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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 633 Documents
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Analisis Perbandingan Persepsi Masyarakat Kota Bogor Pada Kinerja Perbankan Syariah Dan Perbankan Konvensional Hidayat, Lukman; Marlina, Tri; ., Morita
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 3 (2016): JIMKES Edisi Desember 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The objective of this study is to identify the perception of atributive performance of syaria and conventional banking products considered by consumers prior tobecome costumers. Moreover, it is also aimed to analyze the comparison between the perception of attributive performance of Syaria and conventional banking products.The population are Bogor residents who have done financial transactions with both Syaria and conventional banks. The size of the sample is 100 respondents using Convenience Sampling technique. The data collection technique uses questionnaire which combines closed questions and open questions. Data are analyzed by non parametric comparison analysis. Based on data analysis, it shows that the perception of the community towards the attributive performance of Syaria banking products is in good category. However, there is no significant difference on the perception of the community towards the attributive performance of Syaria and conventional banking products.
Preferensi Masyarakat Kota Bogor Terhadap Atribut- Atribut Perbankan Syariah Sebagai Landasan Empiris Strategi Pengembangan Perbankan Syariah Di Indonesia Setiawan, Budi; ., Suharmiati
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 3 (2016): JIMKES Edisi Desember 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The purpose of this study is to acknowledge the perceptions on sharia banking attributes in Bogor, to analyse the leading attributes used as preference in Bogor when choosing a sharia bank, and to set the conceptual strategy as an effort to develop the existence of sharia banking in Indonesia. Research population are every citizen of Bogor with the status of head of family. Sample is set with convenience technique measuring 100 heads of family as respondents. Data collection uses questionnaire instruments. Data analysis technique used in this study is using Friedman’s non parametric statistics and Importance Performance Analysis matrix. The results show that the people’s perceptions on sharia banking attributes are categorized into important and fairly important. The attributes considered important are as follow: in accordance with the sharia law, ATM, call centre, comfortable and clean office space, strategic locations, hospitality and fast serving time, secured transaction guarantee, and company’s social responsibility. On the other hand, the attributes considered fairly important are: profit sharing portion, clear procedure, competitive costs, staff’s competencies, and prestige. The leading attributes are non-interest profit sharing, ATM, call centre, image, Islamic ambiance, clean and comfortable office, location, product varieties, procedures, transaction costs, hospitality and fast serving time, secured transaction guarantee, and company’s social responsibility. Conceptual strategies in order to develop sharia banking in Indonesia are categorized as leading priority strategies, performance maintenance, low priority, and elaboration.
Pengaruh Kualitas Produk Dan Desain Produk Terhadap Kepuasan Pelanggan Pengguna Sepeda Motor Honda Supra X 125 Fi Mulyana, Mumuh; Setiawan, Budi; W, Denny Haryono
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

