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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 580 Documents
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PENINGKATAN RELIABILITAS, DAYA TANGGAP, DAN JAMINAN PADA KUALITAS LAYANAN STARINDO HEALTHY GROUP Merry Tandhia
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.94

Abstract

The purpose of this research is to improve the reliability, responsiveness, and assurance aspects of Starindo Healthy Group. The five informants in this research are two Starindo Healthy Group consumers, two similar companies, and one marketing expert. Semistructured interview is used as data collection method, while descriptive analysis is used to analyze the research data. Using this approach, the data analysis process is divided into three phases, namely data reduction, data presentation, and conclusion drawing. Research results suggest that the service quality of Starindo Healthy Group; which is represented by reliability, responsiveness, and assurance variables; is already good. However, the company's service quality can be made better with more accurate delivery estimation time and more competent courier. Additionally, the company should also consider using digital technology to deliver invoice and taking order, maintaining and monitoring work standards, and conducting regular evaluation on service quality.
OPTIMALISASI DISTRIBUSI PRODUK BBQ STREET DENGAN MENGGUNAKAN FOOD TRUCK Imanuella Laviena
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.96

Abstract

A developing company needs to optimize its primary distribution channels to ensure smooth product distribution to consumers. Food truck is the primary distribution channel for BBQ Street. The purpose of this research is to determine the potential areas for street vendors, the challenges and obstacles faced by street vendors that use food truck, and the ways to optimize BBQ Street's product distribution using food truck. This research is a qualitative research. Interview, observation, and documentation are used to collect research data. The subject of this study is BBQ Street in Surabaya, while the informants include food truck owners, food truck consumers, the city council of Surabaya, and Citraland officers. Research results suggest that all areas of Surabaya can be used by food truck sellers as long as parking and selling are not outlawed in the area. This research also recommends several potential selling areas for food truck sellers, including Citraland, Nirwana Residence, and Ubaya areas. Meanwhile the challenges for the food truck sellers are space and quota limitation in local areas, issues with the civil service police unit, and law uncertainty regarding food truck business. As for the distribution channel optimization, the company can employ a pull strategy by using Tenggilis Mejoyo area from Monday to Friday and the MERR area from Saturday to Sunday noon. Furthermore, when the development plan for Tunjungan area is completed, the company can also use the area from Saturday to Sunday evening.
STRATEGI YANG DIGUNAKAN INDO MARKETING SOLUTION UNTUK MENCIPTAKAN BRAND AWARENESS MAJALAH LAHAP Ellora Oktavia
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.97

Abstract

Brand Awareness is one way of branding strategy that can create emotional connection. The aim of this qualitative research is to determine the appropriate strategies for Indo Marketing Solution to improve the brand awareness of Lahap magazine. The informants of this study include Magdalena, Wendo, and Aland as the owners of Overview Magazine, Magazine Publicity, and Magazine 555 respectively. The indicators used in this study are brand, brand awareness with top-of-mind awareness (TOMA) approach, brand image, and brand awareness strategy. Hermeneutical analysis is used as analysis tool in this study. This method allows informants to tell stories about the time they first start their business. The result of this research confirms the importance of brand for the three informants. They believe that people recognize the services offered and the brand itself from the company's brand. Additionally, building brand image is essential in creating brand awareness. If a company has a good brand image, the public's perception of the brand will be favorable. In fact, good brand image may also result in customer loyalty. There are many ways to build brand image, such as issue release schedule consistency and concept depth. Meanwhile, some of the strategies to create brand awareness include creating good reputation, convincing the public to accept the objectives of the company, utilizing active media, maintaining logo appeal consistency, and collaborating with advertising partners which have wide networks. Other important strategies for a media corporation involve being objective and ensuring that the reality is in line with the journalism code of ethics.
ANALISIS JALUR PENGARUH KEPERCAYAAN KONSUMEN DAN DESAIN WEBSITE TERHADAP MINAT BELI ULANG, DENGAN ECOMMERCE SEBAGAI VARIABEL INTERVENING: STUDI KASUS PADA PRODUK E’CHICK SECARA ONLINE Elia Rapha Tister Nursalim; Trianggoro Wiradinata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.98

Abstract

E'Chick is a frozen food manufacturer which processes chicken into chicken meatballs. These meatballs have high nutrient and various flavours. They are also halal, preservative-free, and healthy. The purpose of this research is to reveal the influence of consumer trust and website design on e-commerce, as well as the influence of product quality and e-commerce on repeat order. This research is a quantitative research. Random sampling is used as sampling technique to select 127 respondents. The variables in this study are product quality, consumer trust, website design, e-commerce, and repeat order. Questionnaire is used as data collection method in this study. The Schumacker and Lomax method is used in the questionnaire, while SPSS and AMOS software are used to process the questionnaire. Research results suggest that consumer trust and website design significantly influence e-commerce. Additionally, e-commerce positively and significantly influences the consumer's repeat order. According to the result obtained must have a concern on a website design to create repeat online order.
STRATEGY BRAND REPOSITIONING DALAM MENINGKATKAN CITRA MEREK LE’PARADIS Chynthia Evelyne
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.99

