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Jurnal Ilmiah Manajemen Kesatuan

jimkes
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Published by Institut Bisnis dan Informatika Kesatuan

ISSN : 23377860 EISSN : 2721169X DOI : https://doi.org/10.37641/

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran

Articles 353 Documents

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Membangun Keunggulan Bersaing Melalui Strategi Umbrella Brand Prit, Saren; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 3 (2019): JIMKES Edisi Desember 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Business and consumer behavior that is always changing and growing rapidly requires companies to make changes in strategy to increase competitive advantage. The purpose of this study is (1) To determine the strategy of internal and external factors in implementing umbrella brand strategy at PT. Indofood as a competitive advantage. (2) To find out the strategy applied in developing the umbrella brand strategy of PT. Indofood Sukses Makmur as a competitive advantage. The results of this study are (1) Brand that has long been known by the people of Indonesia gets a weight of 0.104 and a rating of 3.8, Brand Image known as a food solution weighs 0.066 and a rating of 3.8, a Brand that has a sufficiently mature strategy is included in the Umbrella brand strategy and excels in competing . (2) PT Indofood's main strengths are brands that have a mature enough strategy, including umbrella brand strategy and excel in competition, Indofood's main weakness is Umbrella Brand (umbrella of many products) which creates confusion among consumers' perceptions of the products number, Indofood's main opportunity is Relationship with stakeholders (communities, retail traders), Indofood's Main Threats are several types of products that have similarities with competitors. (3) Indofood which is in quadrant I position that implements an aggressive strategy using internal strength to take advantage of external opportunities. Keywords : umbrella brand, competitive advantage.

DAMPAK KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN RAWAT INAP PESERTA BPJS KESEHATAN DI RS MELANIA BOGOR Soedargo, Bayu Prasetyo
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 3 (2019): JIMKES Edisi Desember 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Health is very important for every individual. This will make people more concerned with their health and will make various efforts to maintain their health. On the other hand, the state is obliged to guarantee the health of its citizens. Therefore, the state established a National Health Insurance (JKN) program to provide health insurance for all Indonesian people. This government program is organized by the Health Insurance Administration Agency (BPJS). This study aims to determine the extent of satisfaction of inpatients in Melania Hospital to the services provided by the BPJS Health program. This type of research uses descriptive qualitative methods in finding answers to the level of satisfaction of inpatients in Melania Hospital using the BPJS Health program. This explanation is supported by questionnaire data obtained from 317 inpatients using the BPJS Health program. The results of this study indicate that the quality of services provided by Melania Hospital to BPJS inpatients is good with a total average value of 4.10. For tangible dimensions the average value is 4.10, the reliability dimension the average value is 4.04, the responsiveness dimension the average value is 4.12, the assurance dimension the average value is 4.09 and the empathy dimension the average value is 4.13. The advice given is that Melania Hospital should fix a number of indicators that are still below the standard set by Melania Hospital. Keyword : BPJS Health program, Inpatients, Inpatients satisfaction

Faktor-Faktor Pembentuk Kepuasan Pelanggan Minyak Goreng Bermerek Di Kota Bogor Berbasis Model Partial Least Square Sulistiono, Sulistiono; Setiawan, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Kepuasan pelanggan merupakan inti dari setiap bisnis, dalam jangka pendek sebagai upaya untuk meningkatkan revenue dan profit, sedangkan dalam jangka panjang dapat membangun loyalitas dan memperkuat merek. Beberapa model kepuasan pelanggan yang telah digunakan pada beberapa Negara, seperti di Eropa (ECSI/ European Customer Satisfaction Index), Amerika (ACSI/American Customer Satisfaction Index), menggunakan model Partial Least Square (PLS). Minyak goreng bermerek memiliki market size mencapai Rp 12 Triliun setiap tahunnya. Persaingan minyak goreng bermerek semakin tinggi, sebagaimana ditandai dengan jumlah merek yang bertambah dan semakin menurunnya penetrasi konsumsi minyak terhadap GDP per kapita di Indonesia. Berdasarkan data Top Brand di Indonesia selama 10 tahun terakhir, terlihat bahwa sebuah merek minyak goreng superior dalam 3 tahun terakhir mulai mengalami penurunan. Hal ini merupakan salah satu indikator berkurangnya pangsa pasar sebagai akibat dari loyalitas pelanggan yang menurun meskipun kepuasannya tetap. Penelitian ini bertujuan untuk menjawab permasalahan (a) Bagaimana hubungan kausalitas yang terjadi di antara peubah-peubah latent, sebagai faktor penting dalam pembentukkan kepuasan pelanggan, (b)Apakah kepuasan pelanggan secara keseluruhan berpengaruh secara nyata terhadap loyalitas pelanggan, dan (c) Bagaimana bentuk terbaik dari model Partial Least Square kepuasan pelanggan. Metode penelitian menggunakan metode survey, di wilayah Kecamatan Bogor Barat, dan Kecamatan Tanah Sareal. Sampel berukuran 100 orang responden secara nonprobability. Hasil penelitian menunjukkan bahwa hubungan kausalitas yang terjadi di antara peubah-peubah latent pembentuk kepuasan pelanggan, seluruhnya memiliki hubungan kausalitas yang positif dan nyata. Faktor-faktor penting pembentuk kepuasan pelanggan yang telah ditetapkan dalam model Partial Least Square (PLS), memiliki pengaruh yang positif dan nyata terhadap loyalitas pelanggan. Bentuk model PLS terbaik dari kepuasan pelanggan minyak goreng di Kota Bogor, adalah dengan mengeluarkan indikator IMAGE3 pada peubah latent Image dan indikator LOYAL1 pada peubah latent Loyalty. Kata kunci: model partial least square, kepuasan pelanggan, pereferensi konsumen

