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POLA KOMUNIKASI KELUARGA ANTARA MENANTU DAN MERTUA YANG TINGGAL DALAM SATU RUMAH Saro, Elisabeth; Rakhim Syahida, Amanah; Ghofur, M. Abdul
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

The study used qualitative research methods. The research is intended to know and understand in more detail related to the phenomenon of what is experienced by the subject to be investigated, through various data collection techniques conducted by researchers to obtain data on "Family Communication Patterns between Daughter-in-law and In-laws who live in one house in Bendrong Village Jabung District?. The problem is analyzed using the Rogers and Kincaid paradigms. The research method used was descriptive qualitative and the sampling technique used was puposive sampling by interviewing 6 informants in Bendrong village. Data collection taken using interview guides, observations and documentation. While data analysis is collecting data, reducing data, presenting data and drawing and conclusions. The results of the study revealed that where the pattern of communication between in-laws and in-laws often exchanges information, as shown in the chart above, where in-laws are usually the speakers or can be referred to as communicators, while the sons-in-law as recipients of messages or communicants, but usually often exchange positions within the period specific time and situation. Messages or information conveyed both by in-laws and in-laws are usually spoken directly or face to face or indirectly such as through social media mobile phones. In this case there is a reciprocal relationship between the two. Thus, the relationship between the daughter-in-law and the mother-in-law who tends to conflict will get worse if the two of them live together, because the high intensity of confusion results in a higher chance of friction.

STRATEGI BRANDING DINAS KEBUDAYAAN DAN PARIWISATA KOTA MALANG DALAM MEMBENTUK IMAGE SEBAGAI KOTA PARIWISATA Indra Dewi, Sulih; Albet, Pransiskus
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

This study aimed to find out how the branding strategy of the Culture and Tourism Agency (Disbudpar) of Malang in shaping the image of Malang as a tourism city and to know what obstacles affect the application of the branding strategy. This study used a qualitative research by analyzing the branding strategy of Disbudpar Malang. The data collection techniques carried out in field research and to obtain information and data was through interviews and documentation. The results of this study indicated that the branding strategy of Disbudpar Malang in shaping the image of Malang were as follow, first brand positioning for example by the formation of the beautiful Malang city branding, second brand identity by making the tag line and logo of beautiful Malang, third brand personality for example Malang is known as a cool city, fourth brand communication by promotion on social media events and relationships with stakeholders. The fifth startegy was brand equity for example by making beautiful destinations such as thematic villages and beautiful city parks. The constraints from the brand strategy were first, from the publication of beautiful Malang in print media was considered less reflecting the image of Malang and the presence of those who criticized the beautiful Malang logo, second there were some villages that were still less of awareness in tourism, third in terms of destinations there were lack in facilities and infrastructure, fourth the limited funds to conduct the activities or events.

PESAN MORAL DALAM FILM YOWIS BEN Qorib, Fathul; Andy Wicaksono, Galuh
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

The number of movies made in Indonesia there are several films that give a good moral message in it. Through the movie "Yowis Ben" the director tried to make something new and different from the comedy genre films on previous comedy films. The purpose of this research is to know and understand the moral messages contained in the movie Yowis Ben. In this study used qualitative research method by using the research object of the Film Yowes Ben. While the data analysis technique uses the semiotic analysis of Charles Sander Pierce which is based on logic, with reasoning through the signs. The Model that shows the three main elements of the marking forming is representament, object and Interpretant. The results of this research show that the YOWIS BEN film has a moral message in various sides of life through signs that are munncul both visual and verbal in their respective stories. There is a moral message related to Bayu's life. It can therefore be concluded that the figures and the talks that exist in each scene are a representation of the moral message.