Abstract

It is important for a company to have a brand identity, because brand identity is a considerable force in business. It does not only distinguish a business from another, but it becomes an intangible asset for companies to gain profit. Positioning is defined as the consumer's impression towards a certain brand. Proper positioning means that the brand is well accepted by the consumers. Le'Paradis engages in the food and beverage industry, or more specifically, in baked goods business. The company realizes that the company's positioning is not right. As a result, the company's values do not reach the consumers. The purpose of this research is to determine the most suitable repositioning strategy to improve the brand image of Le'Paradis. This research is a qualitative research. The data collection methods used in this study are structured interviews and documentation, while purposive sampling is used to select informants. Research results indicate that the best repositioning strategy for Le'Paradis can be performed by determining the target market, finding functional benefits of the product offered, and providing experience benefits to consumers. The objective of this strategy is to make consumers realize that Le'Paradis' product is different from its competitors
PENYUSUNAN STANDARD OPERATIONAL PROCEDURE PRODUKSI PADA BISNIS BAKSO PEPO William Wijaya
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.100

Abstract

This research contains the preparation of Standard Operating Procedure (SOP) in the production of Bakso Pepo. This research begins by complaints from Bakso Pepo’s customers that are mostly derived from the production. This research aimed to develop a SOP right to apply to the business of Bakso Pepo. Sampling was done to pre-survey respondents who have purchased Bakso Pepo’s product at least three times. Methods of data collection using qualitative methods of using a semi-structured interview, observation and documentation of data research firm. Number of speakers who made respondents to the needs of research data consists of 4 people consisting of 2 similar companies, and two SOP production experts. Checking the validity and reliability of data using the validity of the data that is triangulation of sources and techniques, namely by comparing data available from various sources. Data analysis was performed using the method of data analysis according to Miles and Huberman of reduction, data presentation, and conclusion. This research study presents a profile of the company, the drafting of the initial SOP, SOP production flowchart manufacture, and testing SOP production. Results from this research are making the Standard Operational Procedure (SOP) in the production of Bakso Pepo.
PERANCANGAN STANDARD OPERATING PROCEDURE (SOP) PADA CHOCOLAB Sheila Vania Winata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.101

Abstract

Chocolab is a food and beverage company which produces homemade chocolate. One of Chocolab's selling methods is consignment sales system through retailers. Sometimes, products are returned by retailers due to product defects caused by either the company or external parties. Since Chocolab does not have a Standard Operating Procedure (SOP), the quality of the product is not well-controlled. The purpose of this research is to design a good SOP for Chocolab's production and distribution processes. It is hoped that the SOP will lead to fewer product defects and more profit. This research is a qualitative explorative research which aims to obtain an in-depth comprehension by conducting an investigation on the selected informants. Purposive sampling is used to select the informants based on the criteria related to the research problems. The five study informants are three informants from other chocolate manufacturers, one logistic staff, and one chef. Interview, observation, and documentation are used as data collection methods in this research. The outcomes of this study include the SOP designs for raw material criteria and storage, production, product packaging and storage, and distribution.
PERANCANGAN DISTRIBUTION MIX GUNA MENINGKATKAN PENJUALAN AIDEN Antonio Tirta Sanjaya
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.102

Abstract

AIDEN distributes its products through online store, exhibitions, and consignment. The problem happens when there is no exhibition. In such event, the sales will decrease. On the other hand, sales improve when an exhibition is held. No proper attention has been given to the company’s facilities, inventory, transportation, communication, and unitization. Facts suggest that AIDEN needs an effective and efficient distribution strategy to increase its sales. The purpose of this study is to design a Distribution Mix to increase AIDEN’s sales. Purposive sampling is used to select the study samples, which include competitors and customers. This research is a qualitative research with interview and observation as data collection methods. Study results suggest that the company’s physical distribution can be made effective using exhibitions, online media such as websites, social media such as Instagram, and market places. Conclusively, the outcomes of this research can be used to design a Distribution Mix strategy for AIDEN.
PERUMUSAN ADDED VALUE DALAM KONSEP BISNIS COFFEEIN MELALUI PENDEKATAN BLUE OCEAN STRATEGY Richie Fernaldi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.103

Abstract

The coffee industry is a growing industry in Surabaya. As a result, innovation becomes an essential aspect in broadening the existing market. The purpose of this study is to formulate added values for Coffeein in attempt to adapt to the target market. This research is a qualitative research. The population and sample in this study consist of coffee entrepreneurs, Starbucks consumers, and Coffeein consumers. Interview and observation are used to collect research data, while triangulation technique is used to test the validity of the data. The data analysis tool in this study is the Blue Ocean Strategy, which consists of canvas strategy, fourstep framework, value innovation, and added values. Research results conclude that seasonal menu is the added value that needs to be implemented by Coffeein in order to broaden the market.
EVALUASI STRATEGI PENETAPAN HARGA JUAL DALAM BISNIS GOURMET LAND CAFE Lilian Yulia Abadi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 1 No. 1 (2016)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v1i1.104

Abstract

The purpose of this research is to determine the selling price in Gourmet Land cafe. This research employs cost-based pricing, value-based pricing, mark-up pricing, and competition-based pricing. This research is a descriptive qualitative research which uses the company's financial data to obtain information. Observation, interview, and documentation are used as data collection methods, while Source Triangulation is used as data analysis tool. Based on the predetermined set of criteria, eight study informants are selected. They are the owner of Head On cafe, the owner of Ronk cafe, two consumers of Gourmet Land cafe, two consumers of Head On cafe, and two consumers of Ronk cafe. Based on the data analysis results which involve production cost calculation and price comparison with each business competitor, this research concludes that Gourmet land cafe changing the first strategy and competition-based pricing is the most suitable pricing method for Gourmet Land cafe. This method is divided into three categories, namely bearish, normal, and bullish price.

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