Pengaruh Kinerja Keuangan Terhadap Investasi Aktiva Tetap Karnawiredja, R. Aditya M.; Hidayat, Lukman; Effendy, Marwan
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The purpose of this study was to determine the effect of the company's financial performance empirically, either partially or simultaneously to the fixed asset investment. Ratio used to look at the financial performance is return on investment (ROI) and total assets turnover (TATO). The research method used in this research is descriptive method, the method of research which not only gives an overview of these phenomena, but to explain relationships, test hypotheses, make predictions and find meaning and implications of a problem is solved. The data used are secondary data and processed data the authors. This study analyzes the relationship between ROI, TATO and fixed asset investment. The statistical method used is multiple linear regression and tested significance. These results indicate that the variable ROI and TATO simultaneous significant effect on the investment of fixed assets. Tests showed that the partial and variable ROI TATO significant effect on the investment of fixed assets. Keywords: Return On Investment, Total Asset Turnover, Fixed Asset Investment

Pengaruh Atribut Produk Herbal Terhadap Kepuasan Pelanggan Sad, Raden Irwan; Sukartaatmadja, Iswandi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Given the company's product attributes can know how much the level of customer satisfaction the company's products. To that end, the company has its own unique way and in a typical product attributes that customers will feel satisfied when buying products. Marketing activities can be done by improving and providing innovation to the product will be in production. Where products are manufactured must have a good product attributes in accordance with customer expectations, and creating customer satisfaction. This study aims to know the attributes of Herbal Products manufactured by Raudhoh. To find out the customer satisfaction in taking Herbal Products from Raudhoh. To determine the effect of product attributes on customer satisfaction Herbal Products Brand Raudhoh Raudhoh on international companies. The results showed the customer satisfaction of international raudhoh herbal products is 9.781. The calculated value of the correlation coefficient of 0.676 is obtained which means that there is a significant relationship with the closeness of the relationship strong and positive relationship between product attributes to customer satisfaction. the results obtained from the coefficient of determination 0.457, which means that the community has a contribution of 45.7% in creating customer satisfaction, and the rest is influenced by other factors Keywords: product attributes, customer satisfaction

Pengaruh Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Meliana, Meliana; Sulistiono, Sulistiono; Setiawan, Budi
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

In today's era of globalization, rapid growth in the retail industry in Indonesia and is full of intense competition. Retail is one type of service companies that are closely related to the quality of service, so the researchers decided to examine the magnitude of the effect of service quality and consumer confidence in purchase decisions. Service quality is measured by three variables: the quality of interaction, the quality of the physical environment and quality of results. The method used in this study were: descriptive associative, while the data collection techniques conducted by distributing questionnaires. Questionnaire that will be deployed as many as 100 exemplar. To quantify this relationship, researchers used a method of path analysis with SPSS 17 for such tools. The results indicate that there is a fairly strong influence and significant relationship between service quality and consumer confidence as well as the influence of service quality and consumer confidence are also strong and significant impact on purchasing decisions. Keywords: Quality of Service, Consumer Confidence, Buying Decision.

Pengaruh Kualitas dan Diferensiasi Produk Terhadap Loyalitas Pelanggan Hanyani, Tania; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

The quality of the product is a combination of the properties of the product in use in accordance with customerâ€™s expectations and goals. While differentiation is the effort of a company to differentiate its products from competitors' products in a trait that makes it more desirable. In consuming the products customers are often confronted by a variety of brands, the company should be able to create a quality product and has the distinction or differentiation in order to increase customer loyalty. The purpose of this study was to determine the quality of products J.CO Donuts & Coffee at the moment. To find product differentiation J.CO Donuts & Coffee at the moment. Determine the effect of product quality J.CO Donuts & Coffee on customer loyalty at this time. Then determine the effect of product differentiation J.CO Donuts & Coffee for the current customer loyalty, and to determine the effect of quality and product differentiation J.CO Donuts & Coffee on customer loyalty at this time. The results showed that the relationship of product quality on customer loyalty is equal to 0.749 and accounts for 56 percent of customer loyalty and product differentiation of the relationship variables on customer loyalty is 0.715 and accounts for 51.1 percent. Analysis of the correlation coefficient on the variable customer loyalty is to have 0.770 showed a strong relationship between the independent factors on customer loyalty, amounting to 77 percent. From this analysis it can be concluded that product quality and product differentiation effect on customer loyalty. This can be evidenced from the contribution of a given variable product quality and product differentiation on customer loyalty. Keywords: Quality Products, Product Differentiation, Customer Loyalty

