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Akhirul Aminulloh
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Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi Jl. Telaga Warna Blok C, Tlogomas, Malang, Jawa Timur Tel / fax : (0341) 565 500 / (0341) 565 522
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INDONESIA
Jurnal Komunikasi Nusantara
Published by Universitas Tribhuwana Tunggadewi
ISSN : -     EISSN : 26857650     DOI : 10.33366
Core Subject : Social,
Social Sciences
Jurnal Komunikasi Nusantara (JKN) merupakan jurnal ilmu komunikasi yang diterbitkan oleh Unitri Press Universitas Tribhuwana Tunggadewi. Jurnal Komunikasi Nusantara menerima tulisan yang belum pernah diterbitkan dalam bentuk naskah hasil penelitian atau kajian teori dan konsep.. Jurnal Komunikasi Nusantara (JKN) fokus pada artikel-artikel yang berisi penelitian dan pemikiran kontemporer dalam bidang Ilmu Komunikasi dalam berbagai perspektif.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 67 Documents
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ADVOKASI WARTAWAN KORBAN KEKERASAN DI ALIANSI JURNALIS INDEPENDEN MALANG Suhardi; Qorib, Fathul
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.855 KB) | DOI: 10.33366/jkn.v1i1.4

Abstract

Communication patterns occur in every organization, including the Alliance of Independent Journalists/Aliansi Jurnalis Independen (AJI) Malang in advocating journalists. Journalists who are members of AJI Malang will find it easier to overcome problems while carrying out their journalistic tasks because AJI Malang has three main issues that are always the center of attention, which are the struggle to maintain press freedom, improve journalist's professionalism, and improve the welfare of journalists. The purpose of this study was to determine the organizational communication pattern of the Alliance of Independent Journalists (AJI) Malang in advocating journalists and factors that hinder the Malang Alliance of Independent Journalists (AJI) in advocating journalists. This study used qualitative research methods. The method of data analysis used by researchers is the descriptive method, which describes the results of the data obtained.The results of the study prove that the communication pattern of the Alliance of Independent Journalists (AJI) Malang uses the primary, secondary, linear and circular communication patterns. While the factors that hinder the Malang Alliance of Independent Journalists (AJI) in advocating for journalists are two factors, which are the internal factor comes from the number of journalists who have not understood the journalistic code of ethics and stopped the case in the middle of an advocacy process. While external factors came from press companies that were less proactive in guarding advocacy by journalists.
Strategi Personal Branding Sutiaji Dan Sofyan Edy Jarwoko Dalam Pilkada Kota Malang 2018 Ma’rifatun; Aminulloh, Akhirul
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.174 KB) | DOI: 10.33366/jkn.v1i1.5

Abstract

Simultaneous elections in 2018 were held to elect new regional leaders including Malang City, which was followed by three candidate pairs. The pairs of candidates who advance in elections need the formation of a good image to be trusted by the people. But in its development towards the election there was the incident of the caught of two candidate pairs by the KPK, this certainly has a major impact on public trust in all candidate pairs. This study aims to know how the personal brand and personal branding of Sutiaji and Sofyan Edi Jarwoko as one of the candidates in the Malang Regional Election. This study uses descriptive qualitative methods. Data obtained through semi-structured interviews and documentation. The results of this study is the personal brand owned by Sutiaji is a religious person and Sofyan Edi Jarwoko is a nationalist. While the personal brand that is owned by the pair is formed from three elements, namely attributes in the form of SAE Jargon, personality as a populist leader, Value and benefits, namely vision, mission and work program are formed as a solution to the existing problems in Malang City. The personal branding stages of Sutiaji and Sofyan Edi Jarwoko are 4, namely determine theirself as a clean pairs, survey of people's opinions, position theirself as a populist leader, and managing the brand with an evaluation of the political communication activities carried out. Political communication is carried out to convey personal branding, there are three, namely through channels of mass communication, interpersonal communication channels, and organizational communication channels. Keywords : personal branding, political communications, Malang city election.
STRATEGI KOMUNIKASI PEMASARAN HOTEL KARTIKA GRAHA MALANG DALAM MENINGKATKAN JUMLAH PENGUNJUNG Ekalista, Peligia; Tri Hardianto, Willy
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.75 KB) | DOI: 10.33366/jkn.v1i1.6

Abstract

Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.
PERAN PROGRAM ROJHEK CINGUR RADIO NADA FM DALAM MELESTARIKAN BUDAYA LOKAL DI SUMENEP MADURA Zein, Khoiruz; Indra Dewi, Sulih
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.028 KB) | DOI: 10.33366/jkn.v1i1.7

Abstract

The Rojhek Cingur program was one of the Nada FM radio broadcast programs produced and broadcasted for the first time in 2016. The program discussed the values ??and local culture of Madura delivered by the people, which was then combined with the news of cultural issues developing across the people. This research used descriptive qualitative type. The main informant of the study were the broadcaster of the Rojhek Cingur program and the Nada FM radio station manager. The data collection technique of this research was carried out by interview, documentation and observation. While the data analysis technique consisted of data collection, data reduction and data presentation. The data validation used data triangulation. The result showed that the Rojhek Cingur program was one of the Nada FM radio programs discussed cultural values. The role of Rojhek Cingur Nada FM radio program were (1) Rojhek Cingur was a rehabilitation of Madura culture, (2) Rojhek Cingur was an education and cultural socialization, and (3) Rojhek Cingur was an unifying media. The pattern of communication between broadcaster and Rojhek Cingur program listeners were (1) Two-way communication patterns (two way traffic communicatios), and (2) Multi-directional communication patterns.   Keywords: Mass Communication, Rujak Cingur program, Local Culture.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN HASIL PENJUALAN DI KAMPUNG KERAMIK DINOYO KOTA MALANG Maryanto, Tarno; Rakhim Syahida, Amanah
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.217 KB) | DOI: 10.33366/jkn.v1i1.8