STRATEGI KOMUNIKASI PEMASARAN SENTRA TENUN PRAILIU DALAM MENINGKATKAN PENJUALAN KAIN TENUN SUMBA TIMUR Rachmad Rinata, Asfira; Rambu Babang, Ririn
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

Woven fabric is a handicraft product inherited from generation to generation. Woven fabric can be weared as dress in dances at parties or in traditional events. Every motif on woven fabric has meaning both traditionally and culturally. The purpose of this study is to find out the marketing strategy and the factors that influence it. The method used in this research is descriptive qualitative method with data collection techniques using the method of interview, observation, documentation to obtain primary data and secondary data. As well as data analysis techniques carried out through reduction, presentation and drawing conclusions. The result shows that implementation of marketing communication strategies Prailiu Weaving Center uses a marketing mix consisting of product, price, place and promotion which includes sales promotion, face-to-face promotion and direct marketing. The marketing strategy of the Prailiu Weaving Center consists of marketing strategy analysis which includes opportunity analysis and competitive analysis, as well as the marketing process which consists of determining product segmentation, targeting and positioning. Factors that influence marketing activities consist of supporting factors and inhibiting factors from both internal and external environments.

MEMPERKOKOH POSISI TAWAR POLITIK PEGIAT SISTEM PENYEDIAAN AIR MINUM BERBASIS MASYARAKAT LEWAT KOMUNIKASI LINGKUNGAN Indra Kusuma, Ginanjar; Amin, Rofikul; Effendy, Rochmad
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

The limited ability in providing a good water services to all citizens, as well as the fact that water is a public good, the involvement of citizens in drinking water supply is one way to achieve this goal. The existence of a community-based drinking water supply system in the form of the Community Drinking Water User Association (HIPPAM) needs to be maintained to ensure the sustainability of its social services. The sustainability of the HIPPAM social enterprise is determined by internal aspects such as governance and institutional performance, financial management, technical performance of water distribution services. Other things related to external aspects such as the support of stakeholders such as customers, community members, environment activist and village government related to the issue of conservation as well as environmental sustainability and good water governance. Discussing these issues with all stakeholders in drinking water in the available local public space can be referred to as environmental communication that is hoped will be able to create awareness and citizen?s collective action citizens on the importance of good water governance. This study uses qualitative data with interviews and in-depth interviews as data collection techniques, the informants of this study consisted of the management of the HIPPAM Mangga Dua. The result showed that administrators had sufficient environmental and ecological literacy. For them, water is spiritual and social energy sources that enable them to develop dan enhance the community?s social capital.

PERSEPSI PENDENGAR TENTANG CITRA RRI PRO 1 STASIUN ENDE FLORES SEBAGAI RADIO SIARAN PEDESAAN Rusmiwari, Sugeng; Mustika Jima, Maria Mega
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

The existence of Radio in the midst of the community has a very big role, because it is to meet the needs of the local community. Thus the need for public perception about the image of RRI Ende Flores Pro 1. The purpose of this study is to find out how listeners' perceptions about the image of RRI Pro 1 and the supporting factors of the RRI Pro 1 image of Ende Flores station as a rural broadcast radio. In this study used a qualitative research method with data collection steps carried out through observation, documentation and interviews with informants in the field obtained through sampling. From that step, data analysis is performed using an interactive data analysis model that includes the process of data reduction, data presentation and drawing conclusions. From the research conducted, a conclusion has been reached; (1) Listeners' perceptions about the image of RRI Pro 1 Ende Flores Station as a rural radio broadcast viewed from motivation, attention, cognition, attitude and response. The perception has been built so that the community is greatly helped through rural broadcasts; (2) In building the listener's perception of the image of RRI pro 1 Ende Flores station, the supporting factors are stimulus, informative, time period in listening to rural broadcasts and perception. Which affects the formation of public perception through the program.

STRATEGI KOMUNIKASI PEMASARAN RRI MALANG DALAM UPAYA PENCAPAIAN PNBP DAN MENINGKATKAN JUMLAH PENGIKLAN Prasetya Widodo, Herru; Yulius
Jurnal Komunikasi Nusantara Vol 1 No 2 (2019)
Publisher : Unitri Press

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work.

