Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Coverage: Journal of Strategic Communication

coverage
Website

Published by Universitas Pancasila

ISSN : 20873352 EISSN : 26861992 DOI : https://doi.org/10.35814/coverage

Core Subject : Education,

Languange, Linguistic, Communication & Media

The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.

Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)

Articles 90 Documents

1 2 3 4 5

Kuliner Sebagai Identitas Budaya: Perspektif Komunikasi Lintas Budaya Sri Utami
CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

The word "culinary" is defined as something related to, or connected with, cooking. Cooking transforms food from nature to culture. Food sustains life. At the same time, it symbolizes social life and cultural identity for various groups of people throughout the world. Indeed, every nation has its own culinary which has been gradually accepted and becomes a taken-for-granted culinary ideology. Culinary is also an indicator of how these develop and alter over time and space. With this in mind, this paper will explore how culinary represents cultural identity in cross-cultural communication in various ways. Within these relationships, culinary is recognized as a source of power. Culinary is both a relevant source of signification and an effective form of communication of distinctive culture, with strong national character and diversity of features. Understanding culinary of the differences and its profound cultural connotation, explore their cultural heritage, and promote further exchanges of culturre.

Opini Publik di Media Sosial: Analisis Isi Opini Kandidat Ahok-Djarot dan Anies-Sandi di Twitter Dini Nur Asih; Muhamad Rosit
CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Social networking sites are considered an important channel for expressing opinions and actively participating in political life. Jakarta 2017 election into the spotlight when Basuki Tjahja Purnama or Ahok allegedly defamed the religion of Islam. In the first round, Agus-Sylvi pair must accept defeat and the couple Ahok-Djarot and Anies-Sandi go to the second round of 2017 Regional Head Election of Jakarta. On April 12, 2017, KPUD DKI Jakarta held the last debate discussing the problems and the exposure of work program which has been diserausn by both candidates based on the hashtag #DebatPilkadaDKI. The purpose of this study is to know the direction of opinion Ahok-Djarot candidates and Anies-Passwords on the hashtag #DebatPilkadaDKI as well as the process of forming public opinion. This research uses three concepts are public opinion, social media twitter, and candidate debate. The paradigm used is positivism, quantitative research, descriptive research type, unit analysis using thematic analysis unit (pro, contra, and neutral categorization), variable definition is public opinion variable and social media twitter, analysis model is content analysis, opinion and social media twitter, population and sample that is random sampling, data collecting technique that is documentation, research instrument is sheet coding, data analysis technique using formula percentage, and validity and reliability of data using inter-coder reliability. The results of this study indicate that the pair Ahok-Djarot opinion direction in the last debate tend to be positive than the couple Anies-Sandi.

Clickbait Headline and Its Threat in The National Resilience M. Rizky Kertanegara
CoverAge: Journal of Strategic Communication Vol 8 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Since the emergence of Internet technology, the information that goes into the audience through online media becomes more abundant. Therefore, news content producers, both traditional and emerging media, are turning to online media to present the news that interests the audience in order to survive in the midst of intense business competition. Key Performance Indicators (KPI) become the success parameters of news widely clicked, read, or shared on their social media platform. This phenomenon then gave rise to Clickbait Headline, a unique and eyecatching type of news title. However, the clickbait headline has frequently used to deliver manipulative articles. One of the concerns of the author is the rise of media that lifts Islamic content using this clickbait headline strategy. Some of these media make clickbait headline that glorifies things related to Islam. This phenomenon could be the threat to the national resilience of Indonesia in the midst of the polarization of society due to differences of political views. To that end, all stakeholders (government, media, and netizen) must be responsible in increasing the digital media literacy for responding the phenomena of clickbait headline.

The Influence of Online and Offline Strategic Marketing Communication to Purchase Intention of Singapore Airlines Pratiwi Mulyantina
CoverAge: Journal of Strategic Communication Vol 9 No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

