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Jurnal Riset Entrepreneurship
Published by Universitas Muhammadiyah Gresik
ISSN : 26215071     EISSN : 2621153X     DOI : http://dx.doi.org/10.30587/jre.v3i1.1313.
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Riset Entrepreneurship memuat bidang penelitian : kewirausahaan, manajemen UMKM, BUMDesa, manajemen SDM, manajemen strategi, manejemen keuangan perusahaan, manajemen pemasaran. . Penerbitan jurnal dalam 2 kali dalam satu periode: Pebruari dan Agustus.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022" : 7 Documents clear
PENDEKATAN STRATEGI INSIDE-OUT DAN OUTSIDE-IN PADA PENDIRIAN BISNIS RINTISAN ENTREPRENEUR MUDA Hendrik Rizqiawan; Iful Novianto; Andi Iswoyo; Yanuar Fauzuddin
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3543

Abstract

The object of this study was a 25-year-old entrepreneur named Fahmi Fahrizal Pradianto. He was an employee affected by the covid-19 pandemic, which was eventually dismissed from work. But Fahmi did not give up, with the experience he had while working in a fast food restaurant, he opened a business that was also engaged in the same industry in Balongpanggang District of Gresik Regency, with spicy noodle products and various other processed under the Mie Rate brand. The business that was only started for 1 year turned out to be quite successful. Evidently, although still new, Fahmi has added branches in Lamongan Regency. This approach to research uses qualitative research methods, namely through the interview process to key informants, namely Fahmi as a business owner and 2 brothers who helped him run the Mie Rate. From this study it was found that indicators in inside-out strategies include experience, capital, parental support, self-image, and desire to growth. The indicators in the outside-in strategy are the existence of market opportunities and lack of competition, the availability of supporting information and communication technology media, and the availability of suppliers.
ANALISIS IMPLEMENTASI SEGMENTING, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI ABG SIDOARJO Satrio Sudarso
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3342

Abstract

The discussion that becomes the background in this research is the development of the culinary business that is increasingly rapidly increasing so that business competition is increasing, so the right marketing strategy is needed. In order for culinary businesses to achieve the expected sales targets, companies must pay attention to strategies that influence purchasing decisions, including the right STP (segmentation, targeting, and positioning) strategy in order to win the competition in the market. This research is a quantitative research method with causality research techniques. The independent variables of this study are segmenting (X1), targeting (X2), positioning (X3) with the dependent variable is purchasing decisions (Y). The population in this study are all consumers who make purchases at Kedai ABG. The sample used in this study were 50 respondents. The sampling technique used is non-probability sampling with incidental sampling method. The data collection instrument used was a questionnaire. The analysis technique used is multiple linear regression analysis and hypothesis testing using SPSS software for windows. The main results of this study are (1) segmentation has a positive effect and has a significant influence on purchasing decisions, (2) targeting has a positive effect and has a significant influence on purchasing decisions, (3) positioning has a negative effect and has no significant effect on purchasing decisions, (4) segmenting, targeting and positioning together (simultaneously) have a significant effect on purchasing decisions.
STRATEGI PROMOSI MEDIA BETANG.TV DALAM MENARIK MINAT MASYARAKAT KALIMANTAN TENGAH LEWAT INSTAGRAM Srie Rosmilawati; Annisa Rizki Ananda; Indah Tri Handayani; Rahmad Taufik
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3585

Abstract

This research raises the issue of how the development of the Betang.TV company during its establishment, the purpose of this research is of course to find out about the strengths, weaknesses, opportunities and threats of the Betang.TV company. Seeing the mass media market in Central Kalimantan, which is becoming a competitive arena for capturing the market, or at least creating a good image, known to the public as Betang. television target market. From seeing these problems, a promotional strategy was made to introduce this company to the public, not only introducing it, but also being able to reap profits through the strategy used, namely Instagram content by beautifying the Instagram feed (Main Page). From the strategy made, it is hoped that it will produce results for this company. The research method used starts from the data collection process carried out by field observations at the cyber mass media company (Local) PT. Betang.TV Multi Talent, Interview, Review of office location. Researchers analyzed digital data (Website and Social media) and analyzed licensing files. The result of this research is the promotion strategy of Betang.TV, first approach with other media and then ask for exposure from that media. Second, carry out direct promotion by word of mouth and improve the governance of social media settings. Third, branding Instagram Betang TV social media.
PENGARUH PELATIHAN PASAR MODAL TERHADAP MINAT BERINVESTASI Arniati Arniati
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3586

Abstract

The purpose of the study was to determine the effect of capital market training on investment interest. The research was carried out at the Faculty of Economics and Business, University of Muhammadiyah Makassar on Undergraduate Development Economics students using multiple linear regression analysis techniques. In determining the research sample using the Slovin formula from a known population. From the calculation results, a sample of 75 active student respondents from the class of 2019 was obtained and took introductory capital market courses. The type of data used in the study is qualitative data which is quantified in the form of the results of respondents' answers which have been stated in the form of numbers by a questionnaire which is measured using a Likert scale. The results showed that capital market training had a positive effect on investment interest.
MODEL IMPLEMENTASI STRATEGI SEBAGAI DETERMINAN KINERJA BISNIS KETIKA PANDEMI COVID-19 Suaibatul Aslamiyah
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3506

