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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 633 Documents
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Pengaruh The Flower Of Service dan Physical Evidence terhadap Loyalitas Konsumen pada Starbucks Coffe ., Carissa; ., Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.298 KB) | DOI: 10.37641/jimkes.v5i1.15

Abstract

The concept of Flower of Service was first introduced by Christopher Lovelock, a British service marketing expert. According to this concept, value is constructed by core products and supplementary services. There are two identified supplementary service, first is a supplementary service that acts as deliverer of service or aid in the usage of core products. And second is a supplementary service that strengthens and adds value to the customers. Mean while, physical evidence is recognized as one of the many factors that influence the customers to buy or use the offered services, and customers’ loyalty is a chance for the buyers to become a loyal customers and /or clients. This research is aimed to (1) find out about the influence of flower of service on customers’ loyalty, (2) to examine the influence of physical evidence on customer loyalty, and (3) to find out the influence of flower of service and physical evidence on customer loyalty. The research show that the multiple linear regression equation Y=3,786+0,482 X1+0,348 X2 which means that if flower of service is represented with 1 then the level of customers’ loyalty will increase for an amount of 0,482 and if physical evidence is 1 then the level of customers’ loyalty will increase for an amount of 0,348. The result of coefficient correlation analysis show that r = 0,642 which means that there is a significant relationships between flower of service and physical evidence on customers’ loyalty. The analysis for the coefficient determination proves that flower of service contributes 41,2% in creating customers’ loyalty and the rest of 58,8% was determined by other factors.
Pengaruh Struktural Modal dan Kebijakan Dividen terhadap Nilai Perusahaan Laura, Corry; Achmad, Daniel Noor
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.731 KB) | DOI: 10.37641/jimkes.v5i1.21

Abstract

The firm value is the price that a potential buyer is willing to pay if the company will be sold. This value also a benchmark for investors to invest to obtain the desired profit. Dividend policy is to determine how much of the profits will be distributed as dividend to shareholders and how much as retained earnings. Capital structure is a proposition in determining the fulfillment of company spending where the proceeds are used for a combination or mixed that is the main source comes from the company's long-term funding consists of two main sources, from within and outside the company. The purpose of this study is to determine the relationship, the relationship closeness and influence between capital structure, dividend policy as a free variable against the value of the company as the dependent variable. Capital structure with DER indicators, dividend policy proxied by payout ratio, and the value of the company proxied by two indicators namely market value and intrinsic value per share. In this study the authors perform statistical testing either partially or simultaneously. The method of analysis used in this study are the correlation coefficient analysis (R) to identify the relationship among variables. The coefficient of determination analysis (R2) to determine the closeness of the relationship between independent variables and dependent variables, and regression coefficient analysis to measure the magnitude of the influence of independent variables against dependent variables. Besides, the trend analysis of the data was conducted to determine the development of data during the research period. Significant test conducted by F test and t test. The level of significance set in this study is 10%. The analysis found several important findings. Some are such as INTP R between capital structure and share price stood at 0.690 or at the level of a strong relationship. While on SMGR R is at 0,877 or very strong. Level of significance of both companies respectively 0.058 and 0.004. Meanwhile, Figures R between capital structure and intrinsic value reached 0.306 INTP or weak and insignificant (0.461). While on SMGR reached 0,841 or very strong with significance level of 0.009.
Pengaruh Kesadaran Diri atas Kebutuhan dan Motivasi Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada Pengguna PC Tablet Samsung Galaxy Tab di Bogor) Krisnayakti, Denni; ., Sujana
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.987 KB) | DOI: 10.37641/jimkes.v5i1.22

Abstract

This research is motivated by the competitions in the field of advance technology between two vendors of mobile device, Apple and Samsung. Both have become world’s largest chip buyers during 2013. In 2012, Samsung’s Galaxy Tab experienced a notable 4 times increase in its sales world wide compared to previous year, and in Indonesia alone, Galaxy Tab has defeated the sales of Apple’s Ipad. The research is aimed to discover the influence of customers’ self awareness of the needs and motivations on buying decision. The study is conducted on users or owners of Samsung’s Galaxy Tab is Bogor, and acquired 100 respondents using sampling methods. Method of analysis used is quantitative, and all data have fulfilled validity, reliability and classical assumption tests. The variables are buying decision (X), self awareness (X1), and motivation (X2). Hipotheses tested using t-test show that both independent variables observed are positively proven of having influence on dependent variables of buying decision. Then using F test we learn that both variables are suitable to test the dependent variables of buying decisions. Reliability test value is 0.699 which is greater than 0.6 and the classical assumption test acquired show that the data is normal, and after the normality test where the Skewness and Kurtosis value is between -2 and 2. There is no heteroskedasticity, and no multicolinearity becaue VIF value smaller than 10.
Pengaruh Personal Selling Dan Sales Promotion Terhadap Keputusan Pembelian Purnama, Denta; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.858 KB) | DOI: 10.37641/jimkes.v5i1.23