Abstract

A good and effective marketing communication strategy is very important to improve the production and sales targets in Kampung Keramik, Kelurahan Dinoyo, Malang. This research examined how marketing communication strategies increase sales and improve good relations with customers and prospective customers. The purpose of this study was to find out and learn marketing communication strategies to maintain good relationships with customers and prospective customers. This study used a descriptive qualitative, with the data collection technique through in-depth interviews, field observations involving informants and documentation as the main data sources. The results of this study indicated that the marketing communication strategy adopted by Kampung Keramik Dinoyo in increasing sales and maintaining relationships with customers and prospective customers was by conducting market selection strategies, product knowledge strategies, distribution strategies and promotion strategies. In conducting promotional activities to increase the sales in Kampung Keramik Dinoyo by putting advertisments in YouTube channel, Instagram, Facebook, online media and websites. Kampung Keramik Dinoyo also conducted a Direct Marketing and Online Marketing Programs that aimed to expand information networks to attract prospective customers and established good relations with their customers.   Keywords: Marketing Communication, Sales, Customers, Dinoyo Ceramics.
IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Aris Arlinda, Silvi; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.836 KB) | DOI: 10.33366/jkn.v1i1.9

Abstract

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.
BENTUK KEKERASAN PADA SINETRON ANAK LANGIT Berthniastuti Matau, Jubaidah; Ghofur, M. Abdul
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.559 KB) | DOI: 10.33366/jkn.v1i1.14

Abstract

Anak Langit soap opera is a soap opera broadcast by sctv stations produced by sinemart. The program is very popular with the audience, especially among teenagers who are still sitting on the school bench. This soap opera shows many events that are not educational to the audience such as scenes of violent acts in the form of brawls, reckless wild races on the highway and scenes of love outside the boundaries as school children. The focus of the problem that will be examined is the meaning of icons, indexes and symbols, and also forms of violence in the soap opera shows. In this study using qualitative research methods by collecting data through observation, interviews and documentation.The results of this study can be concluded that every scene that is in the soap opera child sky has a meaning that affects the assumptions for the community because not only adults who watch this program, but also many children who watch the show moreover this soap opera airing on primetime. These things tarnished the meaning of love in the soap opera anak langit.
PERSEPSI PENDENGAR TENTANG CITRA RRI PRO 1 STASIUN ENDE FLORES SEBAGAI RADIO SIARAN PEDESAAN Mustika Jima, Maria Mega; Rusmiwari, Sugeng
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.542 KB) | DOI: 10.33366/jkn.v1i2.18

Abstract

The existence of Radio in the midst of the community has a very big role, because it is to meet the needs of the local community. Thus the need for public perception about the image of RRI Ende Flores Pro 1. The purpose of this study is to find out how listeners' perceptions about the image of RRI Pro 1 and the supporting factors of the RRI Pro 1 image of Ende Flores station as a rural broadcast radio. In this study used a qualitative research method with data collection steps carried out through observation, documentation and interviews with informants in the field obtained through sampling. From that step, data analysis is performed using an interactive data analysis model that includes the process of data reduction, data presentation and drawing conclusions. From the research conducted, a conclusion has been reached; (1) Listeners' perceptions about the image of RRI Pro 1 Ende Flores Station as a rural radio broadcast viewed from motivation, attention, cognition, attitude and response. The perception has been built so that the community is greatly helped through rural broadcasts; (2) In building the listener's perception of the image of RRI pro 1 Ende Flores station, the supporting factors are stimulus, informative, time period in listening to rural broadcasts and perception. Which affects the formation of public perception through the program.
STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Yulius; Prasetya Widodo, Herru
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.752 KB) | DOI: 10.33366/jkn.v1i2.19

Abstract

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.
PESAN MORAL DALAM FILM YOWIS BEN Andy Wicaksono, Galuh; Qorib, Fathul
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (131.134 KB) | DOI: 10.33366/jkn.v1i2.23

Abstract

The number of movies made in Indonesia there are several films that give a good moral message in it. Through the movie "Yowis Ben" the director tried to make something new and different from the comedy genre films on previous comedy films. The purpose of this research is to know and understand the moral messages contained in the movie Yowis Ben. In this study used qualitative research method by using the research object of the Film Yowes Ben. While the data analysis technique uses the semiotic analysis of Charles Sander Pierce which is based on logic, with reasoning through the signs. The Model that shows the three main elements of the marking forming is representament, object and Interpretant. The results of this research show that the YOWIS BEN film has a moral message in various sides of life through signs that are munncul both visual and verbal in their respective stories. There is a moral message related to Bayu's life. It can therefore be concluded that the figures and the talks that exist in each scene are a representation of the moral message.

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