Abstract

UMKM sebagai sektor penggerak perekonomian yang paling banyak di Indonesia, mengalami dampak yang sangat serius dari adanya pandemi COVID-19. Hal ini ditandai dengan 56 persen melaporkan terjadi penurunan penjualan, 22 persen melaporkan permasalahan pada aspek pembiayaan, 15 persen melaporkan pada masalah distribusi barang dan 4 persen melaporkan kesulitan mendapatkan bahan baku mentah. Azky Collection sebagai salah satu UMKM di Gresik, merupakan yang terdampak dan telah melakukan perencanaan strategi sebelumnya semenjak pandemic. Menggunakan metode penelitian Deskriptif Kualitatif, penelitian ini bertujuan untuk menggambarkan model implementasi strategi yang digunakan di UMKM Azky Collection, dan faktor-faktor pendukung maupun penghambat yang berpengaruhi pada pencapaian kinerja terbaik. Hasil penelitian menunjukkan bahwa Implementasi strategi yang dilakukan UKM Azky Collection memberikan dampak yang baik terhadap laporan penjualan sebagai determinan kinerja. Hal ini terlihat dari meskipun kondisi pandemi COVID-19, Azky Collection bisa survive dengan strategi yang dipilih yaitu pengembangan produk dan mampu menjadikan penjualan naik menjadi 3600 pcs pada 2021. Faktor pendukung implementasi strategi terdiri (1) eksternal, terdiri dari (a) jumlah konsumen jilbab yang banyak, (b) market yang tumbuh dan berkembang serta kebutuhan pengguna jilbab yang masih terus ada, (2) internal, terdiri dari (a) tim yang solid, (b) pengalaman, (c) harga terjangkau, (d) kualitas. Sedangkan faktor penghambat implementasi strategi adalah (1) Promosi, (2) Struktur, (3) Manajemen keuangan.
PEMBERDAYAAN DAN PENINGKATAN POTENSI KEARIFAN LOKAL DAERAH, MELALUI PENGELOLAAN BADAN USAHA MILIK DESA Ofi Hidayat; Muhammad Muthahari Ramadhani
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3584

Abstract

BUM Desa as a quasi-public organization needs a special strategy because BUM Desa is branded as a state-owned company at the village level which is still synonymous with ineffective and inefficient institutions. The purpose of this study is to see how the strategy of the existence of BUM Desa in the era of competition and economic and digital openness is required to be able to develop and increase competitiveness, especially in Paser Regency which is a candidate for the gateway to the new capital city of Indonesia. The research method used is descriptive qualitative by taking BUM Desa which has developed, and which is still in the basic stage. The results showed that the implementation of the BUM DESA program was mainly in two villages that had two different levels, namely Modang Village and Padang Jaya Village. This is because Capacity Development in the business world has been running in Padang Jaya Village, this is the basis for being substantially superior because the Padang Jaya village government prioritizes processes and trust in the community and local wisdom and is supported by high village income (PAD Desa) in the village. that prioritizes local culture or MSMEs from the community. Based on the assessment of the classification of BUMDes development in Paser Regency, Padang Village BUMDes are in the "Developing" BUMDes category or arguably the only BUMDes that have progressed in Paser Regency compared to BUMDes in Modang Village which are still in the "Basic" category. The results showed that the level of success of the BUM DESA program in community economic empowerment can be seen from the level of community participation, income levels of BUM DESA members and the level of community welfare. In addition, the implementation of the BUM DESA program in Modang Village and Padang Jaya Village in empowering business entities received an explanation of strengthening Individual Capacity, namely in 3 aspects including Personality capacity development where BUMDesa Padang Jaya got a superior personality capacity than BUMDesa Modang, then Capacity Development in the world work, so that Padang Jaya Village is substantially superior because the Padang Jaya village government prioritizes process and trust in the community and local wisdom and is supported by the high village income (PAD Desa) in the village based on the classification assessment of BUMDesa's development in Paser Regency, which is included in the BUMDesa category. “Developing” or arguably the only advanced BUMDesa in Paser Regency compared to BUMDesa in Modang Village which is still in the “Basic” category.
PENGARUH ORIENTASI PASAR, INOVASI PRODUK DAN INKLUSI KEUANGAN TERHADAP KINERJA UKM Retno Setyowati; Marjam Desma Rahadhini; Aris Eddy Sarwono
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3311

Abstract

This study aims to analyze the effect of market orientation, product innovation and financial inclusion on the performance of SMEs. This research is a survey research. The population of this research is striated weaving UKM in Mlese Village, Cawas, Klaten. Collecting data using a questionnaire. The sampling technique used the accidental sampling method, namely the striated weaving UKM in Mlese Village, Cawas, Klaten. The sample is 114 respondents. The validity test uses the Pearson correlation product moment, and Cronbach's Alpha for reliability testing. Data analysis used multiple linear regression. The results show that market orientation has a significant effect on the performance of SMEs, product innovation has a significant effect on the performance of SMEs, and financial inclusion has a significant effect on the performance of SMEs. Keywords: financial inclusion; product innovation; SME performance; market orientation

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