Analisis Modal Kerja Dan Pengaruhnya Terhadap Pertumbuhan Perusahaan Muktiadji, Nusa; Sastra, Heri
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Working capital is one of important factors in a company. Itâ€™s current asset which easy to be cashed and utilized for daily operational activities of the company. The amount of reasonable working capital in a company is the amount of working capital which is enough or in mutual accord with the fund needed to finance the operational activities. The purpose of this research is to find out the correlation and impact of working capital on the companyâ€™s growth. The analysis is done to know whether the amount of working capital has correlation and impact towards the companyâ€™s growth. The research was conducted at PT. Indocement Tunggal Prakarsa, Tbk, the national companies running in cement. The result of the research shows that PT. Indocement Tunggal Prakarsa, Tbk has been efficient in managing their working capital. Itâ€™s proven by the more increase of working capital of the the companies. PT. Indocement Tunggal Prakarsa, Tbk has been able to make profit with the result that there is growth in the company. Yet, at PT. Indocement Tunggal Prakarsa, Tbk, the profit yielded cannot make the growth increases. Keywords : Working capital; growth.

Pengaruh Laba Terhadap Likuiditas Perusahaan Supriadi, Yoyon; Gendalasari, Gen Gen
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Each company established course aims to derive a profit or benefit that can be used for the welfare of the company owners or shareholders. In every company liquidity is an important part of measuring the extent to which companies are able to pay maturing obligations to its creditors. Liquidity is a measure of investor decision-making, in which investors learn the level of liquidity and profitability in order to take the right decision for the future. Through this research are expected to know how the liquidity of the company if it is in accordance with the standard value of liquidity compared with the same company with a view of the profit, if not then impact whether and how the best solution which can be given to the company. Regression coefficient PT. Medco Energi International Tbk shows that Return On Assets (ROA) has a positive effect on the current ratio. The result of F test for the company showed no significant effect between Return On Assets (ROA) of the current ratio, this is because there are other factors that affect the current ratio. PT. Medco Energi International has a significant effect between Return On Assets (ROA) on the current ratio. Keywords : Return, Liquidity, Profit.

Pengaruh Arus Kas Operasi Terhadap Peningkatan Kemampulabaan dan Pertumbuhan Perusahaan STUDI KASUS PADA PT. HOLCIM INDONESIA, TBK. Munawar, Aang; Marpaung, Bintang Sahala
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 3 (2013): JIMKES Edisi Desember 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Operational cash flow is cash from operational activities of a company. By operational cash flow, the company can decide the fund available for the operational activities. The operational cash flow will be paid attention by the company management because itâ€™s beneficial for decision making. Operational cash flow which increases can be expected to increase profitability due to the operational cash flow of the company will be able to decide how to utilize the fund available for the operational activities, but it must be accompanied by efficiency in the matter of operational expenses and the main cost of selling. By the increase of operational cash flow, it can be expected to raise the companies growth in selling due to the increase of operational cash flow of the company, it can rise production capacity which will be able to rise selling. In this study the author used a formula for operational cash flow (X) is operational cash flow on selling, a formula for profitability is profit margin, while for the companyâ€™s growth is salest â€“ salest-1 â€“ to salest-2. Moreover, the author utilized common size analysis, that is horizontal common size and vertical common size. Regression test result on PT. Holcim Indonesia, Tbk shows significance result of 0% from operational cash flow toward profit, which indicates that operastional cash flow has an effect with significance level as high as 10%. From regression test result of operational cash flow on the companyâ€™s growth, itâ€™s obtained significance result of 9,2%, which indicates that there is an effect with significance level as high as 10%. Keywords : Operational cash flow; profitability; growth

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Home Page

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Contact Name Ani Mekaniwati

Contact Email jurnal.ibik@gmail.com

Phone +62251-8337733

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Editorial Address Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Bogor 16123

Location Kota bogor, Jawa barat INDONESIA

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Contact Name
Ani Mekaniwati

Contact Email
jurnal.ibik@gmail.com

Phone
+62251-8337733

Journal Mail Official
jurnal.ibik@gmail.com

Editorial Address
Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Bogor 16123

Location
Kota bogor,

Jawa barat

INDONESIA