The purpose of this thesis is to find out which of Singapore Airline to promote Premium Economy Class, both online and offline marketing communication channels, has greater impact to increase its Product Awareness and come out with Marketing Strategies purchase decision.This study uses quantitative method by finding out the influence of online and offline Strategic Marketing Communication by Singapore Airlines Premium Economy Class in Purchase Intention followed by post-positivist paradigm and mix method. As the result, the researcher uses 100 correspondences who are Indonesian passengers living in Jakarta and usually travel on Singapore Airlines and registered as Singapore Airlines members. The research result shows that (1) Brand Awareness in online marketing strategies has a greater influence on Purchase Intention at 41.2% while Brand Awareness in the offline marketing strategies has an influence of 33%, (2) brand knowledge on online marketing strategies has a greater influence on Purchase Intention at 48.1% while Brand knowledge in offline marketing strategies has an influence of 15.7%, (3) Brand likeness in online marketing strategies has a greater influence on Purchase Intention at 47.3% while Brand likeness in offline marketing strategies has an influence of 20.7%, (4) Brand preference on online marketing strategies has a greater influence on Purchase Intention at 52.1% while Brand preference on offline marketing strategies has an influence of 24.9%, (5) brand conviction on online marketing strategies has a greater influence on Purchase Intention at 54% while brand conviction in offline marketing strategies has an influence of 26.6%

Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital Helpris Estaswara; Diana Anggraeni
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Managing stakeholders in the era of digital society become more complicated and the corporate crisis is highly potential to come forward. Consequently, to develop a long-term profitable relationship with the stakeholders requires dialogue based method. However, many corporate implement stakeholder relationship model remain derived from the understanding that corporate is the centre of all stakeholders, or corporate-centric model. A new model of system-centric than proposed in order to deal with the stakeholders in the era of digital society. The model implies that the corporate will be no longer being a central of stakeholders. It means the position of the corporate being a part of the system and involve symmetrical two-way communication strategy. This paper aimed at, firstly to elaborate a social network that would be potential to create the crisis if the corporate is not implementing the system-centric model that requires the development of multi-stakeholders learning dialogues. Secondly, it also analyzed the steps should be taken into account in order to transform traditional model toward symmetrical communication model of stakeholder relationship. Furthermore, method of literature review was applied as a basis of theoretical construction on stakeholder relationship model that should be engaged in avoiding of the crisis.

Strategi Programming Televisi Swasta dalam Program Tayangan Prime Time Malik Abdul Jabbar; Kartini Rosmalah
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

The level of public information consumption through television media of various generations is still high. Characteristics of television media with audio-visual is suspected to be one of the main factors of interest of the public in obtaining information. This condition makes the competition in the television media industry continue to try to maximize their viewership. This study aims to find out the programming strategy applied by Kompas TV on the Sapa Indonesia Malam program that aired in prime time in reaching the audience. The research uses qualitative descriptive analysis method. In designing the programming strategy for Sapa Indonesia Malam program, the Kompas TV programming team made several efforts and implemented almost the same as 5 programming elements according to Sydney. Based on the results of the research, it is found that: (1) the strategy of Programming Sapa Indonesia Malam Kompas TV started by determining Segmentation and Targetting of audience. Next work on 5 programming elements by Sydney and finally position the program to the viewer (positioning). (2) In implementing the programming elements of Sydney, the Sapa Indonesia Malam program has almost applied all elements with the maximum except in the fifth element of Breadth of Appeal. (3) Sapa Indonesia Night Program Kompas TV is able to compete with competitor news television program that aired at the same time.

Implementasi Teori Pers Tanggung Jawab Sosial dalam Pemberitaan TVRI Pusat Madrid De Fretes; Retor A.W. Kaligis
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

The purpose of writing this research is to find out how the implementation of social responsibility press theory in the coverage of Central TVRI. In this study, the author only focuses on the forms of implementation of the theory of social responsibility press which are carried out in the news. Data collection techniques used are observation, interview and documentation. The theory used in this study is the Social Responsibility Theory of the Press, and the concepts used are mass media, television, and TVRI as public service partners. From the findings, it can be concluded that there are a number of indicators that are the main principles of social responsibility that TVRI has implemented, namely accepting and fulfilling obligations to the community, providing space for the community to convey a viewpoint as a form of community control to build a better TVRI, avoid reporting which can divide unity and unity, but TVRI has so far not been able to manage its institutions independently without any political intervention because the existing regulations limit the space for TVRI. In the news that hit the public and the government TVRI could not present information that was neutral because of government factors as a form of interpretation of the country so that TVRI took a position as a media that presented news that did not become a control of power.