IMPLEMENTASI KINERJA BAGIAN HUMAS DALAM MENYEBARLUASKAN INFORMASI TENTANG PROGRAM SPIRIT 99 HARI KERJA WALIKOTA MALANG Prasetya Widodo, Herru; Aris Arlinda, Silvi
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication.

BENTUK KEKERASAN PADA SINETRON ANAK LANGIT Ghofur, M. Abdul; Berthniastuti Matau, Jubaidah
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Anak Langit soap opera is a soap opera broadcast by sctv stations produced by sinemart. The program is very popular with the audience, especially among teenagers who are still sitting on the school bench. This soap opera shows many events that are not educational to the audience such as scenes of violent acts in the form of brawls, reckless wild races on the highway and scenes of love outside the boundaries as school children. The focus of the problem that will be examined is the meaning of icons, indexes and symbols, and also forms of violence in the soap opera shows. In this study using qualitative research methods by collecting data through observation, interviews and documentation.The results of this study can be concluded that every scene that is in the soap opera child sky has a meaning that affects the assumptions for the community because not only adults who watch this program, but also many children who watch the show moreover this soap opera airing on primetime. These things tarnished the meaning of love in the soap opera anak langit.

STRATEGI KOMUNIKASI PEMASARAN HOTEL KARTIKA GRAHA MALANG DALAM MENINGKATKAN JUMLAH PENGUNJUNG Tri Hardianto, Willy; Ekalista, Peligia
Jurnal Komunikasi Nusantara Vol 1 No 1 (2019)
Publisher : Unitri Press

Marketing Communication Strategy is a planning to consume products to targeted markets to achieve the company goals. Through marketing communication strategies, companies try to disseminate information, influence, persuade or remind the target market about a message of the company and its products to be accepted, buy the products offered by the company. This research used descriptive qualitative research. This research was conducted at Hotel Kartika Graha Malang, with a purposive sampling technique with data collection techniques. While the technique of data collection was done by observation, in-depth interviews, and documentation. The data analysis technique used data reduction, data presentation and conclusion withdrawing. The results of this study showed that Kartika Graha Hotel Malang used the IMC theory which implemented Marketing Commucation, Sales Promotion, and Marketing Event and also used the Kotler theory included the marketing mix with four P (4P) namely Product, Price, Place, and Promotion. While the supporting factors in marketing communication strategies were the solid and also the application of elements of marketing communication  maximally  and adequate products and facilities. The inhibiting factors in implementing the marketing communication strategy were the lack of human resources such as driver and technicians that caused clashes with other departments and also budget problems such as the late disbursement from the specified date.

Home Page

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Contact

Reviewer

Google Scholar

Contact Name
Akhirul Aminulloh

Contact Email
akhirul.aminulloh@unitri.ac.id

Phone
+6285233467750

Journal Mail Official
akhirul.aminulloh@unitri.ac.id

Editorial Address
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi Jl. Telaga Warna Blok C, Tlogomas, Malang, Jawa Timur Tel / fax : (0341) 565 500 / (0341) 565 522

Location
Kota malang,

Jawa timur

INDONESIA

Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Akhirul Aminulloh

Contact Email akhirul.aminulloh@unitri.ac.id

Phone +6285233467750

Journal Mail Official akhirul.aminulloh@unitri.ac.id

Editorial Address Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi Jl. Telaga Warna Blok C, Tlogomas, Malang, Jawa Timur Tel / fax : (0341) 565 500 / (0341) 565 522

Location Kota malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Akhirul Aminulloh

Contact Email
akhirul.aminulloh@unitri.ac.id

Phone
+6285233467750

Journal Mail Official
akhirul.aminulloh@unitri.ac.id

Editorial Address
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi Jl. Telaga Warna Blok C, Tlogomas, Malang, Jawa Timur Tel / fax : (0341) 565 500 / (0341) 565 522

Location
Kota malang,

Jawa timur

INDONESIA