Abstract

Personal selling is a direct two way promotion considered more effective in product distribution, as for the final result of a promotion is product sales. Sales promotion is a direct persuasion offering incentives or extra values aimed at creating immediate sales. Purchasing decisions is a buyer’s last step to decide his or her choice to either finally purchase or not the promoted product. We used primary data in this researh. Samples are collected using Slovin’s formula. Data calculation and analysis are using SPSS, multiple linear regression and correlation. The calculation resulted a coefficient for variable X1 for the amount of =0,555. This means that for every 1 point increase in Personal selling will decrease purchasing decision for 0,555 point. While the coefficient for variable X2 is = 0,426, which means that for every 1 point increase in sales promotion will decrease purchasing decision for 0,426 point.
Analisis Portfolio Optimal Pada Beberapa Perusahaan LQ-45 Komparasi Pendekatan Markowits Dan Model Indeks Tunggal Putri, Dwiana Sanjaya; Muktiadji, Nusa
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1079.798 KB) | DOI: 10.37641/jimkes.v5i1.24

Abstract

In order to minimize the risk, every investor will diverse their investments in a portfolio. This research will form two portfolios, containing three stocks with the highest return and the lowest risks, and with the dividend for the last five years. The two methods used are Single Index Model and Markowitz. Single Index Model involving market in its process while Markowitz only considering the correlation between each stocks. Later will be shown, that both methods’ results are the same for both returns (Individual stocks and portofolio), and a slightly different result with the portofolio’s risks. This proves that the correlation between stocks are also involving in the market. Alam Sutera Realty (ASRI), AKR Corporindo (AKRA), and Global Mediacom (BMTR) are chosen as they have the highest return since 2010, while Astra Agro Lestari (AALI), Adhi Wijaya (ADHI), and Bank Negara Indonesia (BBNI), are chosen for its lowest risk for the last five years. The portfolio A’s returns, calculated with Markowitz method is 45.7% and the risk is 33.78%, and the single index model results for return is exactly the same, 45.7% while the risk is slightly different, 35.8%. The portfolio B’s return, calculated with Markowitz method is 20.7% and the risk is 27.67%, and the single index model’s result for return is exactly the same, 20.7% while the risk is slightly different, 28.24%.
Analisis Kebangkrutan Dan Ukuran Perusahaan Terhadap Return Saham Mia, Eni; Sastra, Heri
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.137 KB) | DOI: 10.37641/jimkes.v5i1.25

Abstract

Investments are now much in demand by the public. Various types of investments are being offered, one of them is investment in shares. Investors expect to benefit from the investment. But selecting which stocks worth to buy requires a careful consideration concerning informations about the company’s performance. To obtain such informations, investors may access the financial statements of the company concerned. This study uses research explanation (explanation research) with quantitative approach. This method of research is used to explain the causal relationship between the variables through hypothesis testing, i.e. test hypotheses based on theories that have been formulated beforehand and then the data that has been obtained. This research was conducted by way of explaining the symptoms caused by an object of research. The analysis is partial correlation analysis and multiple linear regression analysis, where the independent variable (X1) is a bankruptcy analysis, the independent variable (X2) is the size of the company and the dependent variable (Y) is the stock return. The results showed that the variables (X1) analysis of bankruptcy does not have a significant effect on stock returns, variable (X2) the size of the company has a significant effect on stock returns. Simultaneously, both independent variables (X1) analysis of the bankruptcy and the independent variable the size of the companies (2) have an influence on stock returns.
Analisis Lindung Nilai Dengan Menggunakan Swap Dan Forward Untuk Mengurangi Resiko Transaction Eksposure ., Farhana; Puspitasari, Ratih
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.183 KB) | DOI: 10.37641/jimkes.v5i1.26