Lima Kualitas Sikap Komunikasi Antar Pribadi oleh Unit Customer Complaint Handling PT BNI Life Insurance Nanda Paramithasari; Risma Kartika
CoverAge: Journal of Strategic Communication Vol 8 No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.077 KB)

Each service provider company is now competing to provide the best service to every customer. As one example that is in PT BNI Life Insurance. PT BNI Life Insurance is one of the subsidiaries of Bank BNI engaged in Life Insurance. In order to provide the best service each employee is required to be able to do interpersonal communication well to customers. This is of particular concern in the customer complaint handling Unit, where the unit faces daily complaints from customers. Customers faced by customer complaint handling units have different characters. Given the different character of customer skill in interpersonal communication, customer complaint handling unit is highly considered and must be run effectively and in harmony with what is understood by the customer. The methodology used is qualitative with postpositivist paradigm. The concept used in this research is the concept of interpersonal communication, customer relationship management, service, and customers. The findings of this research, interpersonal communication conducted by customer complaint handling unit at PT BNI Life Insurance is effective because it has implemented five quality attitudes considered, namely openness, empathy, supportive attitude, positive attitude, and equality.

Pemaknaan Putusan MA Terkait Calon Legislatif Mantan Koruptor: Analisis Wacana Kritis Sara Mills Yuri Alfrin Aladdin
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Indonesian Supreme Court of Justice on 14 September 14th, 2018 decided to revoke the law prohibiting ex-corruptor to register themselves as a candidate for legislative members. The decision made such pro-contra among Indonesia people represented on Indonesia medias. One of Indonesia media, Republika (in this research , it was represented by Republika Online/Republika.co.id) as an Islamic media also issued the news articles about the MA’s decision. The media has been recognize to have a special relationship with Islamic political parties in Indonesia and many top rank of the parties have been arrested for corruption cases. In this reserach, I use Critical Discourse Analysis of Sara Mills method and also interview with Chief Editor and a senior journalist of the media to know about the policy of the media. The result of this research, Republika supported the MA’s decision by a number of reasons.

Makna Popularitas dalam Lirik Lagu “The Lucky One” Karya Taylor Swift: Sebuah Analisis Semiotika Qilan Umara Ridwan
CoverAge: Journal of Strategic Communication Vol 9 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

This study aims to find the meaning of the signifier and the signified, syntagmatic and the relationship of signification of the song lyrics. The method used is qualitative with an interpretive semiotic analysis approach or constructivism. The conclusion from the results found is, there are various meanings of popularity based on the sentences analyzed namely, fame, luxury, publication, wealth, optimistic feelings, beautiful and cool, worshiped, considered lucky but in the end feelings change, feel used, can be replaced, confused, lonely and unlucky. Suggestions for further research to explore deeper synchronous and chronic parts of the language used in the song.

Page 3 of 9 | Total Record : 90

1 2 3 4 5

Filter by Year

2016 2023

Filter By Issues

All Issue Vol 14 No 1 (2023) Vol 13 No 2 (2023) Vol 13 No 1 (2022) Vol 12 No 2 (2022) Vol 12 No 1 (2021) Vol 11 No 2 (2021) Vol 11 No 1 (2020) Vol 10 No 2 (2020) Vol 10 No 1 (2019) Vol 9 No 2 (2019) Vol 9 No 1 (2018) Vol 8 No 2 (2018) Vol 8 No 1 (2017) Vol 7 No 2 (2017) Vol 7 No 1 (2016) More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Donie Kadewandana

Contact Email
coverage.fikomup@univpancasila.ac.id

Phone
+6221-7870451

Journal Mail Official
coverage.fikomup@univpancasila.ac.id

Editorial Address
Jalan Raya Lenteng Agung, Srengseng Sawah, Jagakarsa, Kota Jakarta Selatan, 12630, Indonesia.

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Donie Kadewandana

Contact Email coverage.fikomup@univpancasila.ac.id

Phone +6221-7870451

Journal Mail Official coverage.fikomup@univpancasila.ac.id

Editorial Address Jalan Raya Lenteng Agung, Srengseng Sawah, Jagakarsa, Kota Jakarta Selatan, 12630, Indonesia.

Location Kota adm. jakarta selatan, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Donie Kadewandana

Contact Email
coverage.fikomup@univpancasila.ac.id

Phone
+6221-7870451

Journal Mail Official
coverage.fikomup@univpancasila.ac.id

Editorial Address
Jalan Raya Lenteng Agung, Srengseng Sawah, Jagakarsa, Kota Jakarta Selatan, 12630, Indonesia.

Location
Kota adm. jakarta selatan,

Dki jakarta

INDONESIA