To satisfy the customers, the companies must gives the deep attention for the products qualities and design. The Product Quality and design factors can be factors for customers to considerate the choosing of product. This situation must be faced by PT Astra Honda Motor as the motorcycles manufacture in Indonesia. The purposes of this study are to find out the effect of product quality on Motorcycles Honda Supra X125 Fi’s customer satisfaction, to know the influence of product design to customer satisfaction and to know the influence of the product quality and products design to customer satisfaction. The results of this study are (1) the regression equation: Y = 1.202 + 0.891 X1 + 0.203 X2. It means that all the independent variables has a positive effect on customer satisfaction. (2) 74,1% variablity of customer satisfaction was explained by product quality and product design (adjusted R square = 0.861). (3) The Product quality have the significant positive effect to customer satisfaction, (4) Product Design have the significant positive effect to customer satisfaction, (5) In simultan regression, product design and product quality have the significant influence on customer satisfaction.
Pengaruh Positioning Produk Dan Differensiasi Produk Terhadap Citra Merek Pada Produk Ban Accelera ., Sujana; Nurendah, Yulia; Wirakusuma, Ilham
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Currently, the mastery of increasingly sophisticated technologies in the enterprise is required as a condition to solve complex problems (advanced) because of the tight competition in the free market, the competition will drive systems in Indonesia's economy to a free market and positioned marketers to always develop products and capture market share. In seizing market share, causing competition among companies, a marketer is required to always develop a marketing strategy. One strategy used is the product positioning and product differentiation, this is done to attract customers and give satisfaction to the consumer that leads to branding. This study aims to determine the effect of Product Positioning and Product Differentiation on Brand Image of Accelera Tires products. This study is a description of the survey approach. Retrieval of data is using questionnaires with respondents of 100 subscribers of PT. Elangperdana Tyres Industry. The results showed that the relationship of the product positioning of the brand image is at .749 and contributed 56 percent to the image of the brand and product differentiation variable relationship to the brand image is 0.715 and accounted for 51.1 percent. Influence between product positioning and product differentiation to the brand image known that multiple correlation regression analysis regression coefficients Product Positioning (X1 = 0.629), and the Product Differentiation regression coefficient (X2 = 0.389) and contributed 59.4 percent. Analysis of the correlation coefficient is 0.770 Brand image variables indicate a strong relationship between the independent variable on the dependent variable that is equal to 77 percent. It can be concluded that the product positioning and product differentiation affect the brand image. This is evident from the contribution of a given variable product positioning and product differentiation to the brand image.
Pengaruh Biaya Saluran Distribusi Dan Jumlah Tenaga Penjual Terhadap Volume Penjualan Pada Pt Teratai Widjaja ., Sulistiono; Widjojo, Adi; Salman, Muhammad
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The company's main objective is to enhance shareholder value and maximize shareholder wealth. One indicator is to increase the value of the company's profits. With the increase in earnings, the company can develop and maintain the company. Ways in which companies improve profits by increasing sales volume. To facilitate the flow of events from producers to consumers, company must make appropriate distribution channels that include quantity pricing and promotion. By choosing the right distribution channels to increase the company's sales volume. Distribution channels in order to achieve an appropriate target, it is necessary to charge the cost of distribution channels, as well as promotion and must be supported by a good sales person. With the appropriate sales person, the sales activities of the producer to the consumer can be achieved. The purposes of this study are (1) To determine the effect of cost distribution channel to sales volume (2) To determine the effect of the number of sales people to sales volume (3) To determine the effect of cost distribution channels and the number of sales people to sales volume. The results showed that the multiple linear regression equation is formed: Y = -135.3771 + 0.061. X1 + 0.330. X2. Sales volume is at the level of the ratio scale -135.3771. If the variable cost distribution channel (x1) increased scale ratio of 1 unit, then the cost of distribution channels will increase by 0.061 ratio scale, and with the assumption that the variables are considered constant number of sales people. If a variable number of sales people (x2) increased the ratio of 1 unit scale, the sales volume will increase by 0.330 scale ratio, and assuming that the number of sales people is considered constant. The coefficient of determination (R2) or variable R square on 0786 sales volume was 78.6%, which means the volume of sales are influenced by independent factors (cost distribution channels and the number of sales people). While the remaining 21.4% is influenced by other variables not included in this study. The correlation coefficient (R) is the sales volume on variable 0887 shows have a very close relationship between the independent factors (cost distribution channels and the number of sale speople) on sales volume, which is 88.7%.
Pengaruh Tingkat Suku Bunga Deposito Terhadap Bunga Kupon Dan Harga Obligasi Amwila, Andi Yudha
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Investing in bonds is similar to deposits in the bank. When investors buy a bond, the investor will earn interest/coupon that is fixed at regular intervals. Bonds are long-term debt that contains a promise from the issuing party to pay benefits in the form of coupons and principal debt at a specified time. As trading and investment instruments, interest coupons and bond prices is an important structure in the bond. Coupon bonds are usually fixed rate while bond prices always fluctuate according to market conditions that are influenced by supply and demand. Formations of coupon interest and bond prices are influenced by various factors such as the level of interest rates on deposits.The purpose of this study was to determine the effect of interest rates on deposits and interest coupon bonds to determine the effect of the deposit interest rate on bond prices. Metods used in this research is descriptive quantitative method. Data were processed using Microsoft SPSS Statistics Programme Software 20. The method used is the classic assumption test by performing the normality test, autocorrelation and heteroscedasticity test. And to test the hypothesis using a simple linear regressiaon analysis, the koeficient of determination and t test. It can be concluded that the deposit rate (X) has a significant influence on the bond coupon rate (Y1). Regression coefficient (b) is equal to 0.806 (zero point eight hundred and six) that indicates if the deposit rate increased by 1 unit then the coupon rate will be increased by 0.806 (zero point eight hundred and six). This suggests that the effect of the interest rate on deposits is positive or zero coupon bonds directly proportional. Deposit rate (X) has a significant influence on bond prices (Y2). Regression coefficient (b) is equal to -2.414 (minus two point four hundred and fourteen) that indicates if the deposit rate increased by 1 unit, then the price of bonds will be negative or decreased by -2.414 (minus two point four hundred and fourteen). Thus, the influence of deposit interest rate on the price of bonds is negatively or inversely.
Pengaruh Citra Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Polis Asuransi Manulife Financial Cabang Bogor Fadillah, Adil; Meinar, Ratna
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