Abstract

Hedging is the one of activities is performed by a company or a bank to protect their business from the risk of changes caused by exchange rates or exchange rate fluctuations. There are some things that should be considered by companies whom often perform the transactions related to interest rate and exchange rate. For example, banks should monitor the company performance against losses caused by foreign exchange and also arrange the strategy, because it is necessary for the company to perform hedging. The research is purposed to learn how to minimize the risks of losses experienced by banks due to hedging techniques usage. The hedging techniques performed are swap and forward hedging. The method used in this study correlation coefficient and simple regression to determine the relationship between the variables in question. The result of this research shows that hedging technique in the buying and selling transactions of foreign exchange has more benefit rather than not. It can avoid the risks of transaction exposures. It can be seen from the significant level, Forward has the significant level in the amount of 0,000. It means the Forward Hedging Technique has an effect to the transaction exposure and Hedging transaction using Swap has the benefit rather than not. The significant level in the amount of 0,007 is smaller than 0,05. It means that Swap Hedging Technique has an effect to the transaction exposure. Accordingly, Forward and Swap deserve to be considered by companies or banks to avoid the risks of transaction exposures.
Analisis Manajemen Asset Dan Penjualan Terhadap Tingkat Pengembalian Aktiva Rismawan, Risky; ., Iswandi
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.911 KB) | DOI: 10.37641/jimkes.v5i1.27

Abstract

To be able to grow and thrive in running operations, companies require assets and substantial sales. Therefore, companies are faced with the problem of how to manage these assets and generate sales. Effective management and efficient assets will generate large sales, which will affect the rate of return on assets of the company. The purpose of this study is to determine how much asset management, sales and return on assets produced by PT. Indofood Sukses Makmur Tbk and PT. Mayora Indah Tbk, as well as asset management and sales effect on the return of assets at PT. Indofood Sukses Makmur Tbk and PT. Mayora Indah Tbk, with the period of 2005 through 2014. The results showed that PT. Mayora Indah Tbk. produced the highest and more stable Total Assets Turnover (TATO). The same amount of assets that can increase the sales volume of its assets when turnover increased or enlarged. PT. Mayora Indah Tbk also has a fairly steady increase in sales from year to year compared to PT. Indofood Sukses Makmur Tbk. Additionally Return on Assets (ROA) is best produced by PT. Mayora Indah Tbk which in 2009 amounted to 11.5%, a positive ROA shows that from the total assets used to operate, PT Mayora Indah Tbk. able to generate profits. The higher of ROA, the better, because this ratio indicates that the company performs its operations effectively and resulting in notable returns. The simultaneous test shows that the asset management and sales on the return of assets have no significant effect
Analisis Perputaran Modal Kerja Dan Perputaran Total Aset Terhadap Basic Earning Power (BEP) ., Suhaeni; Marpaung, Annaria Magdalena
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 1 (2017): JIMKES Edisi April 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.796 KB) | DOI: 10.37641/jimkes.v5i1.28

Abstract

Working capital in a company is very important because it pays the company’s all current liabilities, its sources can be derived from the results of the company's operations and sales profits. The higher working capital turnover, the smaller funds that are embedded in working capital to achieve sales, thus showing that the company is efficient in the use of working capital. Basic earning power describes the company's effectiveness in utilizing all sources of funds, which shows the economic profitability of the company. The purpose of this study was to determine and analyze whether or not there are relationships between working capital turnover and asset turnover total of the basic earning power. The study was conducted at PT Indofood Sukses Makmur, Tbk and PT Mayora Indah Tbk. using the simultaneous linear regression analysis as the tool for the analytical method. The research resulted that for the case of PT Indofood Sukses Makmur there is a significant relationship between working capital turnover and total asset turnover on the basic earning power. As for PT Mayora Indah Tbk. author did not find a relationship between working capital turnover and total asset turnover total on the basic earning power due the result of SPSS being not significant.
Pengaruh Desain Kemasan, Positioning Merek Dan Kekuatan Merek Terhadap Citra Merek Widjojo, Adi S; V, Eva
Jurnal Ilmiah Manajemen Kesatuan Vol 6 No 1 (2018): JIMKES Edisi April 2018
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.698 KB) | DOI: 10.37641/jimkes.v6i1.30

Abstract

The purpose of this study were (1) to acquire the influence of packaging design to the brand image Teh Gelas, (2) to know how the influence of brand positioning to the brand image Teh Gelas, (3) to know how the influence of the strength of the brand to the brand image Teh Gelas, and (4) to find out how the effect of packaging design, brand positioning and brand strength altogether to the brand image Teh Gelas.The results showed that the determination coefficient regression model derived from the value adjusted R2 of 0,496 square. This means 49,6% Brand Teh Gelas Orang Tua Group can be explained by the variable packaging design, brand positioning and brand strength of the brand image, while 50,4% could be explained by other variables not included in the model

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