity. Charles Kwee as the owner of Photo Cabin has given the fact that when Photo Cabin was established the Brand Identity was not designed properly due to the various limitations. Therefore, designing visual identity as an Asset for Rebranding efforts for Photo Cabin is needed in order to survive the high competition rate and fulfilling the high demand of photo corner services at Surabaya. The design method used in this design are Design Thinking method. Keywords: Brand, Brand Loyalty, Brand Image, Brand Identity, Design Thinking, Photo Corner, Photo Cabin, Rebranding

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