Brand image is one of the most important parts of a product. Brand image could be an added value for the company's products because it means the brand leaves a certain meaning to be memorized by the consumers. A brand image also hase meanings, forms and means different things to each of its peers. Success in building a strong brand will be created if the elements of the marketing strategy can be met, especially in terms of quality of service marketing. Quality customer service is important so that companies can continue to survive in the competition. Sales marketing is the cornerstone of the company's key to the success of the company. If the company wants to go forward, it should be able to create a powerful marketing force, resourceful and able to compete with the sales of other companies.Influence of brand image and quality of service Manulife Financial insurance policy against the customer's purchase decision explained by the multiple regression model Y = 3.317 + 0.406 X1 + 0.406 X2. The regression model explained that if the influence of brand image variables and quality of service were ignored, the average customer purchase decision variable is estimated at 3,315. If it is not affected by the variable quality of service, then the average customer purchase decision variable is estimated to reach 3.723 for each increase of 1 unit of brand image variables. If it is not influenced by brand image variables alone, the average customer purchase decision variables with each estimated to reach 3.723 for every 1 unit increase in the variable quality of service. Brand image variables and quality of service simultaneously gives the total effect of 73.4% based on the coefficient of determination. Other variables not included in this study effect of 26.6%. Evaluation results from these studies show that the measures undertaken by the insurance company Manulife Financial is to discovery good brand image and provide quality service, such measures will create an insurance policy purchase decision process.
Pengaruh Biaya Promosi Dan Tingkat Harga Terhadap Tingkat Omset Penjualan Pada PT Indofood Sukses Makmur Tbk Zuhdi, Saefudin; ., Morita; Syarif, Rini
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

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Abstract

The company’s main objective generally is to increase sales. The cost to promotional activities affect the sales targets expected by the company and able to maintain an approoriate price for the consumers in order to make them buy the products and keep than loyal every time the company offers products, the company is able to reach it’s goal which is increasing the sales turn over. In doing this research, the writer had analyzed data of the financial statements of PT Indofood Sukses Makmur Tbk. This research is aimed at finding out the usage of promotional costs and the price level affect the level of sales turnover. The results show that the influence of the costs of promotional and the price level of seles turnover of PT Indofood Sukses Makmur Tbk obtained from the results of regression analysis aquality Y=3.655x1012 -12.046X1 + 1.554X2 constant at 3.655states that if there is no promotional costs of goods sales, the turnover rate is 3.655 million x 1012. The regression coefficient for X1=-12.046 states that any decrease (the sign) Rp 1 promotional costs will lower the volume of sales turnover of Rp 12.046. Regression coefficient for X2=1.554 states that each addition increase (the sign +) is costs of goods sales will increase the sales turn over of Rp 1.554. The research shows that the company should increase their promotional campaigns through mass media, especially on television because consumer quickly affected by commercials on TV. Although Indofood is a well known company, it should not take promotion for granted as it could could effect the sales turnover or decreasing.
Analisis Profitabilitas Ditinjau Dari Aktivitas Bisnis Perusahaan (Studi kasus pada PT. Ekadharma International Tbk – EKAD yang Terdaftar di Bursa Efek Indonesia) Septiansyah, Septiansyah; Munawar, Aang
Jurnal Ilmiah Manajemen Kesatuan Vol 6 No 2 (2018): JIMKES Edisi Agustus 2018
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.643 KB) | DOI: 10.37641/jimkes.v6i2.155

Abstract

In general, the purpose of the establishment of a company is to obtain maximum profit. Profitability is the ability of a company to earn a profit (profit) in a certain period. The profitability ratios measure the effectiveness of management based on return generated from sales and investments. The purpose of this analysis is to know the profitability analysis by using the company’s financial statements for five years ie the period 2012-2016 in companies engaged in the field of the chemical sub-sector. This analysis is taken because there is still a difference of analysis between analysis one with other analysis. This research is conducted by using financial ratio analysis method. By using the analysis of financial ratios, it can be seen that profitability ratios, activity, liquidity, and solvency of the company affect the company’s profitability, this can occur because of internal and external factors contained within a company. Then it can be concluded that profitability can affect the growth of the company.
Analisis Kebijakan Manajemen Keuangan jangka panjang (Studi kasus pada PT Ciputra Development Tbk) Pamungkas, Rio; Puspitasari, Ratih
Jurnal Ilmiah Manajemen Kesatuan Vol 6 No 2 (2018): JIMKES Edisi Agustus 2018
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.303 KB) | DOI: 10.37641/jimkes.v6i2.156

Abstract

Kebijakan manajemen keuangan jangka panjang merupakan kebijakan yang berhubungan dengan modal perusahaan. Pendanaan perusahaan dapat berasal dari hutang atau ekuitas yang dimiliki perusahaan. Ekuitas perusahaan dapat berasal dari modal sendiri dan modal pemegang saham atau obligasi. Tujuan dari penelitian ini yaitu untuk mengetahui kebijakan keuangan jangka panjang pada PT Ciputra Development TBK untuk mengetahui sumber modal yang di gunakan oleh perusahaan; untuk mengetahui kinerja keuangan jangka panjang perusahaan. Hasil penelitian ini menunjukan bahwa perusahaan lebih dominan menggunakan ekuitas dari pada hutang untuk keperluan modal perusahaan. Hal tersebut ditunjukan oleh rasio DAR yang rata – rata selama 5 tahun hanya mencapai 32,2% artinya modal perusahaan yang dibiayai dengan hutang hanya 32,2% baik hutang jangka panjang dan hutang jangka pendek. Sedangkan rasio DER 67,8% artinya modal perusahaan yang didanai oleh ekuitas sendiri dan dana dari pemegang saham PT Ciputra Development Tbk lebih besar persentasinya dari modal yang memanfaatkan hutang jangka panjang atau jangka pendek

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